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  • Social Depth

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The Social Marketing Playbook For 2017

Social Marketing Is A Vital Part Of Your Post-Digital Transformation

Social marketing is at a crossroads. B2C marketers intuitively know that it's working but can't articulate how. That's because too many of them launched social programs without a strategy. This...

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  • For B2C Marketing Professionals

    Report

    Report Integrate Social Into Your Marketing RaDaR

    March 15, 2016 | Melissa Parrish

    Nearly every marketer uses social media today, but too few use it well. Most marketing leaders treat social as something special and unique, leading them to either separate it completely from the...

  • For B2C Marketing Professionals

    Report

    Report The Four Social Marketing Tools You Need

    August 5, 2015 | Nate Elliott

    Marketers spend billions of dollars on social media every year, and most turn to technology vendors for support. But many marketers find the social technology vendor landscape indecipherable,...

  • For B2C Marketing Professionals

    Report

    Report The Forrester Wave™: Social Depth Platforms, Q2 2015

    The Seven Community Providers That Matter Most And How They Stack Up
    June 22, 2015 | Kim Celestre, Erna Alfred Liousas

    In Forrester's 62-criteria evaluation of social depth platform (SDP) vendors, we identified the seven most significant software providers — Acquia, Jive, Lithium, Livefyre, Salesforce, Sprinklr,...

  • For B2C Marketing Professionals

    Report

    Report The Social Programs Every B2C Marketer Should Study

    June 17, 2015 | Erna Alfred Liousas

    The Forrester Groundswell Awards inspire marketers worldwide with examples of the best of social marketing. During our Marketing Leaders Forum in New York City this April, we announced winning...

  • For Application Development & Delivery Professionals

    Report

    Report TechRadar™: Digital Customer Experience Technologies, Q1 2015

    February 6, 2015 | Mark Grannan

    Consumers are delighted by digital experiences that are effective, easy to use, and make the customer feel good. How are you going to keep up? Firms face an expanding ecosystem of technology...

  • For B2B Marketing Professionals

    Report

    Report Executive Q&A: How Online Communities Help You Achieve A Social Depth Objective

    December 29, 2014 | Kim Celestre

    Online communities have been undervalued by marketing leaders. According to a recent Forrester survey, communities are one of the least adopted tactics, yet they receive the second-highest...

  • For B2C Marketing Professionals

    Report

    Report Build An Engagement Strategy For Europe's Social Snackers

    Aim For Social Depth Marketing And Audience Interaction Habits Using Social Technographics®
    August 6, 2014 | Ryan Skinner

    European online consumers are more reserved in social channels compared with other markets; we say they "snack" in social channels because they treat the channels as interesting but nonessential....

  • For B2C Marketing Professionals

    Report

    Report Use Social Content Curation Tools To Feature Your Consumers

    Choose Solutions That Showcase Brand Experiences And Drive Exploration
    August 4, 2014 | Kim Celestre

    Chances are, you've stumbled on a media gallery on a brand's social hub or online product catalog and scrolled through photos of blissful customers wearing, eating, or posing with a product. This...

  • For B2C Marketing Professionals

    Report

    Report Brief: Establish Product Credibility On Your Website

    Complement Your Brand's Content With UGC To Drive Exploration
    June 26, 2014 | Kim Celestre

    Consumers trust what they hear from other customers on third-party sites more than they trust your own branded content. This is because the content generated from your customers provides more...

  • For B2C Marketing Professionals

    Report

    Report Brief: Use Social Login For More Than Just Fast Registration

    A Guide To The True Benefits Of Implementing Social Login
    May 20, 2014 | Kim Celestre

    Social login, the ability to use Facebook, Twitter, or other social network credentials to register on websites, is becoming increasingly popular with buyers as they become more comfortable...

  • For B2B Marketing Professionals

    Report

    Report How To Create A Social Depth Strategy

    Drive Brand Exploration With A Winning Combination Of Content And Tactics
    April 28, 2014 | Kim Celestre

    If your buyers score high on the Social Technographics® explore factor, you can consider implementing a social depth strategy on your branded website(s). But before diving into social depth,...

  • For Application Development & Delivery Professionals

    Report

    Report TechRadar™ For AD&D Pros: Digital Customer Experience Technologies, Q3 2013

    Use These Technologies To Deliver Great Digital Customer Experiences
    September 3, 2013 | Anjali Yakkundi, David Aponovich

    Consumers are dazzled by digital experiences that are enjoyable, innovative, and contextual. How are you going to keep up? Firms face an expanding ecosystem of technology supporting digital...

  • For B2B Marketing Professionals

    Report

    Report How To Design Communities For Marketing

    A Social Marketer's Road Map To Achieving Social Depth
    August 7, 2013 | Kim Celestre

    Many marketers deploy online communities in hopes of providing greater depth about their brands, products, and services — but fail. You can avoid that fate if you focus on what you can...

  • For B2C Marketing Professionals

    Report

    Report The Forrester Wave™: Social Depth Platforms, Q3 2013

    We Evaluate Nine Community And Social Depth Marketing Technology Providers That Help Turn A Brand's Website Into A Social Hub
    July 9, 2013 | Kim Celestre, Zachary Reiss-Davis

    In Forrester's 57-criteria evaluation of social depth platforms (SDPs), we identified the nine most significant vendors — Acquia, Bazaarvoice, Get Satisfaction, Jive Software, Lithium...