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  • Gamification

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  • For B2C Marketing Professionals

    Report

    Report Vendor Landscape: Gamification Solutions For Strategy And Execution

    Differentiation Emerges As The Market Matures
    November 6, 2015 | Jennifer Wise

    Once a victim of the shiny object syndrome, gamification now enjoys the attention of B2C marketers ready to implement it. The vendor landscape has also come of age, making it harder to pinpoint...

  • For B2B Marketing Professionals

    Report

    Report Drive Sales Force Behavior Change With Strategic Motivation Programs

    Deploy Technology-Enabled Gamification To Improve Sales Performance
    January 20, 2015 | Mark Lindwall

    Motivating salespeople to change and do what you want them to do is a daily challenge for sales managers and other sales enablement professionals in almost every company. The long-practiced comfort...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Engage Investors With Game Mechanics

    Competition, Rewards Motivate Wealth Management Clients
    August 1, 2014 | Bill Doyle, Rachel Roizen

    Consumers know that investing is important to their financial futures. But wealth management can be complex and involves deferring current spending for long-term benefits. To engage investors and...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Digital Financial Services Teams Should Embrace Game Mechanics

    February 7, 2014 | Benjamin Ensor, Rachel Roizen

    Digital teams at financial services firms have been slower than digital teams in other industries to adopt game mechanics. But the success of game mechanics in sectors like airlines and education...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Case Study: BBVA Drives Online Banking Use With Game Mechanics

    August 12, 2013 | Stephen Walker

    BBVA wanted to increase customer understanding and use of online banking. By employing a range of game mechanics — challenges, prizes, and leadership boards — the bank's digital marketing team has...

  • For Marketing Leadership Professionals

    Report

    Report Gamification: "Level Up" Your Strategic Approach

    May 13, 2013 | Jennifer Wise

    Over the past year, marketers have made the shift from learning about the meaning of gamification to incorporating it into their strategies. But so far, the results have been mixed, as the...

  • For Marketing Leadership Professionals

    Report

    Report Case Study: Mint.com Grows Its Business Using Game Mechanics

    January 26, 2012 | Elizabeth Shaw

    Mint.com wanted to increase traffic from new and returning users to its site as well as deepen engagement and exposure to monetized elements. By employing a suite of game mechanics — including...

  • For Marketing Leadership Professionals

    Report

    Report Game On: Education Product Strategists Embrace Gamification

    Classroom Technology Enables New Product Innovation
    January 26, 2012 | Sarah Rotman Epps

    "Gamification" is a hot topic in product strategy, especially in US K-12 education. Product strategists in education are helping their customers achieve teaching and learning goals by developing...

  • For Marketing Leadership Professionals

    Report

    Report Use Gamification To Enable A Total Product Experience

    Product Strategists Can Boost Product Engagement With Game Mechanics
    December 1, 2011 | Sarah Rotman Epps

    Product strategists need to begin thinking about how to integrate game mechanics into their product experiences, and this doesn't mean just adding a meaningless game to their applications or...

  • For Marketing Leadership Professionals

    Report

    Report Case Study: USA Network Wins Over Fans Through Gamification

    Club Psych Gives "Psych-Os" A Place To Engage
    September 28, 2011 | Jennifer Wise

    USA Network (USA) has long-running TV series that have created a huge inventory of syndicated content. Hoping to use this surplus of content along with original content to further engage its fans,...

  • For Marketing Leadership Professionals

    Report

    Report Gamification Of Marketing Strategies Boosts Consumer Engagement

    September 12, 2011 | Jennifer Wise

    Gamification is a buzzword among interactive marketers, but its true meaning and application remain an enigma. Applying game mechanics to your marketing efforts can lead to positive engagement...

  • For Customer Insights Professionals

    Report

    Report What's In A Game? The Effect Of Gamification On Customer Loyalty Programs

    September 12, 2011 | Suresh Vittal

    Gamification — applying principles of gaming to non-game activities — has everyone talking. In the context of loyalty, gamification offers two key benefits: deeper member engagement and access to...

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