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  • Responsive Design

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  • For Customer Experience Professionals

    Report

    Report Lead With A Scaled Design Thinking Mindset

    Embrace Design For Customer Obsession
    May 8, 2017 | Ryan Hart

    Some of the most admired, innovative, and valuable companies in the world have embraced the practice of design — not simply to differentiate their products in the market, but also to improve the...

  • For Customer Experience Professionals

    Report

    Report How Emerging Technology Is Changing CX

    Continuous Improvement: The Digital Customer Experience Improvement Playbook
    January 24, 2017 | Kelly Price, Tony Costa

    New technologies offer opportunities to connect with customers by designing more appealing experiences. But if those experiences aren't rooted in customer centricity, they won't win hearts and...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Reinvent The Web To Win The Mobile Moment

    Customers Suffer When They Visit Your Site On Their Phones, And Responsive Retrofits Don't Fix It: It's Time For A Fresh Start
    January 17, 2017 | Ted Schadler, Danielle Geoffroy

    Few customers and even fewer prospects will use your app — but they will visit your website on their phones. Alas, when they arrive, their experience — even on your new responsive site — is sad....

  • For eBusiness & Channel Strategy Professionals

    Report

    Report A Billion Mobile Sites Spark No Joy

    Responsive Retrofits Aren't Enough To Serve Customers In Their Mobile Moments Of Need
    September 29, 2016 | Ted Schadler, Danielle Geoffroy

    Everybody has their favorite apps. But can you name even three mobile websites you like? We can't. It's because responsive retrofits to 20-year-old desktop web designs fail to serve us in our...

  • For Application Development & Delivery Professionals

    Report

    Report Brief: Embrace Responsive+ Web Design

    All Content Is Not Created Equal: Blend Techniques To Drive Relevance And Maintain Manageability
    June 15, 2016 | Mark Grannan

    Application development and delivery (AD&D) professionals are rapidly adopting responsive web design (RWD) to solve multi-device challenges. Unfortunately, poor examples of RWD soured some digital...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Brief: Mobile-First Demands More Than Basic Responsive Web Design

    When Mobile Moments Are Different From Desktop Tasks, Avoid One-Size-Fits-All Responsive Web Design
    June 1, 2016 | Julie A. Ask, Ted Schadler

    Treating mobile as just another digital channel is myopic. People do different things on their smartphones than on their desktops or tablets. To delight and serve customers in their mobile moments...

  • For Application Development & Delivery Professionals

    Report

    Report Brief: Mobile-First Demands More Than Basic Responsive Web Design Techniques

    When Mobile Moments Are Different From Desktop Tasks, Adopt A Responsive+ Approach
    June 1, 2016 | Ted Schadler, Julie A. Ask

    Treating mobile as just another digital channel is myopic. People do different things on their smartphones than on their desktops or tablets. To delight and serve customers in their mobile moments,...

  • For Application Development & Delivery Professionals

    Report

    Report Embrace — Don't Neglect — Mobile Web

    Mobile Web Must Own A Place In A Multidevice Landscape
    October 14, 2015 | Mark Grannan

    Sentiments like "mobile Web sucks" are increasingly common today as customer resentment builds up against slow, broken web experiences on mobile devices. Unfortunately, this blanket statement hurts...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report How Ready Is Your Commerce Platform For Responsive Web?

    An Analysis Of The Leading Commerce Suite Vendors' Responsive Web Maturity
    April 9, 2015 | Peter Sheldon

    Delivering optimized commerce experiences across an increasingly diverse landscape of mobile, tablet, and desktop browsers is now an imperative for eBusiness teams. Responsive web design (RWD) has...

  • For Application Development & Delivery Professionals

    Report

    Report The Benefits Of The Responsive Web Go Far Beyond Design

    Design, Performance, And Efficiency Will Drive Your Mobile Web Improvements; WCM Vendors Can Help With New Capabilities
    March 31, 2015 | Mark Grannan

    Responsive web design (RWD) brings a wealth of benefits if done right: faster development, higher performance, and better operations. Unfortunately, many organizations are held back by legacy...

  • For Application Development & Delivery Professionals

    Report

    Report Build Responsive Web Transactions — Your Testing Teams Will Thank You

    Rejuvenate Online Transactional Experiences With Responsive Web Design
    November 26, 2014 | Mark Grannan, Peter Sheldon

    This report, originally written for eBusiness professionals, is also relevant for application development and delivery (AD&D) teams. Many developers have witnessed decisions to adaptively deliver...

