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  • Consumer Mobile Activities

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  • For eBusiness & Channel Strategy Professionals

    Report

    Report Create A Micro Moments (Not A Wearables) Strategy

    Wearables Forecast: 2016 To 2020, US
    July 26, 2016 | Julie A. Ask, Susan Wu

    Wearables purchased by consumers matter to digital business professionals for two important reasons: 1) They will offer unprecedented longitudinal data of all kinds as well as 2) a new medium to...

  • For Infrastructure & Operations Professionals

    Report

    Report Brief: Retailers Must Embrace In-Store Technologies To Differentiate

    Smart Chinese Retailers Leverage In-Store Technologies To Achieve Operational Excellence And Then Drive The Customer Experience
    July 15, 2016 | Frank Liu

    The rising expectations and digital behaviors of empowered shoppers in China are compelling retailers to improve their in-store customer experience to boost loyalty and drive business growth....

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Consumers Spend Most Of Their Time In Just A Few Apps

    A Forrester Data Snapshot
    June 15, 2016 | Nicole Dvorak

    Today, US consumers spend most of their time on smartphones using apps — and just five apps account for nearly 90% of the time they spend using apps. Although US smartphone owners use about...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Do Smartphone Owners Use The App, The Mobile Site, Or Both?

    A Forrester Data Snapshot
    June 15, 2016 | Nicole Dvorak, Kyle Steinhouse

    Apps and mobile websites serve both distinct and overlapping needs, sometimes for the same customer. By looking at consumers’ passively collected behavior on smartphones, we found that for...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Consumers Prefer Apps When Spending Time On Smartphones

    A Forrester Data Snapshot
    June 14, 2016 | Nicole Dvorak

    US consumers who spend more time on their smartphone increase their time in apps, not mobile websites. Why? Apps can integrate contextual data (like location) with a user’s personal...

  • For CIO Professionals

    Report

    Report The Retrofit Future Of The Connected Car

    Why Internet-Of-Things Devices That Retrofit "Dumb" Cars Will Remake Personal Transportation Experiences
    June 6, 2016 | Frank E. Gillett

    Smartphones, connected cars, and car accessories enabled by the internet of things (IoT) are remaking the personal transportation experience. In this report, we analyze how smartphones are changing...

  • For Customer Insights Professionals

    Report

    Report The Uptake And Engagement Of Social Mobile Apps In The US And The UK

    A Technographics® 360 Report: Comparing Social Networking, Messaging, Email, And Digital Video/Voice Apps
    May 13, 2016 | Nicole Dvorak

    Even though smartphone owners spend more and more time using their devices, smartphones remain primarily networking and communication tools. We used Forrester's Mobile Audience Data to review the...

  • For B2C Marketing Professionals

    Report

    Report Brief: Airlines Must Embrace Mobile Moments To Differentiate

    Smart Airlines Are Building Competitive Advantage By Crafting High-Value Mobile Moments Throughout Their Customers' Journeys
    March 10, 2016 | Xiaofeng Wang

    Mobile is changing travelers' behaviors and expectations worldwide, making mobile moments the next battleground for airlines. While Chinese travelers are rapidly embracing mobile moments, most...

  • For B2C Marketing Professionals

    Report

    Report The State Of Consumers And Technology: Benchmark 2015, Europe

    European Consumer Technographics®
    February 29, 2016 | Reineke Reitsma

    This report is our overview of European consumers' behaviors and technology attitudes based on Forrester's European Consumer Technographics surveys and ForecastView data. We analyzed technology...

  • For B2C Marketing Professionals

    Report

    Report The State Of Consumers And Technology: Benchmark 2015, Canada

    North American Consumer Technographics®
    January 25, 2016 | Gina Fleming

    This report is an overview of Canadian consumers' behaviors and technology attitudes by age group, based on Forrester's North American Consumer Technographics surveys and our ForecastView data....

  • For B2C Marketing Professionals

    Report

    Report 2016 Mobile And App Marketing Trends

    Integrating Mobile In Your Strategy As A Key Brand Differentiator
    January 25, 2016 | Thomas Husson

    More than 50% of searches are happening on a mobile device and US consumers spent more time with mobile apps than watching TV in 2015. In India, Flipkart — the largest eCommerce player — has...

  • For Customer Insights Professionals

    Report

    Report Forrester Research Mobile And Smartphone Adoption Forecast, 2015 To 2020 (US)

    ForecastView Spreadsheet
    December 23, 2015 | Satish Meena

    Part of our global mobile and smartphone adoption forecast, this forecast details mobile subscriptions and mobile subscribers (people) in the US. It also includes smartphone installed base and...

