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  • Partner & Affiliate Marketing

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  • For B2C Marketing Professionals

    Report

    Report Lift Content Marketing Spending Power Through Brand Partnerships

    Cooperate Across Categories On Content Marketing For Reach, Lead Generation, Advocacy, And Content Expertise
    October 10, 2014 | Ryan Skinner

    More and more marketers are producing content to target the same audiences. This hurts brands in two ways: Consumers drown in stories, making it harder for marketers to reach them and create a...

  • For B2B Marketing Professionals

    Report

    Report The Shape-Shifting Tech Industry Channel Ecosystem

    Hybrid Partners Are The New Norm
    July 24, 2013 | Tim Harmon

    While cloud computing has been a boon for the tech industry in general, for channel partners the story is different. Channel partners have to deal with shrinking product margins, skills shortages,...

  • For B2C Marketing Professionals

    Report

    Report How To Choose Partners For Social Marketing

    Tools And Technology: The Social Marketing Playbook
    June 19, 2012 | Nate Elliott

    This report outlines how interactive marketers can choose the right tools and partners for their social marketing programs. As an interactive marketer, you need to use new social technologies...

  • For B2B Marketing Professionals

    Report

    Report Tech Channels Have A Long Way To Go Toward Adding Marketing Value

    Despite Vendor Efforts To Marketing-Enable Their Partners, Partners Still View Channels As Implementers, Not Influencers
    May 24, 2012 | Jonathan Silber

    Is your channel marketing enablement program first-rate? Sorry to break it to you, but we have reason to believe it's not. Tech vendors are investing more than ever today to empower their channel...

  • For CMO Professionals

    Report

    Report TechRadar™ For CMO & Marketing Leadership Professionals: Shopper Marketing, Q2 2012

    Which Digital Shopper Marketing Tools To Invest In And Why
    May 8, 2012 | Cory Munchbach, Tracy Stokes

    Forrester's TechRadar methodology provides a framework to aid decision-makers in prioritizing investments and tools related to their discipline — in this case, shopper marketing. Consumers...

  • For B2B Marketing Professionals

    Report

    Report European Tech Marketing Continues To Be Different

    April 25, 2012 | Peter O'Neill

    This is a deep-dive data update to last year's report, "European Tech Marketing Is Different: Here's How," based on Forrester's Q4 2011 B2B Marketing Organizations And Investments Survey. Most of...

  • For B2B Marketing Professionals

    Report

    Report Tech Channel Marketing Trends 2012

    Growth Continues In Channel-Generated Revenue Share And Investment
    March 13, 2012 | Tim Harmon

    It's a case of good dollars following good — channels continue to perform, in terms of revenue contribution, so tech vendors continue to invest in them. Tech marketers will be operating with...

  • For Customer Insights Professionals

    Report

    Report Should You Engage In A Customer Intelligence Safe Haven?

    Why Marketers Must Create Partnerships To Succeed In The Future
    February 23, 2012 | Fatemeh Khatibloo

    The notion of a "safe haven" in customer intelligence (CI) isn't new; for years, direct marketers and catalogers have relied on cooperatives for their customer acquisition needs. But in the digital...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Optimizing The Affiliate Channel For Deal-Driven Customers

    Traffic Has Increased And The Channel's Matured, But Proving Incrementality Remains A Challenge
    December 16, 2011 | Andy Hoar

    Customers are flocking to affiliate deal sites that offer promotional coupons and offer codes. The slowdown in the economy, advances in technology, and a more favorable consumer mindset toward...

  • For B2C Marketing Professionals

    Report

    Report Partner Up For Influencer Marketing

    Work With Key Collaborators To Identify And Engage Influencers
    November 18, 2011 | Ari Osur

    Interactive marketers are often responsible for influencer marketing programs, particularly within business-to-consumer (B2C) organizations. But identifying and engaging influencers is both complex...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Online Retailing In Australia 2011: Marketing, Merchandising, And Customer Service

    September 28, 2011 | Steven Noble

    Despite the momentum in Australian online retail, the sector is still quite focused on the basics of customer engagement. When it comes to marketing, this means online retailers don't just...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Purchase Path Of Online Buyers

    A Joint Holiday Shopping Study With GSI Commerce Of 15 Retail Websites
    March 16, 2011 | Sucharita Mulpuru

    Successfully reaching online shoppers during the critical holiday season is crucial to the Q4 success of eCommerce businesses. Forrester collaborated with the eCommerce service provider GSI...

