Search Results

• For CIO Professionals

  Report

  Report Data Commercialization: A CIO's Guide To Taking Data To Market

  The Data Economy Will Transform The CIO Role

  June 7, 2017 | Jennifer Belissent, Ph.D.

  Digital transformation fuels a thriving data economy. As companies have embraced all things digital, many have put their data to work internally to improve operational efficiency, service delivery,...

• For CIO Professionals

  Report

  Report 2017 Technology Imperatives For US Health Insurers

  Regulatory Uncertainty Accelerates The Need For Customer Insight And Engagement

  April 5, 2017 | Kate McCarthy

  2017 is likely to be fraught with uncertainty for health insurers as Congress evaluates massive changes to the Affordable Care Act (ACA). During this prolonged period of uncertainty, insurers will...

• For eBusiness & Channel Strategy Professionals

  Report

  Report Death Of A (B2B) Salesman: Two Years Later

  Vision: The B2B eCommerce Playbook

  March 29, 2017 | Andy Hoar

  Two years after forecasting that 1 million B2B salespeople would be displaced by 2020, Forrester sees B2B buyers both accelerating their shift to self-serve and demanding higher-quality...

• For Customer Insights Professionals

  Report

  Report Top Performers Commercialize Data Through Insights Services

  March 6, 2017 | Jennifer Belissent, Ph.D.

  The data economy is exploding. Many companies have put their data to work internally to improve operational efficiency, service delivery, and ultimately customer experience. But now many customer...

• For eBusiness & Channel Strategy Professionals

  Report

  Report Construct The Business Case For Digital Store Transformation

  Business Case: The Digital Store Playbook

  February 14, 2017 | Brendan Witcher

  Retailers today are transforming their physical stores from places to shop to digital centers of engagement. Myriad technology solutions support this transition, including interactive digital...

• For Application Development & Delivery Professionals

  Report

  Report Nine Customers Tell Why Oracle Cloud Appeals — And Doesn't

  Oracle Is Connecting With Its SaaS Applications And Java And Database Services

  October 27, 2016 | John R. Rymer

  At Oracle OpenWorld 2016, Forrester interviewed nine enterprise-class customers about Oracle's public cloud platform. This report tells application development and delivery (AD&D) professionals why...

• For Infrastructure & Operations Professionals

  Report

  Report Weigh The Economic Factors Of Your Data Center Ecosystem Transformation

  Business Case: The Infrastructure Transformation Playbook

  October 19, 2016 | Sophia I. Vargas

  As technology demand accelerates to support the digital business, data centers are running low on physical resource capacity. When provisioning new data center capacity, infrastructure and...

• For CMO Professionals

  Report

  Report Brief: Amazon Makes Digital Relationships Pay, And So Should You

  October 11, 2016 | James L. McQuivey

  To win in the age of the customer, companies build convenient, lifestyle-enhancing digital relationships that span multiple touchpoints, channels, and transactions. Amazon is one of the most...

• For CIO Professionals

  Report

  Report Future Of Consulting: Consultancies Adapt To Digital Change

  Consultancies Are Changing Delivery Models, Talent Practices, And Contracts — And These Changes Affect Your Consulting Interactions

  September 22, 2016 | Marc Cecere

  The age of the customer and digital technology are changing the consulting industry. Our previous report, "The Future Of Consulting Through 2020," described what consulting firms will look like in...

• For eBusiness & Channel Strategy Professionals

  Report

  Report Brief: What Makes Digital Disruptors Dangerous

  Lessons From Disruptive Financial Technology Startups

  September 20, 2016 | Oliwia Berdak

  Digital disruptors have swarmed financial services. Incumbents have responded by upgrading their technology stacks and launching new digital services. Investing in technology as a response to...

• For Enterprise Architecture Professionals

  Report

  Report Business Architecture 2020 — Evolving To Influence Business Strategy

  Future Look: The Business Architecture Playbook

  September 9, 2016 | Gordon Barnett

  Today, many business architecture (BA) practices focus on shaping projects and must constrain their efforts within the boundaries of the organization. But in the age of the customer, market demand...

• For CIO Professionals

  Report

  Report Case Study: Bosch Software Innovations Drives Digital Transformation For Bosch And Its Clients

  Lessons For How To Leverage A Separate Software Engineering Group To Transform Into A Digital Business

  August 2, 2016 | Dan Bieler

  In the age of the customer, traditional manufacturing businesses must rework the structure and culture of their organizations to address rapidly changing client expectations. Bosch is a fascinating...

• For B2C Marketing Professionals

  Report

  Report Build A Case To Show Social's Value To Marketing And The Entire Enterprise

  Business Case: The Social Marketing Playbook

  July 29, 2016 | Samantha Ngo

  When marketers disregard crafting a strong business case for their social investments, they eventually struggle to prove social marketing's value. Creating a business case enables marketers to gain...

