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  • For eBusiness & Channel Strategy Professionals

    Report

    Report Retail eCommerce In Brazil: Investment Priorities, Challenges, And Mobile

    The Economic Crisis Will Be A Major Roadblock In 2017
    February 10, 2017 | Lily Varon

    "Retail eCommerce In Brazil" is a survey that Forrester conducted together with E-Commerce Brasil in August and September 2016. In this survey, respondents from traditional retailers, web-only...

  • For Enterprise Architecture Professionals

    Report

    Report Put The Business Back In Your Data Management Business Case

    Business Case: The Data Management Playbook
    December 19, 2016 | Michele Goetz

    Be customer-driven: It's time for enterprise architects to put the business back in the business case. They need to partner with business stakeholders to define where and how data will advance the...

  • For Application Development & Delivery Professionals

    Report

    Report The New Way To Choose Business Applications

    Selection: The Business Applications Playbook
    September 7, 2016 | Duncan Jones, Paul D. Hamerman

    Don't let your business application selection process suffer from "requirements-itis" — inflammation or bloating of the requirements. It's a disease that causes poor choices, unacceptable delays,...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Wounded Unicorns Of Fintech

    Falling Valuations Don't Mean You Should Give Up On Financial Technology
    August 1, 2016 | Oliwia Berdak

    Financial technology (fintech) darlings Lending Club and OnDeck have lost more than half of their value since their IPOs. Writedowns have inspired two reactions in executives at financial services...

  • For Enterprise Architecture Professionals

    Report

    Report Drive Customer-Obsessed Strategies With A Formalized Business Architecture

    Business Impact: The Business Architecture Playbook
    February 23, 2016 | Gordon Barnett

    Today's shift in power to the customer puts new pressure on your strategic business technology (BT) decision-makers. BT strategy and investment decisions are becoming more complex; in addition to...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Financial Services Firms Flirt With Startups

    Digital Executives Must Choose To Build, Partner, Or Buy
    January 5, 2016 | Oliwia Berdak

    The digital disruption of retail financial services has entered a new phase. Software-driven startups like LendingClub and TransferWise are growing rapidly and achieving billion-dollar valuations...

  • For Customer Experience Professionals

    Report

    Report Brief: Ten Tactics To Get CX Funding Now

    August 20, 2015 | Deanna Laufer

    Good news for customer experience (CX) professionals: More than two-thirds of business and technology leaders say that improving CX is a top priority in 2015. So why are so many CX projects still...

  • For Enterprise Architecture Professionals

    Report

    Report The Data Trust Trinity Brings Data To The Business Decision Table

    Data Becomes An Asset When It Is Trusted
    May 4, 2015 | Michele Goetz

    Data is only one of three information sources used for decision-making. Personal experience and knowledge and information sourced from colleagues, partners, and customers are the other two. This is...

  • For CMO Professionals

    Report

    Report CMOs Must Embrace Software's Role In Delivering A Compelling Brand Experience

    Software Must Enrich Your Brand
    July 16, 2014 | Tracy Stokes, John McCarthy

    This report, originally written for CIOs, includes content relevant to chief marketing officers (CMOs). And here's why: A perfect storm of technology change — mobile, social, and digital...

  • For Enterprise Architecture Professionals

    Report

    Report The Enterprise Architecture Practice In China In 2014

    April 1, 2014 | Charlie Dai

    For the past 20 years, China's economy has been one of the fastest-growing in the world across all industry verticals. In 2010, China overtook the US as the globe's largest manufacturer and is...

  • For CIO Professionals

    Report

    Report Understanding Shifting Technology Acquisition Patterns

    CIOs Remain At The Center Of Technology Management Spending
    February 10, 2014 | Andrew Bartels

    How much control of tech spending has shifted away from the CIO and moved into the hands of line-of-business managers is a hot — and hotly debated — question among CIOs and vendors. In...

  • For CIO Professionals

    Report

    Report BT's Customer Focus Requires New Thinking For Technology Road Maps

    Shift From Plans To Options Requires Changes To Investment And Governance Models
    February 4, 2014 | Chip Gliedman

    Winning in the age of the customer requires a wholesale transformation of technology planning, acquisition, and management. Traditional annual-based planning cycles and fixed road maps will leave...

