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  • Consumer Mobile Adoption

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  • For B2C Marketing Professionals

    Report The State Of Consumers And Technology: Benchmark 2015, Europe

    European Consumer Technographics®
    February 29, 2016 | Reineke Reitsma

    This report is our overview of European consumers' behaviors and technology attitudes based on Forrester's European Consumer Technographics surveys and ForecastView data. We analyzed technology...

  • For eBusiness & Channel Strategy Professionals

    Report Best Practices In Mobile Financial Sales

    Digital Teams Must Use Context To Be Relevant And Earn Sales
    February 27, 2016 | Rachel Roizen, Alyson Clarke

    As mobile touchpoints displace PCs, branches, advisors, and agents at the heart of customers' relationships with financial services firms, digital executives need to step up their mobile marketing...

  • For CMO Professionals

    Report Brief: Measuring Hyperadoption

    Adoption Readiness Is Five Times Higher Today Than A Decade Ago
    February 17, 2016 | James L. McQuivey

    We live in an age of consumer hyperadoption, a period defined by the rapid and unprecedented uptake of new devices and experiences. To measure the rise of hyperadoption, Forrester examined its...

  • For B2C Marketing Professionals

    Report The State Of Consumers And Technology: Benchmark 2015, Canada

    North American Consumer Technographics®
    January 25, 2016 | Gina Fleming

    This report is an overview of Canadian consumers' behaviors and technology attitudes by age group, based on Forrester's North American Consumer Technographics surveys and our ForecastView data....

  • For Customer Insights Professionals

    Report Forrester Research Mobile And Smartphone Adoption Forecast, 2015 To 2020 (US)

    ForecastView Spreadsheet
    December 23, 2015 | Satish Meena

    Part of our global mobile and smartphone adoption forecast, this forecast details mobile subscriptions and mobile subscribers (people) in the US. It also includes smartphone installed base and...

  • For Customer Insights Professionals

    Report Forrester Research Mobile And Smartphone Adoption Forecast, 2015 To 2020 (Western Europe)

    ForecastView Spreadsheet
    December 23, 2015 | Satish Meena

    Part of our global mobile and smartphone adoption forecast, this forecast details mobile subscriptions and mobile subscribers (people) for 16 countries in Western Europe. It also includes...

  • For CMO Professionals

    Report Five Key Truths About Wearables That Every Leader Should Know

    Wearables Are Poised To Change The Marketing Landscape — Is Your Company Ready?
    December 3, 2015 | J. P. Gownder

    Wearables have suffered from excessively positive and negative hype. Currently, the wearables market consists of disparate devices solving a variety of problems and entering the market through a...

  • For Customer Insights Professionals

    Report Forrester Research World Online Population Forecast, 2015 To 2020 (Global)

    ForecastView Spreadsheet
    October 7, 2015 | Vishal Varshney, Vikram Sehgal

    The emergence of smartphones has significantly impacted the Internet access landscape around the world. In developed countries, mobile online penetration is quickly catching up as existing online...

  • For Customer Insights Professionals

    Report Forrester Research World Mobile And Smartphone Adoption Forecast, 2015 To 2020 (Global)

    ForecastView Spreadsheet
    September 24, 2015 | Satish Meena

    The number of smartphone subscribers surpassed feature phone subscribers in 2014, and by 2020, we expect over 85% of total mobile handset subscribers to use smartphones as primary phones. With the...

  • For eBusiness & Channel Strategy Professionals

    Report Make The Business Case For Mobile Insurance

    Business Case: The Mobile Insurance Strategy Playbook
    July 27, 2015 | Ellen Carney

    Mobile insurance is growing up. Not that long ago, building a mobile application was cheap, and business units were casually experimenting with mobile — and granted the budget largesse to do...

  • For Customer Insights Professionals

    Report Sizing Up US Tablet Usage And User Experience

    A Technographics® 360 Report: Using Mobile Behavior, Social Listening, And Online Community Data
    May 11, 2015 | Nicole Dvorak

    Today, we lump tablets into the broader category of mobile devices, implying that consumers take them wherever they go and use them throughout the day. Our data, however, tells us the opposite....

  • For CIO Professionals

    Report Asia Pacific CIOs: Start Your Digital Journey With Mobile

    The Mobile Mind Shift Is Already Underway — Ensure That Your Company Doesn't Fall Behind
    March 26, 2015 | Tim Sheedy

    CIOs in Asia Pacific are working with other business leaders to drive their companies' digital initiatives. Most of the region's CIOs focus on digitizing back-end systems and processes to enable...

  • For B2C Marketing Professionals

    Report The State Of Consumers And Technology: Benchmark 2014, US

    North American Consumer Technographics®
    January 16, 2015 | Gina Fleming

    This report is our annual overview of US consumers' behaviors and technology attitudes by generation, based on Forrester's North American Technographics surveys and our ForecastView data. Our data...

