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  • For eBusiness & Channel Strategy Professionals

    Report Deciphering Indian Consumers' Smartphone Behaviors And Attitudes, Part 2

    Understand The Operating System Preferences Of Smartphone Users Of Different Ages To Build An Effective Mobile Engagement Strategy
    October 3, 2014 | Katyayan Gupta

    Today's consumers increasingly use mobile phones to research, buy, and recommend products and services. This is the mobile mind shift — and it's rapidly changing customer expectations....

  • For Security & Risk Professionals

    Report Brief: Apple Throws Down The Privacy Gauntlet

    Apple Offers New Commitment And Tech To Protect Privacy, But It Needs To Go Much Further
    October 1, 2014 | Rick Holland, Andras Cser

    On September 17, 2014, Apple's chief executive officer, Tim Cook, published a letter detailing Apple's commitment to customer privacy. The unfortunate timing of Apple's highly public and...

  • For Infrastructure & Operations Professionals

    Report Brief: Privacy Concerns Will Shape, Not Stop, Google Glass Adoption

    How You Can Experiment With Glass Today Despite Privacy Concerns
    September 26, 2014 | J. P. Gownder

    Infrastructure and operations (I&O) leaders are already looking at how Google Glass can play a supporting role in their enterprise mobility strategies. Today's pilots cross the spectrum of use...

  • For CMO Professionals

    Report Quick Take: Apple Puts Mobile Moments At The Center Of Its Strategy

    With Apple Pay And Apple Watch, The Mobile Style Setter Will Make Payments And Wearables Worth The CMO's Trouble
    September 9, 2014 | Frank E. Gillett, Julie A. Ask

    Today, Apple announced an integrated set of applications and connected devices — Apple Pay, the Apple Watch, and two iPhone 6 models — that will change how the CMO's team engages with...

  • For Infrastructure & Operations Professionals

    Report Brief: How I&O Leaders Should Prepare For Apple's Leap Into The Wearables Market

    Apple's iWatch Will Become A Critical Tool For Workforce Enablement And Customer Interactions
    September 8, 2014 | J. P. Gownder, James L. McQuivey

    Wearables offer enterprises powerful tools for empowering workers and engaging customers. As company-owned devices, devices like Google Glass are already helping employees such as surgeons perform...

  • For Application Development & Delivery Professionals

    Report Quick Take: Google Amps Up Android

    Android L-Preview Links Phones and Tablets To Cars, TVs, And Wearables
    July 1, 2014 | Jeffrey S. Hammond, James Staten

    Google I/O is the hottest developer conferences in the world for a reason: Android is the fastest growing and most-used mobile platform. That's not to say that Google is not a web juggernaut, too....

  • For eBusiness & Channel Strategy Professionals

    Report 2014 European Mobile Banking Functionality Benchmark

    Garanti Tops Our Review Of European Banks' Mobile Services
    June 23, 2014 | Benjamin Ensor, Aurelie L'Hostis

    We used our Mobile Banking Functionality Benchmark methodology to evaluate the retail mobile banking offerings of 11 retail banks across Europe on more than 35 criteria. The banks have laid strong...

  • For CIO Professionals

    Report Understanding The Australian Mobile Customer, Part 3

    Tablet Adoption By Gender
    June 18, 2014 | Tim Sheedy

    In the age of the customer, CIOs and the technology management organizations they lead must take an active role in the design and development of their companies' mobile strategy. While marketing...

  • For CIO Professionals

    Report Quick Take: Apple Moves Healthcare Closer To A Mainstream Embrace Of The Customer

    June 9, 2014 | Skip Snow, Julie A. Ask

    On June 2, 2014, at its annual developers' conference, Apple announced a new platform named HealthKit. While this is not the big move that some were expecting, it underpins a profound shift in the...

  • For CIO Professionals

    Report Understanding The Australian Mobile Customer, Part 1

    Smartphone Adoption By Gender
    May 7, 2014 | Tim Sheedy

    In the age of the customer, CIOs and the technology management organizations they lead must take an active role in designing and developing their companies' mobile strategy. While marketing...

  • For Security & Risk Professionals

    Report The State Of Enterprise Mobile Security, Q1 2014: Strategies Shift From Devices To Apps

    February 3, 2014 | Chris Sherman

    Even as more and more firms adopt and grow more comfortable with bring-your-own-device (BYOD) strategies, security and risk (S&R) pros remain vigilant — particularly as firms seek to empower...

  • For Infrastructure & Operations Professionals

    Report Quick Take: Google's Smart Contact Lens Project

    Technological And Social Forces Will Drive A Long Tail Of Wearable Devices
    January 17, 2014 | J. P. Gownder

    Google released information about its latest wearable computing project — smart contact lenses. While the offering might sound like science fiction, the technology is real, and it could have...

