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  • Artificial Intelligence (AI)

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  • For Application Development & Delivery Professionals

    Report

    Report Deep Learning: An AI Revolution Started For Courageous Enterprises

    AD&D Pros Can Develop Applications That Can See, Understand, Talk, And Learn

    Deep learning is a revolution started. A revolution because it allows enterprises to create predictive models with uncanny accuracy on previously hard-to-analyze data such as images, voice, and...

  • For Customer Insights Professionals

    Report

    Report Deep Learning: The Start Of An AI Revolution For Customer Insights Professionals

    Continuous Improvement: The Customer Analytics Playbook

    Deep learning is the start of a revolution. A revolution because it allows enterprises to create predictive models with uncanny accuracy on image, voice, and natural language data that was...

  • For Customer Experience Professionals

    Report

    Report Customer Experience Pros: Keep The AI Bandwagon From Getting Off Track

    Building Compelling AI-Powered Experiences Requires A Four-Tiered Framework
    April 18, 2017 | TJ Keitt, Rob Koplowitz

    Companies are leaping at the chance to infuse their digital experiences with artificial intelligence (AI). Consider that it took less than a year for developers to build more than 30,000 chatbots...

  • For Enterprise Architecture Professionals

    Report

    Report AI Tech Marketing Meets The End Of Truth

    Five Questions Filter Truth From Fiction
    April 10, 2017 | Craig Le Clair

    Today's political discourse often questions what constitutes a fact and whether words even matter. Enter AI, a technology that has worked its way into almost every product pitch and where facts and...

  • For B2C Marketing Professionals

    Report

    Report The Top Emerging Technologies For B2C Marketers

    Eleven Technologies To Future-Proof Your Customer-Obsessed Marketing Strategy
    April 6, 2017 | Joe Stanhope, Mary Pilecki

    New technologies are always emerging in response to customers' demands, marketers' needs, or just an urge to redefine experiences. To help B2C marketers focus their long-term technology investment...

  • For B2B Marketing Professionals

    Report

    Report The Top Emerging Technologies For B2B Marketers

    Eleven Technologies To Future-Proof Your Customer-Obsessed Marketing Strategy
    April 6, 2017 | Steven Casey, Mary Pilecki

    A new crop of emerging technologies and the solutions that they power stand poised to unleash a new cycle of rising expectations from buyers, changing behaviors, and disruption. Stakes are high....

  • For Customer Insights Professionals

    Report

    Report The Top Emerging Technologies In Artificial Intelligence

    Four Technologies That Will Help Customer Insights Pros Sense, Think, And Act
    April 6, 2017 | Brandon Purcell

    AI is poised to completely reframe how businesses operate and consumers interact. For CI pros, AI will soon share both the computational and sensory workload required for customer understanding....

  • For Customer Experience Professionals

    Report

    Report New Robots, VR, AI, And IoT Need CX Help

    Hot Tech Leaves Humans In The Cold At Mobile World Congress 2017
    April 5, 2017 | Jennifer Wise

    To gauge the state of the art in interaction technologies, Forrester tried out new offerings at Mobile World Congress 2017. This report highlights the most significant ones, points out some of...

  • For Infrastructure & Operations Professionals

    Report

    Report The Future Of Jobs, 2027: Working Side By Side With Robots

    Automation Won't Destroy All The Jobs, But It Will Transform The Workforce — Including Yours
    April 3, 2017 | J. P. Gownder

    There's a lot of talk these days about the bleak future of employment: Claims that robots will steal all the jobs are commonplace. But the future of jobs isn't nearly as gloomy as many...

  • For B2C Marketing Professionals

    Report

    Report Content Intelligence: Algorithms Assign Meaning And Value To Content

    How Artificial Intelligence Technologies Help Marketers Resolve The Content Paradox
    March 23, 2017 | Erna Alfred Liousas, Ryan Skinner

    Your content is dumb — the systems that store and deliver it have no inkling of what it's actually about. Tagging is, at best, unsystematic; at worst, it's absent or inappropriate. Content...

  • For B2C Marketing Professionals

    Report

    Report Breakout Vendors: Content Intelligence For Marketing

    Acrolinx, Idio, And Persado Use Content Intelligence To Raise Brands' Content Quality
    March 23, 2017 | Erna Alfred Liousas, Ryan Skinner

    Marketers understand the crucial role that content plays in their brands' growth and business development, but they lack the manpower, budget, or — sometimes — the capability to maintain and...

  • For B2C Marketing Professionals

    Report

    Report 2017 Mobile And Technology Priorities For Marketers

    Navigate The Hype On Intelligent Agents, Bots, Virtual Reality, And Other Emerging Technologies That Connect Consumers And Brands
    March 21, 2017 | Thomas Husson, Jennifer Wise

    Hype at this year's Consumer Electronics Show (CES) in Las Vegas expanded well beyond mobile. Industry buzz is escalating around new technologies such as virtual reality, augmented reality,...

