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  • Product Portfolio Strategies

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  • For CIO Professionals

    Report

    Report The Fog Begins To Lift On Oracle's Cloud Shift

    A Progress Report On Oracle's Strategic Transformation And What It Means For CIOs' BT Strategy
    April 15, 2016 | Duncan Jones

    Does Oracle's progress in its move to the cloud earn it a major role in your business technology (BT) strategy, or should you reduce your dependence on it? Many CIOs tell us that Oracle is one of...

  • For Application Development & Delivery Professionals

    Report

    Report Develop Customer-Centric Applications Like The Pros Do

    Road Map: The Application Development Strategy, Structure, And Sourcing Playbook
    April 5, 2016 | Jeffrey S. Hammond

    As application development and delivery (AD&D) leaders build a road map for strategy, structure, and sourcing, it's helpful to examine how independent software vendors (ISVs) do it. Why? These...

  • For Infrastructure & Operations Professionals

    Report

    Report Brief: VMworld 2015 Reveals A Disruptor In Transition

    VMware Woos Cloud-Native Developers In Its Quest To Overcome Its Innovator's Dilemma

    VMware recently revealed the direction that it's heading at its annual VMworld conference. In 2013, VMware announced its pursuit of three complementary product strategies for the BT agenda: 1)...

  • For CIO Professionals

    Report

    Report Predictions 2015: Telecoms Will Struggle To Align To The CIO's BT Agenda

    2015 Will Be Another Roller-Coaster Ride For Telecoms
    November 14, 2014 | Dan Bieler

    As the CIO's attention shifts from information technology (IT) to business technology (BT), the telecom business model will undergo dramatic transformation. Only a minority of telecoms will manage...

  • For Infrastructure & Operations Professionals

    Report

    Report Quick Take: Western Digital Acquires Virident And sTec: A Billion-Dollar SSD And Flash Card Bet

    The Time Is Now To Develop Your SSD And Flash Strategy
    September 10, 2013 | Henry Baltazar

    On September 9, 2013, Western Digital announced its acquisition of PCIe flash card specialist Virident Systems for $685 million. This comes fewer than three months after Western Digital's...

  • For Marketing Leadership Professionals

    Report

    Report Open Innovation Expands New Product Opportunities

    June 14, 2012 | Doug Williams

    A company's commitment to innovation, and how it approaches it, can dramatically alter the opportunities that exist for successful product innovation. It's time to put your closed-innovation...

  • Report

    Report Forrester's Mobile Maturity Model

    Forrester's Framework Benchmarks Mobile Capabilities And Provides A Road Map For Progress
    May 10, 2012 | Thomas Husson

    Everyone needs a mobile strategy, but what is the right approach and what are the appropriate objectives and metrics? To help product strategists and executives in charge of defining their...

  • For Marketing Leadership Professionals

    Report

    Report Wearable Computing

    The Next Devices And Platforms That Matter To Your Product Strategy
    April 17, 2012 | Sarah Rotman Epps

    Consumers are adopting technology faster than ever: Witness the rapid mainstreaming of devices such as the Apple iPad and Microsoft Kinect for Xbox 360. Wearable devices will be next, but right now...

  • For Marketing Leadership Professionals

    Report

    Report Justify The Investment In Open Innovation

    April 5, 2012 | Doug Williams

    Product strategists are constantly challenged to innovate products and services to satisfy short-term financial goals as well as create new benefits to meet consumer needs as they evolve over the...

  • For Marketing Leadership Professionals

    Report

    Report Case Study: YouTube Adapts Its Product Strategy For Education

    March 20, 2012 | Sarah Rotman Epps

    Digital disruption continues to work its way through the education industry, creating new product opportunities for product strategists who are attuned to the industry's changes. Apple's recent...

  • For Marketing Leadership Professionals

    Report

    Report 2012 Mobile Trends For CPS Professionals

    February 9, 2012 | Thomas Husson, Julie A. Ask

    Talk of "the year of mobile" is not only passé but also irrelevant. The disruptive forces of mobile arrived more than two years ago and will fundamentally change businesses in the decades to come....

  • For Marketing Leadership Professionals

    Report

    Report What QWERTY Can Teach You About Product Strategy

    Path Dependence Matters, But Digital Disruption Matters More
    January 11, 2012 | J. P. Gownder

    Product strategists looking to the past to guide future decisions often learn the wrong lessons about history. They point to the QWERTY keyboard or the success of Blu-ray to show that path...

  • For Marketing Leadership Professionals

    Report

    Report Western European Mobile Forecast, 2011 To 2016

    Product Strategists In All Industries Must Contend With The Disruption Caused By Mobile
    December 15, 2011 | Thomas Husson

    The European mobile market will continue booming in the next five years. Forrester expects smartphone and mobile Internet penetration rates to reach 67% and 54%, respectively, by the end of 2016....

