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  • For CIO Professionals

    Report

    Report 2017 Technology Imperatives For US Health Insurers

    Regulatory Uncertainty Accelerates The Need For Customer Insight And Engagement
    April 5, 2017 | Kate McCarthy

    2017 is likely to be fraught with uncertainty for health insurers as Congress evaluates massive changes to the Affordable Care Act (ACA). During this prolonged period of uncertainty, insurers will...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Death Of A (B2B) Salesman: Two Years Later

    Vision: The B2B eCommerce Playbook
    March 29, 2017 | Andy Hoar

    Two years after forecasting that 1 million B2B salespeople would be displaced by 2020, Forrester sees B2B buyers both accelerating their shift to self-serve and demanding higher-quality...

  • For Customer Insights Professionals

    Report

    Report Top Performers Commercialize Data Through Insights Services

    March 6, 2017 | Jennifer Belissent, Ph.D.

    The data economy is exploding. Many companies have put their data to work internally to improve operational efficiency, service delivery, and ultimately customer experience. But now many customer...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Construct The Business Case For Digital Store Transformation

    Business Case: The Digital Store Playbook
    February 14, 2017 | Brendan Witcher

    Retailers today are transforming their physical stores from places to shop to digital centers of engagement. Myriad technology solutions support this transition, including interactive digital...

  • For Application Development & Delivery Professionals

    Report

    Report Nine Customers Tell Why Oracle Cloud Appeals — And Doesn't

    Oracle Is Connecting With Its SaaS Applications And Java And Database Services
    October 27, 2016 | John R. Rymer

    At Oracle OpenWorld 2016, Forrester interviewed nine enterprise-class customers about Oracle's public cloud platform. This report tells application development and delivery (AD&D) professionals why...

  • For Infrastructure & Operations Professionals

    Report

    Report Weigh The Economic Factors Of Your Data Center Ecosystem Transformation

    Business Case: The Infrastructure Transformation Playbook
    October 19, 2016 | Sophia I. Vargas

    As technology demand accelerates to support the digital business, data centers are running low on physical resource capacity. When provisioning new data center capacity, infrastructure and...

  • For CMO Professionals

    Report

    Report Brief: Amazon Makes Digital Relationships Pay, And So Should You

    October 11, 2016 | James L. McQuivey

    To win in the age of the customer, companies build convenient, lifestyle-enhancing digital relationships that span multiple touchpoints, channels, and transactions. Amazon is one of the most...

  • For CIO Professionals

    Report

    Report Future Of Consulting: Consultancies Adapt To Digital Change

    Consultancies Are Changing Delivery Models, Talent Practices, And Contracts — And These Changes Affect Your Consulting Interactions
    September 22, 2016 | Marc Cecere

    The age of the customer and digital technology are changing the consulting industry. Our previous report, "The Future Of Consulting Through 2020," described what consulting firms will look like in...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Brief: What Makes Digital Disruptors Dangerous

    Lessons From Disruptive Financial Technology Startups
    September 20, 2016 | Oliwia Berdak

    Digital disruptors have swarmed financial services. Incumbents have responded by upgrading their technology stacks and launching new digital services. Investing in technology as a response to...

  • For Enterprise Architecture Professionals

    Report

    Report Business Architecture 2020 — Evolving To Influence Business Strategy

    Future Look: The Business Architecture Playbook
    September 9, 2016 | Gordon Barnett

    Today, many business architecture (BA) practices focus on shaping projects and must constrain their efforts within the boundaries of the organization. But in the age of the customer, market demand...

  • For CIO Professionals

    Report

    Report Case Study: Bosch Software Innovations Drives Digital Transformation For Bosch And Its Clients

    Lessons For How To Leverage A Separate Software Engineering Group To Transform Into A Digital Business
    August 2, 2016 | Dan Bieler

    In the age of the customer, traditional manufacturing businesses must rework the structure and culture of their organizations to address rapidly changing client expectations. Bosch is a fascinating...

  • For B2C Marketing Professionals

    Report

    Report Build A Case To Show Social's Value To Marketing And The Entire Enterprise

    Business Case: The Social Marketing Playbook
    July 29, 2016 | Samantha Ngo

    When marketers disregard crafting a strong business case for their social investments, they eventually struggle to prove social marketing's value. Creating a business case enables marketers to gain...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Building The Business Case For Omnichannel In Retail

    Business Case: The Omnichannel Commerce Playbook
    July 11, 2016 | Brendan Witcher

    To meet customer demand for new fulfillment options, eBusiness leaders are prioritizing omnichannel fulfillment projects. To lead these expensive, high-visibility initiatives, they must build...

