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  • For Customer Insights Professionals

    Report The Uptake And Engagement Of Social Mobile Apps In The US And The UK

    Comparing Social Networking, Messaging, Email, And Digital Video/Voice Apps
    May 13, 2016 | Nicole Dvorak

    Even though smartphone owners spend more and more time using their devices, smartphones remain primarily networking and communication tools. We used Forrester's Mobile Audience Data to review the...

  • For B2C Marketing Professionals

    Report Brief: Airlines Must Embrace Mobile Moments To Differentiate

    Smart Airlines Are Building Competitive Advantage By Crafting High-Value Mobile Moments Throughout Their Customers' Journeys
    March 10, 2016 | Xiaofeng Wang

    Mobile is changing travelers' behaviors and expectations worldwide, making mobile moments the next battleground for airlines. While Chinese travelers are rapidly embracing mobile moments, most...

  • For B2C Marketing Professionals

    Report The State Of Consumers And Technology: Benchmark 2015, Europe

    European Consumer Technographics®
    February 29, 2016 | Reineke Reitsma

    This report is our overview of European consumers' behaviors and technology attitudes based on Forrester's European Consumer Technographics surveys and ForecastView data. We analyzed technology...

  • For B2C Marketing Professionals

    Report The State Of Consumers And Technology: Benchmark 2015, Canada

    North American Consumer Technographics®
    January 25, 2016 | Gina Fleming

    This report is an overview of Canadian consumers' behaviors and technology attitudes by age group, based on Forrester's North American Consumer Technographics surveys and our ForecastView data....

  • For B2C Marketing Professionals

    Report 2016 Mobile And App Marketing Trends

    Integrating Mobile In Your Strategy As A Key Brand Differentiator
    January 25, 2016 | Thomas Husson

    More than 50% of searches are happening on a mobile device and US consumers spent more time with mobile apps than watching TV in 2015. In India, Flipkart — the largest eCommerce player — has...

  • For Customer Insights Professionals

    Report Forrester Research Mobile And Smartphone Adoption Forecast, 2015 To 2020 (US)

    ForecastView Spreadsheet
    December 23, 2015 | Satish Meena

    Part of our global mobile and smartphone adoption forecast, this forecast details mobile subscriptions and mobile subscribers (people) in the US. It also includes smartphone installed base and...

  • For Customer Insights Professionals

    Report Forrester Research Mobile And Smartphone Adoption Forecast, 2015 To 2020 (Western Europe)

    ForecastView Spreadsheet
    December 23, 2015 | Satish Meena

    Part of our global mobile and smartphone adoption forecast, this forecast details mobile subscriptions and mobile subscribers (people) for 16 countries in Western Europe. It also includes...

  • For Customer Insights Professionals

    Report Brief: Track And Target Your Mobile Customers

    Five Ways To Improve Mobile Customer Recognition In China
    December 22, 2015 | Gene Cao

    Customer insights (CI) and marketing pros in China struggle to optimize customer ad targeting on mobile platforms because they cannot use existing third-party cookie approaches for in-app mobile...

  • For B2C Marketing Professionals

    Report The 2015 Mobile Mind Shift Index: Australia

    Mobile Is Becoming The First Touchpoint For Your Customers
    November 24, 2015 | Tim Sheedy

    To better connect with your customers, you need to engage them in their mobile moments. But which customers are ready? This report updates Forrester's Mobile Mind Shift Index (MMSI) for Australian...

  • For Customer Insights Professionals

    Report Master Your Customers' Mobile Pathways

    How High Is Your Direct Engagement? Are Your Customers More Likely To Stop Along The Way?
    November 3, 2015 | Nicole Dvorak, Ted Schadler

    Some 70 million Americans spend more time online on their smartphones than on any other device. It's been hard to know how your customers find their way to and from your mobile moments. Until now....

  • For B2C Marketing Professionals

    Report Forrester Research Social Media Forecast, 2015 To 2020 (Western Europe)

    ForecastView Spreadsheet
    October 14, 2015 | Michael O'Grady, Vishal Varshney

    We expect social media ad spending in Western Europe to grow at a five-year compound annual growth rate (CAGR) of 20% between 2015 and 2020. This impressive CAGR is primarily driven by the growth...

  • For eBusiness & Channel Strategy Professionals

    Report The State Of Mobile Banking, 2015

    Landscape: The Mobile Banking Strategy Playbook
    October 13, 2015 | Aurelie L'Hostis, Peter Wannemacher

    Mobile banking continues to gather momentum across developed countries, fueled by rising smartphone use and the steadily improving supply of mobile banking from banks worldwide. We expect mobile...

  • For Infrastructure & Operations Professionals

    Report Avoid Making These 10 Mistakes With Your Retail Customer Engagement Network

    Not Understanding The Network's Role In Retail Technology Initiatives Torpedoes Their Value
    August 24, 2015 | Andre Kindness

    To combat online retailers siphoning brick and mortar customers, physical retailers have ramped up resources to transform the generic physical store into an entity that can meet the challenges of...