  • For Marketing Leadership Professionals

    Report

    Report Beyond Tablets: The Next Five Computing Form Factors To Watch

    Product Strategists Should Stay Ahead Of Disruption With Innovation Now
    December 12, 2011 | Sarah Rotman Epps

    Tablets have been the "it" product of 2010 and 2011. But they're not the final form factor. It's time for product strategists to anticipate what's coming next. We've identified five form factors as...

  • For CIO Professionals

    Report

    Report The Future Of Telecom: Strategies To Move Off The Endangered Species List

    December 2, 2011 | Dan Bieler

    Telcos are an endangered species; their traditional business model has come undone, and many operators face a downward revenue/earnings/investment spiral. The classic telco position is eroding due...

  • For Marketing Leadership Professionals

    Report

    Report Use Gamification To Enable A Total Product Experience

    Product Strategists Can Boost Product Engagement With Game Mechanics
    December 1, 2011 | Sarah Rotman Epps

    Product strategists need to begin thinking about how to integrate game mechanics into their product experiences, and this doesn't mean just adding a meaningless game to their applications or...

  • For Marketing Leadership Professionals

    Report

    Report iPhone 4S Cements Apple's Product Strategy Leadership Position

    Apple's Cross-Device Product Strategy Drives Product Differentiation And Customer Loyalty
    November 22, 2011 | Thomas Husson, Charles S. Golvin

    Let's face it: Many observers, anticipating a redesign and a raft of hardware innovations, reacted with disappointment to Apple's iPhone 4S unveiling. Does it matter? No. Why? Because Apple...

  • For Marketing Leadership Professionals

    Report

    Report E-Textbooks Are A Transitional Product

    To Maximize Revenue, Product Strategists Must Transcend Analog Replicas
    November 2, 2011 | Sarah Rotman Epps

    Despite minimal pick-up in e-textbook products thus far, publishers know that their historical business models are at risk. Disruptive markets, such as used and rental books, are emerging in...

  • For CMO Professionals

    Report

    Report The Disruptor's Handbook

    How To Innovate Your Products Before Someone Else Does
    October 27, 2011 | James L. McQuivey

    Digital disruption is about to tear down and rebuild every product in every industry. Thanks to digital platforms, your customers live in a world of heightened expectations and abundant options;...

  • For Marketing Leadership Professionals

    Report

    Report Product Strategists At Telcos Shouldn't Obsess About "Bit Pipe Syndrome"

    More Innovation Is Needed, But Fundamental Connectivity Remains A Valuable Service
    October 25, 2011 | Thomas Husson

    Product strategists in various industries tend to dismiss telcos' role in service innovation, focusing instead on disruptors such as Google and Apple. It is true that new entrants and over-the-top...

  • For Marketing Leadership Professionals

    Report

    Report Case Study: Splashtop Product Strategists Create Innovative, Disruptive Education Software

    Breaking Into Education Technology Requires Thinking Big And Acting Small
    October 19, 2011 | Sarah Rotman Epps

    Technology product strategists, frustrated by low margins and fragmented procurement, have long dismissed the education market as too difficult to penetrate. But that's finally changing, thanks to...

  • For Marketing Leadership Professionals

    Report

    Report Amazon Will Be Apple's Top Competitor In Tablets

    Tablet Product Strategists Should View Amazon As Their New "Frenemy"
    August 29, 2011 | Sarah Rotman Epps

    With 28.7 million iPads sold worldwide to date, Apple's lead in the tablet market looks invincible. Enter Amazon.com, whose tablet can compete on price, content, and commerce. If it's launched at...

  • For CMO Professionals

    Report

    Report Innovating The Adjacent Possible

    How To Generate The Next Big Product Idea That Will Transform Your Industry
    August 4, 2011 | James L. McQuivey

    Most product strategists proceed in an entirely reasonable fashion: They set proximate goals and move toward them in a linear mode, tweaking a product or service to fulfill the well-understood...

  • For Marketing Leadership Professionals

    Report

    Report Mobile Location Becomes Invisible

    No Longer A Service, Location Will Be Embedded In Mobile Products
    August 3, 2011 | Thomas Husson

    eBay's recent acquisition of Where and Groupon's acquisition of Whrrl show how two Internet pure players looking to develop mobile transactions plan to integrate new location-based features into...

  • For Marketing Leadership Professionals

    Report

    Report Solving Product Strategy Problems With Co-Creation Contests

    Use A Form Of Crowdsourcing To Overcome Product Development Challenges
    July 25, 2011 | Doug Williams

    The development of successful products is at the heart of every profit-seeking business. Product strategists face constant internal challenges around identifying new product opportunities and...