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The Innovation Playbook For 2016

Thrive With Sustained Innovation In The Age Of The Customer

Technology enables fundamental change in almost every market. New and old players are disrupting the status quo with new products, services, and business models that help them win, serve, and...

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  • For CIO Professionals

    Report

    Report CIOs: Position Yourself As The Business Innovation Leader In The C-Suite

    Use Your Tech And Process Strengths To Enable Customer-Obsessed Innovation In Your Company
    January 12, 2017 | Bobby Cameron

    In the age of the customer, innovation sits at the top of many CEOs' priority lists, and CIOs have a unique opportunity to lead their firms' responses with tech-based business innovation. Pursuing...

  • For CIO Professionals

    Report

    Report Frugal Innovation Supports Customer-Obsessed Innovation

    Boost Your Innovation Capabilities And Reach New Customers With Low-Cost Innovation
    August 25, 2016 | Dan Bieler

    The age of the customer demands that businesses drive innovation at ever faster speeds and with limited budgets. Frugal innovation is based on the tenet of "doing more, and better, with less,"...

  • For CIO Professionals

    Report

    Report Case Study: Bosch Software Innovations Drives Digital Transformation For Bosch And Its Clients

    Lessons For How To Leverage A Separate Software Engineering Group To Transform Into A Digital Business
    August 2, 2016 | Dan Bieler

    In the age of the customer, traditional manufacturing businesses must rework the structure and culture of their organizations to address rapidly changing client expectations. Bosch is a fascinating...

  • For CIO Professionals

    Report

    Report The Forrester Wave™: Innovation Management Solutions, Q2 2016

    The 15 Innovation Management Solutions Providers That Matter Most And How They Stack Up
    April 12, 2016 | Dan Bieler

    This evaluation of innovation management solutions providers analyzes 15 vendors: Brightidea, CogniStreamer, Hype Innovation, IdeaScale, Imaginatik, inno360, InnoCentive, innosabi, InnovationCast,...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Brief: How Retailers Are Harnessing Digital Innovation

    eBusiness Pros Build Innovation Labs In Response To Digital Disruption
    September 15, 2015 | Michelle Beeson

    Innovation labs are popping up all over the place in retail, across categories and regions. eBusiness professionals who have decided to set up an innovation lab have different options available to...

  • For CIO Professionals

    Report

    Report Brief: Leverage Design Thinking To Spark A Customer-Obsessed Innovation Culture

    Design Thinking Principles Help Create The Confidence To Change
    July 7, 2015 | Frederic Giron, Ryan Hart

    The digital world your company now operates in requires a radically different corporate culture — one that's obsessed with improving the customer experience and encouraging a more open,...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Case Study: Digital Innovation Is Seeded Throughout CaixaBank

    Innovative Culture Prospers Without A Rigid Innovation Process
    February 27, 2015 | Oliwia Berdak

    Digital innovation is how companies survive digital disruption. But innovating is hard, and digital executives at retail financial services firms in particular have complained that a lack of...

  • For CIO Professionals

    Report

    Report Understanding The Diverse Innovation Tools And Services Ecosystem

    Tools And Technology: The Innovation Playbook
    February 12, 2015 | Pascal Matzke

    While most organizations realize the importance of business innovation as they enter the age of the customer, they often lack the internal expertise to really drive sustainable innovation programs....

  • For CIO Professionals

    Report

    Report Succeeding At Innovation Requires A Clear Strategic Plan

    Strategic Plan: The Innovation Playbook
    February 12, 2015 | Chip Gliedman

    As a CIO, you know that you must help drive innovation at your organization. If you don't, you risk becoming marginalized as the provider of a utility service, rather than being the enabler of...

  • For CIO Professionals

    Report

    Report From Ideas To Value: Lubricate The Innovation Pipeline With Processes And Incentives

    Road Map: The Innovation Playbook
    February 12, 2015 | Chip Gliedman

    Innovation is the No. 1 challenge for CEOs. And CIOs are increasingly asked to help solve the challenge by supporting innovation across the enterprise with new technology. The problem is that...

  • For CIO Professionals

    Report

    Report Assess Your Innovation Capability Maturity

    Assessment: The Innovation Playbook
    February 12, 2015 | Chip Gliedman

    Innovation is a must for an organization to succeed in today's harsh business climate. Understanding how well your organization has mastered the key capabilities required for a sustained innovation...

  • For CIO Professionals

    Report

    Report Innovation Creates Options For Future Business Value

    Business Case: The Innovation Playbook
    February 12, 2015 | Chip Gliedman

    Most investments are based on business cases that show a positive return on investment (ROI). The numbers within the business case represent best estimates for the costs and benefits that will...

