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  • Co-Creation & Crowdsourcing

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  • For Customer Experience Professionals

    Report

    Report How To Run A Co-Creation Journey Mapping Workshop

    Discover CX Improvements By Understanding Customer Behaviors And Emotions
    July 13, 2017 | Riccardo Pasto

    Firms struggle to produce complete, actionable customer insights because they don't invest in qualitative research on their customers. With co-creation journey mapping, customer experience (CX)...

  • For Customer Experience Professionals

    Report

    Report Use Co-Creation Journey Mapping To Improve Your Customer Research

    Engage Customers In Storytelling And Visualization Activities To Understand Their Behaviors And Emotions
    July 10, 2017 | Riccardo Pasto

    Research-based customer understanding is the foundation of a great customer experience (CX). Performing research directly with customers is essential to truly understanding their needs,...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Disrupting Finance: Crowdfunding

    Crowdfunding Provides A Viable Alternative Source Of Funding
    April 19, 2017 | Oliwia Berdak

    Crowdfunding — which is essentially online fundraising — has grown exponentially over the past few years. Hundreds of crowdfunding sites like Crowdcube, GoFundMe, and Kickstarter match people in...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Open Banking Revolution Is Imminent

    How Open Banking Will Transform The Banking Landscape
    February 23, 2017 | Jacob Morgan

    Open banking is the next logical evolution of digital banking, furthering the ability of a bank to enable customer outcomes through participation in collaborative ecosystems and partnerships....

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Case Study: OCBC Bank Innovates In Wealth Management With Co-Creation

    A Customer-Centric Approach To Innovation Helped OCBC Attract New Investors
    October 6, 2016 | Frederic Giron

    Banks around the world are changing their wealth management offerings, driven by digitally empowered customers who want to be served on their mobile device in their moments of need. OCBC Bank, a...

  • For Application Development & Delivery Professionals

    Report

    Report Uncover Unexpected App Insights Through The Crowd

    Soccer Moms To Your App's Rescue
    June 30, 2016 | John M. Wargo

    Application development and delivery (AD&D) pros make decisions every day on app features and how they work. However, whether those features hit the mark for the majority of users is anybody's...

  • For Customer Experience Professionals

    Report

    Report Brief: Six Ways To Add Speed And Scale To Customer Insights

    May 17, 2016 | Tony Costa, Dylan Czarnecki

    Customer research through surveys and qualitative studies is the most common approach to learn more about customers. However, these efforts can be time-intensive and expensive. This report...

  • For Application Development & Delivery Professionals

    Report

    Report The (Social) Future Of Software Development

    Close Your Developer Gap By Appealing To Developers' Social Side
    May 4, 2016 | Jeffrey S. Hammond

    Application development and delivery (AD&D) leaders are facing a crisis in the kitchen: There don't seem to be enough top chefs to go around. A gap exists between the supply of good developers and...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Brief: The Power Of Co-Creation

    Engage Colleagues, Customers, And Startups To Drive Digital Innovation
    December 3, 2015 | Martin Gill

    Remember the old, safe world where you could design a new product, give a technical specification to some developers, then sit back and wait for results? That world has gone. Digital technology —...

  • For Customer Experience Professionals

    Report

    Report Mapping The Customer Journey

    Four Approaches To Customer Journey Mapping: When And How To Use Them
    November 16, 2015 | Tony Costa, Joana van den Brink-Quintanilha

    Companies have woken up to the reality that customer experience (CX) is critical to their business. To help improve experiences that they offer, CX pros have been quick to adopt customer journey...

  • For CIO Professionals

    Report

    Report Brief: New Innovation Options Change CIOs' Services Relationships

    Crowdsourcing Provides Cheaper, Faster Options Than Traditional Consulting
    April 30, 2015 | John McCarthy

    More and more companies are turning to new low-cost mechanisms to accelerate their digital innovation agenda. Firms are leveraging hackathons, internally funded incubators, digital labs, and open...

  • For Customer Experience Professionals

    Report

    Report Brief: Why The Sharing Economy Matters For Customer Experience Professionals

    February 25, 2015 | Deanna Laufer

    In the past few years, thousands of companies that eschew traditional business models in favor of digital platforms have popped up to deliver peer-to-peer services to customers. These companies,...

