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  • For eBusiness & Channel Strategy Professionals

    Report

    Report Your Strategic Plan Is The Lynchpin For Omnichannel Success

    Strategic Plan: The Omnichannel Commerce Playbook
    February 22, 2017 | Brendan Witcher, Claudia Tajima

    Organizations today must have a comprehensive strategic plan that aligns their internal teams with a single vision for omnichannel excellence. However, because omnichannel commerce continues to...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Digital Business Imperative

    Vision: The Digital Business Transformation Playbook
    February 15, 2017 | Ted Schadler, Nigel Fenwick

    Customers' power in the marketplace continues to ramp up, so eBusiness leaders still need to transform digital customer experiences, including marketing, sales, and channels. The ability to align...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Retail eCommerce In Brazil: Investment Priorities, Challenges, And Mobile

    The Economic Crisis Will Be A Major Roadblock In 2017
    February 10, 2017 | Lily Varon

    "Retail eCommerce In Brazil" is a survey that Forrester conducted together with E-Commerce Brasil in August and September 2016. In this survey, respondents from traditional retailers, web-only...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Write A Digital Business Strategic Plan That People Actually Read

    Strategic Plan: The Digital Business Transformation Playbook
    February 9, 2017 | Jacob Morgan

    Ready to craft your digital business transformation strategy? A hundred-page Word document to land on your CEO's desk, right? Think again. For digital business professionals, the digital business...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Building A Mobile Business Case: It's A Steep Climb

    Business Case: The Mobile eBusiness Playbook
    December 23, 2016 | Julie A. Ask, Jeffrey S. Hammond

    Mobile used to be cheap. It isn't anymore. The days of driving impressive returns from a mobile-optimized website or app that replicates the functionality of your website are long gone. Moreover,...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Take An Iterative Approach To Digital Banking Strategy

    Strategic Plan: The Digital Banking Strategy Playbook
    December 22, 2016 | Peter Wannemacher

    It is the job of digital business leaders to define and then execute digital banking strategy. As part of this effort, they must craft an action plan that sets out the guiding principles of the...

  • For CIO Professionals

    Report

    Report Predictions 2017: CIOs Push For Speed Amid Volatility

    October 31, 2016 | Matthew Guarini, Pascal Matzke

    Customer obsession is paramount for business success. With customers having more power than ever, a dynamic only accelerating, it is imperative that CIOs get ahead of the curve. This involves...

  • For B2C Marketing Professionals

    Report

    Report Quick Take: AT&T/Time Warner Is A Media Mega Merger For The Post-Digital Age

    AT&T Builds A Full Stack Of Digital Infrastructure, TV Distribution, And Premium Content
    October 25, 2016 | Jim Nail

    AT&T's $85.4 billion acquisition of Time Warner has the potential to disrupt the media industry through a combination of premium content, a digital distribution infrastructure, cross-device data...

  • For CIO Professionals

    Report

    Report Future Of Consulting: Consultancies Adapt To Digital Change

    Consultancies Are Changing Delivery Models, Talent Practices, And Contracts — And These Changes Affect Your Consulting Interactions
    September 22, 2016 | Marc Cecere

    The age of the customer and digital technology are changing the consulting industry. Our previous report, "The Future Of Consulting Through 2020," described what consulting firms will look like in...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report A Recipe For Mobile App Success

    Market, Engage, And Manage Mobile App Performance To Drive Business Outcomes
    September 22, 2016 | Julie A. Ask, Jennifer Wise

    Too often, apps launch into the app store, and eBusiness and channel strategy professionals start to measure metrics like downloads to gauge success. But just launching an app and hoping it finds a...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Brief: What Makes Digital Disruptors Dangerous

    Lessons From Disruptive Financial Technology Startups
    September 20, 2016 | Oliwia Berdak

    Digital disruptors have swarmed financial services. Incumbents have responded by upgrading their technology stacks and launching new digital services. Investing in technology as a response to...

  • For Customer Experience Professionals

    Report

    Report The CX Transformation Imperative

    Strategic Plan: The Customer Experience Ecosystem Playbook
    September 14, 2016 | Harley Manning

    A handful of famous brands have thrived despite their dreadful customer experience (CX). But now a confluence of digital disruption, consumer hyperadoption, and rising customer expectations...

  • For Enterprise Architecture Professionals

    Report

    Report Business Architecture 2020 — Evolving To Influence Business Strategy

    Future Look: The Business Architecture Playbook
    September 9, 2016 | Gordon Barnett

    Today, many business architecture (BA) practices focus on shaping projects and must constrain their efforts within the boundaries of the organization. But in the age of the customer, market demand...

