Advanced Search
652 results in Reports
Sort by:
Refine
  • Online Retail

Search Results

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Forrester Data Report: Online Retail Forecast, 2016 To 2021 (US), Q4 2016 Update

    ForecastView Document
    March 22, 2017 | Susan Wu

    This Q4 update to the US online retail sales forecast maintains the original sales projections. Computers, software, music, books, and videos will see the slowest online growth over the next five...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Understanding The Chinese Luxury Shopper

    ForecastView Document
    March 20, 2017 | Michael O'Grady

    Chinese average household incomes are up to 10 times lower than those of Western Europe or North America, yet one-third of the world's luxury spend comes from China. This report explores this...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Forrester Readiness Index Report: eCommerce, 2016

    ForecastView Document
    March 16, 2017 | Satish Meena

    The Forrester Readiness Index (FRI) is a holistic assessment of the eCommerce setting to provide insights for global expansion needs. The eCommerce index signifies the level of opportunity among...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Forrester Readiness Index: eCommerce, 2016

    ForecastView Spreadsheet
    March 16, 2017 | Satish Meena

    The Forrester Readiness Index (FRI) is a holistic assessment of the eCommerce setting to provide insights for global expansion needs. The eCommerce index signifies the level of opportunity among...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The State Of Retailing Online 2017: Key Metrics, Business Objectives, And Mobile

    Benchmarks: The Retail eCommerce Playbook
    February 28, 2017 | Fiona Swerdlow

    Retailers must continually evolve and adapt with increasingly empowered customers and the ever-changing technology available to them. The annual "The State Of Retailing Online" study by Shop.org,...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Making The Case To Go Global

    Business Case: The eCommerce Globalization Playbook
    February 23, 2017 | Lily Varon

    As eCommerce leaders look to expand their businesses into new and emerging markets, they often struggle with one of the first steps — outlining the business case for globalization. What should...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Retailers Are Off The Starting Blocks Of Omnichannel Commerce

    Landscape: The Omnichannel Commerce Playbook
    February 15, 2017 | Michelle Beeson

    Customer expectations are high, so eBusiness professionals are investing heavily in customer-facing and back-end technology to deliver great experiences. This landscape report of the omnichannel...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Biggest Prize In Mobile Commerce Is Influencing Offline Sales

    Mobile-Phone-Only Highlights From The Forrester Data: Mobile Phone And Tablet Commerce Forecast, 2016 To 2021 (US)
    February 13, 2017 | Laura Naparstek, Julie A. Ask

    Why do sales transacted directly on mobile phones represent only a small slice of the total retail pie? Because consumers depend on mobile phones to research products more than they do to make...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Retail eCommerce In Brazil: Investment Priorities, Challenges, And Mobile

    The Economic Crisis Will Be A Major Roadblock In 2017
    February 10, 2017 | Lily Varon

    "Retail eCommerce In Brazil" is a survey that Forrester conducted together with E-Commerce Brasil in August and September 2016. In this survey, respondents from traditional retailers, web-only...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Retail eCommerce In Brazil: Team Headcount And Organization

    eCommerce Teams Are More Heavily Operations-Focused In Brazil Than In Other Markets
    February 9, 2017 | Lily Varon

    "Retail eCommerce In Brazil" is a survey that Forrester conducted together with E-Commerce Brasil in August and September 2016. In this survey, respondents from traditional retailers, web-only...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Forrester Data Report: Online Retail Forecast, 2016 To 2021 (Asia Pacific)

    ForecastView Document
    February 8, 2017 | Satish Meena

    Asia Pacific is the largest region for online retail sales, containing both the largest market (China) and the fastest-growing market (India). We expect around one-fifth of total retail sales will...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Forrester Data: Online Retail Forecast, 2016 To 2021 (Asia Pacific)

    ForecastView Spreadsheet
    February 8, 2017 | Satish Meena

    Asia Pacific is the largest region for online retails sales containing both the largest and the fastest growing market (China and India respectively). China is the biggest market and accounts for...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report It's Time For Retail Stores To Open Their Doors To The Digital Org

    Organization: The Digital Store Playbook
    February 3, 2017 | Brendan Witcher

    Digital business mastery and serving customers consistently across their shopping journeys is shattering traditional retail silos. P&L statements managed in channel silos drive companies to engage...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report One Customer, One Organization, One P&L

    Organization: The Omnichannel Commerce Playbook
    January 19, 2017 | Brendan Witcher

    In the age of the customer, channel-specific strategies, tactics, and organizations are shortsighted and irrelevant. Why? Customers expect a consistent shopping journey, so retailers must act as a...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Forrester Data: Online Retail Forecast, 2016 To 2021 (Western Europe), Q4 2016 Update

    ForecastView Spreadsheet
    January 11, 2017 | Michael O'Grady

    Online retail sales will grow at an average of 12% per year over the next five years in Western Europe. Italy and Spain will see the fastest online sales growth. Online sales growth, notably in the...

