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  • For eBusiness & Channel Strategy Professionals

    Report

    Report Making The Case To Go Global

    Business Case: The eCommerce Globalization Playbook
    February 23, 2017 | Lily Varon

    As eCommerce leaders look to expand their businesses into new and emerging markets, they often struggle with one of the first steps — outlining the business case for globalization. What should...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Retailers Are Off The Starting Blocks Of Omnichannel Commerce

    Landscape: The Omnichannel Commerce Playbook
    February 15, 2017 | Michelle Beeson

    Customer expectations are high, so eBusiness professionals are investing heavily in customer-facing and back-end technology to deliver great experiences. This landscape report of the omnichannel...

  • For Security & Risk Professionals

    Report

    Report The Best Of Website Experiences And Security Strength: US Online Retail Banks 2017

    Continuous Improvement: The Identity And Access Management Playbook
    February 14, 2017 | Andras Cser, Merritt Maxim

    In a race to meet customer acquisition and retention targets while reducing account takeover (ATO) fraud, financial service firms have strived to ensure that their sites are both secure and easy to...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Biggest Prize In Mobile Commerce Is Influencing Offline Sales

    Mobile-Phone-Only Highlights From The Forrester Data: Mobile Phone And Tablet Commerce Forecast, 2016 To 2021 (US)
    February 13, 2017 | Laura Naparstek, Julie A. Ask

    Why do sales transacted directly on mobile phones represent only a small slice of the total retail pie? Because consumers depend on mobile phones to research products more than they do to make...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Retail eCommerce In Brazil: Investment Priorities, Challenges, And Mobile

    The Economic Crisis Will Be A Major Roadblock In 2017
    February 10, 2017 | Lily Varon

    "Retail eCommerce In Brazil" is a survey that Forrester conducted together with E-Commerce Brasil in August and September 2016. In this survey, respondents from traditional retailers, web-only...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Retail eCommerce In Brazil: Team Headcount And Organization

    eCommerce Teams Are More Heavily Operations-Focused In Brazil Than In Other Markets
    February 9, 2017 | Lily Varon

    "Retail eCommerce In Brazil" is a survey that Forrester conducted together with E-Commerce Brasil in August and September 2016. In this survey, respondents from traditional retailers, web-only...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Forrester Data Report: Online Retail Forecast, 2016 To 2021 (Asia Pacific)

    ForecastView Document
    February 8, 2017 | Satish Meena

    Asia Pacific is the largest region for online retail sales, containing both the largest market (China) and the fastest-growing market (India). We expect around one-fifth of total retail sales will...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Forrester Data: Online Retail Forecast, 2016 To 2021 (Asia Pacific)

    ForecastView Spreadsheet
    February 8, 2017 | Satish Meena

    Asia Pacific is the largest region for online retails sales containing both the largest and the fastest growing market (China and India respectively). China is the biggest market and accounts for...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report 2016 US Online Banking Functionality Benchmark

    Direct Bank USAA Earns The Top Spot Overall, While Bank Of America Leads Among Large Traditional Banks
    February 7, 2017 | Peter Wannemacher

    Tens of millions of US bank customers use their providers' secure websites to complete tasks and achieve their banking objectives. As such, digital banking teams must keep a close eye on which...

  • For Customer Insights Professionals

    Report

    Report US Consumers' Morning Mobile Moments

    The Predictive Power Of Early-Morning App Usage
    February 7, 2017 | Juan Salazar

    Our morning routines allow us to set the tone for the rest of the day. Given our proximity to our smartphones and tablets, our behavior on these devices often defines our morning routines. While we...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report It's Time For Retail Stores To Open Their Doors To The Digital Org

    Organization: The Digital Store Playbook
    February 3, 2017 | Brendan Witcher

    Digital business mastery and serving customers consistently across their shopping journeys is shattering traditional retail silos. P&L statements managed in channel silos drive companies to engage...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report 2016 Canadian Online Banking Functionality Benchmark

    CIBC Again Earns The Highest Overall Score, But All Of The Big Five Banks Demonstrate Best Practices
    January 30, 2017 | Peter Wannemacher

    Tens of millions of Canadian bank customers use their providers' secure websites to conduct both routine and rare banking tasks. As such, digital banking teams must keep a close eye on which goals...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Australian Consumers' Financial Behaviors

    Asia Pacific Consumer Technographics®
    January 24, 2017 | Reineke Reitsma

    Many Australian online adults spend little time and energy on their personal finances, showing limited interest in them. But consumers now expect firms to anticipate their needs and offer what...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Forrester Data: Online Retail Forecast, 2016 To 2021 (Western Europe), Q4 2016 Update

    ForecastView Spreadsheet
    January 11, 2017 | Michael O'Grady

    Online retail sales will grow at an average of 12% per year over the next five years in Western Europe. Italy and Spain will see the fastest online sales growth. Online sales growth, notably in the...

