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The Social Marketing Playbook For 2017

Social Marketing Is A Vital Part Of Your Post-Digital Transformation

Social marketing is at a crossroads. B2C marketers intuitively know that it's working, but they can't articulate how. That's because too many of them launched social programs without a strategy....

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  • For B2C Marketing Professionals

    Report

    Report Integrate Social Into Your Marketing RaDaR

    March 15, 2016 | Melissa Parrish

    Nearly every marketer uses social media today, but too few use it well. Most marketing leaders treat social as something special and unique, leading them to either separate it completely from the...

  • For B2C Marketing Professionals

    Report

    Report Brief: Most Marketers Don't Use Social Relationship Platforms

    Every Marketer Should Hire — And Use — An SRP
    October 27, 2015 | Nate Elliott

    Social relationship platforms (SRPs) help brands publish organic posts to social networks like Facebook and Twitter — and in the process they both save marketers time and make their efforts...

  • For B2C Marketing Professionals

    Report

    Report The Four Social Marketing Tools You Need

    August 5, 2015 | Nate Elliott

    Marketers spend billions of dollars on social media every year, and most turn to technology vendors for support. But many marketers find the social technology vendor landscape indecipherable,...

  • For B2C Marketing Professionals

    Report

    Report The Social Programs Every B2C Marketer Should Study

    June 17, 2015 | Erna Alfred Liousas

    The Forrester Groundswell Awards inspire marketers worldwide with examples of the best of social marketing. During our Marketing Leaders Forum in New York City this April, we announced winning...

  • For B2C Marketing Professionals

    Report

    Report The Forrester Wave™: Social Relationship Platforms, Q2 2015

    The 11 Providers That Matter Most And How They Stack Up
    April 20, 2015 | Nate Elliott

    In Forrester's 41-criteria evaluation of social relationship platform (SRP) vendors, we identified the 11 most significant software providers — Adobe, Expion, Falcon Social, Hootsuite,...

  • For B2C Marketing Professionals

    Report

    Report Social Relationship Strategies That Work

    How To Succeed In Social As Organic Reach Falls Toward Zero
    November 17, 2014 | Nate Elliott

    Marketing leaders use social networks like Facebook and Twitter to build stronger customer relationships. But few people see companies' social posts, and even fewer engage with those posts. The...

  • For B2C Marketing Professionals

    Report

    Report Data Defines The Future Of Social Relationship Platforms

    How And Why Emerging SRPs Are Overtaking Established Vendors
    March 6, 2014 | Nate Elliott

    More marketers use branded Facebook pages and Twitter accounts than use any other social tactic, but barely one-half say they're satisfied.Many don't know what content to post, or when; others...

  • For B2C Marketing Professionals

    Report

    Report The Forrester Wave™: Social Relationship Platforms, Q2 2013

    The Eight Providers That Matter Most And How They Stack Up
    April 16, 2013 | Nate Elliott

    In Forrester's 49-criteria evaluation of social relationship platform (SRP) vendors, we identified the eight most significant vendors — Adobe, Hearsay Social, salesforce.com's Buddy Media,...

  • For B2B Marketing Professionals

    Report

    Report Combine Social And Mobile To Build B2B Customer Relationships

    How B2B Interactive Marketers Can Drive Engagement, Not Just Leads
    April 2, 2012 | Michael Greene

    B2B interactive marketers today are tasked with more than just building lead pipelines — they must also work alongside sales teams to build deeper customer relationships. Increasingly, B2B...

  • For Customer Insights Professionals

    Report

    Report How Personal Identity Management Will Change Social Marketing Relationships

    Marketers Must Exchange Value For Customers' Social Data
    November 1, 2011 | Zach Hofer-Shall

    Through social interactions on channels such as Facebook, Twitter, and blogs, consumers are creating a massive amount of data. Customer Intelligence (CI) professionals want this data and are now...

  • For Customer Insights Professionals

    Report

    Report Case Study: Dell's Social Media Listening Command Center Builds Customer Relationships

    July 1, 2011 | Zach Hofer-Shall

    Dell is a global brand that generates more than 25,000 online conversations every day. Keeping up with that volume isn't easy, but the firm uses its Social Media Listening Command Center to...

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