42 results in Reports
Sort by:
Refine
  • Video Advertising

Search Results

  • For B2C Marketing Professionals

    Report

    Report Social Livestreaming Success Requires A Video Strategy

    Don't Roll The Cameras Without A Goal, Metrics, And Worst-Case-Scenario Plan
    June 29, 2017 | Jessica Liu

    The introduction of social livestreaming video has left B2C marketers clamoring to hit the "live" button to propel their brands into the spotlight. But given its newness and unproven track record,...

  • For B2C Marketing Professionals

    Report

    Report Forrester Data: Online Display Advertising Forecast, 2016 To 2021 (Asia Pacific)

    ForecastView Document
    June 1, 2017 | Brandon Verblow

    Over the next five years, Forrester predicts that marketers will devote more incremental display ad dollars to Asia Pacific than to either the US or Europe. The display ad spending markets in each...

  • For B2B Marketing Professionals

    Report

    Report The Top Emerging Technologies For B2B Marketers

    Eleven Technologies To Future-Proof Your Customer-Obsessed Marketing Strategy
    April 6, 2017 | Steven Casey, Mary Pilecki

    A new crop of emerging technologies and the solutions that they power stand poised to unleash a new cycle of rising expectations from buyers, changing behaviors, and disruption. Stakes are high....

  • For B2C Marketing Professionals

    Report

    Report Forrester Data Report: Ad Fraud And Viewability Forecast, 2016 To 2021 (US)

    ForecastView Document
    March 30, 2017 | Brandon Verblow

    Ad fraud and non-viewable ads are problems for the digital ad industry, resulting in wasted time, effort, and money. This forecast report quantifies these problems and shows how we expect them to...

  • For B2C Marketing Professionals

    Report

    Report The Sell-Side Video Adtech Stack Has Emerged

    But Publishers Should Choose Based On Their Revenue Mix
    March 14, 2017 | Susan Bidel

    Video advertising inventory is scarce, and as a result, costs per thousand (CPMs) are high. Premium publishers, aware of shifting media consumption habits and eager to benefit from high video CPMs,...

  • For CMO Professionals

    Report

    Report US Digital Marketing Forecast: 2016 To 2021

    Digital Media Investment Will Near $120 Billion In Five Years
    January 24, 2017 | Shar VanBoskirk

    By 2021, CMOs will spend nearly $119 billion on search marketing, display advertising, online video, and email marketing. Over the next five years, search will lose share to display and social...

  • For B2C Marketing Professionals

    Report

    Report Forrester Data Report: Online Display Advertising Forecast, 2016 To 2021 (US), Q3 2016 Update

    ForecastView Document
    January 4, 2017 | Brandon Verblow

    This report outlines spending trends in the fragmented online display advertising market. For B2C marketing professionals, it offers guidance on how to allocate ad dollars across a variety of...

  • For B2C Marketing Professionals

    Report

    Report Forrester Data: Online Display Advertising Forecast, 2016 To 2021 (US), Q3 2016 Update

    ForecastView Spreadsheet
    January 4, 2017 | Brandon Verblow

    Online display advertising is a fragmented market, with revenue split among a variety of media companies and adtech players. This report synthesizes data from a variety of sources including...

  • For B2C Marketing Professionals

    Report

    Report Forrester Data: Online Display Advertising Forecast, 2016 To 2021 (Europe), Q3 2016 Update

    ForecastView Spreadsheet
    November 2, 2016 | Shaurya Priya

    Forrester expects online advertising to continue to be the primary driver for advertising spending in Europe, with its share growing compared with offline spending. Within the online advertising...

  • For Application Development & Delivery Professionals

    Report

    Report The Forrester Wave™: Online Video Platforms For Sales And Marketing, Q4 2016

    Brightcove, Vidyard, And Kaltura Lead With Customer Acquisition Capabilities
    October 31, 2016 | Nick Barber

    In our 39-criteria evaluation of providers of online video platforms (OVPs) for sales and marketing, we identified the nine most significant ones — Adobe, Brightcove, IBM, Invodo, Kaltura, Ooyala,...

  • For B2C Marketing Professionals

    Report

    Report Ad Spending In Niche Channels Spells The End Of Online Advertising As We Know It

    Landscape: The Digital Media Buying Playbook
    August 2, 2016 | Samantha Merlivat

    According to Forrester's most recent five-year forecasts of online display advertising and social media advertising, spending on advertising in the US will grow by 78% between 2016 and 2021,...

  • For B2C Marketing Professionals

    Report

    Report Take This Four-Step Approach To Branded Video

    Online Video Is Powerful But Only When A Clear Strategy Precedes Production Decisions
    May 6, 2016 | Ryan Skinner

    Today's customers rely more than ever on content — from brands, from peers, from experts, and even from strangers — to decide what products they need and what products they should buy. When it...

