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  • RFPs

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  • For B2C Marketing Professionals

    Report

    Report Blow Up Your Lead Agency RFP

    Marketers Must Adapt Agency Selection For Post-Digital Realities
    December 22, 2016 | Sarah Sikowitz

    No relationship has a bigger impact on brand success than that between the brand and its lead agency. Despite that criticality, brands have failed to adjust their lead agency search criteria to...

  • For B2C Marketing Professionals

    Report

    Report Prioritize Problem Solving In Media Agency RFPs

    December 20, 2016 | Sarah Sikowitz

    Marketers need strategic support from media agencies to navigate the complex media buying ecosystem. Media agency requests for proposals (RFPs), however, still read like capability laundry lists...

  • For B2C Marketing Professionals

    Report

    Report Add A Digital-Centric Lead Agency To Your RFP

    Use Three Business Criteria To Guide Your Shortlist
    November 29, 2016 | Sarah Sikowitz

    "The Forrester Wave™: Lead Agencies, Q4 2016" evaluated eight of the top agencies leading brand experience, creative strategy, and campaign development across both traditional and digital marketing...

  • For B2C Marketing Professionals

    Report

    Report Brief: Develop A Decisive Search Agency RFP

    June 24, 2016 | Collin Colburn

    The Forrester Wave™: Search Marketing Agencies, Q1 2016 report analyzes the providers of core search marketing services in order to help B2C search marketers create a shortlist of potential...

  • For CMO Professionals

    Report

    Report Brief: How To RFP For Innovation

    Follow The Four-S Approach To Drive Agencies' And Marketers' Success
    May 6, 2015 | Sarah Sikowitz

    CMOs must innovate or risk missing out on the next category-killing product or falling hopelessly behind their competitors. CMOs who lack the people or processes to drive innovation internally...

  • For Customer Insights Professionals

    Report

    Report Brief: Customize Your Cross-Channel Attribution Technology RFP

    March 24, 2015 | Tina Moffett

    Forrester frequently takes inquiries about cross-channel attribution technology capabilities, the vendor landscape, and key considerations for vendor selection. We've found that customer insights...

  • For Sourcing & Vendor Management Professionals

    Report

    Report Building A Successful RFP For Desktop Virtualization

    Preparation Is The Key To Optimizing The Sourcing Process And Maximizing Your Negotiation Leverage
    December 27, 2011 | Clarence Villanueva

    In pursuit of being better informed on desktop virtualization and partner selection, many organizations turn to the RFP process, a process that can serve simultaneously as an instrument of...

  • For Sourcing & Vendor Management Professionals

    Report

    Report RFP Template For PC Refresh

    October 6, 2011 | Clarence Villanueva

    Over the past few years, SVM professionals have lived through an era of commoditization for PCs, facilitated by sourcing processes such as RFxes and online reverse auctions. In reviewing our...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Scenario-Based eCommerce Technology Evaluation Process

    Using The STEP Methodology To Move Beyond The RFP In Evaluating eCommerce Technology
    May 17, 2010 | Brian K. Walker

    The eCommerce technology selection process is broken. Both buyers and technology providers are feeling the pain. The courtship ritual of requests for proposals (RFPs), vendor demos, and reference...

  • For Customer Experience Professionals

    Report

    Report How Do Interactive Agencies View The RFP Process?

    July 17, 2009 | Vidya L. Drego

    Site owners often report difficulty finding and hiring the right agency. Despite carefully preparing requests for information (RFIs) and requests for proposals (RFPs), they struggle to identify the...

  • For Sourcing & Vendor Management Professionals

    Report

    Report RFPs Are Critical To Support Green IT Planning

    Findings From The UK Green IT 08 Conference & Exhibition, May 2008
    September 17, 2008 | Euan Davis

    The key to green IT is the green request for proposal (RFP). Firms driving energy efficiency in desktop and data center environments use the RFP process to gain energy efficiency as part of their...

  • Report

    Report Emerging WAN Services: Look Before You Leap

    Recent Ethernet RFIs Show Chinks In Providers' Armor
    August 15, 2008 | Robert Whiteley III

    As enterprises continue to migrate to emerging WAN services like Ethernet, it's easy to succumb to the path of least resistance by simply evaluating and migrating to the incumbent WAN provider's...

  • For Sourcing & Vendor Management Professionals

    Report

    Report Recent Ethernet RFIs Show Chinks In Providers' Armor

    March 27, 2008 | Lisa Pierce, Phil Sayer

    Whenever making a major change to a critical network, it's important for enterprises to conduct both requests for information (RFIs) and requests for proposals (RFPs). Recent work Forrester...

  • For Sourcing & Vendor Management Professionals

    Report

    Report Toward A Next-Generation Services Sourcing Process: Making RFPs More Interactive

    January 24, 2008 | Bill Martorelli

    Sourcing and vendor management professionals are under increasing pressure to streamline RFP processes while adding tangible value to the services sourcing process. Most firms we spoke with believe...

  • For Sourcing & Vendor Management Professionals

    Report

    Report Best Practices For Sales Performance Management RFPs

    November 6, 2007 | Liz Herbert

    The sales performance management/incentive compensation market continues to evolve. In the past year, Centive sold its on-premise division to focus on its software-as-a-service (SaaS) product line,...

  • For Sourcing & Vendor Management Professionals

    Report

    Report Wading Through The Quagmire Of US Ethernet Services

    Critical Criteria For RFPs
    April 5, 2007 | Lisa Pierce

    Customer interest in Ethernet services is exploding, as is the number of service provider offerings. But the dissimilarities between provider offers are so great that it can be overwhelming....