43 results in Reports
Sort by:
Refine
  • Research & Development (R&D)

Featured content

The Innovation Playbook For 2016

Thrive With Sustained Innovation In The Age Of The Customer

Technology enables fundamental change in almost every market. New and old players are disrupting the status quo with new products, services, and business models that help them win, serve, and...

Search Results

  • For CIO Professionals

    Report

    Report Frugal Innovation Supports Customer-Obsessed Innovation

    Boost Your Innovation Capabilities And Reach New Customers With Low-Cost Innovation
    August 25, 2016 | Dan Bieler

    The age of the customer demands that businesses drive innovation at ever faster speeds and with limited budgets. Frugal innovation is based on the tenet of "doing more, and better, with less,"...

  • For Enterprise Architecture Professionals

    Report

    Report Elevate Digital Disruption Like China's Leading Innovators

    Three Lessons From Chinese Internet Companies
    June 29, 2015 | Charlie Dai

    "Internet companies" is a unique term used in China to refer to digital enterprises. These firms were born digital, and they are disrupting traditional companies in every major vertical....

  • For CIO Professionals

    Report

    Report Innovation Requires The Right Processes To Flourish

    Processes: The Innovation Playbook
    February 12, 2015 | Chip Gliedman

    Rapidly changing buyer behavior and persistent market volatility heavily disrupt every market. Companies of all sizes need to innovate their products, their internal processes, their go-to-market...

  • For CIO Professionals

    Report

    Report The Collaborative Economy Will Drive Business Innovation And Growth

    May 19, 2014 | Dan Bieler

    Over the past two decades, the Internet has triggered a tectonic shift in the concept of networking — one that has redefined how companies market and sell products. More recently, social...

  • For Enterprise Architecture Professionals

    Report

    Report Tune Your Organization For Emerging Technology Innovation

    September 12, 2013 | Brian Hopkins

    The disruptive impact of IT has become the top concern of chief executive officers (CEOs), and chief information officers (CIOs) are shifting their priorities in response. Despite this, we find...

  • For Enterprise Architecture Professionals

    Report

    Report EA Process Toolkit: Example Processes, Deliverables, And Responsibilities

    May 9, 2013 | Tim DeGennaro

  • For CIO Professionals

    Report

    Report Smart Products Will Require A Hybrid CTO/CIO Skill Set

    The Burgeoning Set Of Connected Offerings Will Require New Skills
    November 16, 2012 | John McCarthy

    The era of the standalone product is over. More and more offerings are becoming intelligent, connected, and thus able to provide more engaging experiences for customers in business or consumer...

  • For Sourcing & Vendor Management Professionals

    Report

    Report SVM's New Stakeholder: Product Development

    Changes In Product Development Provide An Opportunity For Sourcing Professionals To Move To The Heart Of The Business
    August 16, 2012 | Charles Green

    Product development teams are faced with a myriad of pressures caused by the pervasiveness of technology, increased competition, and new requirements from customers. But at the same time, they are...

  • For B2C Marketing Professionals

    Report

    Report Open Innovation Expands New Product Opportunities

    June 14, 2012 | Doug Williams

    A company's commitment to innovation, and how it approaches it, can dramatically alter the opportunities that exist for successful product innovation. It's time to put your closed-innovation...

  • For Customer Experience Professionals

    Report

    Report How PayPal Uses Exploratory Research To Drive A Culture Of Customer-Focused Innovation

    January 25, 2012 | Vidya L. Drego

    Exploratory research uncovers customer needs that have yet to be met, exposes opportunities for differentiation, provides a holistic view of a problem space, and helps firms keep pace with the...

  • For Application Development & Delivery Professionals

    Report

    Report Play Around With New Techniques For Requirements Collection

    Use Serious Games To Generate New Insights About Your Customer
    September 6, 2011 | Tom Grant, Ph.D.

    One of the most popular uses for serious games is requirements collection. Serious games change the rules for conversations about requirements, engaging stakeholders in a new (and, yes, fun) way....

  • For CMO Professionals

    Report

    Report How To Drive Marketing Innovation

    Innovation Must Be Deliberate, Distributed, And Demonstrable
    July 12, 2011 | Mary Beth Kemp

    Marketing innovation is a business priority. But not all marketing leaders are meeting the challenge despite executive interest. CMOs who are better at driving their organizations are doing so by...