  • For B2C Marketing Professionals

    Report

    Report Vendor Landscape: Second-Screen Ad-Syncing Solutions

    Boost TV Advertising With Synchronized Online Advertising Campaigns
    April 21, 2016 | Samantha Merlivat

    Consumers' increasing use of connected screens while they're watching TV draws their attention away from TV content and commercials. Smart marketers see this as an opportunity and not a threat:...

  • For B2C Marketing Professionals

    Report

    Report Forrester Research Online Display Advertising Forecast, 2016 To 2021 (US)

    ForecastView Spreadsheet
    April 6, 2016 | Shaurya Priya

    Over the past several years, online display advertising has undergone the most dramatic shift since the first banner ad appeared online in 1994. For nearly 20 years, companies purchased online...

  • For B2C Marketing Professionals

    Report

    Report Brief: TV And Digital Video Convergence Accelerates

    Marketers Take Early Steps Toward An Omnichannel Video Future
    January 11, 2016 | Jim Nail

    Digital video is encroaching on TV's long held position atop the marketing mix. Changes in consumer habits and the migration of TV content to addressable delivery channels call TV dominance into...

  • For B2C Marketing Professionals

    Report

    Report The European Online Display And Social Media Advertising Forecast, 2015 To 2020

    Advertisers Increase Their Investments In Video And Mobile Ads As Media Consumption Evolves And Targeting Accuracy Improves
    December 9, 2015 | Samantha Merlivat

    European marketers' investments in online display and social media advertising will continue to grow at a double-digit rate between 2015 and 2020. Combined, they will grow at 18.7% annually over...

  • For B2C Marketing Professionals

    Report

    Report The Forrester Wave™: Video Advertising Demand-Side Platforms, Q4 2015

    The 10 Providers That Matter Most And How They Stack Up
    November 30, 2015 | Jim Nail

    In our 21-criteria evaluation of video advertising demand-side platform (DSP) providers, we identified the 10 most significant vendors and researched, analyzed, and scored them. This report shows...

  • For B2C Marketing Professionals

    Report

    Report Digital Advertising Spend In Western Europe Will Double By 2020

    ForecastView Document
    November 23, 2015 | Michael O'Grady, Satish Meena

    Digital advertising spend in Western Europe will grow to €56.7 billion in 2020, up from €25.8 billion in 2014. By 2020, 47% of Western European advertising spend will come from digital,...

  • For B2C Marketing Professionals

    Report

    Report Predictions 2016: Media's Unbundling Accelerates

    How TV, Audience Data, And Ad Quality Will Change For Marketers
    November 13, 2015 | Luca S. Paderni

    The year 2016 will see the process of digitization of the media ecosystem continue apace and addressability will cut across all types of media, accelerating the unbundling of media offering and...

  • For B2C Marketing Professionals

    Report

    Report Branded Video Marketing Success Starts With Customer-Centric Distribution

    Map Distribution To The Customer Life Cycle To Recapture Fragmented Audience Across Channels And Platforms
    October 16, 2015 | Samantha Merlivat

    Video content is the medium of the day. Marketers, publishers, social networks, TV broadcasters, consumers — everybody is busy producing it and building audiences for it. But increasing...

  • For B2C Marketing Professionals

    Report

    Report Brief: Digital Video Ad Fraud Robs Marketers And Publishers Alike

    No One Is Immune; Everyone Needs To Take Action
    October 9, 2015 | Susan Bidel

    Marketers and publishers alike take a loss when fraudsters successfully target the most valuable ad inventory: video. Brand marketers, who wield the largest budgets and pay the highest CPM rates,...

  • For B2C Marketing Professionals

    Report

    Report The State Of Online Video Advertising In North America, 2015

    How To Craft High-Performance Video Ad Plans
    September 29, 2015 | Collin Colburn

    This report follows assessments Forrester made in 2009, 2011, and 2013 on the state of the online video advertising market in the US and Canada. This advertising space has grown dramatically in the...

  • For B2C Marketing Professionals

    Report

    Report The State Of Online Video Advertising In Europe, 2015

    How To Craft High-Performance Video Ad Plans In Europe
    September 29, 2015 | Samantha Merlivat

    Online video advertising has grown exponentially since 2009, when Forrester first assessed the state of online video advertising in Europe. Consumers' video consumption has grown rapidly,...

  • For B2C Marketing Professionals

    Report

    Report Brief: Create Social Marketing Videos That Connect With Customers

    August 25, 2015 | Erna Alfred Liousas

    Video in social media can be valuable for marketers, despite its current sluggish engagement. This report showcases video examples and best practices to inspire and direct your own efforts.

  • For B2C Marketing Professionals

    Report

    Report Brief: Digital Platforms Free Video From TV's Shackles

    As Video Consumption Blossoms Online, Cross-Platform Video Advertising Demands New Rules
    August 17, 2015 | Jim Nail, Collin Colburn

    Digital video consumption is booming and increasingly converging with traditional television. Consumers not only choose to view TV via over-the-top (OTT) devices and services but also broaden their...