  • For eBusiness & Channel Strategy Professionals

    Report Make The Business Case For Mobile Insurance

    Business Case: The Mobile Insurance Strategy Playbook
    July 27, 2015 | Ellen Carney

    Mobile insurance is growing up. Not that long ago, building a mobile application was cheap, and business units were casually experimenting with mobile — and granted the budget largesse to do...

  • For eBusiness & Channel Strategy Professionals

    Report The State Of Mobile Insurance, 2015

    Landscape: The Mobile Insurance Strategy Playbook
    July 21, 2015 | Oliwia Berdak

    Six years after the appearance of the first insurance apps, eBusiness executives at insurance firms have rolled out a widening range of functionality across mobile platforms. However, much of...

  • For B2C Marketing Professionals

    Report Reinvent Customer Relationships With WeChat Mobile

    Leverage The Power Of WeChat's Mobile Ecosystem In China
    July 8, 2015 | Xiaofeng Wang

    WeChat is the largest mobile social app in Asia Pacific. Offering advanced features and services that go far beyond messaging to both consumers and marketers, it dominates Chinese consumers' mobile...

  • For eBusiness & Channel Strategy Professionals

    Report Mobile Platforms, Partners, And Power

    Borrow Mobile Moments To Engage Your Customers In Context Throughout Your Ecosystem And On Third-Party Platforms
    June 29, 2015 | Julie A. Ask

    You face the following challenge: Most of your customers will not download your mobile app, but you know that mobile is the most important digital touchpoint in which to win, serve, and retain your...

  • For Customer Insights Professionals

    Report Sizing Up US Tablet Usage And User Experience

    A Technographics® 360 Report: Using Mobile Behavior, Social Listening, And Online Community Data
    May 11, 2015 | Nicole Dvorak

    Today, we lump tablets into the broader category of mobile devices, implying that consumers take them wherever they go and use them throughout the day. Our data, however, tells us the opposite....

  • For Customer Experience Professionals

    Report The Best Of Tablet User Experience

    Design For Immersive Content And Intuitive Feel
    May 11, 2015 | Deanna Laufer

    Despite their universal characterization as mobile devices, tablets are not mobile. Unlike with smartphones, most consumers use tablets at the end of the day, in the comfort of their home, while...

  • For B2C Marketing Professionals

    Report Keeping Score Of US Smartphone Usage During The 2015 Super Bowl Event

    A Technographics® 360 Report: Using Behavioral Tracking, Social Listening, And Online Community Data
    April 15, 2015 | Kristopher Arcand, Nicole Dvorak

    The 2015 Super Bowl had 114 million viewers, making it the most watched television event in US history. This unprecedented level of viewership presents B2C marketing professionals with many...

  • For B2C Marketing Professionals

    Report The New Mobile Mind Shift Index: China

    Mobile Expectations Are High In The Largest Smartphone Market
    April 2, 2015 | Xiaofeng Wang

    Marketers in China are lagging behind consumers in mobile adoption, and they need to do a better job understanding mobile behavior trends to develop effective mobile strategies. Forrester's newly...

  • For CIO Professionals

    Report Asia Pacific CIOs: Start Your Digital Journey With Mobile

    The Mobile Mind Shift Is Already Underway — Ensure That Your Company Doesn't Fall Behind
    March 26, 2015 | Tim Sheedy

    CIOs in Asia Pacific are working with other business leaders to drive their companies' digital initiatives. Most of the region's CIOs focus on digitizing back-end systems and processes to enable...

  • For B2C Marketing Professionals

    Report Three Gaming Apps Earn "Engaging" Scores On The App Engagement Index

    North American Consumer Technographics® — Revealing The Q4 2014 App Engagement Index Scores Of US Gaming Apps
    March 10, 2015 | Nicole Dvorak

    As consumers shift the time they spend on PCs and TVs to mobile devices, marketing leadership professionals need to shift their advertising budgets in parallel. Forrester estimates that mobile...

  • For B2C Marketing Professionals

    Report Forrester Research Social Media Forecast, 2014 To 2019 (Western Europe), Q4 2014 Update

    ForecastView Spreadsheet Q4 2014 Update
    February 13, 2015 | Jitender Miglani

    Social media spending in Western Europe is expected to reach €6.60 billion by 2019, up from €3.09 billion in 2014 — a five-year compound annual growth rate (CAGR) of 16.4%. This...

  • For B2C Marketing Professionals

    Report The State Of Consumers And Technology: Benchmark 2014, US

    North American Consumer Technographics®
    January 16, 2015 | Gina Fleming

    This report is our annual overview of US consumers' behaviors and technology attitudes by generation, based on Forrester's North American Technographics surveys and our ForecastView data. Our data...

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