Search Results

• For eBusiness & Channel Strategy Professionals

  Report

  Report Building A Mobile Business Case: It's A Steep Climb

  Business Case: The Mobile eBusiness Playbook

  June 27, 2017 | Julie A. Ask, Jeffrey S. Hammond

  Mobile used to be cheap. It isn't anymore. The days of driving impressive returns from a mobile-optimized website or app that replicates the functionality of your website are long gone. Moreover,...

• For CIO Professionals

  Report

  Report Data Commercialization: A CIO's Guide To Taking Data To Market

  The Data Economy Will Transform The CIO Role

  June 7, 2017 | Jennifer Belissent, Ph.D.

  Digital transformation fuels a thriving data economy. As companies have embraced all things digital, many have put their data to work internally to improve operational efficiency, service delivery,...

• For CIO Professionals

  Report

  Report Speed And Innovation Drive CIO Success

  Bimodal Dinosaurs Won't Be Able To Lead Their Companies To Success

  April 24, 2017 | Tim Sheedy, Matthew Guarini

  CIOs and tech teams play critical roles in enabling organizations to use technology and deliver on customer promises. One of the most important success factors is the ability to drive innovation...

• For CIO Professionals

  Report

  Report 2017 Technology Imperatives For US Health Insurers

  Regulatory Uncertainty Accelerates The Need For Customer Insight And Engagement

  April 5, 2017 | Kate McCarthy

  2017 is likely to be fraught with uncertainty for health insurers as Congress evaluates massive changes to the Affordable Care Act (ACA). During this prolonged period of uncertainty, insurers will...

• For eBusiness & Channel Strategy Professionals

  Report

  Report The Digital Banking Imperative

  Vision: The Digital Banking Strategy Playbook

  March 21, 2017 | Peter Wannemacher, Jacob Morgan

  In the age of the customer, banks will either reinvent themselves or be forgotten — reduced to what one executive calls "dumb money pipes." Digital business leaders will need to make tough choices...

• For eBusiness & Channel Strategy Professionals

  Report

  Report Your Strategic Plan Is The Lynchpin For Omnichannel Success

  Strategic Plan: The Omnichannel Commerce Playbook

  February 22, 2017 | Brendan Witcher, Claudia Tajima

  Organizations today must have a comprehensive strategic plan that aligns their internal teams with a single vision for omnichannel excellence. However, because omnichannel commerce continues to...

• For eBusiness & Channel Strategy Professionals

  Report

  Report The Digital Business Imperative

  February 15, 2017 | Ted Schadler, Nigel Fenwick

  Customers' power in the marketplace continues to ramp up, so eBusiness leaders still need to transform digital customer experiences, including marketing, sales, and channels. The ability to align...

• For eBusiness & Channel Strategy Professionals

  Report

  Report Retail eCommerce In Brazil: Investment Priorities, Challenges, And Mobile

  The Economic Crisis Will Be A Major Roadblock In 2017

  February 10, 2017 | Lily Varon

  "Retail eCommerce In Brazil" is a survey that Forrester conducted together with E-Commerce Brasil in August and September 2016. In this survey, respondents from traditional retailers, web-only...

• For eBusiness & Channel Strategy Professionals

  Report

  Report Write A Digital Business Strategic Plan That People Actually Read

  Strategic Plan: The Digital Business Transformation Playbook

  February 9, 2017 | Jacob Morgan

  Ready to craft your digital business transformation strategy? A hundred-page Word document to land on your CEO's desk, right? Think again. For digital business professionals, the digital business...

• For eBusiness & Channel Strategy Professionals

  Report

  Report Take An Iterative Approach To Digital Banking Strategy

  Strategic Plan: The Digital Banking Strategy Playbook

  December 22, 2016 | Peter Wannemacher

  It is the job of digital business leaders to define and then execute digital banking strategy. As part of this effort, they must craft an action plan that sets out the guiding principles of the...

• For CIO Professionals

  Report

  Report Predictions 2017: CIOs Push For Speed Amid Volatility

  October 31, 2016 | Matthew Guarini, Pascal Matzke

  Customer obsession is paramount for business success. With customers having more power than ever, a dynamic only accelerating, it is imperative that CIOs get ahead of the curve. This involves...

• For B2C Marketing Professionals

  Report

  Report Quick Take: AT&T/Time Warner Is A Media Mega Merger For The Post-Digital Age

  AT&T Builds A Full Stack Of Digital Infrastructure, TV Distribution, And Premium Content

  October 25, 2016 | Jim Nail

  AT&T's $85.4 billion acquisition of Time Warner has the potential to disrupt the media industry through a combination of premium content, a digital distribution infrastructure, cross-device data...

• For CIO Professionals

  Report

  Report Future Of Consulting: Consultancies Adapt To Digital Change

  Consultancies Are Changing Delivery Models, Talent Practices, And Contracts — And These Changes Affect Your Consulting Interactions

  September 22, 2016 | Marc Cecere

  The age of the customer and digital technology are changing the consulting industry. Our previous report, "The Future Of Consulting Through 2020," described what consulting firms will look like in...