  • For CIO Professionals

    Report

    Report Software Must Enrich Your Brand

    Software Is A Critical Strategic Asset, Not An Operational Nice-To-Have
    January 23, 2014 | John McCarthy

    Your customers increasingly interact with your products and service directly through the software they touch: mobile apps, connected products, websites, and digital experiences. If the software...

  • For CIO Professionals

    Report

    Report What The European CEO Needs From The CIO In 2014

    Trust In IT Delivery Is An Issue For European Business Decision-Makers
    January 17, 2014 | Alastair Behenna, Pascal Matzke

    Continuing economic uncertainty, regulatory pressures, and the digitization of commerce will place further stress on European IT budgets and plans in 2014. The good news highlighted in our research...

  • For B2B Marketing Professionals

    Report

    Report What Does It Take To Win With Executive Buyers?

    The Early Bird Catches The Worm
    December 12, 2013 | Norbert Kriebel

    Your buyers have changed; catch up! There are some things you should know about your buyers if you expect to get any money out of their wallets. If you are a sales, marketing, product, or other...

  • For B2B Marketing Professionals

    Report

    Report What Do Executive Buyers Find Valuable?

    November 22, 2013 | Norbert Kriebel

    Your buyers have changed, and there are some things you should know about them if you expect to get any money out of their wallets. If you are a sales, marketing, product, or other leader with...

  • For Sourcing & Vendor Management Professionals

    Report

    Report The Renegade Technology Buyer In Asia

    November 1, 2013 | Frederic Giron

    Technology is now too important for the business not to be involved. Business decision-makers in Asia also mention that frustration with their IT department pushes them to spend directly on IT...

  • For CIO Professionals

    Report

    Report The State Of Midmarket IT Budgets In India

    CIO Success At Midmarket Firms Increasingly Depending On Customer Engagement
    October 18, 2013 | Manish Bahl

    Forrester recently surveyed 430 midmarket businesses in India regarding their IT budgets in the current (2013-2014) fiscal year. The survey found that increasing customer expectations,...

  • For Enterprise Architecture Professionals

    Report

    Report Allocating Decision Rights For Effective Architecture Governance

    Integrated Architecture Governance Focuses On The Right Decision-Maker For The Important Decisions
    October 4, 2013 | Gordon Barnett

    Implementing effective architecture governance is on the agenda of many firms, as they continue to struggle to align business and IT strategy and deliver value from their investments. Today, most...

  • For B2B Marketing Professionals

    Report

    Report Executive Buyer Expectations — The Bar Is Low

    August 1, 2013 | Norbert Kriebel

    Your buyers have changed and there are some things you should know about them if you expect to get any money out of their wallets. If you are sales, marketing, product, or other leader with...

  • For CIO Professionals

    Report

    Report Tracking The Renegade Technology Buyer

    Understanding The What And Why Of Business Executives' Spending On Technology
    May 6, 2013 | John McCarthy

    After nearly a decade in hibernation, the business buyer has re-emerged as a major spender and force in IT spending. To better understand the return of tech spending outside the formal IT budget...

  • For CIO Professionals

    Report

    Report New Dynamics Shape IT Services Spending

    Changes Will Accelerate Over The Next 24 Months
    February 25, 2013 | Pascal Matzke, John McCarthy

    The IT services industry is in the middle of a fundamental transformation of who it sells to, what services it sells, and how it delivers those services. Upstart vendors specializing in new...

  • For Enterprise Architecture Professionals

    Report

    Report Cut Through Silos With An Agile Technology Introduction Strategy

    February 14, 2013 | Brian Hopkins

    To succeed in the digital age, enterprise architects must seize opportunities by adopting new approaches for emerging technolgy introduction. This report highlights the technology introduction and...

  • For CIO Professionals

    Report

    Report Building BT Governance Capabilities — A Practitioners' Perspective

    The BT Governance Collection: Practitioners' Experiences
    February 11, 2013 | Alexander Peters, Ph.D., Craig Symons

    As technologies and markets change rapidly, senior executives need to revisit traditional IT governance. They need to identify and deploy next-generation practices to support the CIO's transition...

  • For Sourcing & Vendor Management Professionals

    Report

    Report ASEAN IT Markets, 2012 To 2013: The Next Frontier To Growth

    February 11, 2013 | Frederic Giron

    The ASEAN3 countries (Malaysia, Indonesia, and the Philippines) represent 78% of the IT spending of the ASEAN countries excluding Singapore. Indonesia and the Philippines will experience dynamic...

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