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  • For CIO Professionals

    Report

    Report Predictions 2018: The Honeymoon For AI Is Over

    Success At Artificial Intelligence Means Hard Work — Treat It Like A Plug-In Panacea And Fail

    The honeymoon for enterprises naively celebrating the cure-all promises of artificial intelligence (AI) technologies is over. Forrester predicts that 2018 will be the year when a majority of...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Building The Integrated Retail Commerce Business Case

    Business Case: The Retail eCommerce Playbook
    November 8, 2017 | Ananda Chakravarty

    Digital retail is now an integral part of retail overall, and according to Forrester data, US online retail sales are growing at five times the rate of physical retail. This report provides digital...

  • For B2C Marketing Professionals

    Report

    Report Build A Case To Show Social's Value To Marketing And The Entire Enterprise

    Business Case: The Social Marketing Playbook
    November 8, 2017 | Jessica Liu

    When marketers disregard crafting a strong business case for their social investments, they eventually struggle to prove social marketing's value. Creating a business case enables marketers to gain...

  • For CIO Professionals

    Report

    Report Case Study: Giffgaff Turns Customers Into Members Of Its Community Business Model

    The Community Business Model Helps Drive Innovation And Successful Customer Engagement
    November 3, 2017 | Dan Bieler

    UK-based mobile virtual network operator (MVNO) giffgaff has found that using a community-based business model delivers business benefits. The operator actively involves customers in running the...

  • For Application Development & Delivery Professionals

    Report

    Report New Engagement Models Emerge For Custom Software Outsourcing

    Explore Your Options When It Comes To Outsourcing Custom Software Development
    November 2, 2017 | Christopher Condo

    Application development and delivery (AD&D) leaders looking to service providers for custom software development to help accelerate their digital transformation have new options for how they...

  • For Infrastructure & Operations Professionals

    Report

    Report Cloud Powers The New Connected Economy

    Vision: The Cloud Computing Playbook
    October 4, 2017 | Liz Herbert, Dave Bartoletti

    Cloud is no longer a tactical solution but rather a strategic enabler of connected economies. Technology leaders will orchestrate cloud ecosystems that connect employees, customers, partners,...

  • For CIO Professionals

    Report

    Report Case Study: The ATP Unlocks Decades Of Tennis Data To Transform The Fan Experience

    Data Commercialization Drives Value For Teams And Fans
    August 1, 2017 | Somak Roy, Jennifer Belissent, Ph.D.

    The Association of Tennis Professionals (ATP), the governing body of men's pro tennis, oversees 15,000 tennis matches a year and was sitting on a huge store of data with the potential to improve...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Building The Business Case For Omnichannel Commerce

    Business Case: The Omnichannel Commerce Playbook
    July 31, 2017 | Brendan Witcher

    Digital retail executives must build effective omnichannel business cases to minimize the risk of launching initiatives that: 1) lack critical internal support; 2) fail to meet customer...

  • For Infrastructure & Operations Professionals

    Report

    Report Adapt Your Network Strategy To Thrive In A Shifting Ecosystem

    Old And New Players Disrupt Standards And Solutions In The Communication Market
    July 28, 2017 | Sophia I. Vargas, Andre Kindness

    Businesses increasingly depend on cloud to help deliver differentiated services to customers. As a consequence, rampant adoption of new infrastructure platforms has changed the composition of the...

  • For CIO Professionals

    Report

    Report Data Commercialization: A CIO's Guide To Taking Data To Market

    The Data Economy Will Transform The CIO Role
    June 7, 2017 | Jennifer Belissent, Ph.D.

    Digital transformation fuels a thriving data economy. As companies have embraced all things digital, many have put their data to work internally to improve operational efficiency, service delivery,...

  • For CIO Professionals

    Report

    Report 2017 Technology Imperatives For US Health Insurers

    Regulatory Uncertainty Accelerates The Need For Customer Insight And Engagement
    April 5, 2017 | Kate McCarthy

    2017 is likely to be fraught with uncertainty for health insurers as Congress evaluates massive changes to the Affordable Care Act (ACA). During this prolonged period of uncertainty, insurers will...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Death Of A (B2B) Salesman: Two Years Later

    Vision: The B2B eCommerce Playbook
    March 29, 2017 | Andy Hoar

    Two years after forecasting that 1 million B2B salespeople would be displaced by 2020, Forrester sees B2B buyers both accelerating their shift to self-serve and demanding higher-quality...

  • For Customer Insights Professionals

    Report

    Report Top Performers Commercialize Data Through Insights Services

    March 6, 2017 | Jennifer Belissent, Ph.D.