  • For B2C Marketing Professionals

    Report

    Report Forrester Data Report: Online Retail Forecast, 2016 To 2021 (Western Europe)

    ForecastView Document
    January 11, 2017 | Michael O'Grady

    Online retail sales will grow at an average of 12.3% per year over the next five years in Western Europe. Italy and Spain will see the fastest online sales growth. Online sales growth in the...

  • For Customer Insights Professionals

    Report

    Report Indian Consumers' Online Shopping Behaviors

    Asia Pacific Consumer Technographics®
    December 23, 2016 | Reineke Reitsma

    Indian eCommerce is at a turning point. The market is at a stage where growth has to come from increased wallet share instead of the number of buyers. But metropolitan Indian online adults'...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Forrester Data: Online Retail Forecast, 2016 To 2021 (US), Q4 2016 Update

    ForecastView Spreadsheet
    December 21, 2016 | Susan Wu

    The Q4 update to the US online retail sales forecast maintained its sales projections. Computers, software, music, books and videos will see the slowest online growth over the next five years. The...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Europe's Online Retail Growth Hinges On Customer Experience Improvement

    Highlights From Forrester Data: Online Retail Forecast, 2016 To 2021 (Western Europe)
    December 19, 2016 | Michelle Beeson

    Europe's retailers are in for significant online retail sales growth: By 2021, online sales will constitute 12% of the region's total retail sales. European consumers will research and buy more...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Art And Science Of Retail eCommerce

    Executive Overview: The Retail eCommerce Playbook
    December 16, 2016 | Fiona Swerdlow

    As retail eCommerce sales continue to climb, eBusiness executives must check all the boxes to ensure that they are not missing either opportunities for direct online sales or ways that this...

  • For Customer Experience Professionals

    Report

    Report Customer Experience Takes Center Stage In The Future Of Retail

    Forward-Looking Retailers Reshape The Chinese Market With Online-To-Offline Strategies And Lifestyle Shopping
    December 16, 2016 | Riccardo Pasto

    Mobile commerce and online-to-offline (O2O) strategies are driving consumer spending and making China the new frontier of innovative retail strategies. Instead of wiping out brick-and-mortar...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Retail eCommerce In Brazil: Marketing And Site Features

    A Look At The Most Effective Customer Acquisition Tactics And Most Popular Site Features
    December 14, 2016 | Lily Varon

    "Retail eCommerce In Brazil" is survey that Forrester conducted together with E-Commerce Brasil in August and September 2016. In this survey, respondents from traditional retailers, web-only...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Case Study: The North Face And 1-800-Flowers Embrace AI For Conversational Commerce

    Bridging The Quality Gap By Emulating In-Store Engagement Across Digital Touchpoints
    November 28, 2016 | Brendan Witcher

    To find the right products and services, online retail customers still must use old standbys like search and functionality filtering, which pale compared to the assistance, personalization, and...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Retail eCommerce In Canada 2016

    Canadian Web Business Growth Increases Market Potential
    November 28, 2016 | Sucharita Mulpuru

    Forrester partnered with the Retail Council of Canada to conduct our second annual survey of retailers in Canada about their eCommerce business and key initiatives for the coming year. The survey...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Quick Take: New Sales Patterns Are Changing European Holiday Retail

    Highlights From The Forrester Data: Online Holiday Retail Sales Forecast, 2016 (Western Europe)
    November 23, 2016 | Michelle Beeson

    Forrester forecasts that Western European retail sales during November and December 2016 will account for just under one-third of total retail sales in 2016. Overall holiday sales growth will be...

Content categories

Refine your results

Date Range

Primary Role

Methodology

Industry

Market Imperatives

Region

Vendor

Analyst