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  • For eBusiness & Channel Strategy Professionals

    Report Mobile Messaging: Catalyst And Core Channel For Commerce

    eBusiness Pros Must Master The Art Of Micro Moments To Engage Customers Effectively
    May 23, 2016 | Julie A. Ask, Nicole Dvorak

    Mobile messaging is an old technology, but the old dog is learning new tricks. The combination of mobile apps and smartphones seemed destined to make simple text messages obsolete, but messaging...

  • For eBusiness & Channel Strategy Professionals

    Report 2015 Retail Omnichannel Functionality Benchmark

    Benchmarks: The Omnichannel Commerce Playbook
    May 16, 2016 | Michelle Beeson

    Forrester used its Retail Omnichannel Functionality Benchmark methodology to assess 20 leading retailers across the UK and US to help retail digital business executives better understand how their...

  • For eBusiness & Channel Strategy Professionals

    Report How US Banking Customers Use Different Channels, 2016

    Americans Remain Surprisingly Attached To Bank Branches
    May 13, 2016 | Rachel Roizen

    Digital banking use is growing rapidly, as US banking customers embrace mobile and tablet banking while continuing to use online banking. But the use of traditional channels like branches and ATMs...

  • For eBusiness & Channel Strategy Professionals

    Report Breakout Vendors: Retail eBusiness

    Look For Partners That Support The Customer Experience Cost-Effectively
    May 10, 2016 | Sucharita Mulpuru

    Retail eBusiness executives are constantly bombarded with technology companies offering new and purportedly innovative solutions. To answer the question "Which companies in the retail solution...

  • For eBusiness & Channel Strategy Professionals

    Report Why Digital Teams At Financial Providers Should Invest In Shared Finances

    Consumers' Financial Relationships With Each Other Are Evolving, So Digital Executives At Financial Services Firms Need To Get Ready
    May 9, 2016 | Peter Wannemacher

    Shared finances — any situation in which one consumer acts as an observer of, partner in, or proxy for another consumer's finances — represent a latent demand that financial services providers can...

  • For eBusiness & Channel Strategy Professionals

    Report Abolish Abandon Rates For In-Store Pickup

    Retailers Must Find Opportunities To Increase "Buy Online, Pick Up In Store" Conversion Through Best Practices And Operational Excellence
    May 5, 2016 | Brendan Witcher

    Omnichannel fulfillment is commonplace among today's leading retailers. However, eBusiness professionals are at risk of not meeting goals for these programs if they fail to move from basic...

  • For eBusiness & Channel Strategy Professionals

    Report Global Cross-Border eCommerce Sales Will More Than Double In The Next Five Years

    ForecastView Document
    May 3, 2016 | Michael O'Grady

    Global cross-border B2C eCommerce will more than double over the next five years to reach $424 billion by 2021. China drives this growth; its share of the online cross-border market will grow from...

  • For eBusiness & Channel Strategy Professionals

    Report Latin America Online Retail Forecast, 2015 To 2020

    Trends In Brazil, Argentina, And Mexico
    April 29, 2016 | Lily Varon

    With a population of over half a billion and two countries among the world's 15 largest economies, Latin America is firmly on the radar of eBusiness leaders looking to expand their digital...

  • For eBusiness & Channel Strategy Professionals

    Report Brief: US Online Retail Forecast: 2015 To 2020

    April 28, 2016 | Sucharita Mulpuru

    We expect US online retail to reach $373 billion in 2016. That figure will grow to more than $500 billion by 2020. This brief explores the drivers of online retail sales growth in the US and the...

  • For eBusiness & Channel Strategy Professionals

    Report New Online Shopping Traditions Emerge From The 2015 US Holiday Season

    A Technographics® 360 Report: Using Online Community And Social Listening Data
    April 15, 2016 | Kristopher Arcand

    With the 2015 holiday season safely behind us, eBusiness professionals can start to analyze US consumers' holiday season shopping behaviors. Due to the large sales volumes, consumers' high...

  • For eBusiness & Channel Strategy Professionals

    Report Forrester Data Web-Influenced Retail Sales Forecast, 2016 To 2021 (EU-7)

    ForecastView Spreadsheet
    April 13, 2016 | Michael O'Grady

    Our web-influenced forecast helps retailers understand how consumers research online but buy offline. By 2021, the web will influence 46% of offline sales. Web-influenced sales will grow at a...

  • For eBusiness & Channel Strategy Professionals

    Report Design Better Cross-Channel Banking Journeys

    Digital Executives Should Take The Lead By Focusing On The Most Important Touchpoint Pairs
    April 13, 2016 | Peter Wannemacher

    Bank prospects and customers frequently move from one touchpoint to another to shop for products, receive customer service, make transactions, and get financial advice. Yet many of these...

