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  • For B2C Marketing Professionals

    Report Brief: Mobile World Congress 2016 — A Marketer's Lens To See Beyond The Hype

    March 3, 2016 | Thomas Husson

    This year's Mobile World Congress (MWC) tagline was "Mobile Is Everything." The event brought in 100,000 attendees, including 4,500 CEOs and a growing number of CMOs and marketing leaders. Most...

  • For CMO Professionals

    Report Brief: Measuring Hyperadoption

    Adoption Readiness Is Five Times Higher Today Than A Decade Ago
    February 17, 2016 | James L. McQuivey

    We live in an age of consumer hyperadoption, a period defined by the rapid and unprecedented uptake of new devices and experiences. To measure the rise of hyperadoption, Forrester examined its...

  • For B2C Marketing Professionals

    Report The State Of Consumers And Technology: Benchmark 2015, Canada

    North American Consumer Technographics®
    January 25, 2016 | Gina Fleming

    This report is an overview of Canadian consumers' behaviors and technology attitudes by age group, based on Forrester's North American Consumer Technographics surveys and our ForecastView data....

  • For Application Development & Delivery Professionals

    Report Brief: To Effectively Engage Customers, Target Them On The Right Device

    Work With Your CX Peers To Understand And Enable The Digital Customer Journey In Australia
    January 21, 2016 | Tim Sheedy

    You need to make it easy for customers to interact and transact with your business. To achieve this goal, many companies seek to use a similar look and feel for all of their digital properties. But...

  • For Customer Insights Professionals

    Report Forrester Research Mobile And Smartphone Adoption Forecast, 2015 To 2020 (US)

    ForecastView Spreadsheet
    December 23, 2015 | Satish Meena

    Part of our global mobile and smartphone adoption forecast, this forecast details mobile subscriptions and mobile subscribers (people) in the US. It also includes smartphone installed base and...

  • For Customer Insights Professionals

    Report Forrester Research Mobile And Smartphone Adoption Forecast, 2015 To 2020 (Western Europe)

    ForecastView Spreadsheet
    December 23, 2015 | Satish Meena

    Part of our global mobile and smartphone adoption forecast, this forecast details mobile subscriptions and mobile subscribers (people) for 16 countries in Western Europe. It also includes...

  • For CMO Professionals

    Report Five Key Truths About Wearables That Every Leader Should Know

    Wearables Are Poised To Change The Marketing Landscape — Is Your Company Ready?
    December 3, 2015 | J. P. Gownder

    Wearables have suffered from excessively positive and negative hype. Currently, the wearables market consists of disparate devices solving a variety of problems and entering the market through a...

  • For Infrastructure & Operations Professionals

    Report Bridge The Broken Internet-Of-Things Promise

    In Retail, Hospitality, And Travel, The Promise Of IoT And Wearable Technologies Exceeds The Current Capacity To Execute
    November 12, 2015 | J. P. Gownder, Michele Pelino

    Internet-of-Things technologies have shown the potential to help businesses deliver new digital customer experiences while achieving digital operational excellence on the back end in industries...

  • For B2C Marketing Professionals

    Report Brief: Apple's Ad-Block-Friendly Update Is A Wake-Up Call To Advertisers

    What Apple's Ad-Blocking Enablement Means To Marketers
    November 5, 2015 | Jennifer Wise

    If you target your consumers through ads on a mobile device, then you need to understand the impact of Apple's recent change in ad-blocking policy with the iOS 9 release. With more than a third of...

  • For Customer Experience Professionals

    Report Customer Experience In The Post-PC Era

    Vision: The Digital Customer Experience Improvement Playbook
    November 3, 2015 | Tony Costa

    In the post-PC era, customers expect experiences to come to them and provide services aligned with their needs and abilities in the moment. In this report, we explore how consumer experience (CX)...

  • For eBusiness & Channel Strategy Professionals

    Report The Mobile Payment Opportunity In Southeast Asia

    The Race For Mobile Payments Is Heating Up
    October 14, 2015 | Zhi Ying Ng

    Mobile payments are hot in Southeast Asia; more customers are visiting and paying online retailers from their mobile phones. Surging smartphone penetration has created revenue opportunities for the...

  • For Customer Insights Professionals

    Report UK Online Consumers' Perspectives On Wearables: An Update

    A Technographics® 360 Report: Using Survey, Qualitative, And Social Listening Data
    October 7, 2015 | Anjali Lai

    With a flood of recent product launches and media coverage, wearable technology has made a splash among mainstream consumers. However, while the devices are signaling a wave of behavioral change...

  • For CMO Professionals

    Report Young TV Cord-Nevers Have Arrived And Are Here To Stay

    Experiment On Them Now To Serve Them Later
    October 6, 2015 | James L. McQuivey

    TV is as beloved as ever, even as today's TV distribution model faces a gradually increasing threat. In particular, 2015 marks the year that digital cord-nevers — the generation of viewers...