  • For CIO Professionals

    Report Quick Take: Apple Doubles Down On Its Premium Brand With The iPhone 5s And 5c

    New Products Reflect The Company's Conviction That It Can Command Growth At The High End Of The Smartphone Market
    September 11, 2013 | Charles S. Golvin, Frank E. Gillett

    As the world watched Apple's latest iPhone announcements, the company departed from its previous product strategy. With a saturating high-end smartphone market and growth rapidly shifting to...

  • For B2C Marketing Professionals

    Report Google Glass: What Marketers Need To Know

    Utility-Based Marketing Is In; Advertising Is Out
    June 20, 2013 | Sarah Rotman Epps

    Google Glass, the new head-mounted device from Google, has the potential to be the next great platform for app development — as disruptive and fertile a platform as the iPhone has been....

  • For B2C Marketing Professionals

    Report The State Of Consumers And Technology: Benchmark 2012, Europe

    European Consumer Technographics®
    April 8, 2013 | Gina Fleming

    This report is a graphical analysis of Forrester's European Technographics Online Benchmark Survey, Q3 2012. It provides an overview of European consumers' Internet and consumer technology...

  • For B2C Marketing Professionals

    Report The State Of Consumers And Technology: Benchmark 2012, US

    North American Consumer Technographics®
    December 19, 2012 | Gina Fleming

    This report is a graphical analysis of Forrester's North American Technographics® Online Benchmark Survey (Part 1), Q2 2012 (US, Canada). It provides a generational overview of US consumers'...

  • For Security & Risk Professionals

    Report The 2012 Consumer Security Market Landscape: Key Dynamics And Growth Opportunities

    November 28, 2012 | Heidi Shey

    Freeware solutions, device proliferation, consumerization, the app Internet, and new entrants offering adjacent consumer privacy and security offerings have and will continue to change consumer...

  • For CIO Professionals

    Report Mobile Computing: It's All About The Ecosystem

    Competition Shifts From Devices To Ecosystems
    October 31, 2012 | Charles S. Golvin

    CIOs might interpret the recent flood of mobile device product announcements, highlighted by the September 12 unveiling of Apple's iPhone 5, as competing vendors fomenting demand for the holiday...

  • For B2C Marketing Professionals

    Report iPhone 4S Cements Apple's Product Strategy Leadership Position

    Apple's Cross-Device Product Strategy Drives Product Differentiation And Customer Loyalty
    November 22, 2011 | Thomas Husson, Charles S. Golvin

    Let's face it: Many observers, anticipating a redesign and a raft of hardware innovations, reacted with disappointment to Apple's iPhone 4S unveiling. Does it matter? No. Why? Because Apple...

  • For B2C Marketing Professionals

    Report The State Of Consumers And Technology: Benchmark 2011, US

    North American Consumer Technographics®
    November 2, 2011 | Gina Fleming

    This report is a graphical analysis of Forrester's North American Technographics® Online Benchmark Survey, Q3 2011 (US, Canada). It provides a generational overview of US consumers'...

  • For B2C Marketing Professionals

    Report Young Hispanics Lead In Mobile Activity But Don't Trust Mobile Ads Very Much

    A Technographics® Data Essentials Document
    June 9, 2011 | Roxana Strohmenger

    This Data Essentials report highlights the extent to which young Hispanic consumers are outpacing non-Hispanics in their use of mobile phones. Forrester's North American Technographics® Youth...

  • For eBusiness & Channel Strategy Professionals

    Report How eBusiness Professionals Can Use The Convenience Quotient To Prioritize Mobile Services

    The Convenience Quotient Of Mobile Services: A Facebook Case Study
    May 27, 2011 | Julie A. Ask

    Although a majority of consumers still prefer the traditional PC to a mobile phone when performing any task related to eBusiness, our research shows that mobile penetration continues to rise....

  • For B2C Marketing Professionals

    Report iPad Challengers Have Flawed Product Strategies

    Android Tablets Are Poised To Fail; Amazon.com Could Topple The Apple Cart
    March 10, 2011 | Sarah Rotman Epps

    With Android smartphone sales surging, it's easy to think that Android-based devices will be the foil to the Apple iPad in the tablet market. But that's not what we see: Miscalculations in pricing...

  • For B2C Marketing Professionals

    Report Nokia And Microsoft Tie The Smartphone Knot

    Their Market Disrupted, Both Require Differentiation To Succeed
    February 14, 2011 | Ian Fogg, Charles S. Golvin

    Nokia, its once-leading global smartphone market share declining rapidly, announced that it will shift from its own Symbian platform to Microsoft's Windows Phone platform in an attempt to regain...

  • For eBusiness & Channel Strategy Professionals

    Report Five Retail eCommerce Trends To Watch In 2011

    January 31, 2011 | Sucharita Mulpuru

    2010 marked a year of significant changes in the Internet landscape (primarily with the growth of social networks and mobile devices); these changes forced retail executives to think hard about the...