  • For Customer Insights Professionals

    Report

    Report Forrester Research Mobile And Smartphone Adoption Forecast, 2015 To 2020 (Western Europe)

    ForecastView Spreadsheet
    December 23, 2015 | Satish Meena

    Part of our global mobile and smartphone adoption forecast, this forecast details mobile subscriptions and mobile subscribers (people) for 16 countries in Western Europe. It also includes...

  • For Customer Insights Professionals

    Report

    Report Brief: Track And Target Your Mobile Customers

    Five Ways To Improve Mobile Customer Recognition In China
    December 22, 2015 | Gene Cao

    Customer insights (CI) and marketing pros in China struggle to optimize customer ad targeting on mobile platforms because they cannot use existing third-party cookie approaches for in-app mobile...

  • For B2C Marketing Professionals

    Report

    Report The 2015 Mobile Mind Shift Index: Australia

    Mobile Is Becoming The First Touchpoint For Your Customers
    November 24, 2015 | Tim Sheedy

    To better connect with your customers, you need to engage them in their mobile moments. But which customers are ready? This report updates Forrester's Mobile Mind Shift Index (MMSI) for Australian...

  • For Customer Insights Professionals

    Report

    Report Master Your Customers' Mobile Pathways

    How High Is Your Direct Engagement? Are Your Customers More Likely To Stop Along The Way?
    November 3, 2015 | Nicole Dvorak, Ted Schadler

    Some 70 million Americans spend more time online on their smartphones than on any other device. It's been hard to know how your customers find their way to and from your mobile moments. Until now....

  • For B2C Marketing Professionals

    Report

    Report Forrester Research Social Media Forecast, 2015 To 2020 (Western Europe)

    ForecastView Spreadsheet
    October 14, 2015 | Michael O'Grady, Vishal Varshney

    We expect social media ad spending in Western Europe to grow at a five-year compound annual growth rate (CAGR) of 20% between 2015 and 2020. This impressive CAGR is primarily driven by the growth...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The State Of Mobile Banking, 2015

    Landscape: The Mobile Banking Strategy Playbook
    October 13, 2015 | Aurelie L'Hostis, Peter Wannemacher

    Mobile banking continues to gather momentum across developed countries, fueled by rising smartphone use and the steadily improving supply of mobile banking from banks worldwide. We expect mobile...

  • For Infrastructure & Operations Professionals

    Report

    Report Avoid Making These 10 Mistakes With Your Retail Customer Engagement Network

    Not Understanding The Network's Role In Retail Technology Initiatives Torpedoes Their Value
    August 24, 2015 | Andre Kindness

    To combat online retailers siphoning brick and mortar customers, physical retailers have ramped up resources to transform the generic physical store into an entity that can meet the challenges of...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Make The Business Case For Mobile Insurance

    Business Case: The Mobile Insurance Strategy Playbook
    July 27, 2015 | Ellen Carney

    Mobile insurance is growing up. Not that long ago, building a mobile application was cheap, and business units were casually experimenting with mobile — and granted the budget largesse to do...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The State Of Mobile Insurance, 2015

    Landscape: The Mobile Insurance Strategy Playbook
    July 21, 2015 | Oliwia Berdak

    Six years after the appearance of the first insurance apps, eBusiness executives at insurance firms have rolled out a widening range of functionality across mobile platforms. However, much of...

  • For B2C Marketing Professionals

    Report

    Report Reinvent Customer Relationships With WeChat Mobile

    Leverage The Power Of WeChat's Mobile Ecosystem In China
    July 8, 2015 | Xiaofeng Wang

    WeChat is the largest mobile social app in Asia Pacific. Offering advanced features and services that go far beyond messaging to both consumers and marketers, it dominates Chinese consumers' mobile...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Mobile Platforms, Partners, And Power

    Borrow Mobile Moments To Engage Your Customers In Context Throughout Your Ecosystem And On Third-Party Platforms
    June 29, 2015 | Julie A. Ask

    You face the following challenge: Most of your customers will not download your mobile app, but you know that mobile is the most important digital touchpoint in which to win, serve, and retain your...

  • For Customer Insights Professionals

    Report

    Report Sizing Up US Tablet Usage And User Experience

    A Technographics® 360 Report: Using Mobile Behavior, Social Listening, And Online Community Data
    May 11, 2015 | Nicole Dvorak

    Today, we lump tablets into the broader category of mobile devices, implying that consumers take them wherever they go and use them throughout the day. Our data, however, tells us the opposite....

  • For Customer Experience Professionals

    Report

    Report The Best Of Tablet User Experience

    Design For Immersive Content And Intuitive Feel
    May 11, 2015 | Deanna Laufer

    Despite their universal characterization as mobile devices, tablets are not mobile. Unlike with smartphones, most consumers use tablets at the end of the day, in the comfort of their home, while...

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