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  • For Customer Insights Professionals

    Report

    Report Brief: Use Mobile Gaming Analytics To Improve Your Digital Marketing

    Chinese Firms Leverage Mobile Games To Increase The Effectiveness Of Their Marketing Performance
    March 24, 2016 | Gene Cao

    Chinese firms wanting to better engage the online population of hyperconnected consumers are beginning to look to mobile gaming — which has become the most common group of applications that these...

  • For CMO Professionals

    Report

    Report Young TV Cord-Nevers Have Arrived And Are Here To Stay

    Experiment On Them Now To Serve Them Later
    October 6, 2015 | James L. McQuivey

    TV is as beloved as ever, even as today's TV distribution model faces a gradually increasing threat. In particular, 2015 marks the year that digital cord-nevers — the generation of viewers...

  • For B2C Marketing Professionals

    Report

    Report The New Mobile Mind Shift Index: Global

    Global Consumer Technographics®
    November 25, 2014 | Gina Fleming, Thomas Husson

    Forrester recently introduced its revised Mobile Mind Shift Index (MMSI), a tool that enables marketing leaders to assess their customers' mobile intensity, expectations, and behaviors and then...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Deciphering Indian Consumers' Smartphone Behaviors And Attitudes, Part 3

    Understand What People Do Most Often On Their Smartphones To Build An Effective Mobile Engagement Strategy
    October 22, 2014 | Katyayan Gupta

    Today's consumers increasingly use smartphones for a variety of activities including social networking, researching and buying products online, and communicating via digital platforms like...

  • For B2C Marketing Professionals

    Report

    Report Understanding The Changing Needs Of Online Consumers In Asia Pacific, 2012

    Asia Pacific Technographics®
    March 13, 2013 | Reineke Reitsma

    For the past seven years, Forrester has been tracking consumers' online and offline behavior in Asia Pacific. As in recent years, this dedicated report helps companies understand the online and...

  • For B2C Marketing Professionals

    Report

    Report The Mobile Application Life Cycle

    Refine Your App Strategy In Anticipation Of The Second Wave
    May 18, 2012 | Thomas Husson

    The Apple App Store and Google Play have recently passed the threshold of 40 billion cumulative apps downloaded. The smartphone boom is driving exploding usage of mobile apps across the globe....

  • For eBusiness & Channel Strategy Professionals

    Report

    Report A Systematic Approach To Mobile Strategy

    May 10, 2012 | Julie A. Ask, Charles S. Golvin

    Mobile is hot, but too many executives take a backward approach to developing a mobile initiative and begin with technology decisions such as "We need an iPhone application" or "Let's do something...

  • For B2C Marketing Professionals

    Report

    Report Forrester Research Mobile Media Application Spending Forecast, 2012 To 2017 (EU-7)

    ForecastView Spreadsheet
    May 7, 2012 | Michael O'Grady

    Details the market size and analyzes the key drivers behind the growth in digital games, music, and video spend on mobile and tablet devices. The forecast breaks down consumer behavior of mobile...

  • For B2C Marketing Professionals

    Report

    Report Forrester Research Mobile Media Application Spending Forecast, 2012 To 2017 (US)

    ForecastView Spreadsheet
    April 30, 2012 | Michael O'Grady

    Details the market size and analyzes the key drivers behind the growth in digital games, music, and video spend on mobile and tablet devices. The forecast breaks down consumer behavior of mobile...

  • For B2C Marketing Professionals

    Report

    Report Understanding The Changing Needs Of Online Consumers In Latin America

    Latin American Consumer Technographics®
    March 9, 2012 | Roxana Strohmenger

    Over the past couple of years, Latin America has risen on many global companies' priority lists of new markets to focus on and understand. Given the meteoric rise of social networks like orkut and...

  • For B2C Marketing Professionals

    Report

    Report 2012 Mobile Trends For CPS Professionals

    February 9, 2012 | Thomas Husson, Julie A. Ask

    Talk of "the year of mobile" is not only passé but also irrelevant. The disruptive forces of mobile arrived more than two years ago and will fundamentally change businesses in the decades to...

  • For B2C Marketing Professionals

    Report

    Report Adapting To Media Fragmentation In Europe

    The Impact Of Media Fragmentation Patterns On Communication Strategy
    August 1, 2011 | Luca S. Paderni

    Consumers across Europe are embracing new media platforms that change the way they consume content. This year's European Technographics® data shows a continuous growth in the amount of time...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report How eBusiness Professionals Can Use The Convenience Quotient To Prioritize Mobile Services

    The Convenience Quotient Of Mobile Services: A Facebook Case Study
    May 27, 2011 | Julie A. Ask

    Although a majority of consumers still prefer the traditional PC to a mobile phone when performing any task related to eBusiness, our research shows that mobile penetration continues to rise....

