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  • Systems Of Engagement

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  • For B2C Marketing Professionals

    Report

    Report Quick Take: Snap Aims To Capitalize On Social Millennials With IPO

    But Marketers Must Be Strategic With Their Advertising Dollars
    March 2, 2017 | Jessica Liu

    On March 2, 2017, Snap, owner of Snapchat and hardware Spectacles, began trading publicly on the New York Stock Exchange. While the company's optimism for its potential growth makes sense given the...

  • For Application Development & Delivery Professionals

    Report

    Report The Top Technologies To Cure Mobile Performance

    Performance Management: The Mobile App Development Playbook
    February 17, 2017 | Mark Grannan

    Digital experiences on mobile connections suffer from performance issues, and impatient users compound the challenges that slower, intermittent mobile connections raise. Firms need to build a new...

  • For Infrastructure & Operations Professionals

    Report

    Report Quantifying Your Company's Workforce: Customers Only Benefit When Employees Do, Too

    Performance Management: The Workforce Enablement Playbook
    February 13, 2017 | David K. Johnson, J. P. Gownder

    A new class of technologies is making it easier for organizations to collect data on their employees' productivity. At the same time, employees are equipping themselves with wearables and apps to...

  • For B2C Marketing Professionals

    Report

    Report Complement Your EMSS With Best-Of-Breed Point Solutions

    Landscape: The Enterprise Marketing Technology Playbook
    January 25, 2017 | Rusty Warner

    B2C marketers must integrate enterprise marketing technology (EMT) components from multiple vendors to assemble their own unique EMT ecosystems. Working with enterprise marketing software suite...

  • For Infrastructure & Operations Professionals

    Report

    Report Build A Business Case For Enterprise Smart Glasses

    The Total Economic Impact™ Of Smart Glasses
    September 30, 2016 | J. P. Gownder, Shaheen Parks

    Smart glasses are helping employees better serve customers in a wide array of contexts. They're hands-free tools that offer access to digital assets, process-specific software, and even real-time...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report TechRadar™: Digital Store Operations Technology, Q3 2016

    August 25, 2016 | Lily Varon, Adam Silverman

    eBusiness pros are already reaping value from technologies that improve store operations — unlike customer-experience-focused digital store technologies that are largely still early stage. To help...

  • For B2C Marketing Professionals

    Report

    Report Forrester’s Global Business Technographics Telecommunications And Mobility Workforce Survey, 2016: Overview

    A Business Technographics Presentation
    August 18, 2016 | Tyler McDaniel

    This report is our overview of the workforce’s device usage, BYO behaviors and attitudes, and mobile device app usage based on Forrester’s Global Business Technographics®...

  • For Customer Insights Professionals

    Report

    Report No Wearables Explosion, But They Will Still Double In Sales

    ForecastView Document
    August 18, 2016 | Susan Wu

    In March 2016, Forrester published its first US consumer wearables forecast. This forecast tracks the consumer wearables installed base and device ownership. It also includes details on units sold...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report TechRadar™: Digital Store Customer Experience Technology, Q3 2016

    Tools And Technology: The Digital Store Playbook
    July 27, 2016 | Adam Silverman, Lily Varon

    Retailers are inundated with promising technologies to revolutionize the in-store shopping experience for consumers. Our research shows that most of these experiences today miss the mark. To help...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Create A Micro Moments (Not A Wearables) Strategy

    Wearables Forecast: 2016 To 2020, US
    July 26, 2016 | Julie A. Ask, Susan Wu

    Wearables purchased by consumers matter to digital business professionals for two important reasons: 1) They will offer unprecedented longitudinal data of all kinds as well as 2) a new medium to...

  • For Application Development & Delivery Professionals

    Report

    Report Virtual Reality: The Next Frontier For Enterprise Developers

    Development Leaders Must Anticipate New Roles And Tools To Ensure VR Success

    After a false start in the 1990s, the virtual reality (VR) market will finally realize its potential over the next few years. Early adopters are already developing VR experiences, but the tools and...

  • For CIO Professionals

    Report

    Report Brief: How To Engage With Services Firms On Digital Platform Projects

    Insights Gleaned From Customer Interviews For The Forrester Wave™: Digital Platform Engineering Services, Q2 2016
    June 30, 2016 | Nate Fleming

    As companies seek to build digital platforms to transform their business, services firms from varying backgrounds are coming to market with digital platform engineering services (DPES) practices....

