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  • Product Management

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  • For eBusiness & Channel Strategy Professionals

    Report

    Report Eight Healthy Habits Of Successful Product Managers

    How To Get The Most Out Of Product Managers In A Digital Organization
    September 19, 2017 | Danielle Jessee, Jacob Morgan

    In the age of the customer, product managers are crucial. They obsess about meeting the needs of customers and convert that insight into market-leading products. But digital business leaders often...

  • For CIO Professionals

    Report

    Report Creating IoT-Enabled Products — The Two Major Vendor Partnership Options

    Customers Must Choose From A Diverse And Fragmented Set Of Vendors That Help With Building Connected Products
    March 17, 2017 | Frank E. Gillett

    Product CTOs working with CIOs to add the internet-of-things (IoT) to their products quickly learn that doing so involves more than adding in sensors. They face four major challenges that unfold as...

  • For Application Development & Delivery Professionals

    Report

    Report SaaS Reshapes The Legacy PLM Market

    Offering Product Life-Cycle Management As A Service Expands Its Functionality And Reach
    February 23, 2016 | Nate Fleming

    Discrete manufacturers have long used product life-cycle management (PLM) software to track and manage the details of product design, but emerging technologies are changing this mature space....

  • For CIO Professionals

    Report

    Report CIOs: Use Your BT Agenda To Support eBusiness Strategy

    November 23, 2015 | Peter Burris

    Your firm's eBusiness executives are pressing for a new approach to technology management. They are among the first to realize that older approaches to tech management aren't working and offer...

  • For Application Development & Delivery Professionals

    Report

    Report Monetizing APIs: Help Execs Think Bigger, And Drive More Revenue

    Charging For APIs Is Not The Only Way To Make Money
    September 21, 2015 | Randy Heffner

    Clients sometimes ask Forrester, "How are enterprises monetizing APIs?" What they are really asking is, "How are enterprises charging for API usage?" This is certainly a useful question, but...

  • For Security & Risk Professionals

    Report

    Report Top Security And Risk Priorities For The Business Technology Agenda

    Fail To Preserve Customer Trust And Watch Your Firm's Competitive Strengths And Revenue Disappear
    February 24, 2015 | Stephanie Balaouras, Laura Koetzle

    Digital businesses cannot succeed in today's competitive environment if they don't protect their customers from cybercriminals and fraudsters, safeguard their firm's intellectual property from...

  • For CIO Professionals

    Report

    Report Brief: The Software Segment Of The Product Development Services Sector Rapidly Evolves

    CIOs Will Focus On PDS Software To Drive Digital Transformation
    February 6, 2015 | John McCarthy

    The software products segment of the product development services (PDS) market will evolve dramatically in 2015. Large organizations need help building differentiated digital products and services...

  • For Infrastructure & Operations Professionals

    Report

    Report Top Technologies For The Infrastructure & Operations BT Agenda

    Your company's only route to sustainable competitive advantage is to deliver a superior customer experience. Because your customers, channels, competitors, and coveted talent are digital, your...

  • For Enterprise Architecture Professionals

    Report

    Report Brief: Changepoint's Acquisition Of Daptiv Blurs The Line Between PPM And PSA

    Combination Brings Agility But Time-To-Market Is Critical
    September 22, 2014 | Margo Visitacion

    On August 21, 2014, Changepoint, a longtime leader in the professional services automation (PSA) and business-focused project portfolio management (PPM) vendor markets, announced it acquired...

  • For CIO Professionals

    Report

    Report Brief: Product Innovation Must Focus On Simplicity To Enhance Customer Experiences

    Leading Vendors Showcase The Importance Of Simplicity For User Interfaces, Architecture, And Business Functionality
    September 3, 2014 | Charlie Dai, Gene Cao

    In the age of the customer, empowered consumers have much broader access to products; they can purchase from anyone at any time. As a result, companies must look to product innovation and...

  • For Customer Experience Professionals

    Report

    Report Brief: How Software Development Insourcing Can Speed Customer Experience Efforts

    Forward-Looking Firms Differentiate By Owning Technology Associated With Vital Customer Processes
    July 1, 2014 | TJ Keitt

    Companies as diverse as Delta Air Lines and Tesla Motors have recently announced plans to develop core business applications internally instead of buying packaged applications. Why? They believe...

  • For CMO Professionals

    Report

    Report How To Ride The Rise And Fall Of Digital Devices

    The eReader Case Study Illustrates How The Next Wave Of Gadgets Will Play Out
    June 30, 2014 | James L. McQuivey

    Our digital era has witnessed the ascent and decline of a stunning number of new devices: The PDA, the digital camera, and the dedicated MP3 player have all risen to prominence only to collapse...

