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  • Behavioral Targeting

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  • For B2C Marketing Professionals

    Report

    Report It's Time To Unleash The Database Of Affinity

    Marketers Who Choose The Right Affinity Targeting Partners Are Generating Results
    July 8, 2016 | Richard Joyce

    Your targets express their affinities online in billions of ways — resulting in a database of affinity that you can use for powerful targeting. Some marketers use affinity data to acquire new...

  • For B2C Marketing Professionals

    Report

    Report Quick Take: Verizon Buys AOL To Recast Ad Tech's Foundations

    Forget About The Media Assets, This Deal Is All About Audience Targeting Capabilities
    May 13, 2015 | Luca S. Paderni, James L. McQuivey

    On May 12, 2015, Verizon announced its acquisition of AOL for a reported $4.4 billion dollars. This move is in keeping with the company's ongoing commitment to investing in technology and talent to...

  • For Application Development & Delivery Professionals

    Report

    Report Behavioral Analytics Can Optimize Matching Contact Center Agents With Consumers

    Predictive Analytics Can Help Enterprises Better Match Customers To Agents To Grow Revenue, Reduce Costs, And Improve Satisfaction
    February 24, 2015 | Art Schoeller

    Part of the promise of online dating services like eHarmony and Match.com is their ability to use software analytics of personality profiles to increase the successful outcome of connecting two...

  • For Customer Insights Professionals

    Report

    Report Quick Take: Salesforce Begins A Journey Toward Contextual Marketing

    Announcements At Connections Digital Marketing Conference Reveal Seminal Steps Toward A Broader Vision
    September 30, 2014 | Cory Munchbach, Anjali Yakkundi

    Salesforce.com's annual event for marketers, Connections, took place from September 23 through September 25, 2014. Announcements about new features of the ExactTarget Marketing Cloud ranged from...

  • For Customer Insights Professionals

    Report

    Report Quick Take: IBM Acquires Silverpop

    Aims To Boost Behavioral Marketing Capabilities In Its Enterprise Marketing Management Suite
    April 14, 2014 | Lori Wizdo, Cory Munchbach

    On April 10, 2014, IBM announced its intent to acquire Silverpop, a software-as-a-service (SaaS) marketing automation and email service provider. With this acquisition, IBM fills in some...

  • For B2C Marketing Professionals

    Report

    Report Create Marketing Your Customers Can Use

    How To Infuse Marketing Programs With Usefulness
    April 14, 2014 | Melissa Parrish

    Half of US online adults are always addressable, meaning that they personally use at least three Internet-connected devices and access the Web multiple times per day from multiple physical...

  • For Customer Insights Professionals

    Report

    Report Decipher The Digital Intelligence Technology Code

    Understand The Digital Intelligence Stack
    April 3, 2014 | James McCormick

    Delivering on the vision of digital intelligence requires a strong technology commitment to support broad data, analysis, and action requirements. But many organizations fail to develop a...

  • For B2C Marketing Professionals

    Report

    Report Predictions 2014: Marketing Leaders Put Insights To Use

    Big Data Makes Way For Smart Data Across Social, Mobile, And Media
    December 30, 2013 | Melissa Parrish, Nate Elliott

    Marketers have more channels to choose from than ever before. In 2014, their choices will become even more numerous, thanks to increasing device proliferation, the Internet of Things, and the...

  • For B2C Marketing Professionals

    Report

    Report 2013 Interactive Marketing Predictions

    The Ultra-Connected Customer Will Upturn Marketing
    February 11, 2013 | Melissa Parrish, Nate Elliott

    In 2013, the ultra-connected customer base will grow at a staggering pace, destabilizing marketing as you've come to know it. This report identifies the changes you'll see in your customers'...

  • For B2C Marketing Professionals

    Report

    Report Consumers Want Online Advertising To Be Relevant, Respectful, And Rewarding

    Forrester Technographics® Digital Consumer Community Report, September 2012
    October 11, 2012 | Lindsey Colella

    In the age of the always addressable customer, where hyperconnected consumers are increasingly savvy and demanding of the brands with which they interact, marketers must become more...