  • For CIO Professionals

    Report Brief: Malaysian Banks Brace Themselves For Digital

    CIOs Need To Step Up As Key Enablers Of Banks' Digital Transformation Initiatives
    January 9, 2015 | Frederic Giron

    As Malaysian consumers become increasingly empowered with smartphones and other mobile devices, financial services firms are eager to launch new technology-led initiatives to better understand and...

  • For Customer Insights Professionals

    Report Comparing European And US Consumers' Perspectives On Wearable Technology

    A Technographics® 360 Report: Using Survey, Qualitative, And Social Listening Data
    December 18, 2014 | Anjali Lai

    Technology publications predicted that 2014 would be "The year of the wearable" — and looking at the past 12 months, 2014 has more than lived up to that prediction. Within Q4 alone, Apple...

  • For Customer Experience Professionals

    Report Brief: What's Different About Mobile Customer Experience In China?

    December 8, 2014 | Samantha Jaddou

    Chinese mobile users have different expectations and different mobile moments than their Western peers. When designing a mobile website or app for them, customer experience (CX) professionals need...

  • For B2C Marketing Professionals

    Report The New Mobile Mind Shift Index: Global

    Global Consumer Technographics®
    November 25, 2014 | Gina Fleming, Thomas Husson

    Forrester recently introduced its revised Mobile Mind Shift Index (MMSI), a tool that enables marketing leaders to assess their customers' mobile intensity, expectations, and behaviors and then...

  • For CIO Professionals

    Report Predictions 2015: Mobile Strategies Will Be Critical To Serving Asia Pacific Customers

    CIOs Must Embrace Mobility To Support Digital Transformation
    November 19, 2014 | Tim Sheedy

    Mobile isn't only the new digital hub; it's also becoming the bridge to the physical world. Mobile won't affect just your digital operations — it will transform your entire business. In Asia...

  • For CIO Professionals

    Report Predictions 2015: Mobile Customer Experience Will Fuel Digital Transformation In Asia Pacific

    November 11, 2014 | Dane Anderson, Frederic Giron

    CIOs must shift their focus to winning, serving, and retaining customers — so although technology leaders in Asia Pacific (AP) will be seeking a moment to catch their breath after a year...

  • For CIO Professionals

    Report Accelerating Technology Change Restructures US Services Employment

    Human Middleware And Transaction Processing Jobs Are Becoming Obsolete
    November 4, 2014 | John C. McCarthy, Michael Yamnitsky

    A perfect storm of technology change is streamlining, simplifying, and atomizing business processes. The effects will ripple across organizations, as human capital shifts from handling transactions...

  • For B2C Marketing Professionals

    Report The New Mobile Mind Shift Index: Australia

    Shifted Consumers Are Young And Affluent
    October 23, 2014 | Tim Sheedy, Josh Bernoff

    You can better connect with your customers by engaging with them in their mobile moments. But which customers are ready? In this report, we introduce the newly revised Mobile Mind Shift Index...

  • For eBusiness & Channel Strategy Professionals

    Report Deciphering Indian Consumers' Smartphone Behaviors And Attitudes, Part 3

    Understand What People Do Most Often On Their Smartphones To Build An Effective Mobile Engagement Strategy
    October 22, 2014 | Katyayan Gupta

    Today's consumers increasingly use smartphones for a variety of activities including social networking, researching and buying products online, and communicating via digital platforms like...

  • For CIO Professionals

    Report Understanding The Australian Mobile Customer, Part 6

    Australians Use Apps For Utilitarian Purposes
    October 3, 2014 | Tim Sheedy

    In the age of the customer, CIOs and the technology management organizations they lead must take an active role in the design and development of their companies' mobile strategy. While marketing...

  • For eBusiness & Channel Strategy Professionals

    Report Deciphering Indian Consumers' Smartphone Behaviors And Attitudes, Part 2

    Understand The Operating System Preferences Of Smartphone Users Of Different Ages To Build An Effective Mobile Engagement Strategy
    October 3, 2014 | Katyayan Gupta

    Today's consumers increasingly use mobile phones to research, buy, and recommend products and services. This is the mobile mind shift — and it's rapidly changing customer expectations....

  • For eBusiness & Channel Strategy Professionals

    Report Deciphering Indian Consumers' Smartphone Behaviors And Attitudes, Part 1

    Understand The Operating System Preferences Of Male And Female Smartphone Users To Build An Effective Mobile Engagement Strategy
    September 29, 2014 | Katyayan Gupta

    Today's consumers increasingly use mobile phones to research, buy, and recommend products and services. This is the mobile mind shift — and it's rapidly changing customer expectations....

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