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  • Augmented Reality

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  • For Infrastructure & Operations Professionals

    Report

    Report How To Know Whether Extended Reality Has A Place In Your Innovation Strategy

    A Scorecard Approach Helps You Make Smart Investment Decisions — And Avoid Wasteful Ones
    April 26, 2017 | J. P. Gownder

    Infrastructure and operations (I&O) leaders are increasingly tasked with applying technology to help solve business problems. Extended reality, comprising virtual reality (VR), augmented reality...

  • For B2C Marketing Professionals

    Report

    Report The Top Emerging Technologies For B2C Marketers

    Eleven Technologies To Future-Proof Your Customer-Obsessed Marketing Strategy
    April 6, 2017 | Joe Stanhope, Mary Pilecki

    New technologies are always emerging in response to customers' demands, marketers' needs, or just an urge to redefine experiences. To help B2C marketers focus their long-term technology investment...

  • For B2B Marketing Professionals

    Report

    Report The Top Emerging Technologies For B2B Marketers

    Eleven Technologies To Future-Proof Your Customer-Obsessed Marketing Strategy
    April 6, 2017 | Steven Casey, Mary Pilecki

    A new crop of emerging technologies and the solutions that they power stand poised to unleash a new cycle of rising expectations from buyers, changing behaviors, and disruption. Stakes are high....

  • For CIO Professionals

    Report

    Report The Top Emerging Technologies For Digital Predators

    Tools And Technology: The CIO Digital Business Transformation Playbook
    March 1, 2017 | Nigel Fenwick, Ted Schadler

    CIOs must constantly evaluate an array of emerging technologies and determine where to incubate and where to increase investment. While the choices are as individual as the companies, the...

  • For B2C Marketing Professionals

    Report

    Report Virtual Reality Isn't Ready For Marketing Yet

    Determine If And How To Embrace VR
    February 8, 2017 | Samantha Merlivat, Thomas Husson

    Virtual reality (VR) generates a lot of hype and confusion. This report helps B2C marketers separate hype from reality and provides a framework to decide if and when to embrace VR to achieve your...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Quick Take: AR, VR, And Global Brands Help Singles' Day Surpass $18 Billion In Online Sales

    The World's Biggest eCommerce Day Falls Short Of Expectations But Still Breaks Records In 2016
    November 14, 2016 | Lily Varon, Xiaofeng Wang

    November 11 is Singles' Day in China — the biggest eCommerce day in the world. This year, Singles' Day generated almost $18 billion in one day just for Alibaba, the company that turned the holiday...

  • For CIO Professionals

    Report

    Report Predictions 2017: CIOs Push For Speed Amid Volatility

    October 31, 2016 | Matthew Guarini, Pascal Matzke

    Customer obsession is paramount for business success. With customers having more power than ever, a dynamic only accelerating, it is imperative that CIOs get ahead of the curve. This involves...

  • For Customer Experience Professionals

    Report

    Report Brief: What CX Pros Can Learn From Pokémon Go

    Anticipatory CX Meets Augmented Reality In This Worldwide Smash Hit
    October 17, 2016 | Ryan Hart, James L. McQuivey

    The Pokémon Go phenomenon has washed across the globe like a tsunami, and while the pace at which it is subsiding is as rapid as its inundation, it leaves valuable customer experience (CX) lessons...

  • For CIO Professionals

    Report

    Report The Top Emerging Technologies To Watch: 2017 To 2021

    Fifteen Technologies Will Help Your Business Become Customer-Obsessed
    September 12, 2016 | Brian Hopkins, Adam Silverman

    A new crop of emerging technology stands poised to unleash another cycle of raised consumer expectations, changing behaviors, and disruption. The stakes for CIOs are high — a wrong investment could...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report TechRadar™: Digital Store Customer Experience Technology, Q3 2016

    Tools And Technology: The Digital Store Playbook
    July 27, 2016 | Adam Silverman, Lily Varon

    Retailers are inundated with promising technologies to revolutionize the in-store shopping experience for consumers. Our research shows that most of these experiences today miss the mark. To help...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Augmented Reality: Emerging Tools To Explore

    Augmented Reality (AR) Offers Simple Utility Today, But The Best Experiences Are Yet To Come
    July 5, 2016 | Julie A. Ask, Laura Naparstek

    In 2016, the app-based game Pokémon Go inspired consumers to adopt AR experiences on their smartphones, forcing enterprises to ask, "Should I leverage the rising popularity of AR in my own mobile...

  • For Application Development & Delivery Professionals

    Report

    Report Plan Now For Customer Service In 2021

    Explore Five Technologies To Transform Customer Care Over The Next Five Years
    June 28, 2016 | Ian Jacobs

    Customer service technology buyers typically plan for the next one to two years. But to truly become customer-obsessed, companies need to understand what new technologies and customer service...

