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  • Consumer Mobile Activities

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  • For Infrastructure & Operations Professionals

    Report

    Report Networking Technologies Immerse Fans In NFL Games And The Tour De France

    RFID, Wi-Fi, Cell, And Other Wireless Technologies Create New Emotional Experiences And Connections
    February 24, 2017 | Andre Kindness, Michele Pelino

    The National Football League (NFL) and the Tour de France use networking technologies to change the way fans engage with two popular sports in Europe and North America. Dimension Data, Extreme...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Biggest Prize In Mobile Commerce Is Influencing Offline Sales

    Mobile-Phone-Only Highlights From The Forrester Data: Mobile Phone And Tablet Commerce Forecast, 2016 To 2021 (US)
    February 13, 2017 | Laura Naparstek, Julie A. Ask

    Why do sales transacted directly on mobile phones represent only a small slice of the total retail pie? Because consumers depend on mobile phones to research products more than they do to make...

  • For Customer Insights Professionals

    Report

    Report US Consumers' Morning Mobile Moments

    The Predictive Power Of Early-Morning App Usage
    February 7, 2017 | Juan Salazar

    Our morning routines allow us to set the tone for the rest of the day. Given our proximity to our smartphones and tablets, our behavior on these devices often defines our morning routines. While we...

  • For B2C Marketing Professionals

    Report

    Report A Marketer's Guide To The Mobile Mind Shift

    Landscape: The Mobile Marketing Playbook
    January 23, 2017 | Jennifer Wise, Thomas Husson

    Your customers are on mobile devices; you need to find out: how many, what they expect, and what they are doing. Use these answers to inform your mobile marketing strategy to go beyond mobile as a...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Reinvent The Web To Win The Mobile Moment

    Customers Suffer When They Visit Your Site On Their Phones, And Responsive Retrofits Don't Fix It: It's Time For A Fresh Start
    January 17, 2017 | Ted Schadler, Danielle Geoffroy

    Few customers and even fewer prospects will use your app — but they will visit your website on their phones. Alas, when they arrive, their experience — even on your new responsive site — is sad....

  • For Application Development & Delivery Professionals

    Report

    Report How To Differentiate With Excellent Mobile Customer Service

    November 11, 2016 | Ian Jacobs, Laura Naparstek

    Mobile is the next battleground to win, serve, and retain customers. Too many companies, however, fail to meet customer expectations for service on mobile devices. This report outlines the key...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report A Recipe For Mobile App Success

    Market, Engage, And Manage Mobile App Performance To Drive Business Outcomes
    September 22, 2016 | Julie A. Ask, Jennifer Wise

    Too often, apps launch into the app store, and eBusiness and channel strategy professionals start to measure metrics like downloads to gauge success. But just launching an app and hoping it finds a...

  • For B2C Marketing Professionals

    Report

    Report The Future Of Messaging Apps

    With Bots And Intelligent Agents, New Conversation Interfaces Will Change Your Relationship With Customers
    September 19, 2016 | Thomas Husson, Xiaofeng Wang

    With more than 3 billion consumers spending a lot of time and sharing emotions on messaging apps, brands are facing a whole new set of marketing opportunities and challenges. Messaging apps like...

  • For B2C Marketing Professionals

    Report

    Report The Rise Of Intelligent Agents

    How Evolved Versions Of Siri, Google Now, Cortana, And Alexa Will Upend The Brand-Customer Relationship
    September 12, 2016 | Jennifer Wise

    Early-stage intelligent agents (IAs) have arrived and are gaining traction among consumers. And as consumers fall in love with the customized, proactive utilities IAs provide, IAs will capture the...

  • For B2C Marketing Professionals

    Report

    Report The State Of Consumers And Technology: Benchmark 2016, US

    North American Consumer Technographics®
    August 24, 2016 | Gina Fleming

    This report is our annual overview of US consumers' behaviors and technology attitudes by generation, based on Forrester's Consumer Technographics North American surveys and our ForecastView data....

  • For B2C Marketing Professionals

    Report

    Report Brief: Mobile Messaging Apps' Usage And Engagement

    A Forrester Data Snapshot
    August 9, 2016 | Kyle Steinhouse, Gina Fleming

    Smartphone owners continue to use messaging apps in growing numbers. Here, we use Forrester's Mobile Audience Data, Q4 2015 (US) to explore the reach and engagement of the most common messaging...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Create A Micro Moments (Not A Wearables) Strategy

    Wearables Forecast: 2016 To 2020, US
    July 26, 2016 | Julie A. Ask, Susan Wu

    Wearables purchased by consumers matter to digital business professionals for two important reasons: 1) They will offer unprecedented longitudinal data of all kinds as well as 2) a new medium to...