  • For Application Development & Delivery Professionals

    Report

    Report A Framework For Designing AI-Human Interactions

    Building Compelling Experiences Requires A Multilayered Technology Approach
    March 15, 2017 | Rob Koplowitz, TJ Keitt

    We are on the verge of an era in which computers will augment our ability to anticipate, identify, and adapt to changes in our personal and professional lives. The systems that enable such...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Top Retail Technologies To Watch In 2017

    NRF's Big Show Reveals What Is Hot Versus Hype
    March 8, 2017 | Brendan Witcher

    Retailers must often identify "hot versus hype" in the digital tech landscape. Why? Because investing in tech too far ahead of consumer expectations and behaviors can lead to abandoned programs and...

  • For CIO Professionals

    Report

    Report The Top Emerging Technologies For Digital Predators

    Tools And Technology: The CIO Digital Business Transformation Playbook
    March 1, 2017 | Nigel Fenwick, Ted Schadler

    CIOs must constantly evaluate an array of emerging technologies and determine where to incubate and where to increase investment. While the choices are as individual as the companies, the...

  • For Application Development & Delivery Professionals

    Report

    Report Artificial Intelligence Revitalizes BPM

    New Features Will Drive Deeper Customer Engagement In Core Processes
    February 10, 2017 | Rob Koplowitz

    Business process management (BPM) is in the throes of an extreme makeover. The traditional focuses of process efficiency and cost reduction have given way to agility and digital automation. And BPM...

  • For Customer Experience Professionals

    Report

    Report Digital Customer Experience Trends, 2017

    Landscape: The Digital Customer Experience Improvement Playbook
    February 7, 2017 | Allegra Burnette, Tony Costa

    In 2016's edition of this report about digital customer experience (CX) trends, Forrester identified the rise of conversational interfaces and concierge services. In this year's report, we examine...

  • For CIO Professionals

    Report

    Report Artificial Intelligence Will Help Healthcare Understand And Engage Its Patients

    February 6, 2017 | Kate McCarthy, Nasry Angel

    With Siri in most healthcare workers' pockets, artificial intelligence (AI) is entering the mainstream of accessible technologies. But as CIOs' use of these technologies expands, so too do the...

  • For Customer Insights Professionals

    Report

    Report TechRadar™: Artificial Intelligence Technologies And Solutions, Q1 2017

    It's Time To Put On Your Training Wheels
    January 18, 2017 | Brandon Purcell, Rowan Curran

    Artificial intelligence (AI) has been around since the 1950s and become increasingly popular over the past few years due to advances in deep learning and data storage and processing. With the...

  • For Application Development & Delivery Professionals

    Report

    Report TechRadar™: Artificial Intelligence Technologies, Q1 2017

    AI Technologies Will Augment Your Enterprise Applications, Amplify Your Intelligence, And Unburden Your Employees
    January 18, 2017 | Rowan Curran, Brandon Purcell

    Artificial intelligence (AI) is an old idea. But a broad set of important technologies is emerging, which big data, cloud storage, and compute have enabled. AI is a liberatory technology at its...

  • For CIO Professionals

    Report

    Report Artificial Intelligence: A CIO's Guide To AI's Promises And Perils

    Understand The Practical And Pragmatic Actions To Take Now For Long-Term Success
    January 9, 2017 | Martha Bennett, Matthew Guarini

    Artificial intelligence (AI) has been around for decades as a computer-science discipline. More recently, it's become part of our daily lives in the form of voice-powered digital assistants,...

  • For Enterprise Architecture Professionals

    Report

    Report Confusion And Vendor Adolescence Stalls AI Innovation In Financial Services

    Seven Use-Case Segments Show Different Adoption Patterns
    December 30, 2016 | Craig Le Clair

    Artificial intelligence (AI) is a hot topic in financial services. Increasing margins on transactions, reaching new market segments, and automating routine tasks makes AI innovation attractive and...

  • For Application Development & Delivery Professionals

    Report

    Report Evaluate IBM Watson's Natural Language Processing Capabilities

    Consider Watson When You Need Specific Answers From Text, Not Document Search
    December 9, 2016 | Somak Roy

    Rising adoption and public success stories have given cognitive computing momentum. At the same time, Watson has expanded beyond its early forays in oncology into financial services and beyond....

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Case Study: The North Face And 1-800-Flowers Embrace AI For Conversational Commerce

    Bridging The Quality Gap By Emulating In-Store Engagement Across Digital Touchpoints
    November 28, 2016 | Brendan Witcher

    To find the right products and services, online retail customers still must use old standbys like search and functionality filtering, which pale compared to the assistance, personalization, and...

  • For B2C Marketing Professionals

    Report

    Report Patrón Extends Brand Value Through Innovation With Intelligent Agents

    A Market Leader Agilely Adapts To Consumer Trends Using Amazon's Voice-Controlled Alexa
    November 9, 2016 | Jennifer Wise

    To maintain market leadership, consumer brand heavyweight Patrón is positioning innovation as a key brand tenet to keep pace with its hyper-connected consumers. Part of the strategy? An Amazon...