20 results in Reports
Sort by:
Refine
  • Marketing Resource Management (MRM)

Search Results

  • For B2B Marketing Professionals

    Report

    Report Measuring Isn't Managing: The New Rules Of Marketing Performance Orchestration

    Continuous Improvement: The B2B Marketing Playbook
    February 24, 2017 | Allison Snow

    The rules have changed for B2B marketers, who are becoming increasingly accountable for demonstrating their impact on revenue. B2B marketers who don't opt in to revenue relevance will continue to...

  • For B2C Marketing Professionals

    Report

    Report Five Marketing Asset Management Secrets

    Marketers Need Defined Processes, Roles, Templates, Metadata Strategies, And Rules
    February 21, 2017 | Ryan Skinner

    Asset management has evolved in a few short years from a quick fix for sharing or storing large, rich media files to a crucial differentiator of successful marketing teams. As dispersed teams...

  • For B2C Marketing Professionals

    Report

    Report Upgrade Your Processes To Support Contextual Marketing

    Processes: The Enterprise Marketing Technology Playbook
    November 15, 2016 | Joe Stanhope

    Processes are the unsung heroes of managing modern marketing technology and delivering contextual marketing that satisfies demanding customers. Marketers need to evaluate and enhance their...

  • For B2B Marketing Professionals

    Report

    Report TechRadar™: B2B Marketing Technologies, Q3 2016

    Tools And Technology: The B2B Marketing Playbook
    August 8, 2016 | Steven Casey, Laura Ramos

    B2B marketing technologies have changed dramatically in the past decade to support digitally enabled changes in buyer behavior and the proliferation of channels that customers use to connect with...

  • For Application Development & Delivery Professionals

    Report

    Report Assess CRM Capabilities To Pinpoint Opportunities

    Assessment: The CRM Playbook
    January 6, 2016 | Kate Leggett

    This report helps application development and delivery (AD&D) executives who are looking to implement customer relationship management (CRM) strategies and solutions. The effects of social...

  • For Customer Insights Professionals

    Report

    Report Q&A: Top Five Marketing Resource Management Questions Answered

    October 30, 2015 | Rusty Warner

    Customer insights (CI) professionals use marketing resource management (MRM) tools to manage marketing operations, such as planning, budgeting, content production, and process workflows....

  • For CMO Professionals

    Report

    Report Build Digital Intelligence Into Your Marketing Operating System

    Compete With A Digital Intelligence Organization
    April 23, 2015 | Sheryl Pattek, James McCormick

    This report, originally written for customer insights professionals, includes content relevant to CMOs. Here's why: As customers take control of their relationship with brands across digital,...

  • For Customer Insights Professionals

    Report

    Report Brief: Make Marketing Resource Management Smarter With Analytics

    Integrate Customer And Process Data To Advance Sophistication
    August 8, 2014 | Jason McNellis

    Marketing resource management (MRM) technology on its own does little to bring marketers closer to their customers. But implementations continue to grow because MRM provides comprehensive audit...

  • For Customer Insights Professionals

    Report

    Report The Online Marketing Suite Evolves

    March 15, 2013 | James McCormick

    In the age of the customer, the requirements for the online marketing suite have evolved and become even more acute. Customer expectations are greater than ever, and business demands more marketing...

  • For B2B Marketing Professionals

    Report

    Report European Tech Marketing Continues To Be Different

    April 25, 2012 | Peter O'Neill

    This is a deep-dive data update to last year's report, "European Tech Marketing Is Different: Here's How," based on Forrester's Q4 2011 B2B Marketing Organizations And Investments Survey. Most of...

  • For Customer Insights Professionals

    Report

    Report The State Of MRM In 2011

    Marketing Operations Technology Is Increasingly Contextual
    September 28, 2011 | Robert Brosnan

    Marketing resource management (MRM) systems promise to enhance marketers' ability to optimize planning, budgeting, collaboration, and asset creation. MRM received significant attention in the...

  • For B2C Marketing Professionals

    Report

    Report The Forrester Wave™: Marketing Mix Modeling, Q3 2011

    MarketShare, Marketing Management Analytics, ThinkVine, And SymphonyIRI Are Leaders
    September 21, 2011 | Luca S. Paderni

    The marketing mix modeling market is undergoing a transformation as marketers increasingly demand that vendors provide solutions that are updated frequently, can easily aggregate data streams, can...

  • For CMO Professionals

    Report

    Report Marketing And IT Must Align For Business Success

    Mastering The Customer Data Flow Requires Marketing And IT To Join Forces
    July 27, 2011 | Luca S. Paderni

    Today's marketing organization must use technology to deliver compelling brand experiences and drive business growth. Today's IT organizations must tune their efforts to needs of the business. This...

  • For Customer Insights Professionals

    Report

    Report How The Online Marketing Suite Affects The Marketing Technology Ecosystem

    March 23, 2011 | Joe Stanhope

    The online marketing suite transforms organizations' customer relationships through coordinated, relevant multichannel experiences. To satisfy this vision, all participants in the marketing...

  • For Customer Insights Professionals

    Report

    Report Marketing Technology Adoption 2011

    Findings From Forrester's Q4 2010 Survey Of Customer Intelligence Professionals
    February 28, 2011 | Suresh Vittal

    Forrester recently surveyed 137 Customer Intelligence professionals to understand their marketing technology priorities, plans, and budgets. Old issues continue to fester — a lack of a...

  • For Customer Insights Professionals

    Report

    Report How Technology Supports Distributed Marketing Organizations

    January 20, 2010 | Suresh Vittal

    Most marketing organizations struggle to manage the burgeoning complexity associated with brands, regions, and channels and the resulting issues around brand consistency, program ownership, and...

  • For Customer Insights Professionals

    Report

    Report Marketing Dashboards Advance Strategic Thinking Across The Enterprise

    November 20, 2009 | Julie M. Katz

    Dashboards allow Customer Intelligence (CI) professionals to better influence marketing strategy and drive corporate activities beyond marketing. But many firms don't use them. Absent a culture of...

  • For Application Development & Delivery Professionals

    Report

    Report Marketing Best Practices Adoption

    January 10, 2008 | William Band

    We surveyed 73 business and technology decision-makers and influencers to discover their strengths and weaknesses compared to 22 marketing best practices capabilities. We found that adopting...

  • For Customer Insights Professionals

    Report

    Report What Marketers Need To Know About MRM

    Marketing Resource Management Improves Efficiency, Not Effectiveness
    March 8, 2007 | Suresh Vittal

    Over the past few years, marketing resource management (MRM) has generated significant industry buzz and interest from marketers. The functionality MRM software delivers helps to automate the...

  • For Customer Insights Professionals

    Report

    Report The Forrester Wave™: Enterprise Marketing Platforms, Q1 2006

    Unica Leads The Pack, While Siebel Is Best For B2B In Our Lab-Based Evaluation
    February 3, 2006 | Elana Anderson

    More than three out of four marketers say that marketing needs a comprehensive, integrated application suite to improve its effectiveness. Forrester refers to this broader suite as the Marketing...