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  • For eBusiness & Channel Strategy Professionals

    Report

    Report Forrester Data Report: Digital-Influenced Retail Sales Forecast, 2016 To 2021 (EU-7), Q1 2017 Update

    ForecastView Document
    May 4, 2017 | Satish Meena

    With the growing influence of online research on purchase decisions, retailers are looking to understand the impact of digital beyond online retail sales. This forecast analyzes digital's influence...

  • For Customer Insights Professionals

    Report

    Report Forrester Data Report: Consumer Wearables Forecast, 2017 To 2022 (US)

    ForecastView Document
    April 13, 2017 | Shaurya Priya

    The consumer wearables market has exploded in recent years, with one in five US online consumers adopting fitness trackers, smartwatches, and other types of devices. We used insights from...

  • For Customer Insights Professionals

    Report

    Report Forrester Data: Consumer Wearables Forecast, 2017 To 2022 (US)

    ForecastView Spreadsheet
    April 13, 2017 | Shaurya Priya

    This forecast, made exclusively available for ForecastView clients, sizes and forecasts the US installed base and ownership of consumer wearable devices. It has details on units sold and sales...

  • For Customer Experience Professionals

    Report

    Report New Robots, VR, AI, And IoT Need CX Help

    Hot Tech Leaves Humans In The Cold At Mobile World Congress 2017
    April 5, 2017 | Jennifer Wise

    To gauge the state of the art in interaction technologies, Forrester tried out new offerings at Mobile World Congress 2017. This report highlights the most significant ones, points out some of...

  • For B2C Marketing Professionals

    Report

    Report Quick Take: Snap Aims To Capitalize On Social Millennials With IPO

    But Marketers Must Be Strategic With Their Advertising Dollars
    March 2, 2017 | Jessica Liu

    On March 2, 2017, Snap, owner of Snapchat and hardware Spectacles, began trading publicly on the New York Stock Exchange. While the company's optimism for its potential growth makes sense given the...

  • For Customer Experience Professionals

    Report

    Report The Canada Customer Experience Index, 2016

    Canadian Company Scores Reveal A Year Of Stagnation
    September 29, 2016 | Rick Parrish

    How well do leading brands build loyalty with the quality of their customer experience (CX)? In this report, we reveal the top performers in Canada and the specific brands that you must beat to...

  • For Customer Experience Professionals

    Report

    Report The China Customer Experience Index, 2016

    A Benchmark Of How Well Brands In China Use The Customer Experience To Create And Sustain Customer Loyalty
    August 31, 2016 | Riccardo Pasto, Ryan Hart

    The 2016 Customer Experience Index (CX Index™) data for China is in, and what it reveals is surprising. The most comprehensive CX survey of its kind in China, this year Forrester's CX Index...

  • For B2C Marketing Professionals

    Report

    Report The State Of Consumers And Technology: Benchmark 2016, US

    North American Consumer Technographics®
    August 24, 2016 | Gina Fleming

    This report is our annual overview of US consumers' behaviors and technology attitudes by generation, based on Forrester's Consumer Technographics North American surveys and our ForecastView data....

  • For Customer Insights Professionals

    Report

    Report No Wearables Explosion, But They Will Still Double In Sales

    ForecastView Document
    August 18, 2016 | Susan Wu

    In March 2016, Forrester published its first US consumer wearables forecast. This forecast tracks the consumer wearables installed base and device ownership. It also includes details on units sold...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Create A Micro Moments (Not A Wearables) Strategy

    Wearables Forecast: 2016 To 2020, US
    July 26, 2016 | Julie A. Ask, Susan Wu

    Wearables purchased by consumers matter to digital business professionals for two important reasons: 1) They will offer unprecedented longitudinal data of all kinds as well as 2) a new medium to...

  • For Customer Insights Professionals

    Report

    Report Forrester Data Mobile, Smartphone, And Tablet Forecast, 2016 To 2021 (Western Europe)

    ForecastView Spreadsheet
    July 5, 2016 | Satish Meena

    Part of our global mobile, smartphone, and tablet adoption forecast, this forecast details mobile subscriptions and mobile subscribers (people) for 16 countries in Western Europe. It also includes...

  • For Customer Insights Professionals

    Report

    Report Forrester Data Mobile, Smartphone, And Tablet Forecast, 2016 To 2021 (US)

    ForecastView Spreadsheet
    July 5, 2016 | Satish Meena

    Part of our global mobile, smartphone, and tablet adoption forecast, this forecast details mobile subscriptions and mobile subscribers (people) in the US. It also includes smartphone installed...

  • For Customer Insights Professionals

    Report

    Report Forrester Data Mobile, Smartphone, And Tablet Forecast 2016 To 2021 (Global)

    ForecastView Spreadsheet
    June 28, 2016 | Satish Meena, Michael O'Grady

    The number of smartphone subscribers surpassed feature phone subscribers in 2014, and by 2021, we expect over 88% of total mobile handset subscribers to use smartphones as their primary phones. The...

