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  • For B2C Marketing Professionals

    Report

    Report The State Of Empowered Customers And Technology: Benchmark 2017, Global

    Global Consumer Technographics®
    October 6, 2017 | Anjali Lai

    Consumer behaviors and expectations are rapidly evolving, but the rate of change differs across the globe. And while similar attitudes drive the most empowered customers, their device usage varies...

  • For Customer Insights Professionals

    Report

    Report How Empowered Customers Harness The Power Of Mobile

    North American Consumer Technographics®
    September 26, 2017 | Anjali Lai

    Consumers are becoming empowered — and the increasingly complex range of devices that they use fuel this sense of empowerment. The mobile phone, along with subsequent devices like tablets and...

  • For B2C Marketing Professionals

    Report

    Report Social Media Snapshot: 2017

    Consumer Technographics® Data Snapshot
    September 26, 2017 | Anjali Lai, Erna Alfred Liousas

    Despite social media's ubiquity, it continues to grow in terms of global reach, number of networks, and usage frequency. This data snapshot provides B2C marketers with an overview of the current...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Luxury Brands Must Chase Digitally Savvy Global Luxury Shoppers

    To Win In The Age Of The Customer, Obsess About Your Luxury Goods Consumer
    August 29, 2017 | Michelle Beeson

    Luxury consumers are highly digitally savvy, even more so than mainstream consumers. But many luxury brands have missed the memo. They need to quickly do much more to meet, let alone exceed, their...

  • For B2C Marketing Professionals

    Report

    Report The State Of Empowered Customers And Technology: Benchmark 2017, US

    North American Consumer Technographics®
    August 10, 2017 | Reineke Reitsma

    For the first time, we present an annual report that shows the impact of technology on US empowered customers' attitudes, behaviors, and expectations, based on the Forrester Data Consumer...

  • For B2C Marketing Professionals

    Report

    Report The State Of Consumers And Technology: Benchmark 2017, US

    North American Consumer Technographics®
    June 28, 2017 | Gina Fleming

    This report is our annual overview of the impact of technology on US consumers' attitudes, behaviors, and expectations in a rapidly changing world, based on the Forrester Data Consumer...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Future Of Digital Experiences

    Vision: The Mobile eBusiness Playbook

    Digital channels are more amorphous and fragmented than ever. However, they share a common core: mobile. Mobile will emerge as the central choreographer in this broader, connected ecosystem....

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Forrester Data Report: Digital-Influenced Retail Sales Forecast, 2016 To 2021 (EU-7), Q1 2017 Update

    ForecastView Document
    May 4, 2017 | Satish Meena

    With the growing influence of online research on purchase decisions, retailers are looking to understand the impact of digital beyond online retail sales. This forecast analyzes digital's influence...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Adopt An App+ Strategy

    Tools and Technology: The Mobile eBusiness Playbook
    April 11, 2017 | Julie A. Ask, Michael Facemire

    Your best customers typically prefer your app over your mobile website but depend on both. But even your biggest fans spend far more time in other firms' apps, and as a result, you own too few of...

  • For Customer Insights Professionals

    Report

    Report Forrester Data: World Online Population Forecast, 2017 To 2022 (Global)

    ForecastView Spreadsheet
    March 22, 2017 | Shaurya Priya, Sanjeev Kumar

    This forecast, made exclusively available for ForecastView clients, sizes and forecasts the online population globally across five regions and 55 countries. It also sizes and forecasts the mobile...

  • For Customer Insights Professionals

    Report

    Report Forrester Data Report: World Online Population Forecast, 2017 To 2022 (Global)

    Forecastview Document
    March 22, 2017 | Shaurya Priya, Sanjeev Kumar

    This forecast, made exclusively available for Forecastview clients, sizes and forecasts online population globally across five regions and 55 countries. It sizes and forecasts the mobile (mobile...

  • For Infrastructure & Operations Professionals

    Report

    Report Networking Technologies Immerse Fans In NFL Games And The Tour De France

    RFID, Wi-Fi, Cell, And Other Wireless Technologies Create New Emotional Experiences And Connections
    February 24, 2017 | Andre Kindness, Michele Pelino

    The National Football League (NFL) and the Tour de France use networking technologies to change the way fans engage with two popular sports in Europe and North America. Dimension Data, Extreme...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Biggest Prize In Mobile Commerce Is Influencing Offline Sales

    Mobile-Phone-Only Highlights From The Forrester Data: Mobile Phone And Tablet Commerce Forecast, 2016 To 2021 (US)
    February 13, 2017 | Laura Naparstek, Julie A. Ask, Susan Wu

    Why do sales transacted directly on mobile phones represent only a small slice of the total retail pie? Because consumers depend on mobile phones to research products more than they do to make...