  • For Sourcing & Vendor Management Professionals

    Report

    Report Vendor Governance Becomes Critical In The Transition To A Software-Is-The-Brand World

    Findings From 33 Software PDS Customer Interviews
    May 14, 2014 | Charles Green

    The software product development services (PDS) market continues to transform and evolve as software plays an ever-increasing role in companies' interactions with their customers. Non-technology...

  • For Sourcing & Vendor Management Professionals

    Report

    Report The Forrester Wave™: Software Product Development Services, Q1 2014

    In A Shifting Software PDS Market, HCL And EPAM Systems Emerge As Leaders
    March 31, 2014 | Charles Green

    In Forrester's 14-criteria emerging market evaluation of software product development services (PDS) vendors, we identified the 11 most significant providers — EPAM Systems, GlobalLogic, HCL,...

  • For Sourcing & Vendor Management Professionals

    Report

    Report Non-Tech Companies Become The New Market For Software Product Development Services

    New Software-Is-The-Brand Companies Replace Traditional ISV Buyers
    August 6, 2013 | John McCarthy, Charles Green

    Historically, one of the main segments of product development services (PDS) has been software product development for independent software vendors (ISVs). However, two parallel dynamics are...

  • For Sourcing & Vendor Management Professionals

    Report

    Report Market Taxonomy: Product Development Services, Q1 2013

    Provider Capabilities Vary By Vertical And Domain Focus
    February 27, 2013 | Charles Green

    The product development services market is transforming. Stagnant growth in the telecom and independent software vendor (ISV) markets has forced a shift in focus toward industries such as...

  • For CIO Professionals

    Report

    Report Smart Products Will Require A Hybrid CTO/CIO Skill Set

    The Burgeoning Set Of Connected Offerings Will Require New Skills
    November 16, 2012 | John McCarthy

    The era of the standalone product is over. More and more offerings are becoming intelligent, connected, and thus able to provide more engaging experiences for customers in business or consumer...

  • For Marketing Leadership Professionals

    Report

    Report Smart Body, Smart World

    Sensors, Algorithms, And Psychology Will Power The Next Phase Of Personal Computing
    October 17, 2012 | Sarah Rotman Epps

    Sensor-laden devices (SLDs) such as wearables and embedded devices — sometimes called "the Internet of Things" — will drive the next phase of growth in personal computing and have the potential to...

  • For Sourcing & Vendor Management Professionals

    Report

    Report Selecting A Product Development Services Provider

    Focus On Providers That Generate Innovation And Speed Time-To-Market, Not Just Deliver Cost Savings
    October 3, 2012 | Charles Green

    This report outlines the key criteria that sourcing and vendor management (SVM) professionals can use when helping product development teams during the selection of a product development services...

  • For Sourcing & Vendor Management Professionals

    Report

    Report SVM's New Stakeholder: Product Development

    Changes In Product Development Provide An Opportunity For Sourcing Professionals To Move To The Heart Of The Business
    August 16, 2012 | Charles Green

    Product development teams are faced with a myriad of pressures caused by the pervasiveness of technology, increased competition, and new requirements from customers. But at the same time, they are...

  • For CIO Professionals

    Report

    Report The Shift To Product Development Services 2.0 Is On

    Vendors Need To Make Key Investments In Go-To-Market And Solution-Based Approaches To Emerge As Leaders
    May 4, 2012 | John McCarthy, Charles Green

    The product development services market is currently undergoing a fundamental move to a more proactive, solution-based approach, which Forrester defines as product development services 2.0 (PDS...

  • For Application Development & Delivery Professionals

    Report

    Report Play Around With New Techniques For Requirements Collection

    Use Serious Games To Generate New Insights About Your Customer
    September 6, 2011 | Tom Grant, Ph.D.

    One of the most popular uses for serious games is requirements collection. Serious games change the rules for conversations about requirements, engaging stakeholders in a new (and, yes, fun) way....

  • For Application Development & Delivery Professionals

    Report

    Report Team In Trouble? Roll The Dice And Try A Serious Game

    Serious Games Let Players Try Out Radically New Strategies
    May 12, 2011 | Tom Grant, Ph.D.

    For many organizations, the first time they consider using a serious game is when they conclude that familiar methods are not up to the task. The normal rules of the game may not be enough to deal...

  • For Application Development & Delivery Professionals

    Report

    Report App Dev Teams: Consider Playing Around With Serious Games

    War Games Help Top Leaders Build Better Strategies
    April 29, 2011 | Tom Grant, Ph.D.

    An increasing number of application development teams are using serious games to make better decisions about their work. Where other new techniques, such as Agile, have helped teams work better,...

  • For Marketing Leadership Professionals

    Report

    Report Getting Product Ideas Past Stage One

    Why The Validation Process Is Critical To Product Strategy Success
    April 15, 2011 | Doug Williams

    "Ideate" is the first stage in the product development cycle; it's a time when product strategists gather ideas for new and innovative products and services. Before moving on to subsequent phases,...

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