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  • Demand-Side Platforms (DSPs)

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  • For B2C Marketing Professionals

    Report

    Report The World's Largest Digital Market Goes Programmatic

    Decoding China's Unique Programmatic Media Buying Ecosystem
    May 20, 2016 | Xiaofeng Wang

    Digital media buying isn't just going programmatic in North America — it's also booming in China, the world's second-largest digital advertising market. However, China's ecosystem is less mature,...

  • For B2C Marketing Professionals

    Report

    Report The Tools You Need To Master Omnichannel Digital Media Buying

    Tools And Technology: The Digital Media Buying Playbook
    April 11, 2016 | Richard Joyce

    This report analyses the choices marketers make when evaluating and selecting the technology to support their digital media buying, like data management platforms (DMPs) and demand-side platform...

  • For B2C Marketing Professionals

    Report

    Report The State Of Programmatic Digital Media Buying 2015

    Benchmarks: The Digital Media Buying Playbook
    March 9, 2016 | Richard Joyce

    This report highlights the key findings from our 2015 DSP and DMP Forrester Wave™ online surveys, with a focus on key challenges and best practices for applications of programmatic digital media...

  • For B2C Marketing Professionals

    Report

    Report Brief: Meta-DSPs — One Buy Platform To Rule Them All?

    New Tools For Trading Desks Accelerate Consolidation Of The Buy-Side Ad Tech Landscape
    January 27, 2016 | Samantha Merlivat, Richard Joyce

    A handful of trading desks have developed so-called "meta-DSP" capabilities: an integration layer that lets them manage and optimize campaigns across multiple DSPs from one single entry point....

  • For B2C Marketing Professionals

    Report

    Report Brief: TV And Digital Video Convergence Accelerates

    Marketers Take Early Steps Toward An Omnichannel Video Future
    January 11, 2016 | Jim Nail

    Digital video is encroaching on TV's long held position atop the marketing mix. Changes in consumer habits and the migration of TV content to addressable delivery channels call TV dominance into...

  • For B2C Marketing Professionals

    Report

    Report The Forrester Wave™: Video Advertising Demand-Side Platforms, Q4 2015

    The 10 Providers That Matter Most And How They Stack Up
    November 30, 2015 | Jim Nail

    In our 21-criteria evaluation of video advertising demand-side platform (DSP) providers, we identified the 10 most significant vendors and researched, analyzed, and scored them. This report shows...

  • For B2C Marketing Professionals

    Report

    Report The Forrester Wave™: Demand-Side Platforms, Q2 2015

    The Nine Providers That Matter Most And How They Stack Up
    June 3, 2015 | Richard Joyce

    In Forrester's 53-criteria evaluation of demand-side platform (DSP) vendors, we identified the nine most significant software providers — AOL, AppNexus, AudienceScience, DataXu, Google,...

  • For B2C Marketing Professionals

    Report

    Report The Future Of Digital Media Buying

    December 2, 2014 | Richard Joyce

    Spurred by the adoption of digital technologies, media buying is changing dramatically. Using software to make data-driven buying decisions, marketing leaders are embracing programmatic buying to...

  • For B2C Marketing Professionals

    Report

    Report Expanding Publishers' Monetization With Sell Side Platforms And Exchanges

    June 25, 2014 | Susan Bidel

    Premium publishers with direct sales teams that wish to meet marketers' growing demands to buy and execute programmatically, complete with the ability to integrate first- and third-party data, are...

  • For B2C Marketing Professionals

    Report

    Report CCP Games Uses A DSP To Close The Loop On Acquisition And Cross-Sell

    February 28, 2012 | Joanna O'Connell

    CCP Games, a massive multiplayer online game provider, knew that its existing approach with key channels like display was suboptimized and that it could drive more efficient customer acquisition if...

  • For B2C Marketing Professionals

    Report

    Report When And How To Run A DSP Head-To-Head Test

    Follow These Simple Rules To Set Yourself Up For Success
    February 14, 2012 | Joanna O'Connell

    Digital media buyers are hungry for tools that make buying, management, and optimization simpler. Enter demand-side platforms (DSPs). DSPs improve the complex media buying technology stack by...

  • For B2C Marketing Professionals

    Report

    Report The Forrester Wave™: Demand-Side Platforms, Q4 2011

    MediaMath, Turn, and DataXu Vie For Top Honors
    December 14, 2011 | Joanna O'Connell

    In Forrester's 48-criteria evaluation of demand-side platform (DSP) vendors, we found that MediaMath, Turn, and DataXu led the pack because of the breadth of their media access, the depth and...

  • For B2C Marketing Professionals

    Report

    Report Making Sense Of The Digital Media Buying Platform Landscape

    December 7, 2011 | Joanna O'Connell

    The days of the fun — but not very efficient — three-martini lunch are waning. A new breed of technology-centric tools and processes, such as those found in demand-side platforms...

  • For B2C Marketing Professionals

    Report

    Report Demystifying The DSP

    How Demand-Side Platforms Will Optimize Online Media Buying
    March 2, 2010 | Shar VanBoskirk

    Current market conditions complicate the already difficult process of online media buying. But new technologies in the form of demand-side platforms (DSPs) are appearing to streamline and improve...

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