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  • For B2C Marketing Professionals

    Report

    Report Apple Raises The Bar For Marketers

    What Marketers Need To Know About The New iPhone X And iOS 11
    September 22, 2017 | Thomas Husson

    Ten years ago, Apple not only disrupted the smartphone market, it completely changed the rules in many industries including marketing and advertising. With its latest iPhone X and iOS 11, Apple...

  • For B2C Marketing Professionals

    Report

    Report Forrester Data: Social Media Advertising Forecast, 2017 To 2022 (EU-17)

    ForecastView Document
    August 22, 2017 | Brandon Verblow

    In 2016, social ad revenue in Europe exceeded the combined ad revenue of RTL Group and Mediaset Group. Marketers and media executives need to understand the dynamics driving social's rise to ensure...

  • For B2C Marketing Professionals

    Report

    Report How To Advertise To Consumers Who Hate Ads

    Create Customer-Obsessed Advertising By Making Ads That Are Human, Helpful, And Handy
    July 21, 2017 | Jim Nail, Drew Green

    With advertisers struggling against ad blocking, cord cutting, and fragmented audiences, the ad industry seems doomed. But while these trends are factual and challenging, they are not necessarily...

  • For B2C Marketing Professionals

    Report

    Report Forrester Data: Online Display Advertising Forecast, 2016 To 2021 (Asia Pacific)

    ForecastView Document
    June 1, 2017 | Brandon Verblow

    Over the next five years, Forrester predicts that marketers will devote more incremental display ad dollars to Asia Pacific than to either the US or Europe. The display ad spending markets in each...

  • For B2C Marketing Professionals

    Report

    Report The State Of Mobile Marketer Tactics 2017

    May 4, 2017 | Thomas Husson

    Marketers can leverage many different mobile tactics from native apps to beacons to engage consumers. But doing it all is neither necessary nor recommended. When attempting to prioritize, marketers...

  • For B2C Marketing Professionals

    Report

    Report Forrester Data: Mobile Advertising Forecast, 2016 To 2021 (US), Q3 2016 Update

    ForecastView Spreadsheet
    February 2, 2017 | Brandon Verblow

    As mobile usage continues to climb, mobile advertising across all three primary mobile ad channels — display, search, and social — is becoming an increasingly important method for businesses to...

  • For B2C Marketing Professionals

    Report

    Report Forrester Data Report: Mobile Advertising Forecast, 2016 To 2021 (US), Q3 2016 Update

    ForecastView Document
    February 2, 2017 | Brandon Verblow

    As mobile usage continues to climb, mobile advertising across all three primary mobile ad channels — display, search, and social — is becoming an increasingly important method for businesses to...

  • For CMO Professionals

    Report

    Report US Digital Marketing Forecast: 2016 To 2021

    Digital Media Investment Will Near $120 Billion In Five Years
    January 24, 2017 | Shar VanBoskirk

    By 2021, CMOs will spend nearly $119 billion on search marketing, display advertising, online video, and email marketing. Over the next five years, search will lose share to display and social...

  • For B2C Marketing Professionals

    Report

    Report Forrester Data Report: Online Display Advertising Forecast, 2016 To 2021 (US), Q3 2016 Update

    ForecastView Document
    January 4, 2017 | Brandon Verblow

    This report outlines spending trends in the fragmented online display advertising market. For B2C marketing professionals, it offers guidance on how to allocate ad dollars across a variety of...

  • For B2C Marketing Professionals

    Report

    Report The Hidden Power Of Mobile

    Link Mobile And Offline To Advance Your Marketing Strategy
    November 29, 2016 | Thomas Husson

    Most marketers agree that mobile is a strategic priority. However, they fail to appreciate the true power of mobile: its ability to radically improve their entire marketing plan by linking consumer...

  • For B2C Marketing Professionals

    Report

    Report Forrester Data: Mobile Advertising Forecast, 2016 To 2021 (Europe), Q3 2016 Update

    ForecastView Spreadsheet
    November 15, 2016 | Brandon Verblow

    As mobile usage continues to climb, mobile advertising across all three primary mobile ad channels — display, search, and social — is becoming an increasingly important method for businesses to...

  • For B2C Marketing Professionals

    Report

    Report Forrester Data: Online Display Advertising Forecast, 2016 To 2021 (Europe), Q3 2016 Update

    ForecastView Spreadsheet
    November 2, 2016 | Shaurya Priya

    Forrester expects online advertising to continue to be the primary driver for advertising spending in Europe, with its share growing compared with offline spending. Within the online advertising...