  • For Customer Insights Professionals

    Report

    Report US Consumers' Morning Mobile Moments

    The Predictive Power Of Early-Morning App Usage
    February 7, 2017 | Juan Salazar

    Our morning routines allow us to set the tone for the rest of the day. Given our proximity to our smartphones and tablets, our behavior on these devices often defines our morning routines. While we...

  • For B2C Marketing Professionals

    Report

    Report A Marketer's Guide To The Mobile Mind Shift

    January 23, 2017 | Jennifer Wise, Thomas Husson

    Your customers are on mobile devices; you need to find out: how many, what they expect, and what they are doing. Use these answers to inform your mobile marketing strategy to go beyond mobile as a...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Reinvent The Web To Win The Mobile Moment

    Customers Suffer When They Visit Your Site On Their Phones, And Responsive Retrofits Don't Fix It: It's Time For A Fresh Start
    January 17, 2017 | Ted Schadler, Danielle Jessee

    Few customers and even fewer prospects will use your app — but they will visit your website on their phones. Alas, when they arrive, their experience — even on your new responsive site — is sad....

  • For Application Development & Delivery Professionals

    Report

    Report How To Differentiate With Excellent Mobile Customer Service

    November 11, 2016 | Ian Jacobs, Laura Naparstek

    Mobile is the next battleground to win, serve, and retain customers. Too many companies, however, fail to meet customer expectations for service on mobile devices. This report outlines the key...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report A Recipe For Mobile App Success

    Market, Engage, And Manage Mobile App Performance To Drive Business Outcomes
    September 22, 2016 | Julie A. Ask, Jennifer Wise

    Too often, apps launch into the app store, and eBusiness and channel strategy professionals start to measure metrics like downloads to gauge success. But just launching an app and hoping it finds a...

  • For B2C Marketing Professionals

    Report

    Report The Future Of Messaging Apps

    With Bots And Intelligent Agents, New Conversation Interfaces Will Change Your Relationship With Customers

    With more than 3 billion consumers spending a lot of time and sharing emotions on messaging apps, brands are facing a whole new set of marketing opportunities and challenges. Messaging apps like...

  • For B2C Marketing Professionals

    Report

    Report The Rise Of Intelligent Agents

    How Evolved Versions Of Siri, Google Now, Cortana, And Alexa Will Upend The Brand-Customer Relationship
    September 12, 2016 | Jennifer Wise

    Early-stage intelligent agents (IAs) have arrived and are gaining traction among consumers. And as consumers fall in love with the customized, proactive utilities IAs provide, IAs will capture the...

  • For B2C Marketing Professionals

    Report

    Report The State Of Consumers And Technology: Benchmark 2016, US

    North American Consumer Technographics®
    August 24, 2016 | Gina Fleming

    This report is our annual overview of US consumers' behaviors and technology attitudes by generation, based on Forrester's Consumer Technographics North American surveys and our ForecastView data....

  • For B2C Marketing Professionals

    Report

    Report Brief: Mobile Messaging Apps' Usage And Engagement

    A Forrester Data Snapshot
    August 9, 2016 | Kyle Steinhouse, Gina Fleming

    Smartphone owners continue to use messaging apps in growing numbers. Here, we use Forrester's Mobile Audience Data, Q4 2015 (US) to explore the reach and engagement of the most common messaging...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Create A Micro Moments (Not A Wearables) Strategy

    Wearables Forecast: 2016 To 2020, US

    Wearables purchased by consumers matter to digital business professionals for two important reasons: 1) They will offer unprecedented longitudinal data of all kinds as well as 2) a new medium to...

  • For Infrastructure & Operations Professionals

    Report

    Report Brief: Retailers Must Embrace In-Store Technologies To Differentiate

    Smart Chinese Retailers Leverage In-Store Technologies To Achieve Operational Excellence And Then Drive The Customer Experience
    July 15, 2016 | Frank Liu

    The rising expectations and digital behaviors of empowered shoppers in China are compelling retailers to improve their in-store customer experience to boost loyalty and drive business growth....

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Consumers Spend Most Of Their Time In Just A Few Apps

    A Forrester Data Snapshot
    June 15, 2016 | Nicole Dvorak

    Today, US consumers spend most of their time on smartphones using apps — and just five apps account for nearly 90% of the time they spend using apps. Although US smartphone owners use about 24...

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