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  • For CIO Professionals

    Report

    Report The Internet Of Things Propels Product Development Into The Digital Era

    May 4, 2017 | Nate Fleming, Amanda LeClair

    Traditional product development — years-long product cycles, stage gate processes, and isolationist policies — hinders companies from successfully developing and delivering products connected to...

  • For CIO Professionals

    Report

    Report Creating IoT-Enabled Products — The Two Major Vendor Partnership Options

    Customers Must Choose From A Diverse And Fragmented Set Of Vendors That Help With Building Connected Products
    March 17, 2017 | Frank E. Gillett

    Product CTOs working with CIOs to add the internet-of-things (IoT) to their products quickly learn that doing so involves more than adding in sensors. They face four major challenges that unfold as...

  • For CIO Professionals

    Report

    Report TechRadar™: Product Lifecycle Management, Q1 2017

    Dynamics Of PLM Market Shift As Customer Demands Change
    March 8, 2017 | Nate Fleming

    The product lifecycle management (PLM) software market has seen a resurgence as current customers and greenfield markets use PLM software toolkits to meet new demands brought about by digital...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Realign B2B Channels For A Post-Disruption World

    Buyer Journeys Dictate Dismantling And Reconstructing B2B Channel Ecosystems
    March 7, 2017 | Andy Hoar

    As B2B customers demand frictionless buy flows, global competition erodes margins, and manufacturers crave direct customer engagement, layers of middlemen are under pressure to evolve — or die....

  • For Enterprise Architecture Professionals

    Report

    Report PIM Is A Cornerstone Of Your Digital Business

    Why Customer-Obsessed Firms Need Product Information Management
    January 18, 2017 | Nasry Angel

    Customer-obsessed firms in both B2C and B2B need to continuously deliver differentiated experiences to win business. In this context, firms need to make their products easier to find and showcase...

  • For CIO Professionals

    Report

    Report Digital Era PLM Implementations Seek To Democratize Product Development

    The Scope Of PLM Functionality Shifts To Strategic, Enterprisewide Implementations
    October 21, 2016 | Nate Fleming

    Customers in the digital era are seeking a new type of product life-cycle management (PLM) system with major potential for business, product development, R&D, quality and compliance, and...

  • For Application Development & Delivery Professionals

    Report

    Report Best Practices: Building Strong Software Delivery Partnerships

    Management: The Business Applications Playbook
    August 23, 2016 | Duncan Jones

    Application development and delivery (AD&D) leaders need strong partnerships with a few key software providers, due to the risk of vendor lock-in, particularly with SaaS platforms and the need for...

  • For B2B Marketing Professionals

    Report

    Report The Forrester Wave™: Partner Relationship Management (PRM) Platforms, Q3 2016

    The Eight Providers That Matter Most And How They Stack Up
    August 8, 2016 | Tim Harmon

    In Forrester's 32-criteria evaluation of partner relationship management (PRM) platform vendors, we identified the eight most significant software providers in the category — Allbound,...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Short-Form Product Video: Blockbuster Conversions Without The Hollywood Budget

    August 4, 2016 | Nick Barber

    Video has evolved from being expensive and time-consuming to a viable option for retailers to drive conversions. As eBusiness and channel strategy pros allocate budgets, video must be a key...

  • For B2B Marketing Professionals

    Report

    Report Scale Your B2B Customer Obsession With A Go-To-Customer Strategy

    Strategic Plan: The B2B Marketing Playbook
    August 1, 2016 | Lori Wizdo

    B2B marketers know they need to operate across their sales and marketing silos, going beyond portfolio-centric campaigns to connect with buyers via content that engages across the entire life...

  • For Customer Experience Professionals

    Report

    Report Integrate Your Business Partners Into Your End-To-End B2B Customer Experience

    August 1, 2016 | TJ Keitt

    Partners are essential contributors to business-to-business (B2B) customer experience (CX). Companies leverage partners for everything from developing and delivering marketing campaigns to...

  • For CIO Professionals

    Report

    Report The Changing Face Of Product Development In The Digital Era

    How Advances In PLM And Adoption Of SaaS Enable Your Digital Product Innovation
    July 26, 2016 | Nate Fleming

    As companies scramble to stay relevant in the age of the customer, they have to refocus on enabling their product organizations by providing software tools for product development, engineering,...

  • For CIO Professionals

    Report

    Report Brief: How To Engage With Services Firms On Digital Platform Projects

    Insights Gleaned From Customer Interviews For The Forrester Wave™: Digital Platform Engineering Services, Q2 2016
    June 30, 2016 | Nate Fleming

    As companies seek to build digital platforms to transform their business, services firms from varying backgrounds are coming to market with digital platform engineering services (DPES) practices....