  • For B2C Marketing Professionals

    Report

    Report Forrester Readiness Index: Digital Marketing, 2016

    ForecastView Spreadsheet
    August 2, 2016 | Brandon Verblow

    The Forrester Readiness Index (FRI) for digital marketing is a quantitative assessment that provides insights into the digital marketing environment and opportunity of 55 countries across the globe...

  • For B2C Marketing Professionals

    Report

    Report Ad Spending In Niche Channels Spells The End Of Online Advertising As We Know It

    Landscape: The Digital Media Buying Playbook
    August 2, 2016 | Samantha Merlivat

    According to Forrester's most recent five-year forecasts of online display advertising and social media advertising, spending on advertising in the US will grow by 78% between 2016 and 2021,...

  • For B2C Marketing Professionals

    Report

    Report Forrester Data Online Display Advertising Forecast, 2016 To 2021 (Europe)

    ForecastView Spreadsheet
    May 17, 2016 | Brandon Verblow

    Forrester expects online advertising to continue to be the primary driver for advertising spending in Europe, with its share growing compared with offline spending. Within the online advertising...

  • For B2C Marketing Professionals

    Report

    Report Forrester Data Mobile Advertising Forecast, 2016 To 2021 (Europe)

    ForecastView Spreadsheet
    May 17, 2016 | Brandon Verblow

    As mobile usage continues to climb, mobile advertising across all three primary mobile ad channels — display, search, and social — is becoming an increasingly important method for businesses to...

  • For B2C Marketing Professionals

    Report

    Report Forrester Data Mobile Advertising Forecast, 2016 To 2021 (US)

    ForecastView Spreadsheet
    May 12, 2016 | Brandon Verblow

    Advertisers are increasingly shifting their budgets from PCs to mobile devices across all three components of mobile advertising: display, search, and social. Mobile advertising spending is on...

  • For B2C Marketing Professionals

    Report

    Report Forrester Data Social Media Forecast, 2016 To 2021 (Europe)

    ForecastView Spreadsheet
    April 22, 2016 | Vishal Varshney

    Part of our global social media forecast, this forecast details social media users and social media advertising spend in Europe. It breaks down spending by device, such as mobile and PC. It also...

  • For B2C Marketing Professionals

    Report

    Report Forrester Data Social Media Forecast, 2016 To 2021 (US)

    ForecastView Spreadsheet
    April 20, 2016 | Vishal Varshney

    Part of our global social media forecast, this forecast estimates both the number of social media users in the US and the social media spending by the type of device: mobile and PC. We also segment...

  • For B2C Marketing Professionals

    Report

    Report Forrester Research Social Media Forecast, 2016 To 2021 (Global)

    ForecastView Spreadsheet
    April 7, 2016 | Vishal Varshney

    Ad spending on social media continues to grow at an impressive rate and is taking an increasing share of marketers’ interactive marketing budgets. While engaging formats on mobile and better...

  • For B2C Marketing Professionals

    Report

    Report Forrester Research Online Display Advertising Forecast, 2016 To 2021 (US)

    ForecastView Spreadsheet
    April 6, 2016 | Shaurya Priya

    Over the past several years, online display advertising has undergone the most dramatic shift since the first banner ad appeared online in 1994. For nearly 20 years, companies purchased online...

  • For B2C Marketing Professionals

    Report

    Report Apply Immediacy, Simplicity, And Context

    March 28, 2016 | Jennifer Wise

    This report highlights the key principles of mobile experience that marketers must weave into the process of crafting mobile marketing strategies. As more people own and use smartphones than ever...

  • For B2C Marketing Professionals

    Report

    Report The State Of Mobile Marketer Tactics: 2016

    March 21, 2016 | Thomas Husson

    Marketers can leverage many different tactics from native apps to responsive web design (RWD), augmented reality, or beacons to engage consumers. They often lack an understanding of how their peers...

  • For B2C Marketing Professionals

    Report

    Report Forrester Research Online Display And Search Marketing Forecast, 2015 To 2020 (Asia Pacific)

    ForecastView Spreadsheet
    February 4, 2016 | Satish Meena

    Forrester expects that total online display and search marketing spending for the five Asia Pacific countries covered in this forecast -- Australia, China, India, Japan, and South Korea -- will...

  • For B2C Marketing Professionals

    Report

    Report 2016 Mobile And App Marketing Trends

    Integrating Mobile In Your Strategy As A Key Brand Differentiator
    January 25, 2016 | Thomas Husson

    More than 50% of searches are happening on a mobile device and US consumers spent more time with mobile apps than watching TV in 2015. In India, Flipkart — the largest eCommerce player — has...