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  • Competitive Intelligence

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  • For Enterprise Architecture Professionals

    Report

    Report Arm Your Digital Business With Competitive Intelligence

    It Means A Lot More Than Helping Your Business Execs Stalk Your Competitors
    April 26, 2016 | Nasry Angel

    What will an incomplete view of the competition cost your firm? Blockbuster, Borders, and Circuit City are all examples of companies blindsided by competitors using emerging technology to transform...

  • For B2B Marketing Professionals

    Report

    Report How To Build Out A Proactive Competitive Market Intelligence (CMI) Program

    Step-By-Step Approach To Help Market Insights Professionals Build Competitive Advantage
    October 6, 2011 | Richard Evensen

    By doing proactive competitive market intelligence (CMI), market insights professionals can help their companies build competitive advantage. However, for most market insights professionals, it is...

  • For B2B Marketing Professionals

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    Report Proactive Competitive Market Intelligence Builds Competitive Advantage

    A Proactive Competitive Market Intelligence (CMI) Program Helps Organizations Better Prepare For Competitive Disruption
    October 3, 2011 | Richard Evensen

    It's the decade of disruption, a period in which competitive threats can come quickly and cause rapid, and sometimes irreversible, loss. Blockbuster, Borders, and Circuit City are all companies...

  • For B2B Marketing Professionals

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    Report Enhance Sales Success With Better Battle Cards

    Designing And Delivering Content For Sales Conversations
    April 14, 2011 | Dean Davison

    Competitive and market intelligence (CMI) teams produce battle cards that help sales reps anticipate and respond to competitors' claims. Sales reps, however, don't value today's battle cards, which...

  • For B2B Marketing Professionals

    Report

    Report Customer And Market Intelligence (CMI) For Sales Enablement Success

    February 24, 2011 | Dean Davison

    CMI organizations need to engineer sales content so that it aligns with selling activities, especially with ongoing conversations that sales reps have with stakeholders that allow realize selling...

  • For B2B Marketing Professionals

    Report

    Report Create Sales-Ready Market Intelligence Using Forrester's Customer Conversation Framework

    Engineering Valuable Content For Sales Enablement Success
    February 3, 2011 | Dean Davison

    Market intelligence teams typically support sales enablement executive decisions around key sales strategies like coverage models, channel alignment, and prospect targets but rarely support sales...

  • For B2B Marketing Professionals

    Report

    Report Make Competitive Intelligence Sales-Ready Using Forrester's Customer Conversation Framework

    Engineering Valuable Content For Sales Enablement Success
    December 17, 2010 | Dean Davison

    Competitive and market intelligence (CMI) leaders and their teams currently structure the bulk of CMI content around a product point of view, forcing sales teams to figure out how and when to build...

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