  • For Enterprise Architecture Professionals

    Report

    Report The Top Emerging Technologies To Watch: Now Through 2020

    Make These Emerging Technologies Part Of Your BT Agenda
    October 31, 2014 | Brian Hopkins, Frank E. Gillett

    Emerging technology plays a big role in firms' profitability and their customers' digital experiences. Yet enterprise architects struggle with the speed of new technology delivery and constantly...

  • For CIO Professionals

    Report

    Report The Top Emerging Technologies Through 2020 — The CIO Perspective

    CIOs Need To Make Emerging Technologies Part Of Their BT Agenda
    October 31, 2014 | Frank E. Gillett, Brian Hopkins

    In today's competitive environment, investing in business technologies is central to companies' ability to win, serve, and retain customers. Companies that create and lead in new disruptive...

  • For CIO Professionals

    Report

    Report The Age Of The Citizen: Smart Governments Embrace And Enable Disruption

    June 3, 2014 | Jennifer Belissent, Ph.D.

    In the current age of the customer, the power has shifted from the provider of goods and services to the consumer. These individuals — your citizens — are bringing their expectations to engagements...

  • For CIO Professionals

    Report

    Report The Collaborative Economy Will Drive Business Innovation And Growth

    May 19, 2014 | Dan Bieler

    Over the past two decades, the Internet has triggered a tectonic shift in the concept of networking — one that has redefined how companies market and sell products. More recently, social media,...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Trends 2014: European Digital Insurance

    Digital Executives Must Lead The Transformation To Digital Business
    April 22, 2014 | Oliwia Berdak, Ellen Carney

    Digital disruption has arrived in insurance. Years of slow growth, low consumer trust, and heavy regulation have weakened incumbents. In the meantime, customer expectations have been rising,...

  • For CIO Professionals

    Report

    Report Case Study: NASA Uses Open Innovation To Spur Creativity And Generate Business Value

    The International Space Apps Challenge Generates 770 Ideas In One Weekend
    November 20, 2013 | Chip Gliedman, Andrew Smith

    NASA's role in the US federal government isn't what it used to be. The days of the space race are long finished, and Cold-War-fueled, multibillion-dollar missile programs are a distant memory....

  • For Customer Experience Professionals

    Report

    Report Planning A Co-Creation Workshop? Sweat The Details

    Best Practices For Including Customers, Employees, And Partners In Customer Experience Design
    February 13, 2013 | Kerry Bodine, Amelia Sizemore

    Co-creation — the practice of involving people from across the customer experience ecosystem in the experience design process — is a valuable and versatile methodology, but it usually doesn't...

  • For Application Development & Delivery Professionals

    Report

    Report Navigate The Future Of CRM In 2013

    February 11, 2013 | William Band

    The only source of competitive advantage is the one that can survive technology-fueled disruption: an obsession with understanding, connecting with, serving, and delighting customers. But as...

  • For Customer Experience Professionals

    Report

    Report 2013 Customer Experience Predictions

    What Customer Experience Professionals Need To Know About The Year Ahead
    January 3, 2013 | Kerry Bodine, Ron Rogowski

    Over the past two years, consumer technology adoption and market forces have catapulted the field of customer experience into strategic stature. But it will be years before customer experience is...

  • For CIO Professionals

    Report

    Report Move From Ideation To Innovation

    July 13, 2012 | Nigel Fenwick, Rob Koplowitz

    Innovation is the number-one challenge for CEOs. And CIOs are increasingly asked to help solve the challenge by supporting innovation across the enterprise with new technology. The problem is that...

  • For Marketing Leadership Professionals

    Report

    Report US Consumers Are Willing Co-Creators

    June 21, 2012 | Doug Williams

    According to our most recent survey of product strategy professionals, 62% of all companies are not using social media to interact directly with their customers in order to influence product...

  • For Marketing Leadership Professionals

    Report

    Report A Systematic Approach To Open Innovation Strategy

    April 5, 2012 | Doug Williams

    Despite the fact that economists, consultants, and business experts have been advocating for open innovation for more than a decade, product strategists indicate that most firms continue to...

  • For Marketing Leadership Professionals

    Report

    Report Co-Creation In 2012

    How Vendors Will Drive Co-Creation Uptake By Product Strategists
    January 6, 2012 | Doug Williams

    Co-creation will become a pillar of product innovation by 2015. Although the market remains relatively immature, we have witnessed growing awareness of co-creation from our clients across a wide...