• For eBusiness & Channel Strategy Professionals

  Report

  Report Building The Business Case For Omnichannel In Retail

  Business Case: The Omnichannel Commerce Playbook

  July 11, 2016 | Brendan Witcher

  To meet customer demand for new fulfillment options, eBusiness leaders are prioritizing omnichannel fulfillment projects. To lead these expensive, high-visibility initiatives, they must build...

• For Infrastructure & Operations Professionals

  Report

  Report Cloud Powers The New Connected Economy

  Vision: The Cloud Computing Playbook

  May 27, 2016 | Liz Herbert, Dave Bartoletti

  No longer a tactical solution, cloud is a strategic enabler of connected economies. Technology leaders will orchestrate cloud ecosystems, connecting employees, customers, partners, vendors, and...

• For CIO Professionals

  Report

  Report Brief: Is Your Offshore Services Vendor Willing To Cannibalize Itself?

  Automation, The Cloud, And Short-Cycle Digital Projects Are Forcing A Shift In Business Models

  April 21, 2016 | Somak Roy

  The business technology (BT) agenda is increasing focus on infrastructure automation, the cloud, and digital projects with short contract cycles. The approaches underpinning offshore vendors'...

• For CMO Professionals

  Report

  Report Brief: Digital Winners Know That More Is More

  Uber, Financial Services, And The End Of Zero-Sum Thinking

  April 19, 2016 | James L. McQuivey

  Uber is the most prominent proof that a new economic model has changed how businesses succeed. The model, based on positive-sum thinking, rejects the age-old assumption of scarcity. This brief...

• For CIO Professionals

  Report

  Report Digital Turns Technology Services On Its Head

  The Transformation Needs Of Customer-Obsessed Firms Redefine Technology Services Success

  February 25, 2016 | John McCarthy

  Digital technology in the hands of empowered customers is changing the organizational, process, skills, and technology design of the modern enterprise. This is, in turn, changing what they require...

• For Enterprise Architecture Professionals

  Report

  Report Drive Customer-Obsessed Strategies With A Formalized Business Architecture

  Business Impact: The Business Architecture Playbook

  February 23, 2016 | Gordon Barnett

  Today's shift in power to the customer puts new pressure on your strategic business technology (BT) decision-makers. BT strategy and investment decisions are becoming more complex; in addition to...

• For CIO Professionals

  Report

  Report The Future Of Consulting Through 2020

  Digital Is Changing The Operating Model, Services, And Strategies Of Consulting Firms

  February 11, 2016 | Marc Cecere

  In a changing digital world defined by increasing customer empowerment, reusable assets, and software-as-a-service (SaaS), consulting will significantly change over the next five years. These...

• For Enterprise Architecture Professionals

  Report

  Report Brief: Use Ecosystem Architecture To Analyze Business Model Disruption

  Comparing Uber's And Traditional Taxis' Business Model By What Customers Value

  February 9, 2016 | Henry Peyret

  Ecosystem architecture is an advanced business architecture technique that enterprise architect professionals can use to capture and understand the forces of change on a business ecosystem. This...

• For Infrastructure & Operations Professionals

  Report

  Report Brief: Top 10 Facts Every I&O Pro Should Know About Cloud Economics

  All Business Runs On Money, But This Money Is Different

  January 7, 2016 | Sophia I. Vargas, Lauren E. Nelson

  Cloud's economic model is truly unique. It extends beyond basic variability and dictates how your cloud provider frames its services. Whether a cloud skeptic following a cloud-first mandate or one...

• For eBusiness & Channel Strategy Professionals

  Report

  Report How To Embrace New Digital Business Models

  Capitalize On New Opportunities Before Your Competitors Do

  January 7, 2016 | Julie A. Ask, Martin Gill

  Digital technology has changed and will continue to change how your business makes money. What is new today is the unprecedented pace of change created by a combination of mobile, digital, and...

• For Sourcing & Vendor Management Professionals

  Report

  Report What Does It Cost To Source A Mobile App?

  Skill Level, Location, And App Complexity Drive The Cost Of Assembling Mobile IDEA Teams

  December 8, 2015 | Liz Herbert, Jeffrey S. Hammond

  Mobile projects are everywhere as leading application development and delivery (AD&D) pros race to build better ways to engage employees, partners, and customers. Development leaders often struggle...

• For Application Development & Delivery Professionals

  Report

  Report Predictions 2016: Digital Services Transformed

  Mounting Pressures Will Change The Priorities Of Firms And Their Providers

  November 9, 2015 | John McCarthy, Liz Herbert

  2016 will see the beginning of wholesale changes in the technology services market. This brief examines the three-part dynamic that will alter the way firms buy these services — as digital...