  • For B2C Marketing Professionals

    Report

    Report The State Of Mobile Technology For Marketers, 2014

    October 23, 2014 | Thomas Husson

    Adoption of smartphones is skyrocketing around the globe. Sophistication of consumers' use of those smartphones is likewise climbing — without consumers even noticing it. Mobile is simply...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report It's Time To Rejuvenate Online Transactional Experiences With Responsive Web Design

    October 8, 2014 | Peter Sheldon

    eBusiness teams are doubling down on rebuilding their legacy desktop site experiences to be responsive across all web-enabled touchpoints, but it's a huge undertaking and few organizations have the...

  • For Application Development & Delivery Professionals

    Report

    Report Analyzing The Value Of Responsive Web Design Can Be Messy

    June 6, 2014 | Mark Grannan

    Digital experience leaders turn to responsive web design (RWD) to meet their customer's rapidly-growing multidevice demands. Unfortunately, RWD takes longer than traditional desktop...

  • For B2C Marketing Professionals

    Report

    Report Brief: Email Marketing Gets Responsive

    May 29, 2014 | Shar VanBoskirk

    Mobile access to email is exploding, forcing marketers to develop a strategy for creating mobile-friendly email messages. This report recommends strategies for how to improve the performance of...

  • For Application Development & Delivery Professionals

    Report

    Report Optimize Your Responsive Website Performance To Overcome Mobile Hurdles

    May 20, 2014 | Mark Grannan

    There is an uncomfortable truth about responsive web design: acceptable performance can be a bear to achieve. Responsive web design (RWD) adds the content, tailored fit, and finish for a broad...

  • For Application Development & Delivery Professionals

    Report

    Report Responsive Web Mockup And Prototyping Tools Can Help Repair The Design-Development Rift

    April 15, 2014 | Mark Grannan

    Responsive web design (RWD) projects have thrown a wrench into traditional waterfall approaches. Design and development efforts need greater synchronization because of the complexity that RWD...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Mobile App Or Mobile Web? It's A Choice, Not A Battle

    Neither Is Perfect, But Either Could Be Perfect For Your Customer
    December 17, 2013 | Ted Schadler, Julie A. Ask

    Companies struggle to choose between building a mobile app and implementing a mobile website. The decision becomes a battle shrouded in competing points of view and often a lack of customer...

  • For CIO Professionals

    Report

    Report Mobile App Or Mobile Web? For IT, It's A Choice, Not A Battle

    Neither Is Perfect, But Either Could Be Perfect For Your Customer
    December 17, 2013 | Ted Schadler, Julie A. Ask

    Companies struggle to choose between building a mobile app and implementing a mobile website. The decision becomes a battle shrouded in competing points of view and often a lack of customer...

  • For Application Development & Delivery Professionals

    Report

    Report Understand Business Needs For Responsive Web Design

    December 9, 2013 | Mark Grannan, Peter Sheldon

    This report, originally written for eBusiness professionals, is also relevant for application development and delivery (AD&D) professionals who will play a significant role in planning, building,...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Solving The Quandary Of Responsive Design

    Seven Key Questions That Will Guide eBusiness Leaders To Make The Right RWD Decisions
    November 13, 2013 | Mark Grannan, Peter Sheldon

    Web traffic on mobile phones and tablets is increasing to the point where firms must optimize for these touchpoints. Native mobile apps aren't always necessary because organizations can support a...

  • For Application Development & Delivery Professionals

    Report

    Report More Than Hype: Determining When To Use Responsive Web Design

    November 13, 2013 | Mark Grannan, Peter Sheldon

    Web traffic on mobile phones and tablets is increasing to the point where firms must optimize for these touchpoints. Native mobile apps aren't always necessary because organizations can support a...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Case Study: SunTrust Reboots Its Digital Platform

    Responsive Web Design And Agile Development Prove A Winning Formula
    April 4, 2013 | Peter Sheldon

    With mobile and tablet usage now mainstream, Forrester believes that eBusiness teams must find time-to-market and cost efficiencies in their digital development processes. In previous research we...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Understanding Responsive Design

    What eBusiness Teams Need To Know About The Future Of Multitouchpoint Web Design
    July 12, 2012 | Peter Sheldon

    The splinternet has created a headache for eBusiness leaders who must now support optimized commerce experiences across an increasingly complex landscape of web-enabled touchpoints. Maintaining...

  • For CIO Professionals

    Report

    Report The Big Deal About Big Data For Customer Engagement

    Business Leaders Must Lead Big Data Initiatives To Derive Value
    June 1, 2012 | Sanchit Gogia

    As consumers use multiple touchpoints to obtain information, exchange reviews, and purchase products and services, organizations are struggling to better integrate systems and leverage social...