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  • Thought Leadership

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The Innovation Playbook For 2016

Thrive With Sustained Innovation In The Age Of The Customer

Technology enables fundamental change in almost every market. New and old players are disrupting the status quo with new products, services, and business models that help them win, serve, and...

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  • For B2B Marketing Professionals

    Report

    Report Nurture Thought Leadership To Nurture Your Brand

    Make Thought Leadership The Tip Of Your Content Marketing Pyramid
    May 22, 2015 | Laura Ramos

    Great marketing content fuels the demand generation engine, boosts brand visibility, and attracts buyers interested in the problems your company can solve. But when business-to-business (B2B)...

  • For B2B Marketing Professionals

    Report

    Report Thought Leadership: The Next Wave Of Differentiation In B2B Marketing

    April 9, 2015 | Laura Ramos

    From medical devices to heavy equipment, commercial products, technology, and financial and professional services, business-to-business (B2B) marketing professionals need to position their firms as...

  • For CIO Professionals

    Report

    Report Shared Services: If WyCAN, So Can You!

    Thought Leadership And Teamwork Enable Cost-Savings And Better Service For Consortium Members
    February 7, 2014 | Jennifer Belissent, Ph.D.

    Public sector organizations don't have the privilege of dialing back on scope in challenging economic times. In fact, when the going gets tough, government organizations often have to kick into...

  • For B2B Marketing Professionals

    Report

    Report Building Effective Vertical Industry Thought Leadership Programs

    How Capgemini Capitalizes On Research-Driven Marketing
    April 10, 2008 | Ellen Carney

    Industry thought leadership demands deep insight into specific vertical industries. Many technology providers conduct primary research to validate their thought leadership. But primary research can...

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