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  • Wearables

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  • For B2C Marketing Professionals

    Report

    Report Marketers: Get Ready For Augmented Reality

    Why Augmented Reality Will Eclipse Virtual Reality In The Near Term And What To Do About It
    November 13, 2017 | Thomas Husson

    After a brief infatuation with augmented reality (AR) following the Pokémon GO craze, B2C marketers have all but abandoned the technology. Expect that to change as market leader Apple infuses its...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report TechRadar™: Digital Store Operations Technology, Q3 2016 (Updated)

    September 29, 2017 | Ananda Chakravarty, Lily Varon

    eBusiness pros are already reaping value from technologies that improve store operations — unlike customer-experience-focused digital store technologies that are largely still early stage. To help...

  • For CIO Professionals

    Report

    Report Four Technology Priorities For US Healthcare Providers

    Providers Must Close Gaps In Customer Insight And Engagement
    August 14, 2017 | Kate McCarthy

    Regulatory upheaval is ongoing, but it does not change the imperative for providers to deliver on their promise to improve the cost/quality paradigm as they shift to value-based care. As business...

  • For Customer Insights Professionals

    Report

    Report Forrester Data Report: Consumer Wearables Forecast, 2017 To 2022 (US)

    ForecastView Document
    April 13, 2017 | Shaurya Priya

    The consumer wearables market has exploded in recent years, with one in five US online consumers adopting fitness trackers, smartwatches, and other types of devices. We used insights from...

  • For Customer Insights Professionals

    Report

    Report Forrester Data: Consumer Wearables Forecast, 2017 To 2022 (US)

    ForecastView Spreadsheet
    April 13, 2017 | Shaurya Priya

    This forecast, made exclusively available for ForecastView clients, sizes and forecasts the US installed base and ownership of consumer wearable devices. It has details on units sold and sales...

  • For B2C Marketing Professionals

    Report

    Report Quick Take: Snap Aims To Capitalize On Social Millennials With IPO

    But Marketers Must Be Strategic With Their Advertising Dollars
    March 2, 2017 | Jessica Liu

    On March 2, 2017, Snap, owner of Snapchat and hardware Spectacles, began trading publicly on the New York Stock Exchange. While the company's optimism for its potential growth makes sense given the...

  • For Infrastructure & Operations Professionals

    Report

    Report Quantifying Your Company's Workforce: Customers Only Benefit When Employees Do, Too

    Performance Management: The Workforce Enablement Playbook
    February 13, 2017 | David K. Johnson, J. P. Gownder

    A new class of technologies is making it easier for organizations to collect data on their employees' productivity. At the same time, employees are equipping themselves with wearables and apps to...

  • For Infrastructure & Operations Professionals

    Report

    Report Build A Business Case For Enterprise Smart Glasses

    The Total Economic Impact™ Of Smart Glasses
    September 30, 2016 | J. P. Gownder, Shaheen Parks

    Smart glasses are helping employees better serve customers in a wide array of contexts. They're hands-free tools that offer access to digital assets, process-specific software, and even real-time...

  • For B2C Marketing Professionals

    Report

    Report Forrester’s Global Business Technographics Telecommunications And Mobility Workforce Survey, 2016: Overview

    A Business Technographics Presentation
    August 18, 2016 | Tyler McDaniel

    This report is our overview of the workforce’s device usage, BYO behaviors and attitudes, and mobile device app usage based on Forrester’s Global Business Technographics® Telecommunications And...

  • For Customer Insights Professionals

    Report

    Report No Wearables Explosion, But They Will Still Double In Sales

    ForecastView Document
    August 18, 2016 | Susan Wu

    In March 2016, Forrester published its first US consumer wearables forecast. This forecast tracks the consumer wearables installed base and device ownership. It also includes details on units sold...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Create A Micro Moments (Not A Wearables) Strategy

    Wearables Forecast: 2016 To 2020, US

    Wearables purchased by consumers matter to digital business professionals for two important reasons: 1) They will offer unprecedented longitudinal data of all kinds as well as 2) a new medium to...

  • For Application Development & Delivery Professionals

    Report

    Report Enterprise Business Intelligence: Now Always At Hand On Your Smartwatch

    Smartwatches Are No Longer Just For Collecting Data: Use Them For Instant Glanceable Insights
    June 30, 2016 | Boris Evelson, Michael Facemire

    The modern world moves at lightning speed, and fumbling to find a smartphone in your purse or pocket to answer a client's question may take a while. The customer may be long gone by the time you...

  • For CIO Professionals

    Report

    Report The Top Technologies For Your Business Technology Agenda, 2016

    The Top Business Technologies To Win, Serve, And Retain Customers Along Every Step Of Their Journeys
    May 10, 2016 | Ted Schadler

    Customer-obsessed firms are customer-led and insights-driven. They move fast rather than perfectly, and they are connected to serve increasingly powerful customers. CIOs wield a critical asset: the...

