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  • Beacons

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  • For eBusiness & Channel Strategy Professionals

    Report

    Report TechRadar™: Digital Store Customer Experience Technology, Q3 2016

    Tools And Technology: The Digital Store Playbook
    July 27, 2016 | Adam Silverman, Lily Varon

    Retailers are inundated with promising technologies to revolutionize the in-store shopping experience for consumers. Our research shows that most of these experiences today miss the mark. To help...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Make Smart Wireless Location Technology Decisions

    Hint: Beacons Aren't Always The Answer
    June 8, 2016 | Julie A. Ask, Michele Pelino

    Forrester's "Building Mobile Services? Location Matters" report helps digital business professionals understand how location services can translate consumer needs and motivations into business...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The State Of The Digital Store

    Landscape: The Digital Store Playbook
    April 1, 2016 | Adam Silverman, Lily Varon

    The face of retail continues to change. In-store digital experimentation is well underway, and eBusiness executives have the technical know-how and an increasingly cross-functional view to lead...

  • For Infrastructure & Operations Professionals

    Report

    Report Pick The Right Location Technologies To Support Customer Experience And Operational Initiatives

    Hint: Beacons Aren't Always The Answer
    February 4, 2016 | Michele Pelino, Andre Kindness

    To provide differentiating, personalized experiences for customers and improved profit margins, many executives are looking to beacons. However, for infrastructure and operations (I&O)...

  • For B2C Marketing Professionals

    Report

    Report Brief: Fuel Contextual Marketing With Location Data

    Go Beyond The Beacon Hype To Make Sense Of Location-Based Marketing
    November 24, 2015 | Thomas Husson

    Location-based data provided by technologies like beacons is opening up new opportunities for marketers. This report helps B2C marketers separate hype from reality and anticipate the broader...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Brief: Facebook's Free Beacons Will Help Buyers, Retailers, And Marketers

    Facebook Will Soon Know More About Your Customers Than You Do
    August 19, 2015 | Adam Silverman, Nate Elliott

    On June 8, 2015, Facebook announced the launch of Place Tips, a new feature that helps people learn about and connect with the places they visit, including businesses. Powering Place Tips are...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Win Your Offline Mobile Moments

    Use Mobile To Break Down Channel Barriers On-Premises
    February 25, 2015 | Adam Silverman, Julie A. Ask

    Your customer is experiencing a mobile mind shift. She expects to get anything she wants, immediately and in context. Whether she's in your store making a product decision or navigating an airport,...

  • For Application Development & Delivery Professionals

    Report

    Report Best Practices For Building Beacon-Enabled Apps

    Beacons Add The Power Of Proximity To Modern Applications
    February 13, 2015 | Jeffrey S. Hammond, Rowan Curran

    As the mobile mind shift swings into high gear, developers must reimagine how they design apps to interact with the physical world. Wireless sensors linked to Internet of Things (IoT) systems will...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Predictions 2015: European Retailers Will Embrace Experimentation

    November 5, 2014 | Michelle Beeson

    Customers are increasingly empowered with the ability to decide where, when, and how they engage with organizations as they shop. In 2015, European consumers' increasingly multitouchpoint shopping...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Impact Of Beacons In Retail

    Vendors Forge Partnerships While Retailers Deploy Pilots
    August 11, 2014 | Adam Silverman

    Retail organizations today are rapidly deploying beacon pilots based on Bluetooth low energy (BLE). While this indoor location technology offers the ability to identify a unique shopper within the...

  • For B2C Marketing Professionals

    Report

    Report Brief: The Opportunities And Challenges Of Beacon Marketing

    No Matter How Promising The Technology Is, Be Wary Of The Hype
    July 31, 2014 | Thomas Husson

    Marketers at retail companies were the first to test beacons and implement in-store marketing, but now marketers in other industries, including fast-moving consumer goods, travel and hospitality,...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Emergence Of Beacons In Retail

    Early Implementations Lack Depth, But Future Integrations Have The Potential To Transform The In-Store Customer Experience
    March 12, 2014 | Adam Silverman

    It is impossible to read retail news today without hearing about another implementation of beacons, a technology based on Bluetooth low energy (BLE) that allows smartphones to interact with sensors...