    The data economy is exploding. Many companies have put their data to work internally to improve operational efficiency, service delivery, and ultimately customer experience. But now many customer...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Construct The Business Case For Digital Store Transformation

    Business Case: The Digital Store Playbook
    February 14, 2017 | Brendan Witcher

    Retailers today are transforming their physical stores from places to shop to digital centers of engagement. Myriad technology solutions support this transition, including interactive digital...

  • For Application Development & Delivery Professionals

    Report

    Report Nine Customers Tell Why Oracle Cloud Appeals — And Doesn't

    Oracle Is Connecting With Its SaaS Applications And Java And Database Services
    October 27, 2016 | John R. Rymer

    At Oracle OpenWorld 2016, Forrester interviewed nine enterprise-class customers about Oracle's public cloud platform. This report tells application development and delivery (AD&D) professionals why...

  • For Infrastructure & Operations Professionals

    Report

    Report Weigh The Economic Factors Of Your Data Center Ecosystem Transformation

    October 19, 2016 | Sophia I. Vargas

    As technology demand accelerates to support the digital business, data centers are running low on physical resource capacity. When provisioning new data center capacity, infrastructure and...

  • For CMO Professionals

    Report

    Report Brief: Amazon Makes Digital Relationships Pay, And So Should You

    October 11, 2016 | James L. McQuivey

    To win in the age of the customer, companies build convenient, lifestyle-enhancing digital relationships that span multiple touchpoints, channels, and transactions. Amazon is one of the most...

  • For CIO Professionals

    Report

    Report Future Of Consulting: Consultancies Adapt To Digital Change

    Consultancies Are Changing Delivery Models, Talent Practices, And Contracts — And These Changes Affect Your Consulting Interactions
    September 22, 2016 | Marc Cecere

    The age of the customer and digital technology are changing the consulting industry. Our previous report, "The Future Of Consulting Through 2020," described what consulting firms will look like in...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Brief: What Makes Digital Disruptors Dangerous

    Lessons From Disruptive Financial Technology Startups
    September 20, 2016 | Oliwia Berdak

    Digital disruptors have swarmed financial services. Incumbents have responded by upgrading their technology stacks and launching new digital services. Investing in technology as a response to...

  • For Enterprise Architecture Professionals

    Report

    Report Business Architecture 2020 — Evolving To Influence Business Strategy

    September 9, 2016 | Gordon Barnett

    Today, many business architecture (BA) practices focus on shaping projects and must constrain their efforts within the boundaries of the organization. But in the age of the customer, market demand...

  • For CIO Professionals

    Report

    Report Case Study: Bosch Software Innovations Drives Digital Transformation For Bosch And Its Clients

    Lessons For How To Leverage A Separate Software Engineering Group To Transform Into A Digital Business
    August 2, 2016 | Dan Bieler

    In the age of the customer, traditional manufacturing businesses must rework the structure and culture of their organizations to address rapidly changing client expectations. Bosch is a fascinating...

  • For CIO Professionals

    Report

    Report Brief: Is Your Offshore Services Vendor Willing To Cannibalize Itself?

    Automation, The Cloud, And Short-Cycle Digital Projects Are Forcing A Shift In Business Models
    April 21, 2016 | Somak Roy

    The business technology (BT) agenda is increasing focus on infrastructure automation, the cloud, and digital projects with short contract cycles. The approaches underpinning offshore vendors'...

  • For CMO Professionals

    Report

    Report Brief: Digital Winners Know That More Is More

    Uber, Financial Services, And The End Of Zero-Sum Thinking
    April 19, 2016 | James L. McQuivey

    Uber is the most prominent proof that a new economic model has changed how businesses succeed. The model, based on positive-sum thinking, rejects the age-old assumption of scarcity. This brief...

  • For CIO Professionals

    Report

    Report Digital Turns Technology Services On Its Head

    The Transformation Needs Of Customer-Obsessed Firms Redefine Technology Services Success
    February 25, 2016 | John McCarthy

    Digital technology in the hands of empowered customers is changing the organizational, process, skills, and technology design of the modern enterprise. This is, in turn, changing what they require...

  • For Enterprise Architecture Professionals

    Report

    Report Drive Customer-Obsessed Strategies With A Formalized Business Architecture

    February 23, 2016 | Gordon Barnett

    Today's shift in power to the customer puts new pressure on your strategic business technology (BT) decision-makers. BT strategy and investment decisions are becoming more complex; in addition to...

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