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  • Social Commerce

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  • For eBusiness & Channel Strategy Professionals

    Report

    Report Disrupting Finance: P2P Lending

    P2P Lending Platforms Will Continue To Disintermediate Banks
    May 3, 2017 | Oliwia Berdak

    Peer-to-peer (P2P) lending is the practice of lending money to unknown individuals or businesses without a bank or other traditional financial institution underwriting the loan. Platforms like...

  • For B2B Marketing Professionals

    Report

    Report Add Social Selling To Your B2B Marketing Repertoire

    It's Time For B2B Sellers To Fully Embrace The Channel
    February 7, 2017 | Mary Shea, Jacob Milender

    We are beginning to see business-to-business (B2B) social programs deliver on their early promise, with B2B marketers identifying social as a top-three demand generation tactic for building...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Quick Take: Pinterest Fine-Tunes Buyable Pins To Drive Real Sales

    June 29, 2016 | Sucharita Mulpuru

    With 100 million monthly unique users, Pinterest is one of the world's largest image discovery sites. Tuning into the needs of both shoppers and merchants, this week, Pinterest announced...

  • For Marketing Leadership Professionals

    Report

    Report Predictions 2015: Social Media Grows Up

    A Stable Social Landscape Will Foster Marketing, Customer Insights, And Sales Success
    November 10, 2014 | Nate Elliott, Allison Smith, Sucharita Mulpuru

    Social media will experience evolution rather than revolution in 2015. Privacy issues will get people's attention but won't scare anyone away from social sites. In fact, people will grow more...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Predictions 2015: US B2C And B2B eCommerce Players Will Struggle To Keep Up With Customers

    November 6, 2014 | Sucharita Mulpuru, Andy Hoar

    eCommerce continues to grow rapidly for both B2C and B2B businesses. This report prognosticates the most pressing issues that eBusiness and channel strategy professionals need to watch in 2015 and...

  • For Enterprise Architecture Professionals

    Report

    Report How China's Retail Innovators Built Their Agile Architecture Foundations

    Suning, JD.com, And Yihaodian Implemented Their Own Versions Of The Agile O2O Architecture Framework
    October 3, 2014 | Charlie Dai

    Enterprise architecture (EA) professionals who are putting customer experience (CX) at the top of their agenda should take a deep dive into China's retail industry. While the vertical still serves...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report European Online Retail: Five Trends To Watch In 2013

    European eBusiness Executives Must Embrace A Multi-Touchpoint Reality
    February 25, 2013 | Martin Gill

    European retail eBusiness executives face a time of unprecedented change. The range of touchpoints that customers use to discover, explore, buy, and re-engage with brands is growing by the day. New...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Using Facebook Login To Your Advantage

    Demystifying The Hype And Misconceptions Of Social Login For eBusiness
    February 17, 2012 | Peter Sheldon

    Everyone remembers Microsoft's Passport service, positioned to be a ubiquitous sign-on protocol across the Web and at one time adopted by web giants including eBay, Expedia, and Monster. However,...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The State Of Retailing Online 2011: Marketing, Social, And Mobile

    June 3, 2011 | Sucharita Mulpuru

    While eCommerce continues to grow and take market share from the physical retail channel, retailers also look to experiment with new approaches to their web businesses such as social commerce and...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Will Facebook Ever Drive eCommerce?

    Demystifying The Hype For Retail eBusiness Executives
    April 7, 2011 | Sucharita Mulpuru

    In spite of the fact that hundreds of millions of people around the world have Facebook accounts, the ability of the social network to drive revenue for eCommerce businesses continues to remain...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The State Of Retailing Online 2010: Marketing, Social Commerce, And Mobile

    July 29, 2010 | Sucharita Mulpuru

    The annual fielding of "The State of Retailing Online," a Shop.org study conducted by Forrester Research, asked Web retailers to share levels of interactive marketing spend, effectiveness of social...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report How Travel eBusiness Can Engage Conversationalists, The New Social Media Group

    July 28, 2010 | Henry H. Harteveldt

    From 2008 to 2010, 26.3 million more US online leisure travelers began using social media. Members of the group that travel eBusiness professionals need to pay attention to for their social...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report European Social Retail Is A Work In Progress

    June 25, 2010 | Patti Freeman Evans, Lauriane Camus

    Social media is transforming the way European online buyers interact with each other and consume content. Online buyers are using social media to connect with their peers and, to a much lesser...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report TechRadar™ For eBusiness And Channel Strategy Professionals: Social Commerce, Q1 2010

    Which Social Tools Make The Most Sense For Web Businesses And Why
    February 25, 2010 | Sucharita Mulpuru

    Forrester's TechRadar is a framework that helps decision-makers prioritize investments in the tools and technologies that underlie a given discipline. Social commerce, which comprises the social...