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  • For B2C Marketing Professionals

    Report

    Report Content Gets Its Feet As An Enterprise Marketing Function

    Benchmarks: The Content Marketing Playbook
    January 18, 2018 | Ryan Skinner

    Content marketing is growing as an approach in enterprise marketing departments, and with it the dependence on content creators within those departments. And while most businesses rely to varying...

  • For Customer Experience Professionals

    Report

    Report The India Credit Cards Customer Experience Index, 2017

    How Indian Credit Card Brands Earn Loyalty With The Quality Of Their Experience
    January 17, 2018 | Amit Bhatia

    How well do leading credit card brands earn loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of five credit card brands that we analyzed as...

  • For Customer Experience Professionals

    Report

    Report The India Banking Customer Experience Index, 2017

    How Indian Banks Earn Loyalty With The Quality Of Their Experience
    January 17, 2018 | Amit Bhatia

    How well do leading banks earn loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of seven banking brands that we analyzed as part of the India...

  • For B2C Marketing Professionals

    Report

    Report How To Re-Energize Your Branded Content

    Continuous Improvement: The Content Marketing Playbook
    January 11, 2018 | Ryan Skinner

    The bar for content quality — whether it's from a brand or a publisher — is continually rising. Marketers' best and only real route to nailing customers' expectations is to embrace an iterative...

  • For Customer Experience Professionals

    Report

    Report How Firms Help Employees Evoke Emotions That Deepen Customer Loyalty

    Create More Positive Emotions And Heighten Memories Of Positive Emotions

    Emotions drive customers' perceptions — and human interactions are more emotionally resonant than digital interactions. That's why CX pros must help their colleagues deliver experiences that create...

  • For B2B Marketing Professionals

    Report

    Report Evaluate Your Capacity For Customer-Obsessed Marketing

    Assessment: The B2B Marketing Playbook
    January 4, 2018 | Laura Ramos, Caroline Robertson

    B2B marketers know that the journey to become customer obsessed will fundamentally reset current routines and day-to-day operations. This report includes a self-evaluation tool that helps you...

  • For B2C Marketing Professionals

    Report

    Report Measurement Powers Content Marketing Success

    Performance Management: The Content Marketing Playbook
    January 2, 2018 | Ryan Skinner, Erna Alfred Liousas

    How is content influencing audiences? Is your brand forging the basis of better long-term and more-efficient relationships with existing and future customers? And how is all of this activity...

  • For CMO Professionals

    Report

    Report Five CMO Priorities For Driving Customer Obsession

    Learn From 16 Change Agents Leading The Charge
    January 2, 2018 | Michael Barnes

    Customer obsession requires a companywide commitment and clear leadership. As a CMO, it's time to either step up as a leader of growth or cede influence to another C-suite member, such as a chief...

  • For B2B Marketing Professionals

    Report

    Report Measure These Six Things To Improve Revenue Performance

    Continuous Improvement: The Lead-To-Revenue Playbook
    December 20, 2017 | Lori Wizdo

    The seminal idea behind lead-to-revenue management (L2RM) was the need to calibrate marketing activities and budgets to revenue generation. But creating a system to continuously improve the...

  • For B2C Marketing Professionals

    Report

    Report Evaluate Your Approach To Successful Content Marketing

    Assessment: The Content Marketing Playbook
    December 13, 2017 | Laura Ramos, Ryan Skinner

    To attract attention and build a following, B2C marketers must shift their content marketing from being product-focused to building relationships. This report helps marketers identify the...

  • For B2C Marketing Professionals

    Report

    Report Build A Loyalty Strategy With Global Appeal

    December 12, 2017 | Emily Collins, Arleen Chien

    We've recently seen a spike in questions from brands about the global demand for loyalty programs, and customer loyalty solution vendors have their sights set on international growth. When thinking...

  • For B2B Marketing Professionals

    Report

    Report Develop Your Revenue Growth And Acceleration Strategy

    Strategic Plan: The Lead-To-Revenue Playbook
    December 8, 2017 | Lori Wizdo

    The lead-to-revenue management (L2RM) strategic plan links the L2RM vision with the processes and tactics through which B2B marketers will realize this vision. This report describes the necessary...