  • For CIO Professionals

    Report

    Report 2010 IT Budget Allocations: Planning For 2011

    Baseline Spending Allocation Figures For Comparison
    November 17, 2010 | Tim DeGennaro

    During this time of year, Forrester receives a large number of requests for information about IT budget allocations. As CIOs and their planning teams engage in creating next year's IT budget, it is...

  • For Sourcing & Vendor Management Professionals

    Report

    Report SVM Is Uniquely Positioned To Connect Innovation Leadership To Innovation Services

    August 3, 2010 | Christopher Andrews

    Amid the ups and downs of the global economy, the interest in innovation among senior business leadership has only increased. Most CEOs recognize that in a business environment characterized by...

  • For Enterprise Architecture Professionals

    Report

    Report Sample Business Capability Map: Pharmaceutical Firms

    April 6, 2010 | Henry Peyret

    Pharmaceutical firms are changing their business operating models in response to market globalization, consolidation, and regulatory pressures. These changes require a stronger partnership between...

  • For Sourcing & Vendor Management Professionals

    Report

    Report Accenture, Cognizant, And Infosys Boost R&D Services Competition

    Three Major Services Firms See Opportunity In Offshore Product Development
    February 8, 2010 | Sudin Apte

    The previously uneventful offshore product development market is poised for significant change. Anticipating a huge growth in this untapped market, top IT services firms Accenture, Cognizant, and...

  • For CIO Professionals

    Report

    Report What Tech Vendor Strategists Should Focus On In 2010

    January 13, 2010 | Thomas Mendel, Ph.D., Daniel Krauss

    As tech vendor strategists prepare their organizations for 2010, they envision more flexible and dynamic business models, which are capable of reacting quickly to the volatility in customer demand...

  • For Application Development & Delivery Professionals

    Report

    Report It's Time To Revisit PPM For Product Development

    More Application Options Emerge To Help Manage R&D Pipelines
    December 24, 2009 | Roy C. Wildeman

    Research and development (R&D) pipelines are the innovation and financial lifeblood of many organizations, yet product development executives report ongoing challenges prioritizing their...

  • For Sourcing & Vendor Management Professionals

    Report

    Report Trends That Will Reshape R&D Post-Recession

    Sourcing Professionals Need To Prepare For Global Design Services
    July 23, 2009 | Sudin Apte

    Product development is poised to undergo huge changes in the next two years. From headquarters-centric R&D centers, firms will instead globally distribute their R&D structure to more effectively...

  • For CIO Professionals

    Report

    Report There's Gold For Vendors In Stimulus Packages

    But It Will Take Mining To Get At The Opportunities That Exist

    As economies around the world slid into recession, governments in the US and many other countries rushed out economic stimulus programs. Many programs have funds explicitly set aside for technology...

  • For Enterprise Architecture Professionals

    Report

    Report Pharmaceutical Industry Trends Drive EA

    The Impact Of Consolidation, Cost Pressures, And Networked Business Models On Pharma IT Means EA Practices Must Change
    April 28, 2009 | Henry Peyret

    The pharmaceutical industry faces enormous challenges — from changes in how pharmaceutical companies develop and source products, to pricing pressures, to increasingly stringent regulatory...

  • For Application Development & Delivery Professionals

    Report

    Report Emerging Energy Technologies Open Opportunities For The Technology Industry

    And No, We're Not Talking Just About Green IT
    January 20, 2009 | Tom Grant, Ph.D.

    The global drive to research and deploy new energy technologies creates major opportunities for technology companies. Information technology — from collaboration tools to custom-built...

  • For CIO Professionals

    Report

    Report Cisco 3.0: A New Tech Star Rises In The East

    Cisco Uses India To Evolve From An MNC Into A Globally Adaptive Organization
    December 29, 2008 | Navi Radjou

    Cisco is systematically globalizing its US-centric corporate culture. To capture the exploding market opportunities in the eastern hemisphere, CEO John Chambers opened the Globalisation Centre East...

  • For CIO Professionals

    Report

    Report An Information Management Professional's Introduction To Innovation Management Tools

    December 3, 2008 | Matthew Brown

    Great ideas to improve the bottom line can come from anywhere within a business. Increasingly, companies include upper management, line-of-business people, and external sources like customers,...

  • For CIO Professionals

    Report

    Report The Tech CEO's 2009 Innovation Agenda

    CEOs: Execute A Five-Point Innovation Program To Win In 2009 And Beyond
    December 1, 2008 | Navi Radjou

    As they elaborate their 2009 strategic plans, tech CEOs might be tempted to prioritize "restructuring efforts," such as across-the-board cost-cutting, in order to survive the deepening global...