  • For Customer Insights Professionals

    Report

    Report Behavioral Targeting Powers Customized Content And Increased Conversion

    June 13, 2012 | Joe Stanhope

    The demand for relevant, individualized website content is on the rise. Applying behavioral targeting (BT) technology to meet these growing needs offers marketers a unique, effective, and promising...

  • For B2C Marketing Professionals

    Report

    Report How To Defuse Digital Marketing Privacy Concerns

    Stay Ahead Of Privacy Legislation By Creating A Value-For-Data Exchange
    May 8, 2012 | Joanna O'Connell

    Recent advances in audience targeting point to a digital marketing future that leverages consumer data to create personalized messaging and drive higher conversions. However, this potential is...

  • For B2C Marketing Professionals

    Report

    Report Case Study: Oreck Improves Media Spend ROI By Taking A Unified View Of The Customer

    April 25, 2012 | Ari Osur

    Oreck decided it was time to get smart about impression delivery across multiple channels. Working with partner Knotice, Oreck created a unified view of the customer to effectively target and...

  • For B2C Marketing Professionals

    Report

    Report Online Advertising Data Compliance Matters

    Implement Self-Regulation For Behavioral Targeting To Protect Your Brand
    August 22, 2011 | Joanna O'Connell

    An industrywide effort is underway to implement self-regulation of targeted display ads to ease consumer and governmental privacy concerns. Clear compliance requirements have been outlined by the...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The State Of Retailing Online 2011: Marketing, Social, And Mobile

    June 3, 2011 | Sucharita Mulpuru

    While eCommerce continues to grow and take market share from the physical retail channel, retailers also look to experiment with new approaches to their web businesses such as social commerce and...

  • For B2C Marketing Professionals

    Report

    Report Enabling Publisher-Side Audience Targeting

    Major Online Publishers Must Embrace Audience Selling
    October 12, 2010 | Michael Greene

    Content-based media buys are still the primary source of revenue for most major online publishers, but improved targeting technology and evolving media buyer expectations mean digital publishers...

  • For B2C Marketing Professionals

    Report

    Report The Audience Targeting Imperative

    October 8, 2010 | Joanna O'Connell

    Digital marketers must embrace audience targeting to efficiently and effectively connect with their target consumers. But navigating the audience targeting vendor landscape — one increasingly...

  • For B2C Marketing Professionals

    Report

    Report Privacy Matters For Online Advertisers

    Behavioral Marketers Should Prepare To Self-Regulate Data Practices
    September 21, 2010 | Shar VanBoskirk

    Concern over consumer privacy has marketers, associations, government officials, and even technology vendors hustling to find ways to manage online data so that it is comfortable to consumers and...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The State Of Retailing Online 2010: Marketing, Social Commerce, And Mobile

    July 29, 2010 | Sucharita Mulpuru

    The annual fielding of "The State of Retailing Online," a Shop.org study conducted by Forrester Research, asked Web retailers to share levels of interactive marketing spend, effectiveness of social...

  • For B2C Marketing Professionals

    Report

    Report The ROI Of Email Relevance, 2009

    New Rules To Improve The Bottom Line
    September 16, 2009 | David Daniels

    Email marketer expectations and sophistication are increasing. Forrester's Q1 survey of 104 email marketers found that the number of email marketers using click-through data as a segmentation...

  • For Customer Insights Professionals

    Report

    Report Sharpening Web Site Relevance

    Tactics For Delivering Meaningful Online Experiences
    July 1, 2009 | John Lovett

    Relevance is the gold that marketers seek and the means by which customer intelligence professionals secure their tenure. Marketers require relevance to reach customers in our increasingly...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Assessing Current Pending Legislation Affecting eCommerce In The US

    What The New Administration And Congress Are Working On Now
    May 29, 2009 | Patti Freeman Evans

    With the new Obama administration and a Democratic-led Congress come a new legislative agenda. The big issues prevail, such as economic recovery and healthcare reform. However, various issues that...