  • For B2C Marketing Professionals

    Report

    Report Forrester Data Report: Online Retail Forecast, 2016 To 2021 (Western Europe)

    ForecastView Document
    January 11, 2017 | Michael O'Grady

    Online retail sales will grow at an average of 12.3% per year over the next five years in Western Europe. Italy and Spain will see the fastest online sales growth. Online sales growth in the...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Banks Could Dominate Digital Investing, But They Won't

    Big Banks Have The Resources And Customers, But Most Lack The Necessary Experience, Focus, And Long-Term Outlook
    January 5, 2017 | Davis Janowski

    Digital investment managers Betterment and Wealthfront grew quickly with early adopters and younger investors. They have since struggled to accelerate that growth and acquire truly massive numbers...

  • For Customer Insights Professionals

    Report

    Report Indian Consumers' Online Shopping Behaviors

    Asia Pacific Consumer Technographics®
    December 23, 2016 | Reineke Reitsma

    Indian eCommerce is at a turning point. The market is at a stage where growth has to come from increased wallet share instead of the number of buyers. But metropolitan Indian online adults'...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Forrester Data: Online Retail Forecast, 2016 To 2021 (US), Q4 2016 Update

    ForecastView Spreadsheet
    December 21, 2016 | Susan Wu

    The Q4 update to the US online retail sales forecast maintained its sales projections. Computers, software, music, books and videos will see the slowest online growth over the next five years. The...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Europe's Online Retail Growth Hinges On Customer Experience Improvement

    Highlights From Forrester Data: Online Retail Forecast, 2016 To 2021 (Western Europe)
    December 19, 2016 | Michelle Beeson

    Europe's retailers are in for significant online retail sales growth: By 2021, online sales will constitute 12% of the region's total retail sales. European consumers will research and buy more...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Art And Science Of Retail eCommerce

    Executive Overview: The Retail eCommerce Playbook
    December 16, 2016 | Fiona Swerdlow

    As retail eCommerce sales continue to climb, eBusiness executives must check all the boxes to ensure that they are not missing either opportunities for direct online sales or ways that this...

  • For Customer Experience Professionals

    Report

    Report Customer Experience Takes Center Stage In The Future Of Retail

    Forward-Looking Retailers Reshape The Chinese Market With Online-To-Offline Strategies And Lifestyle Shopping
    December 16, 2016 | Riccardo Pasto

    Mobile commerce and online-to-offline (O2O) strategies are driving consumer spending and making China the new frontier of innovative retail strategies. Instead of wiping out brick-and-mortar...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Retail eCommerce In Brazil: Marketing And Site Features

    A Look At The Most Effective Customer Acquisition Tactics And Most Popular Site Features
    December 14, 2016 | Lily Varon

    "Retail eCommerce In Brazil" is survey that Forrester conducted together with E-Commerce Brasil in August and September 2016. In this survey, respondents from traditional retailers, web-only...

  • For Application Development & Delivery Professionals

    Report

    Report Chatbots 101: Building Conversational Interfaces

    Take A Progressive Approach To Building Chatbots That Aligns With Your App+ Mobile Strategy
    December 12, 2016 | Michael Facemire, Julie A. Ask

    As smartphone communication shifts from voice to text and images, consumers are adopting messaging services at an unprecedented pace. In parallel, they're looking to use conversations for customer...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report 2016 US Bank Digital Sales Functionality Benchmark

    Bank Of America And Wells Fargo Continue To Lead The Pack
    December 9, 2016 | Alyson Clarke

    We used our Digital Sales Functionality Benchmark methodology to evaluate the public websites of the five largest retail banks in the US. As they did last year, Bank of America and Wells Fargo lead...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Where Android Pay And Samsung Pay Fit In Your Bank's Payments Strategy

    Digital Banking Strategy Executives Need To Take The Long View On Android Mobile Payment Strategy
    December 2, 2016 | Jacob Morgan

    Banks have an array of options available to them to enable mobile payments for their Android customers, from enabling Android Pay all the way through to building their own brand mobile payment...

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