  • For Security & Risk Professionals

    Report

    Report Quick Take: Intel Spins Off McAfee As Synergies Fail To Materialize

    McAfee Is Better Off On Its Own Once Again
    September 9, 2016 | Jeff Pollard, Joseph Blankenship

    On September 7, Intel agreed to spin out Intel Security with a new, but old, name — McAfee. This acquisition winds up a cautionary tale to security leaders on what can happen when a tech giant...

  • For Customer Experience Professionals

    Report

    Report Executive Q&A: Top 10 Customer Experience Strategy Questions Answered

    Strategic Plan: The Customer Experience Maturity Playbook
    September 2, 2016 | Deanna Laufer

    Most firms aspire to be the customer experience (CX) leader in their industry or even a leader across all industries. To achieve this weighty goal, they'll need (among other things) a shared...

  • For Application Development & Delivery Professionals

    Report

    Report Brief: Oracle's NetSuite Acquisition Signals A Shifting ERP Landscape

    Customers And Competitors Need To Pay Attention To The Implications Of A Proposed $9.3 Billion Deal
    August 8, 2016 | Paul D. Hamerman

    On July 28, Oracle announced that it had entered into a definitive agreement to acquire SaaS ERP provider NetSuite. At $9.3 billion, the deal is the largest SaaS acquisition to date. Application...

  • For Customer Experience Professionals

    Report

    Report Brief: Should All Customer Experiences Be Awesome?

    Customer Experiences Don't Need To Be Incredible All Of The Time; Invest Wisely
    August 8, 2016 | Amit Bhatia

    As digital experiences become commonplace, customers have elevated expectations of customer experience (CX) across industries. To meet and exceed such expectations, companies aspire to become the...

  • For CIO Professionals

    Report

    Report Brief: Plan For The Merger Of HPE Enterprise Services And CSC

    Questions That CIOs In Australia And New Zealand Should Ask The Merged Entity
    August 5, 2016 | Tim Sheedy

    Mergers can cause significant disruption within entire markets as well as at client companies, and the merger of CSC with the Enterprise Services unit of Hewlett Packard Enterprise (HPE) is no...

  • For CIO Professionals

    Report

    Report Case Study: Bosch Software Innovations Drives Digital Transformation For Bosch And Its Clients

    Lessons For How To Leverage A Separate Software Engineering Group To Transform Into A Digital Business
    August 2, 2016 | Dan Bieler

    In the age of the customer, traditional manufacturing businesses must rework the structure and culture of their organizations to address rapidly changing client expectations. Bosch is a fascinating...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Wounded Unicorns Of Fintech

    Falling Valuations Don't Mean You Should Give Up On Financial Technology
    August 1, 2016 | Oliwia Berdak

    Financial technology (fintech) darlings Lending Club and OnDeck have lost more than half of their value since their IPOs. Writedowns have inspired two reactions in executives at financial services...

  • For B2C Marketing Professionals

    Report

    Report You Don't Need A "Social Marketing" Strategy

    Vision: The Social Marketing Playbook
    July 29, 2016 | Melissa Parrish

    Nearly all marketers use social media, but few are able to quantify its value. In this report, we show how brands use social tactics to achieve marketing goals across the customer life cycle and...

  • For B2C Marketing Professionals

    Report

    Report Build A Case To Show Social's Value To Marketing And The Entire Enterprise

    Business Case: The Social Marketing Playbook
    July 29, 2016 | Samantha Ngo

    When marketers disregard crafting a strong business case for their social investments, they eventually struggle to prove social marketing's value. Creating a business case enables marketers to gain...

  • For B2C Marketing Professionals

    Report

    Report Quick Take: Verizon Takes On Google And Facebook With Yahoo Acquisition

    July 26, 2016 | Shar VanBoskirk

    On July 25, 2016, Verizon announced that it would add Yahoo to its innovation and new businesses division, which picked up AOL in May 2015. This move marks the end of the slow decline of internet...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Create A B2B eCommerce Plan That Wins Over Customers, Partners, And Colleagues

    Strategic Plan: The B2B eCommerce Playbook
    July 26, 2016 | Andy Hoar

    Building a world-class B2B eCommerce business requires that digital business professionals define and prioritize key issues, allocate scarce resources, and avoid costly missteps. This report...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Building The Business Case For Omnichannel In Retail

    Business Case: The Omnichannel Commerce Playbook
    July 11, 2016 | Brendan Witcher

    To meet customer demand for new fulfillment options, eBusiness leaders are prioritizing omnichannel fulfillment projects. To lead these expensive, high-visibility initiatives, they must build...

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