  • For Customer Insights Professionals

    Report US Online Consumers' Perspectives On Wearables: An Update

    A Technographics® 360 Report: Using Survey, Qualitative, And Social Listening Data
    October 2, 2015 | Anjali Lai

    For consumers, wearable technology is no longer fantasy. Product launches and the explosive media coverage generated over the past year have propelled wearables into mainstream conversation. US...

  • For eBusiness & Channel Strategy Professionals

    Report US Mobile Phone And Tablet Commerce Forecast, 2015 To 2020

    Mobile Retail Transactions To Top $115 Billion In 2015
    October 1, 2015 | Sucharita Mulpuru

    Commerce on mobile devices continues to grow rapidly. Forrester projects that retail sales on smartphones and tablets will total $115 billion in 2015. This report provides a forecast of smartphone...

  • For B2C Marketing Professionals

    Report The State Of Consumers And Technology: Benchmark 2015, US

    North American Consumer Technographics®
    September 28, 2015 | Gina Fleming

    This report is our annual overview of US consumers' behaviors and technology attitudes by generation, based on Forrester's North American Consumer Technographics surveys and our ForecastView data....

  • For Customer Insights Professionals

    Report Forrester Research World Mobile And Smartphone Adoption Forecast, 2015 To 2020 (Global)

    ForecastView Spreadsheet
    September 24, 2015 | Satish Meena

    The number of smartphone subscribers surpassed feature phone subscribers in 2014, and by 2020, we expect over 85% of total mobile handset subscribers to use smartphones as primary phones. With the...

  • For Customer Experience Professionals

    Report The India Customer Experience Index, 2015

    A Benchmark Of How Well Brands In India Use The Customer Experience To Create And Sustain Customer Loyalty
    September 21, 2015 | Ryan Hart

    For the first time, Forrester has applied the Customer Experience Index (CX Index™) methodology to appraise how well companies in India are delivering customer experiences that create and...

  • For eBusiness & Channel Strategy Professionals

    Report Asia Pacific Mobile And Smartphone Adoption Forecast, 2014 To 2019

    The Region Will Have 2 Billion Smartphone Users By 2019 Due To Adoption Across All Age Groups
    July 20, 2015 | Katyayan Gupta

    Smartphone adoption across nearly all countries in Asia Pacific (AP) is happening at breakneck speeds. This growth in uptake will occur across all age groups; Millennials will not be the primary...

  • For Customer Insights Professionals

    Report One Task, Many Devices

    A Technographics® 360 Report: Using Survey, Qualitative, And Behavioral Data
    July 6, 2015 | Anjali Lai

    We live in a screen-saturated world. From mobile phones and tablets at our fingertips to laptops and desktops at the heart of our offices and homes, we live our lives by moving from one device to...

  • For B2C Marketing Professionals

    Report Brief: Beyond The Apple Watch Hype — Early Lessons For B2C Marketers

    Run On Smartphones Before You Walk On Smartwatches
    June 22, 2015 | Thomas Husson

    Apple will sell more than ten million Apple Watches and dominate the smartwatch category in 2015. Despite the hype, this will only represent 1% of the 2 billion smartphones' installed base. Should...

  • For B2C Marketing Professionals

    Report The Networked Digital Home Is Well Established, But The Smart Home Is Still Nascent

    North American Consumer Technographics®
    June 18, 2015 | Gina Fleming

    The US digital home continues to evolve, and Forrester has been tracking this evolution for more than a decade. Year after year, we've witnessed the home becoming more digital and more connected....

  • For B2C Marketing Professionals

    Report Forrester Research World Mobile Application Spending Forecast, 2015 To 2020 (Global)

    ForecastView Spreadsheet
    June 18, 2015 | Satish Meena

    We expect over 226 billion apps to be downloaded in 2015, and this number will grow at five-year compound annual growth rate (CAGR) of 14.2%. China accounts for more than 50% of these downloads....

  • For B2C Marketing Professionals

    Report How Will People Trust You?

    Why Contextual Privacy Is The Next Differentiator Of Mobile And Connected Experiences
    June 10, 2015 | Thomas Husson, Fatemeh Khatibloo

    Trust is the most critical component to develop and maintain a healthy brand. Customers are more likely to trust experts, friends, and relatives than marketing campaigns. B2C marketers must deliver...

  • For Customer Insights Professionals

    Report Sizing Up US Tablet Usage And User Experience

    A Technographics® 360 Report: Using Mobile Behavior, Social Listening, And Online Community Data
    May 11, 2015 | Nicole Dvorak

    Today, we lump tablets into the broader category of mobile devices, implying that consumers take them wherever they go and use them throughout the day. Our data, however, tells us the opposite....

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