  • For Infrastructure & Operations Professionals

    Report

    Report Brief: Retailers Must Embrace In-Store Technologies To Differentiate

    Smart Chinese Retailers Leverage In-Store Technologies To Achieve Operational Excellence And Then Drive The Customer Experience
    July 15, 2016 | Frank Liu

    The rising expectations and digital behaviors of empowered shoppers in China are compelling retailers to improve their in-store customer experience to boost loyalty and drive business growth....

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Consumers Spend Most Of Their Time In Just A Few Apps

    A Forrester Data Snapshot
    June 15, 2016 | Nicole Dvorak

    Today, US consumers spend most of their time on smartphones using apps — and just five apps account for nearly 90% of the time they spend using apps. Although US smartphone owners use about...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Do Smartphone Owners Use The App, The Mobile Site, Or Both?

    A Forrester Data Snapshot
    June 15, 2016 | Nicole Dvorak, Kyle Steinhouse

    Apps and mobile websites serve both distinct and overlapping needs, sometimes for the same customer. By looking at consumers’ passively collected behavior on smartphones, we found that for...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Consumers Prefer Apps When Spending Time On Smartphones

    A Forrester Data Snapshot
    June 14, 2016 | Nicole Dvorak

    US consumers who spend more time on their smartphone increase their time in apps, not mobile websites. Why? Apps can integrate contextual data (like location) with a user’s personal...

  • For CIO Professionals

    Report

    Report The Retrofit Future Of The Connected Car

    Why Internet-Of-Things Devices That Retrofit "Dumb" Cars Will Remake Personal Transportation Experiences
    June 6, 2016 | Frank E. Gillett

    Smartphones, connected cars, and car accessories enabled by the internet of things (IoT) are remaking the personal transportation experience. In this report, we analyze how smartphones are changing...

  • For Customer Insights Professionals

    Report

    Report The Uptake And Engagement Of Social Mobile Apps In The US And The UK

    A Technographics® 360 Report: Comparing Social Networking, Messaging, Email, And Digital Video/Voice Apps
    May 13, 2016 | Nicole Dvorak

    Even though smartphone owners spend more and more time using their devices, smartphones remain primarily networking and communication tools. We used Forrester's Mobile Audience Data to review the...

  • For B2C Marketing Professionals

    Report

    Report Brief: Airlines Must Embrace Mobile Moments To Differentiate

    Smart Airlines Are Building Competitive Advantage By Crafting High-Value Mobile Moments Throughout Their Customers' Journeys
    March 10, 2016 | Xiaofeng Wang

    Mobile is changing travelers' behaviors and expectations worldwide, making mobile moments the next battleground for airlines. While Chinese travelers are rapidly embracing mobile moments, most...

  • For B2C Marketing Professionals

    Report

    Report The State Of Consumers And Technology: Benchmark 2015, Europe

    European Consumer Technographics®
    February 29, 2016 | Reineke Reitsma

    This report is our overview of European consumers' behaviors and technology attitudes based on Forrester's European Consumer Technographics surveys and ForecastView data. We analyzed technology...

  • For B2C Marketing Professionals

    Report

    Report The State Of Consumers And Technology: Benchmark 2015, Canada

    North American Consumer Technographics®
    January 25, 2016 | Gina Fleming

    This report is an overview of Canadian consumers' behaviors and technology attitudes by age group, based on Forrester's North American Consumer Technographics surveys and our ForecastView data....

  • For B2C Marketing Professionals

    Report

    Report 2016 Mobile And App Marketing Trends

    Integrating Mobile In Your Strategy As A Key Brand Differentiator
    January 25, 2016 | Thomas Husson

    More than 50% of searches are happening on a mobile device and US consumers spent more time with mobile apps than watching TV in 2015. In India, Flipkart — the largest eCommerce player — has...

  • For Customer Insights Professionals

    Report

    Report Forrester Research Mobile And Smartphone Adoption Forecast, 2015 To 2020 (US)

    ForecastView Spreadsheet
    December 23, 2015 | Satish Meena

    Part of our global mobile and smartphone adoption forecast, this forecast details mobile subscriptions and mobile subscribers (people) in the US. It also includes smartphone installed base and...

  • For Customer Insights Professionals

    Report

    Report Forrester Research Mobile And Smartphone Adoption Forecast, 2015 To 2020 (Western Europe)

    ForecastView Spreadsheet
    December 23, 2015 | Satish Meena

    Part of our global mobile and smartphone adoption forecast, this forecast details mobile subscriptions and mobile subscribers (people) for 16 countries in Western Europe. It also includes...

  • For Customer Insights Professionals

    Report

    Report Brief: Track And Target Your Mobile Customers

    Five Ways To Improve Mobile Customer Recognition In China
    December 22, 2015 | Gene Cao

    Customer insights (CI) and marketing pros in China struggle to optimize customer ad targeting on mobile platforms because they cannot use existing third-party cookie approaches for in-app mobile...

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