  • For B2B Marketing Professionals

    Report

    Report Plan, Don't Hope, For Lead-To-Revenue Benefits

    Performance Management: The Lead-To-Revenue Playbook
    December 7, 2017 | Lori Wizdo

    Countless benefits are forecast to build the lead-to-revenue management (L2RM) business case. Forrester recommends that B2B marketing executives implement a benefits realization program to govern...

  • For B2C Marketing Professionals

    Report

    Report Pave A Clear Path To Advanced Loyalty

    Road Map: The Customer Loyalty Playbook
    December 6, 2017 | Emily Collins

    B2C marketing professionals striving to increase customer loyalty face many challenges, including myopic me-too strategies, disparate data, siloed customer insights, and inadequate measurement...

  • For B2C Marketing Professionals

    Report

    Report Craft A Loyalty Strategy That Raises Your Firm's Maturity

    Strategic Plan: The Customer Loyalty Playbook
    December 4, 2017 | Emily Collins

    Companies that attempt to drive loyalty with points and discounts alone will miss their mark. B2C marketers seeking to build a loyalty strategy that stands out need a game plan that addresses the...

  • For B2B Marketing Professionals

    Report

    Report Navigate The Milestones On The L2RM Journey

    Road Map: The Lead-To-Revenue Playbook
    December 1, 2017 | Lori Wizdo

    This report is for B2B marketing professionals who must power up their lead-to-revenue processes to achieve goals for new customer acquisition, current customer expansion, and overall revenue...

  • For B2C Marketing Professionals

    Report

    Report The State Of Loyalty Strategies 2017

    Benchmarks: The Customer Loyalty Playbook
    November 30, 2017 | Emily Collins

    Forrester recently surveyed 99 marketers about their loyalty strategies to understand how they manage and measure customer loyalty and what challenges get in the way of success. This report...

  • For B2B Marketing Professionals

    Report

    Report Explore Content Marketing Platforms For B2B Marketing

    A Constellation Of Fit-For-Purpose Vendors Aid B2B Marketing Agility
    November 27, 2017 | Ryan Skinner

    B2B marketers are producing more content and assets today than ever before; and often, they're investing in or considering a content marketing platform (CMP) to stay on top of all of their...

  • For B2C Marketing Professionals

    Report

    Report Real-Time Processes For Real-Time Social Marketing

    Processes: The Social Marketing Playbook
    November 22, 2017 | Jessica Liu

    Social networks are a real-time media channel, yet marketers have trouble managing social content in real time. B2C marketers underestimate the volume and pace requirements of social marketing and...

  • For Customer Experience Professionals

    Report

    Report The Australia Customer Experience Index, 2017

    How Brands Build Loyalty With The Quality Of Their Experience
    November 20, 2017 | Tom Champion

    How well do leading brands build loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of all 36 brands across five industries in the Australia CX...

  • For Customer Experience Professionals

    Report

    Report The India Customer Experience Index, 2017

    How Brands Build Loyalty With The Quality Of Their Experience
    November 20, 2017 | Amit Bhatia

    How well do leading brands build loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of all 36 brands across five industries in the India CX...

  • For B2C Marketing Professionals

    Report

    Report Earn Buy-In For Content Marketing's Silo-Busting Benefits

    Business Case: The Content Marketing Playbook
    November 17, 2017 | Ryan Skinner

    Most companies today practice content marketing — in dozens, if not hundreds, of pockets — leading to duplicative activity, over spending, and inconsistent customer experiences. B2C marketers...

  • For B2B Marketing Professionals

    Report

    Report Lessons Learned From Lead-To-Revenue Pioneers

    Landscape: The Lead-To-Revenue Playbook
    November 16, 2017 | Lori Wizdo

    After bagging impressive early wins, lead-to-revenue management (L2RM) pioneers have had difficulty sustaining ongoing improvement. To learn why, we analyzed 120 inquiries that B2B marketing...

  • For Customer Experience Professionals

    Report

    Report The US Digital-Only Retailers Customer Experience Index, 2017

    How US Digital-Only Retail Brands Earn Loyalty With The Quality Of Their Experience
    November 15, 2017 | Sucharita Kodali, Dylan Czarnecki

    How well do leading digital-only retailers earn loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of 14 digital-only retail brands that we...

  • For Customer Experience Professionals

    Report

    Report The Germany Customer Experience Index, 2017

    How Brands Build Loyalty With The Quality Of Their Experience

    How well do leading brands build loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of all 36 brands across three industries in the Germany...

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