  • For B2B Marketing Professionals

    Report

    Report The B2B/Commercial Insurance Industry Faces A Channel Inflection Point

    The Call To Digitally Enable A Traditionally Analog Channel
    June 6, 2016 | Tim Harmon

    The independent agent/broker (IA/B) channel remains vital to the B2B insurance industry, but its immaturity in customer digital engagement — and the lack of enablement of such by insurance...

  • For CIO Professionals

    Report

    Report The Forrester Wave™: Digital Platform Engineering Services, Q2 2016

    The Seven Vendors That Matter Most And How They Stack Up
    April 22, 2016 | Nate Fleming, John McCarthy

    In our 15-criteria evaluation of digital platform engineering services (DPES) firms, we identified seven vendors making inroads in this emerging business technology services market — EPAM Systems,...

  • For CIO Professionals

    Report

    Report The Fog Begins To Lift On Oracle's Cloud Shift

    A Progress Report On Oracle's Strategic Transformation And What It Means For CIOs' BT Strategy
    April 15, 2016 | Duncan Jones

    Does Oracle's progress in its move to the cloud earn it a major role in your business technology (BT) strategy, or should you reduce your dependence on it? Many CIOs tell us that Oracle is one of...

  • For B2B Marketing Professionals

    Report

    Report Mold Your Channel Organization To Your Channel Program Maturity

    The Channel's Value Goes Beyond Selling
    April 11, 2016 | Tim Harmon

    The channel management function often starts out as a suborganization of the sales function, and rightly so. But the channel function can become mired there as a "sales channel" and not reach its...

  • For Application Development & Delivery Professionals

    Report

    Report Develop Customer-Centric Applications Like The Pros Do

    Road Map: The Application Development Strategy, Structure, And Sourcing Playbook
    April 5, 2016 | Jeffrey S. Hammond

    As application development and delivery (AD&D) leaders build a road map for strategy, structure, and sourcing, it's helpful to examine how independent software vendors (ISVs) do it. Why? These...

  • For Application Development & Delivery Professionals

    Report

    Report SaaS Reshapes The Legacy PLM Market

    Offering Product Life-Cycle Management As A Service Expands Its Functionality And Reach
    February 23, 2016 | Nate Fleming

    Discrete manufacturers have long used product life-cycle management (PLM) software to track and manage the details of product design, but emerging technologies are changing this mature space....

  • For B2B Marketing Professionals

    Report

    Report The 15 New Rules For Cracking The SMB Market

    SMBs' Knowledge Assimilation Requires New Go-To-Market Approaches For Tech And Financial Services
    February 19, 2016 | Tim Harmon

    As large as the small and medium-size business (SMB) market is, both in terms of sheer numbers and IT and business services spend, only a handful of tech vendors, financial services companies, and...

  • For CIO Professionals

    Report

    Report Customer-Obsessed Businesses Need Digital Ecosystems

    Landscape: The CIO Digital Business Transformation Playbook
    February 12, 2016 | Dan Bieler, Nigel Fenwick

    Digital businesses need digital ecosystems that support the continuous exchange of information and data to create value. CIOs must understand the complexity of digital ecosystems and learn to...

  • For B2B Marketing Professionals

    Report

    Report Vendor Landscape: Channel Incentive Program Management Solutions

    Bringing Order To Program Chaos
    February 10, 2016 | Tim Harmon

    In our interviews with channel partner principals, they strongly voice their desire that their B2B manufacturers/vendors target them (the principals) with their incentivization programs; and that...

  • For B2B Marketing Professionals

    Report

    Report Toolkit: Channel Incentive Program Management Solutions

    February 10, 2016 | Tim Harmon

    B2B marketers are prolific in their use of incentive programs to drive channel partners' (agents, brokers, distributors, resellers, etc.) behavior, productivity, and loyalty. But the majority of...

  • For Application Development & Delivery Professionals

    Report

    Report Reinvent Product Innovation To Revive Your Brand

    Adapt Your Private-Label And PLM Process And Application Portfolio To Digital Disruption
    January 29, 2016 | George Lawrie

    Successful new product introductions lift revenues for retailers and consumer brands. But out of thousands of new offerings each year, only a handful succeed. Mastery of PLM, be it private-label...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Assemble The Right Digital Money Management Team

    Organization: The Digital Money Management Playbook
    January 4, 2016 | Aurelie L'Hostis

    As digital money management evolves from being a feature of digital banking and wealth management to the core functionality of many mobile and online services, digital business strategy executives...

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