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  • Ratings & Reviews

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  • For eBusiness & Channel Strategy Professionals

    Report

    Report Driving Customer Engagement With B2B Ratings And Reviews

    Processes: The B2B eCommerce Playbook
    December 20, 2016 | Andy Hoar

    Few B2B companies doubt the value of having ratings and reviews on their websites. But developing and offering any feature comes with a price. This report shows how B2B digital business...

  • For B2C Marketing Professionals

    Report

    Report The Facebook Factor: US Online Youth

    Quantifying The Impact Of Social Networking Sites On Brand Interactions For US Online Youth
    September 19, 2013 | Gina Fleming

    It's been more than a year since Forrester published its original report on the "Facebook factor," which quantified the impact of a Facebook fan on brand interactions for US online adults, and...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Three Key Strategies For Driving Online Conversion In China

    August 15, 2013 | Marty Du

    eBusiness professionals expend great energy into driving traffic to their online shops, yet they have difficulty turning those large numbers of user visits into actual sales. A laserlike focus on...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Case Study: Charles Schwab Boosts Acquisition With Online Ratings And Reviews

    A Focus On Transparency And Customer Acquisition Drives Early Success
    October 11, 2011 | Brad Strothkamp

    In June 2011, the digital marketing team at Charles Schwab rolled out its Clients Speak client ratings and reviews service. To date, Charles Schwab customers have written more than 1,000 mostly...

  • For B2C Marketing Professionals

    Report

    Report Consumers Reviews And Ratings: How Much Are They Worth?

    Forrester Technographics Digital Consumer Community Report, October 2011
    October 1, 2011 | Reineke Reitsma

    About one in 10 US consumers regularly share information about a product they are either planning to buy or have recently bought. But why, where, and when? Forrester conducted a qualitative study...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Ratings And Reviews: Q1 2011 Snapshot

    May 16, 2011 | Patti Freeman Evans

    Our research tells us that people love ratings and reviews. In fact, they rely on them for a majority of purchases. However, the days of simple stars and paragraphs are long gone. The use of...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report European Banks Should Start Adding Customer Ratings And Reviews To Their Sites

    European Online Financial Researchers Want Ratings And Reviews
    August 16, 2010 | Alexander Hesse

    European online financial researchers look for customer ratings and reviews. They tend to trust them and find them valuable for making better buying decisions. Although a range of North American...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Case Study: USAA Uses Social Media To Drive Sales, Product, And Service Strategies

    Capturing Ratings And Reviews Fits Well With USAA's Overall Strategy
    March 12, 2010 | Brad Strothkamp

    Financial services firm USAA created its first formal social media strategy in October 2008. In 2009, it further refined and represented the strategy as four pillars of focus: listening, engaging,...

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