  • For Customer Insights Professionals

    Report

    Report Mobile Messaging Fails Customers Today

    A Technographics® 360 Report: Using Behavioral Tracking And Survey Data
    May 23, 2016 | Nicole Dvorak, Julie A. Ask

    Despite preceding most mobile technologies, mobile messaging is evolving rapidly. Simple text messages may seem obsolete, but combined with contextual data, they provide a new opportunity for...

  • For B2C Marketing Professionals

    Report

    Report Brief: Mobile World Congress 2016 — A Marketer's Lens To See Beyond The Hype

    March 3, 2016 | Thomas Husson

    This year's Mobile World Congress (MWC) tagline was "Mobile Is Everything." The event brought in 100,000 attendees, including 4,500 CEOs and a growing number of CMOs and marketing leaders. Most...

  • For CMO Professionals

    Report

    Report Brief: Measuring Hyperadoption

    Adoption Readiness Is Five Times Higher Today Than A Decade Ago
    February 17, 2016 | James L. McQuivey

    We live in an age of consumer hyperadoption, a period defined by the rapid and unprecedented uptake of new devices and experiences. To measure the rise of hyperadoption, Forrester examined its...

  • For B2C Marketing Professionals

    Report

    Report The State Of Consumers And Technology: Benchmark 2015, Canada

    North American Consumer Technographics®
    January 25, 2016 | Gina Fleming

    This report is an overview of Canadian consumers' behaviors and technology attitudes by age group, based on Forrester's North American Consumer Technographics surveys and our ForecastView data....

  • For Application Development & Delivery Professionals

    Report

    Report Brief: To Effectively Engage Customers, Target Them On The Right Device

    Work With Your CX Peers To Understand And Enable The Digital Customer Journey In Australia
    January 21, 2016 | Tim Sheedy

    You need to make it easy for customers to interact and transact with your business. To achieve this goal, many companies seek to use a similar look and feel for all of their digital properties. But...

  • For Customer Insights Professionals

    Report

    Report Forrester Research Mobile And Smartphone Adoption Forecast, 2015 To 2020 (US)

    ForecastView Spreadsheet
    December 23, 2015 | Satish Meena

    Part of our global mobile and smartphone adoption forecast, this forecast details mobile subscriptions and mobile subscribers (people) in the US. It also includes smartphone installed base and...

  • For Customer Insights Professionals

    Report

    Report Forrester Research Mobile And Smartphone Adoption Forecast, 2015 To 2020 (Western Europe)

    ForecastView Spreadsheet
    December 23, 2015 | Satish Meena

    Part of our global mobile and smartphone adoption forecast, this forecast details mobile subscriptions and mobile subscribers (people) for 16 countries in Western Europe. It also includes...

  • For CMO Professionals

    Report

    Report Five Key Truths About Wearables That Every Leader Should Know

    Wearables Are Poised To Change The Marketing Landscape — Is Your Company Ready?
    December 3, 2015 | J. P. Gownder

    Wearables have suffered from excessively positive and negative hype. Currently, the wearables market consists of disparate devices solving a variety of problems and entering the market through a...

  • For Infrastructure & Operations Professionals

    Report

    Report Bridge The Broken Internet-Of-Things Promise

    In Retail, Hospitality, And Travel, The Promise Of IoT And Wearable Technologies Exceeds The Current Capacity To Execute
    November 12, 2015 | J. P. Gownder, Michele Pelino

    Internet-of-Things technologies have shown the potential to help businesses deliver new digital customer experiences while achieving digital operational excellence on the back end in industries...

  • For B2C Marketing Professionals

    Report

    Report Brief: Apple's Ad-Block-Friendly Update Is A Wake-Up Call To Advertisers

    What Apple's Ad-Blocking Enablement Means To Marketers
    November 5, 2015 | Jennifer Wise

    If you target your consumers through ads on a mobile device, then you need to understand the impact of Apple's recent change in ad-blocking policy with the iOS 9 release. With more than a third of...

  • For Customer Experience Professionals

    Report

    Report Customer Experience In The Post-PC Era

    November 3, 2015 | Tony Costa

    In the post-PC era, customers expect experiences to come to them and provide services aligned with their needs and abilities in the moment. In this report, we explore how consumer experience (CX)...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Mobile Payment Opportunity In Southeast Asia

    The Race For Mobile Payments Is Heating Up
    October 14, 2015 | Zhi Ying Ng

    Mobile payments are hot in Southeast Asia; more customers are visiting and paying online retailers from their mobile phones. Surging smartphone penetration has created revenue opportunities for the...

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