  • For CMO Professionals

    Report

    Report The Coming Wave Of Virtual Reality

    The Estimate Of Demand For Virtual Reality Headsets By US Consumers And Businesses, 2016 To 2020
    May 31, 2016 | J. P. Gownder

    Interest in virtual reality (VR) has reached a fever pitch in 2016, and marketers across industries are experimenting with VR to engage with customers. This VR market is for real: Forrester...

  • For Infrastructure & Operations Professionals

    Report

    Report Breakout Vendors: Virtual And Augmented Reality

    Emerging Vendors Of Hardware, Software, Middleware, And Apps Can Help You Begin The Extended-Reality Journey
    May 10, 2016 | J. P. Gownder

    I&O leaders face unfamiliar choices when it comes to acquiring innovative technologies that can turn their companies into digital predators. Three hot, interrelated technologies fall under the...

  • For Infrastructure & Operations Professionals

    Report

    Report How Enterprise Smart Glasses Will Drive Workforce Enablement

    Forecast: US Enterprise Adoption And Usage Of Smart Glasses
    April 21, 2016 | J. P. Gownder

    While Google Glass missed in the consumer realm, it made an impact on enterprises by popularizing the concept of smart glasses. Today, much richer, more sophisticated offerings offer new...

  • For CIO Professionals

    Report

    Report Brief: Observations From Mobile World Congress That Will Shape Your B2B Digital Transformation

    March 14, 2016 | Dan Bieler

    This year's big technology themes at Mobile World Congress (MWC) can be summarized as big data, Internet of Things (IoT), 5G, and virtual/augmented reality (VR/AR). These themes will be important...

  • For Infrastructure & Operations Professionals

    Report

    Report Augmented And Virtual Reality Should Be Part Of The Innovator's Toolkit

    Use Forrester's Evaluation Matrix To Choose The Right Augmented Reality Or Virtual Reality Device For Your Task
    July 22, 2015 | J. P. Gownder

    Infrastructure and operations (I&O) leaders look to inject technology innovations into business processes, be they operational workforce workflows or customer experiences. But the landscape of...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Mobile Technologies That Drive Sales

    Tools That Deliver On Mobile And Increase Customer Value
    February 11, 2015 | Julie A. Ask, Jeffrey S. Hammond

    New mobile features, capabilities, and devices are cropping up seemingly by the day. This fast-paced change is dramatically affecting how eBusiness professionals interact with their teams and...

  • For CMO Professionals

    Report

    Report Brief: Microsoft HoloLens Changes Everything With The Next Natural Computing Interface

    CMOs Will Have To Support The Digital Experiences That Holographic Computing Enables
    January 21, 2015 | James L. McQuivey

    With the launch of its Windows 10 operating system, Microsoft revealed an unexpected aspect of the new Windows 10 platform: a holographic interface that will launch with a dedicated headset called...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Executing End-To-End Mobile Services

    October 17, 2014 | Julie A. Ask

    Mobile technologies are tactics — not strategies in themselves. Too often mobile services conversations start with "Let's build an app." Instead, decisions like these should only be...

  • For B2C Marketing Professionals

    Report

    Report Get To Know Mobile Tactics

    Tools To Decipher A Complex Landscape
    August 7, 2014 | Jennifer Wise

    Smartphone adoption is increasing and propelling your audience into the growing segment of always addressable customers. A key touchpoint for these mobile-savvy and connected consumers, smartphones...

  • For Infrastructure & Operations Professionals

    Report

    Report Holography: The Future Of 3D Projection

    Infrastructure Augmentation Will Ensure Project Success
    June 25, 2014 | Nupur Singh Andley

    Holography will significantly disrupt 3D imaging, as it offers better usability and addresses the shortcomings of current 3D solutions. While the holographic effects in Star Wars seem futuristic,...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Case Study: Home Buying With Mobile Augmented Reality

    Commonwealth Bank Generates Leads With Convenient Mobile Services
    December 22, 2011 | Julie A. Ask

    Commonwealth Bank of Australia is generating 1% of its overall mortgage leads by using mobile augmented reality (AR) within a homebuyer's research application to enhance its home-buying service....

  • For B2C Marketing Professionals

    Report

    Report Mobile Augmented Reality

    Beyond The Hype, A Glimpse Into The Mobile Future
    December 17, 2010 | Thomas Husson

    Mobile augmented reality (AR) has become a widely referenced technology in less than a year, but in fact this technology is just emerging and will take years to scale. For now, it is primarily used...

  • For B2C Marketing Professionals

    Report

    Report The Revival Of Consumer Virtual Worlds

    Virtual Worlds Emerge From Their Initial Boom/Bust Cycle
    September 26, 2008 | Paul Jackson

    The two years since virtual worlds went "mainstream" have been a roller-coaster ride for all involved; for every success like World of Warcraft, there have been negative developments such as the...