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  • Personal Cloud

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The Cloud Computing Playbook For 2018

Achieve Cloud Economics For Operations And Services

Confusing cloud definitions and erroneously identified "cloud" solutions impede cloud becoming a staple in your customer-centric technology portfolio. Forrester offers its cloud computing playbook...

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  • For CIO Professionals


    Report Brief: Data From The Digital Self Is Powering New Competition For Customers

    Firms Should Avoid Three Errors And Embrace Three Strategies To Use Digital Self To Win, Serve, And Retain Customers
    August 15, 2014 | Frank E. Gillett, Michael Yamnitsky

    CIOs and their CMO partners face a business landscape of new players and competitors using new forms of data about customers to change how companies win, serve, and retain customers. These new...

  • For CIO Professionals


    Report Pioneer Vendors: Proactive Assistance

    Predictive Analytics Fuel A New Set Of Anticipatory Apps For Mobile And Wearable Devices
    November 20, 2013 | Michael Yamnitsky

    As employees and customers increasingly rely on mobile and soon wearable devices to get work and personal tasks done, they'll need more engaging software that better anticipates and serves their...

  • For CIO Professionals


    Report The Coming Integration Of Personal Cloud Services And Enterprise Apps

    How Workers' Personal Cloud Services Will Link Into Enterprise Applications
    March 21, 2013 | Frank E. Gillett

    Personal cloud services such as Dropbox and Evernote seem like consumer-focused apps that CIOs should block from authorized workplace use. Currently, many CIOs believe that mobile devices and...

  • For Infrastructure & Operations Professionals


    Report The Forrester Wave™: Hosted Private Cloud, Q1 2013

    No Dominant Market Leaders Today, But Front-Runners Are CSC And Rackspace
    January 17, 2013 | Lauren E. Nelson

    Forrester's Forrsights Hardware Survey, Q3 2012 showed that 46% of enterprises are prioritizing investments in private clouds in 2013. While slightly more than half plan to build a private cloud in...

  • For CIO Professionals


    Report The Personal Cloud: Transforming Personal Computing, Mobile, And Web Markets

    An Empowered Report: Sizing The Opportunity As Individuals Embrace New Services For Managing Their Work And Personal Digital Lives
    June 6, 2011 | Frank E. Gillett

    The personal computing experience for individuals is broken, ruptured by the fragmentation of personal information across PCs and mobile devices and the scattering of content across a multitude of...

  • For Marketing Leadership Professionals


    Report Consumer Cloud Services Are The Foundation For Multidevice Strategies

    A Consumer Product Strategy Introduction To The Personal Cloud
    February 9, 2010 | Ian Fogg

    Consumers are embracing cloud services now without realizing it. Amazon.com's Kindle, the Palm Pre, Spotify, virtually every Google product, and a raft of products from other brands are now using...

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