  • For B2B Marketing Professionals

    Report

    Report Tech Marketers Are Poised To Ramp Channel Investment

    Channel Enablement Is A Top Priority For 2011
    February 1, 2011 | Tim Harmon

    2011 will be a bellwether year for tech vendors. Tech investment by customers and marketing investment by tech vendors are rising ahead of the economic recovery into 2011. Most tech marketers see...

  • For B2B Marketing Professionals

    Report

    Report 2011 B2B IM Plans Require Better Partner Management Portfolio Strategy

    Three Smart Ways To Outsource B2B Interactive Marketing
    January 25, 2011 | Michael Greene

    Forty percent of B2B interactive marketers will have larger budgets next year, but many will lack the right teams and partner relationships to execute effectively. In order to make the most of...

  • For CMO Professionals

    Report

    Report Case Study: IBM Makes Social Media The Responsibility Of Every Employee

    An Empowered Report: Spread Social Media Responsibilities Across The Organization To Empower Employees And Strengthen The Brand
    November 18, 2010 | Jeff Ernst

    As a global technology leader focused on delivering forward-looking technology and solutions, IBM is no stranger to taking a unique approach in order to generate a stronger end result. To encourage...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The State Of Retailing Online 2010: Marketing, Social Commerce, And Mobile

    July 29, 2010 | Sucharita Mulpuru

    The annual fielding of "The State of Retailing Online," a Shop.org study conducted by Forrester Research, asked Web retailers to share levels of interactive marketing spend, effectiveness of social...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Search And Email Marketing Tactics To Attract International Online Shoppers

    A Look At US Online Retailers' Marketing Efforts Outside Of The Country
    April 6, 2010 | Zia Daniell Wigder

    US-based online retailers looking to attract international shoppers rely on multiple online marketing tactics to support their global offerings, but paid search and email marketing remain two of...

  • For B2B Marketing Professionals

    Report

    Report Channel Sweet Spots

    What Channels Are Customers Sourcing From?
    February 16, 2010 | Tim Harmon

    Different-sized companies have different channels they prefer for sourcing. Moreover, users' channel preferences vary by persona, vertical, and geography. This varied audience, combined with the...

  • For B2B Marketing Professionals

    Report

    Report B2B Channel Incentive Programs In The Technology Industry

    A Benchmark Of 11 Technology Vendors' Programs And Operations
    October 13, 2009 | Peter O'Neill, Tim Harmon

    One of the most important business processes for technology industry (TI) vendors is to manage an indirect sales channel, which some vendors see as only an augmentation to their direct sales...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report US Affiliate Marketing Forecast, 2009 To 2014

    Affiliate Marketing Will Be A $4 Billion Market By 2014
    September 25, 2009 | Patti Freeman Evans

    Affiliate marketing is a low-risk, high-return strategy for online marketers. US affiliate marketing spending will thus reach $4 billion by 2014 and will increase at a compound annual growth rate...

  • For B2B Marketing Professionals

    Report

    Report The Seven Deadly Sins Of B2B Channel Enablement

    Channel Partners Sound Off
    July 17, 2009 | Tim Harmon

    Current economic conditions are laying bare what's not working for channel partners, exposing issues ranging from channel conflict, to the "channel usability" of technologies, to community...

  • For B2B Marketing Professionals

    Report

    Report The Changing Yin And Yang Of Tech Vendors And Channel Partners

    Business Model Changes Call For Realigning The Demand Chain
    July 10, 2009 | Tim Harmon

    For years, channel partners have based their businesses around specific offerings sold into specific geographies or verticals. Today, channel partners are making dramatic adjustments to business...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Seize The Marketing Opportunity In Online Freebies, Samples, And Coupons

    European Net Users Who Show Interest In Online Promotions Are A Reactive Marketing Target
    July 8, 2009 | Lauriane Camus, Patti Freeman Evans

    Net users who look for discounts and free products online tend to make more money and react more positively to email promotions than those who don't. They also come across as very social...

  • For B2C Marketing Professionals

    Report

    Report Performance Marketing: How To Build An Effective Affiliate Program

    June 4, 2009 | Neil Strother

    A majority of interactive marketing executives would boost spending on online advertising given more proof of performance as measured in sales, according to a new Forrester survey. Fifty-nine...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Online Marketing Benchmarks For Internet Retailers

    April 3, 2009 | Patti Freeman Evans

    Search engine marketing continues to be a central part of online advertising budgets, as well as the main driver of online sales. At the same time, the percentage of advertising spending is...