  • For eBusiness & Channel Strategy Professionals

    Report Five Payment Trends North American eBusiness Professionals Should Watch: 2016 To 2018

    April 13, 2016 | Brendan Miller

    Consumers are tapping digital touchpoints to shop, and they increasingly rely on mobile devices online and in-store. In turn, retailers are shifting their attention to deliver more value to...

  • For eBusiness & Channel Strategy Professionals

    Report Trends 2016: North American Digital Insurance

    The Age Of The Customer Expands The Scope Of Digital Influence In 2016
    April 13, 2016 | Ellen Carney

    US and Canadian digital insurance teams have come face to face with the age of the customer. Customers expect to have their problems solved whenever, wherever, and on any device. New competitors...

  • For eBusiness & Channel Strategy Professionals

    Report 10 FAQs On The State Of Online Retail

    What Inquiring eBusiness Executives Are Always Asking About
    April 7, 2016 | Sucharita Mulpuru

    This report answers the top questions that Forrester clients ask about the state of online retail. In an FAQ format, we address eBusiness professionals' general sizing, region, and category...

  • For eBusiness & Channel Strategy Professionals

    Report Disrupting Finance: Digital Wallets

    Digital Wallets Compete For Market Share, But Consumer Adoption Will Be Slower Than You Think
    April 7, 2016 | Jacob Morgan, Thomas Husson

    Where, with whom, and how much customers spend is a treasure trove of profitable data currently held by banks and a handful of card networks worldwide. The past few years have seen the emergence of...

  • For eBusiness & Channel Strategy Professionals

    Report Forrester Research Online Cross-Border Retail Forecast, 2016 To 2021 (Global)

    ForecastView Spreadsheet
    April 6, 2016 | Michael O'Grady

    Cross-border B2C e-commerce will more than double over the next five years to reach $424 billion by 2021. China will drive cross-border growth, and its share of the online cross-border market will...

  • For eBusiness & Channel Strategy Professionals

    Report Forrester Research Online Cross-Border Retail Forecast, 2016 To 2021 (Europe)

    ForecastView Spreadsheet
    April 4, 2016 | Michael O'Grady

    Part of our global online cross-border retail forecast, this forecast details cross-border retail buyers, cross-border retail spend, and the provenance by region of retail goods bought cross-border...

  • For eBusiness & Channel Strategy Professionals

    Report Use Digital Money Management To Deliver Personalized Financial Coaching

    Vision: The Digital Money Management Playbook
    April 1, 2016 | Benjamin Ensor

    Digital business strategy executives must put digital money management at the heart of digital banking, help customers understand their financial situation, and use context to help customers make...

  • For eBusiness & Channel Strategy Professionals

    Report Mobile Moments Transform Commerce And Service Experiences

    Strategic Plan: The Mobile eBusiness Playbook
    March 29, 2016 | Julie A. Ask

    Mobile provides eBusiness and channel strategy professionals with opportunities to transform commerce and service experiences online and in physical locations. To master these moments, use the IDEA...

  • For eBusiness & Channel Strategy Professionals

    Report Forrester Research Online Retail Forecast, 2015 To 2020 (Latin America)

    ForecastView Spreadsheet
    March 29, 2016 | Satish Meena

    A challenging macroeconomic environment in the Latin American countries of Argentina, Brazil, and Mexico is directly affecting consumer spending on online retail. We expect the Latin American...

  • For eBusiness & Channel Strategy Professionals

    Report Five Pitfalls To Avoid When Executing A Retail eCommerce Strategy

    Processes: The Retail eCommerce Playbook
    March 18, 2016 | Sucharita Mulpuru

    Retail eCommerce has two decades of experience under its belt, so companies in the early stages of web retail can now follow a fairly established set of best practices. This report provides...

  • For eBusiness & Channel Strategy Professionals

    Report Vendor Landscape: Pick The Right Digital Money Management Technologies

    Tools And Technology: The Digital Money Management Playbook
    March 17, 2016 | Aurelie L'Hostis, Benjamin Ensor

    For digital business strategy executives at retail banks and wealth management firms worldwide who are either launching digital money management for the first time or want to improve an existing...

  • For eBusiness & Channel Strategy Professionals

    Report The Five Key Success Factors Of A Global eBusiness

    Strategic Plan: The eCommerce Globalization Playbook
    March 16, 2016 | Lily Varon

    One of the questions that organizations launching a global eCommerce operation often ask is, "What are the elements behind a successful global eCommerce strategy?" We can see that the organizations...

  • For CIO Professionals

    Report 2016 Technology Imperatives For US Healthcare Providers

    The Age Of The Customer Upends The US Healthcare Tech Agenda
    March 15, 2016 | Kate McCarthy

    Industries ranging from retail and financial services to airlines and consumer products firms have embraced the age of the customer and pivoted their technology agendas accordingly. This shift has...

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