  • For B2C Marketing Professionals

    Report

    Report 2011 Mobile Trends

    January 24, 2011 | Thomas Husson, Julie A. Ask

    For consumer product strategy professionals who want to engage with their customers in the mobile environment, navigating the complex mobile ecosystem with its many different devices, platforms,...

  • For B2C Marketing Professionals

    Report

    Report How Consumers In Asia Pacific Use Their Mobile Phones

    Mobile Activities And Mobile Internet In Asia Pacific And Across The Globe
    December 13, 2010 | Olesia Klevchuk

    Mobile phones in Asia Pacific are mainstream, and adoption of more advanced mobile activities such as mobile Internet, social networking, and mCommerce is widespread. In fact, consumers in Asia...

  • For B2C Marketing Professionals

    Report

    Report Portable Media Players Must Evolve With Cloud Or Become Extinct

    Strategies To Counter Disruptive Smartphone Competition
    December 10, 2010 | Ian Fogg

    Smartphones' benefits mean they continue to trample on adjacent product categories as the mobile market collides with the consumer electronics market. The role of the smartphone in consumers' lives...

  • For B2C Marketing Professionals

    Report

    Report Western European Mobile Games Forecast, 2010 To 2015

    The Lessons To Learn From Gaming, Mobile's Most Advanced Content Market
    August 27, 2010 | Thomas Husson

    The Western European mobile gaming market is set to grow from €764 million at the end of 2010 to €1.46 billion by the end of 2015. Growth will come from a combination of a rise in the...

  • For B2C Marketing Professionals

    Report

    Report Forrester Research Mobile Media And Messaging Forecast, 2010 To 2015 (Western Europe)

    ForecastView Spreadsheet
    August 13, 2010 | Niki Scevak

    Mobile Media And Messaging Forecast (Western Europe): Total SMS and MMS volume. Usage of and revenue generated from ring tones and ringback tones, mobile gaming, and mobile video. Distribution of...

  • For B2C Marketing Professionals

    Report

    Report 360-Degree Music Experiences: Use The Cloud To Target Device-Use Orbits

    July 9, 2010 | Mark Mulligan

    Business models and rights issues have both distorted and fragmented the consumer digital music experience and products. A new generation of 360-degree music services is emerging that leverages...

  • For B2C Marketing Professionals

    Report

    Report Understanding Latin American Online Consumers

    June 11, 2010 | Roxana Strohmenger

    Forrester recently launched its Latin American Technographics® research to help companies understand the emerging offline and online trends of consumers in Brazil and Mexico. This report is...

  • For B2C Marketing Professionals

    Report

    Report The European Three-Screen Audience Is Growing, But TV Still Reigns

    A Reality Check On European Video Consumption
    April 22, 2010 | Nick Thomas

    While the PC has now emerged as a popular platform for video consumption among European Internet users, the TV is still the primary platform. And with mobile video still nascent, a substantial...

  • For B2C Marketing Professionals

    Report

    Report Competing With Apple

    Assess Capabilities, Not Intent, To Benchmark Competitors Or Potential Partners
    March 4, 2010 | Ian Fogg

    At every new product launch, Apple secures enormous attention, in part due to Apple's cultivated mystique. Forrester advises firms to see through the magic by using threat analysis to predict what...

  • For B2C Marketing Professionals

    Report

    Report Mobile World Congress 2010: Welcome To Nontelecom Players!

    February 25, 2010 | Thomas Husson

    The mobile industry is in full swing. Its center of gravity is shifting from hardware to software, from voice to data and services, and from traditional telecom stakeholders to new entrants....

  • For B2C Marketing Professionals

    Report

    Report Forrester Research Mobile Media And Messaging Forecast, 1/10 (US)

    ForecastView Spreadsheet
    February 19, 2010 | Niki Scevak

    Mobile Media And Messaging Forecast (US): Usage and volume of SMS and MMS, segmenting SMS into application SMS and P2P SMS. Includes usage and revenue generated from categories of mobile media such...

  • For B2C Marketing Professionals

    Report

    Report 2010 Mobile Trends

    January 13, 2010 | Thomas Husson

    2010 will be a key transition year at the start of the mobile decade — not only will we start moving toward more mainstream mobile services audiences but a strategic shift will also take...