  • For Application Development & Delivery Professionals

    Report

    Report Enterprise Business Intelligence: Now Always At Hand On Your Smartwatch

    Smartwatches Are No Longer Just For Collecting Data: Use Them For Instant Glanceable Insights
    June 30, 2016 | Boris Evelson, Michael Facemire

    The modern world moves at lightning speed, and fumbling to find a smartphone in your purse or pocket to answer a client's question may take a while. The customer may be long gone by the time you...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Make Smart Wireless Location Technology Decisions

    Hint: Beacons Aren't Always The Answer
    June 8, 2016 | Julie A. Ask, Michele Pelino

    Forrester's "Building Mobile Services? Location Matters" report helps digital business professionals understand how location services can translate consumer needs and motivations into business...

  • For CMO Professionals

    Report

    Report The Coming Wave Of Virtual Reality

    The Estimate Of Demand For Virtual Reality Headsets By US Consumers And Businesses, 2016 To 2020
    May 31, 2016 | J. P. Gownder

    Interest in virtual reality (VR) has reached a fever pitch in 2016, and marketers across industries are experimenting with VR to engage with customers. This VR market is for real: Forrester...

  • For Application Development & Delivery Professionals

    Report

    Report Mobile Needs A Four-Tier Engagement Platform

    Road Map: The Mobile App Development Playbook
    May 23, 2016 | Michael Facemire, Ted Schadler

    Mobile is pushing aging web architectures to the brink. The three-tier architecture built for a browser-led PC world can't flex, scale, or respond to the needs of a good mobile experience or the...

  • For CIO Professionals

    Report

    Report Mobilize The Internet Of Things

    Prepare For The Mobile Dimension Of Your Internet-Of-Things Solutions
    May 18, 2016 | Dan Bieler

    The internet of things (IoT) helps produce business benefits through the extraction of insights from connected objects and the delivery of feature-rich connected products. IoT forces the CIO to...

  • For CIO Professionals

    Report

    Report The Top Technologies For Your Business Technology Agenda, 2016

    The Top Business Technologies To Win, Serve, And Retain Customers Along Every Step Of Their Journeys
    May 10, 2016 | Ted Schadler

    Customer-obsessed firms are customer-led and insights-driven. They move fast rather than perfectly, and they are connected to serve increasingly powerful customers. CIOs wield a critical asset: the...

  • For Infrastructure & Operations Professionals

    Report

    Report Breakout Vendors: Virtual And Augmented Reality

    Emerging Vendors Of Hardware, Software, Middleware, And Apps Can Help You Begin The Extended-Reality Journey
    May 10, 2016 | J. P. Gownder

    I&O leaders face unfamiliar choices when it comes to acquiring innovative technologies that can turn their companies into digital predators. Three hot, interrelated technologies fall under the...

  • For CIO Professionals

    Report

    Report The Forrester Wave™: Digital Platform Engineering Services, Q2 2016

    The Seven Vendors That Matter Most And How They Stack Up
    April 22, 2016 | Nate Fleming, John McCarthy

    In our 15-criteria evaluation of digital platform engineering services (DPES) firms, we identified seven vendors making inroads in this emerging business technology services market — EPAM Systems,...

  • For Infrastructure & Operations Professionals

    Report

    Report How Enterprise Smart Glasses Will Drive Workforce Enablement

    Forecast: US Enterprise Adoption And Usage Of Smart Glasses
    April 21, 2016 | J. P. Gownder

    While Google Glass missed in the consumer realm, it made an impact on enterprises by popularizing the concept of smart glasses. Today, much richer, more sophisticated offerings offer new...

  • For CIO Professionals

    Report

    Report A Customer-Obsessed Operating Model Demands A Close Partnership With Your CMO

    April 12, 2016 | Nigel Fenwick, Sheryl Pattek

    The new customer-obsessed operating model required to win in the age of the customer is a hallmark of successful digital transformation. However, it requires changes across the executive team that...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The State Of The Digital Store

    Landscape: The Digital Store Playbook
    April 1, 2016 | Adam Silverman, Lily Varon

    The face of retail continues to change. In-store digital experimentation is well underway, and eBusiness executives have the technical know-how and an increasingly cross-functional view to lead...

  • For Customer Insights Professionals

    Report

    Report Deliver Superior Customer Experience With Digital Intelligence

    Executive Overview: The Digital Intelligence Playbook
    March 30, 2016 | James McCormick

    The backward-looking analysis of aggregated online customer interactions is not enough for firms to maximize the opportunity of digital customer interactions and to compete in the age of the...

  • For Customer Insights Professionals

    Report

    Report Forrester Research Consumer Wearables Forecast, 2016 To 2021 (US)

    ForecastView Spreadsheet
    March 29, 2016 | Susan Wu

    When Forbes dubbed 2014 to be “the year of wearable technology,” it was clear the market was anticipating an explosion of smart computing devices meant to be worn on the body (Source:...

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