  • For CIO Professionals

    Report

    Report Measure And Manage The Innovation Process

    Performance Management: The Innovation Playbook
    February 12, 2015 | Chip Gliedman

    In today's rapidly changing global marketplace, an organization's innovation process is critical to competitive survival, regardless of the industry. Innovation takes many forms ranging from small,...

  • For CIO Professionals

    Report

    Report To Stay Competitive, Nurture A Culture Of Innovation

    Continuous Improvement: The Innovation Playbook
    February 12, 2015 | Claire Schooley, Bobby Cameron

    Companies that don't innovate risk becoming marginalized, and CIOs are often expected to help accelerate innovation within their firms. The key to success in this role is creating and sustaining an...

  • For CIO Professionals

    Report

    Report Innovation Requires The Right Processes To Flourish

    Processes: The Innovation Playbook
    February 12, 2015 | Chip Gliedman

    Rapidly changing buyer behavior and persistent market volatility heavily disrupt every market. Companies of all sizes need to innovate their products, their internal processes, their go-to-market...

  • For CIO Professionals

    Report

    Report Top Technologies For Your BT Agenda

    July 29, 2014 | Sharyn Leaver, Kyle McNabb

    In today's competitive environment, investing in business technologies is central to companies' ability to win, serve, and retain customers. Business execs know this, but they don't think that...

  • For CIO Professionals

    Report

    Report The Forrester Wave™: Innovation Management Tools, Q3 2013

    The 14 Providers That Matter Most And How They Stack Up
    July 11, 2013 | Chip Gliedman

    Using Forrester's 17-criteria evaluation of innovation management vendors, we identified, researched, analyzed, and rated 14 significant innovation platform providers — BrainBank, Brightidea,...

  • For Application Development & Delivery Professionals

    Report

    Report Software Innovation In India

    How Firms Can Best Capitalize On Software Development And Configuration Opportunities In India
    April 16, 2013 | Manish Bahl, George Lawrie

    The continued economic viability of software development in India, whether by independent software vendors (ISVs) or "captive" business units, depends less on pure labor arbitrage and more on...

  • For CIO Professionals

    Report

    Report Business Networks Will Push The Cloud Beyond IT

    The Evolution Of Multitenancy In The Cloud Is Enabling True Business Technology Innovation
    October 18, 2012 | Stefan Ried, Ph.D.

    Cloud computing has changed the way that IT computing resources are being delivered and consumed, but this change has yet to really affect companies' underlying business models. Although today's...

  • For B2C Marketing Professionals

    Report

    Report Open Innovation Expands New Product Opportunities

    June 14, 2012 | Doug Williams

    A company's commitment to innovation, and how it approaches it, can dramatically alter the opportunities that exist for successful product innovation. It's time to put your closed-innovation...

  • For Customer Experience Professionals

    Report

    Report Innovation In Hospital Customer Experience

    How Leading Hospital Systems Drive Change Inside And Outside Their Walls
    February 8, 2012 | Elizabeth Boehm

    Faced with regulatory reform, changing demographics, transparency initiatives, and competitive forces from within and outside of the industry, hospitals will have to innovate to provide...

  • For Customer Experience Professionals

    Report

    Report How PayPal Uses Exploratory Research To Drive A Culture Of Customer-Focused Innovation

    January 25, 2012 | Vidya L. Drego

    Exploratory research uncovers customer needs that have yet to be met, exposes opportunities for differentiation, provides a holistic view of a problem space, and helps firms keep pace with the...

  • For B2C Marketing Professionals

    Report

    Report Co-Creation In 2012

    How Vendors Will Drive Co-Creation Uptake By Product Strategists
    January 6, 2012 | Doug Williams

    Co-creation will become a pillar of product innovation by 2015. Although the market remains relatively immature, we have witnessed growing awareness of co-creation from our clients across a wide...

  • For B2C Marketing Professionals

    Report

    Report The Path To CPG Innovation Is Wide Open

    Why Open Innovation Is A Natural Fit For CPG Product Strategists
    December 23, 2011 | Doug Williams

    Consumer packaged goods (CPG) companies are facing a daunting challenge: finding ways to differentiate their products among a sea of competing offerings. Incremental changes will not suffice; nor...

  • For B2C Marketing Professionals

    Report

    Report Beyond Tablets: The Next Five Computing Form Factors To Watch

    Product Strategists Should Stay Ahead Of Disruption With Innovation Now
    December 12, 2011 | Sarah Rotman Epps

    Tablets have been the "it" product of 2010 and 2011. But they're not the final form factor. It's time for product strategists to anticipate what's coming next. We've identified five form factors as...

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