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  • Near Field Communication (NFC)

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  • For eBusiness & Channel Strategy Professionals

    Report

    Report TechRadar™: Digital Store Customer Experience Technology, Q3 2016 (Updated)

    Tools And Technology: The Digital Store Playbook
    October 3, 2017 | Ananda Chakravarty, Lily Varon

    Promising technologies to revolutionize the in-store shopping experience for consumers are inundating retailers. Our research shows that most of these experiences miss the mark today. To help both...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report TechRadar™: Digital Store Operations Technology, Q3 2016 (Updated)

    September 29, 2017 | Ananda Chakravarty, Lily Varon

    eBusiness pros are already reaping value from technologies that improve store operations — unlike customer-experience-focused digital store technologies that are largely still early stage. To help...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The State Of Retail Payments 2016

    Securing Consumer Payment Data Continues To Dominate The Payments Agenda
    September 8, 2016 | Brendan Miller

    The State of Retail Payments 2016 is a new study by the National Retail Federation (NRF) and Forrester, which profiles the views and decisions about payments of the North American retailers we...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Executive Q&A: How US Merchants Should Unlock More Value From NFC Payments In 2016

    March 2, 2016 | Brendan Miller

    In the past year, two market factors started to shape the next phase for mobile payments in-store. First, tech giants like Apple, Google, and Samsung released new NFC-based payment systems. Second,...

  • For CIO Professionals

    Report

    Report The Top Technologies Driving The Mobile Mind Shift

    Great Mobile Moments Leverage New Mobile Technologies
    August 20, 2015 | Dan Bieler

    CIOs need to help design great mobile moments that drive revenue growth, improve the customer experience, or even transform their companies' business models. This report highlights the most...

  • For CIO Professionals

    Report

    Report Brief: CIOs Must Add Apple To Their Business Technology Agenda For 2015

    Apple's Expanded Ambitions For And Influence In Mobile Moments Signal A Larger Role In Business Technology
    March 23, 2015 | Frank E. Gillett

    Why should CIOs revisit the details of Apple's 2014 product announcements? Because this time it signaled an expanded role for Apple in the mobile moments of customers and employees that will reach...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Mobile Technologies That Drive Sales

    Tools That Deliver On Mobile And Increase Customer Value
    February 11, 2015 | Julie A. Ask, Jeffrey S. Hammond

    New mobile features, capabilities, and devices are cropping up seemingly by the day. This fast-paced change is dramatically affecting how eBusiness professionals interact with their teams and...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Executing End-To-End Mobile Services

    October 17, 2014 | Julie A. Ask

    Mobile technologies are tactics — not strategies in themselves. Too often mobile services conversations start with "Let's build an app." Instead, decisions like these should only be undertaken once...

  • For Security & Risk Professionals

    Report

    Report Brief: Apple Pay Signals A Fundamental Shift In Secure Payments Technologies

    September 22, 2014 | Andras Cser, Denee Carrington

    During the past year, customers, US customers in particular, were rocked by revelations that hackers had stolen their credit and debit card numbers from trusted and respected retailers such as...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Emerging Technologies Of The Digital Store

    September 3, 2014 | Adam Silverman, Lily Varon

    Retailers across the globe are investing significant resources and cash to adapt retail stores to meet the realities of digital disruption. The breakneck pace of technological innovation means...

  • For Marketing Leadership Professionals

    Report

    Report Get To Know Mobile Tactics

    Tools To Decipher A Complex Landscape
    August 7, 2014 | Jennifer Wise

    Smartphone adoption is increasing and propelling your audience into the growing segment of always addressable customers. A key touchpoint for these mobile-savvy and connected consumers, smartphones...

  • For Marketing Leadership Professionals

    Report

    Report Brief: The Opportunities And Challenges Of Beacon Marketing

    No Matter How Promising The Technology Is, Be Wary Of The Hype
    July 31, 2014 | Thomas Husson

    Marketers at retail companies were the first to test beacons and implement in-store marketing, but now marketers in other industries, including fast-moving consumer goods, travel and hospitality,...

  • For Infrastructure & Operations Professionals

    Report

    Report Making Informed Mobile Payment Investments In China

    April 16, 2013 | Bryan Wang, Wen Zhao

    The increasing penetration of smartphones among mobile subscribers and booming online retail are driving the adoption of mobile payments in China. It's crucial for infrastructure and operations...

  • For Marketing Leadership Professionals

    Report

    Report How Extended Packaging Will Redefine Relationships Among Brands, Retailers, And Customers

    A European Perspective On Mobile Bar Codes
    March 4, 2013 | Thomas Husson

    You've seen them everywhere: in the corners of print ads, across billboards, on buses, or in pieces of direct mail — those small blocks of even smaller squares. Marketers are increasingly using 2D...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report US Mobile Payments Forecast, 2013 To 2017

    US Mobile Payments Will Reach $90 Billion By 2017
    January 16, 2013 | Denee Carrington

    Innovation and competitive disruption in mobile payments continued at an accelerated pace throughout 2012, but consumer adoption lagged behind the industry hype. Over the next five years, US...

  • For Marketing Leadership Professionals

    Report

    Report Trial NFC To Connect The Real World With Mobile

    The Time Is Right To Test Hyperlocal Near Field Communication (NFC)
    February 28, 2012 | Anthony Mullen

    Near field communication (NFC) allows consumers to use their mobile and custom devices to directly interact with almost any real-world object such as posters, clothes, and shop windows. The allure...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report 2010: A Crossroads For NFC Mobile Payments

    Trusted Service Manager And Ecosystem Fragmentation Will Slow Cross-Market Deployments
    January 21, 2010 | Edward Kountz

    Applications based on Near Field Communication (NFC) technology will advance in 2010 as NFC handsets finally reach commercial availability and some pilots move to limited commercial deployment. Yet...