  • For Infrastructure & Operations Professionals

    Report

    Report Cloud Powers The New Connected Economy

    Vision: The Cloud Computing Playbook
    May 27, 2016 | Liz Herbert, Dave Bartoletti

    No longer a tactical solution, cloud is a strategic enabler of connected economies. Technology leaders will orchestrate cloud ecosystems, connecting employees, customers, partners, vendors, and...

  • For CIO Professionals

    Report

    Report Brief: Is Your Offshore Services Vendor Willing To Cannibalize Itself?

    Automation, The Cloud, And Short-Cycle Digital Projects Are Forcing A Shift In Business Models
    April 21, 2016 | Somak Roy

    The business technology (BT) agenda is increasing focus on infrastructure automation, the cloud, and digital projects with short contract cycles. The approaches underpinning offshore vendors'...

  • For CMO Professionals

    Report

    Report Brief: Digital Winners Know That More Is More

    Uber, Financial Services, And The End Of Zero-Sum Thinking
    April 19, 2016 | James L. McQuivey

    Uber is the most prominent proof that a new economic model has changed how businesses succeed. The model, based on positive-sum thinking, rejects the age-old assumption of scarcity. This brief...

  • For CIO Professionals

    Report

    Report Digital Turns Technology Services On Its Head

    The Transformation Needs Of Customer-Obsessed Firms Redefine Technology Services Success
    February 25, 2016 | John McCarthy

    Digital technology in the hands of empowered customers is changing the organizational, process, skills, and technology design of the modern enterprise. This is, in turn, changing what they require...

  • For Enterprise Architecture Professionals

    Report

    Report Drive Customer-Obsessed Strategies With A Formalized Business Architecture

    Business Impact: The Business Architecture Playbook
    February 23, 2016 | Gordon Barnett

    Today's shift in power to the customer puts new pressure on your strategic business technology (BT) decision-makers. BT strategy and investment decisions are becoming more complex; in addition to...

  • For CIO Professionals

    Report

    Report The Future Of Consulting Through 2020

    Digital Is Changing The Operating Model, Services, And Strategies Of Consulting Firms
    February 11, 2016 | Marc Cecere

    In a changing digital world defined by increasing customer empowerment, reusable assets, and software-as-a-service (SaaS), consulting will significantly change over the next five years. These...

  • For Enterprise Architecture Professionals

    Report

    Report Brief: Use Ecosystem Architecture To Analyze Business Model Disruption

    Comparing Uber's And Traditional Taxis' Business Model By What Customers Value
    February 9, 2016 | Henry Peyret

    Ecosystem architecture is an advanced business architecture technique that enterprise architect professionals can use to capture and understand the forces of change on a business ecosystem. This...

  • For Infrastructure & Operations Professionals

    Report

    Report Brief: Top 10 Facts Every I&O Pro Should Know About Cloud Economics

    All Business Runs On Money, But This Money Is Different
    January 7, 2016 | Sophia I. Vargas, Lauren E. Nelson

    Cloud's economic model is truly unique. It extends beyond basic variability and dictates how your cloud provider frames its services. Whether a cloud skeptic following a cloud-first mandate or one...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report How To Embrace New Digital Business Models

    Capitalize On New Opportunities Before Your Competitors Do
    January 7, 2016 | Julie A. Ask, Martin Gill

    Digital technology has changed and will continue to change how your business makes money. What is new today is the unprecedented pace of change created by a combination of mobile, digital, and...

  • For Sourcing & Vendor Management Professionals

    Report

    Report What Does It Cost To Source A Mobile App?

    Skill Level, Location, And App Complexity Drive The Cost Of Assembling Mobile IDEA Teams
    December 8, 2015 | Liz Herbert, Jeffrey S. Hammond

    Mobile projects are everywhere as leading application development and delivery (AD&D) pros race to build better ways to engage employees, partners, and customers. Development leaders often struggle...

  • For Application Development & Delivery Professionals

    Report

    Report Predictions 2016: Digital Services Transformed

    Mounting Pressures Will Change The Priorities Of Firms And Their Providers
    November 9, 2015 | John McCarthy, Liz Herbert

    2016 will see the beginning of wholesale changes in the technology services market. This brief examines the three-part dynamic that will alter the way firms buy these services — as digital...

  • For Application Development & Delivery Professionals

    Report

    Report The Best And Worst Of License-To-SaaS Conversion Programs

    Insist On A Fair And Flexible Deal When You Switch To Software Companies' Cloud-Based Products
    October 8, 2015 | Duncan Jones

    The strategic shift in the software market from on-premises to cloud provides a rare opportunity for an application development and delivery (AD&D) leader to reassess her incumbents' place in her...

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