• For eBusiness & Channel Strategy Professionals

  Report

  Report A Recipe For Mobile App Success

  Market, Engage, And Manage Mobile App Performance To Drive Business Outcomes

  September 22, 2016 | Julie A. Ask, Jennifer Wise

  Too often, apps launch into the app store, and eBusiness and channel strategy professionals start to measure metrics like downloads to gauge success. But just launching an app and hoping it finds a...

• For eBusiness & Channel Strategy Professionals

  Report

  Report Brief: What Makes Digital Disruptors Dangerous

  Lessons From Disruptive Financial Technology Startups

  September 20, 2016 | Oliwia Berdak

  Digital disruptors have swarmed financial services. Incumbents have responded by upgrading their technology stacks and launching new digital services. Investing in technology as a response to...

• For Customer Experience Professionals

  Report

  Report The CX Transformation Imperative

  Strategic Plan: The Customer Experience Ecosystem Playbook

  September 14, 2016 | Harley Manning

  A handful of famous brands have thrived despite their dreadful customer experience (CX). But now a confluence of digital disruption, consumer hyperadoption, and rising customer expectations...

• For Enterprise Architecture Professionals

  Report

  Report Business Architecture 2020 — Evolving To Influence Business Strategy

  Future Look: The Business Architecture Playbook

  September 9, 2016 | Gordon Barnett

  Today, many business architecture (BA) practices focus on shaping projects and must constrain their efforts within the boundaries of the organization. But in the age of the customer, market demand...

• For Security & Risk Professionals

  Report

  Report Quick Take: Intel Spins Off McAfee As Synergies Fail To Materialize

  McAfee Is Better Off On Its Own Once Again

  September 9, 2016 | Jeff Pollard, Joseph Blankenship

  On September 7, Intel agreed to spin out Intel Security with a new, but old, name — McAfee. This acquisition winds up a cautionary tale to security leaders on what can happen when a tech giant...

• For Customer Experience Professionals

  Report

  Report Executive Q&A: Top 10 Customer Experience Strategy Questions Answered

  September 2, 2016 | Deanna Laufer

  Most firms aspire to be the customer experience (CX) leader in their industry or even a leader across all industries. To achieve this weighty goal, they'll need (among other things) a shared...

• For Application Development & Delivery Professionals

  Report

  Report Brief: Oracle's NetSuite Acquisition Signals A Shifting ERP Landscape

  Customers And Competitors Need To Pay Attention To The Implications Of A Proposed $9.3 Billion Deal

  August 8, 2016 | Paul D. Hamerman

  On July 28, Oracle announced that it had entered into a definitive agreement to acquire SaaS ERP provider NetSuite. At $9.3 billion, the deal is the largest SaaS acquisition to date. Application...

• For Customer Experience Professionals

  Report

  Report Brief: Should All Customer Experiences Be Awesome?

  Customer Experiences Don't Need To Be Incredible All Of The Time; Invest Wisely

  August 8, 2016 | Amit Bhatia

  As digital experiences become commonplace, customers have elevated expectations of customer experience (CX) across industries. To meet and exceed such expectations, companies aspire to become the...

• For CIO Professionals

  Report

  Report Brief: Plan For The Merger Of HPE Enterprise Services And CSC

  Questions That CIOs In Australia And New Zealand Should Ask The Merged Entity

  August 5, 2016 | Tim Sheedy

  Mergers can cause significant disruption within entire markets as well as at client companies, and the merger of CSC with the Enterprise Services unit of Hewlett Packard Enterprise (HPE) is no...

• For CIO Professionals

  Report

  Report Case Study: Bosch Software Innovations Drives Digital Transformation For Bosch And Its Clients

  Lessons For How To Leverage A Separate Software Engineering Group To Transform Into A Digital Business

  August 2, 2016 | Dan Bieler

  In the age of the customer, traditional manufacturing businesses must rework the structure and culture of their organizations to address rapidly changing client expectations. Bosch is a fascinating...

• For eBusiness & Channel Strategy Professionals

  Report

  Report The Wounded Unicorns Of Fintech

  Falling Valuations Don't Mean You Should Give Up On Financial Technology

  August 1, 2016 | Oliwia Berdak

  Financial technology (fintech) darlings Lending Club and OnDeck have lost more than half of their value since their IPOs. Writedowns have inspired two reactions in executives at financial services...

• For B2C Marketing Professionals

  Report

  Report You Don't Need A "Social Marketing" Strategy

  Vision: The Social Marketing Playbook

  July 29, 2016 | Melissa Parrish

  Nearly all marketers use social media, but few are able to quantify its value. In this report, we show how brands use social tactics to achieve marketing goals across the customer life cycle and...