  • For Infrastructure & Operations Professionals

    Report

    Report Breakout Vendors: Virtual And Augmented Reality

    Emerging Vendors Of Hardware, Software, Middleware, And Apps Can Help You Begin The Extended-Reality Journey
    May 10, 2016 | J. P. Gownder

    I&O leaders face unfamiliar choices when it comes to acquiring innovative technologies that can turn their companies into digital predators. Three hot, interrelated technologies fall under the...

  • For Infrastructure & Operations Professionals

    Report

    Report How Enterprise Smart Glasses Will Drive Workforce Enablement

    Forecast: US Enterprise Adoption And Usage Of Smart Glasses
    April 21, 2016 | J. P. Gownder

    While Google Glass missed in the consumer realm, it made an impact on enterprises by popularizing the concept of smart glasses. Today, much richer, more sophisticated offerings offer new...

  • For Customer Insights Professionals

    Report

    Report Forrester Research Consumer Wearables Forecast, 2016 To 2021 (US)

    ForecastView Spreadsheet
    March 29, 2016 | Susan Wu

    When Forbes dubbed 2014 to be “the year of wearable technology,” it was clear the market was anticipating an explosion of smart computing devices meant to be worn on the body (Source: Ewan Spence,...

  • For CIO Professionals

    Report

    Report Brief: Develop The IoT's Potential To Revamp The Patient Experience

    CIOs Must Address Privacy And Quality Concerns Before Wearables And Health Apps Become Part Of Healthcare Delivery
    January 5, 2016 | Kate McCarthy

    With more consumers using wearable devices and tracking health and wellness through apps, healthcare organizations must consider the data use case for consumer health data. Healthcare provider CIOs...

  • For CMO Professionals

    Report

    Report Five Key Truths About Wearables That Every Leader Should Know

    Wearables Are Poised To Change The Marketing Landscape — Is Your Company Ready?
    December 3, 2015 | J. P. Gownder

    Wearables have suffered from excessively positive and negative hype. Currently, the wearables market consists of disparate devices solving a variety of problems and entering the market through a...

  • For Infrastructure & Operations Professionals

    Report

    Report Predictions 2016: Seven Gains In Workforce Tech

    November 16, 2015 | David K. Johnson, J. P. Gownder, Christian Kane

    Infrastructure and operations (I&O) leaders responsible for workforce technology play a critical role in their company's success in the age of the customer because to delight customers, your...

  • For Infrastructure & Operations Professionals

    Report

    Report Bridge The Broken Internet-Of-Things Promise

    In Retail, Hospitality, And Travel, The Promise Of IoT And Wearable Technologies Exceeds The Current Capacity To Execute
    November 12, 2015 | J. P. Gownder, Michele Pelino

    Internet-of-Things technologies have shown the potential to help businesses deliver new digital customer experiences while achieving digital operational excellence on the back end in industries...

  • For Customer Insights Professionals

    Report

    Report UK Online Consumers' Perspectives On Wearables: An Update

    A Technographics® 360 Report: Using Survey, Qualitative, And Social Listening Data
    October 7, 2015 | Anjali Lai

    With a flood of recent product launches and media coverage, wearable technology has made a splash among mainstream consumers. However, while the devices are signaling a wave of behavioral change...

  • For Customer Insights Professionals

    Report

    Report US Online Consumers' Perspectives On Wearables: An Update

    A Technographics® 360 Report: Using Survey, Qualitative, And Social Listening Data
    October 2, 2015 | Anjali Lai

    For consumers, wearable technology is no longer fantasy. Product launches and the explosive media coverage generated over the past year have propelled wearables into mainstream conversation. US...

  • For B2C Marketing Professionals

    Report

    Report The State Of Consumers And Technology: Benchmark 2015, US

    North American Consumer Technographics®
    September 28, 2015 | Gina Fleming

    This report is our annual overview of US consumers' behaviors and technology attitudes by generation, based on Forrester's North American Consumer Technographics surveys and our ForecastView data....

  • For B2C Marketing Professionals

    Report

    Report Brief: Beyond The Apple Watch Hype — Early Lessons For B2C Marketers

    Run On Smartphones Before You Walk On Smartwatches
    June 22, 2015 | Thomas Husson

    Apple will sell more than ten million Apple Watches and dominate the smartwatch category in 2015. Despite the hype, this will only represent 1% of the 2 billion smartphones' installed base. Should...

  • For CIO Professionals

    Report

    Report Brief: CIOs Must Add Apple To Their Business Technology Agenda For 2015

    Apple's Expanded Ambitions For And Influence In Mobile Moments Signal A Larger Role In Business Technology
    March 23, 2015 | Frank E. Gillett

    Why should CIOs revisit the details of Apple's 2014 product announcements? Because this time it signaled an expanded role for Apple in the mobile moments of customers and employees that will reach...

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