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The Business Intelligence Playbook For 2017

Grow Your Business And Compete By Creating A Winning Business Intelligence Strategy

Enterprise business intelligence (BI) is chock-full of challenges. Only partially a science, it remains mostly art based on best practices and lessons learned. Rather than reinventing the wheel,...

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  • For B2C Marketing Professionals

    Report

    Report The Forrester Wave™: Real-Time Interaction Management, Q2 2017

    Advanced Analytics And Cross-Channel Integration Are Fueling RTIM Adoption
    June 6, 2017 | Rusty Warner

    In our 32-criteria evaluation of real-time interaction management (RTIM) providers, we identified the 12 most significant ones — Adobe, Emarsys, FICO, IBM, IgnitionOne, Infor, Pegasystems, Pitney...

  • For Application Development & Delivery Professionals

    Report

    Report Prescriptive Advice: The Salesperson's Crystal Ball

    March 7, 2017 | John Bruno

    As B2B buyers continue to self-serve and conduct more research on their own, their expectations of salespeople continue to rise. To increase seller effectiveness and close the gap between buyers'...

  • For CIO Professionals

    Report

    Report Forrester Data World Business Intelligence And Analytics Software Forecast, 2016 To 2021 (Global)

    ForecastView Spreadsheet
    March 6, 2017 | Jennifer Adams

    Business intelligence (BI) and analytics software extracts important information from raw data to reveal insights and help businesses make faster and more accurate decisions. We expect the BI and...

  • For Customer Insights Professionals

    Report

    Report The Forrester Wave™: Insights Service Providers, Q1 2017

    Leaders Emerge In A Nascent Insights Services Market

    In our 20-criteria evaluation of insights services, we identified 10 providers offering a broad range of services across vertical industries and specific domains — Accenture Digital, Atos,...

  • For CIO Professionals

    Report

    Report Vendor Landscape: Healthcare Analytics, Q1 2017

    February 9, 2017 | Kate McCarthy

    Healthcare payer and provider organizations lag behind other industries in their adoption of advanced analytics. As the need to generate and use patient insight grows, healthcare organizations must...

  • For Application Development & Delivery Professionals

    Report

    Report Applying Advanced Analytics To Your Supply Chain

    Take Advantage Of The Data, Analytics, And Internet Of Things Revolution To Enhance Processes And Delight Customers
    October 12, 2016 | Phoenix Zhang, Rowan Curran

    Overstock, understock, late shipments, broken equipment, poor-quality goods — the problems of supply chain managers are nearly endless, and they have severe business impact. In a world of...

  • For Application Development & Delivery Professionals

    Report

    Report Brief: Data Science Marketplaces Unlock Advanced Analytics For The Masses

    Subvert The Dearth Of Data Scientists With Marketplaces
    July 19, 2016 | Rowan Curran

    Enterprises are facing an analytical paradox: They are drowning in data, yet there is a drought of data scientists. How can enterprises stay competitive and keep an analytics advantage? Data...

  • For Security & Risk Professionals

    Report

    Report Detecting Cyberthreats With Fraud-Based Advanced Analytics Technology

    New Security Analytics Capabilities Will Replace Traditional SIEM, And Security Service Providers Will Lead The Adoption
    August 4, 2014 | Ed Ferrara

    Security and risk (S&R) professionals know that cyberattacks are often the first step in the complex dance of credit card theft and the fraud that results. Cyberattacks take many forms and affect...

  • For Application Development & Delivery Professionals

    Report

    Report Instant Insight: The Truth About Advanced Analytics

    "Advanced Analytics" Is Not Just "Better Analytics"

    This report answers common questions that business technology professionals ask about the what, why, and how of advanced analytics. Don't make the mistake of thinking that "advanced analytics" is...

  • For Customer Insights Professionals

    Report

    Report Seven Advanced Analytics Must-Knows

    Use Advanced Analytics To Power Customer Engagement

    Don't make the mistake of thinking that "advanced analytics" is just "better analytics." It is a fundamentally different data-driven approach firms use to find new knowledge and insights about...

  • For Application Development & Delivery Professionals

    Report

    Report Understanding The Business Intelligence Growth Opportunity

    Advanced Analytics And Cloud Drive Future Growth
    September 20, 2011 | Holger Kisker, Ph.D.

    2011 and beyond will be the era of business intelligence (BI) innovation and growth. No other software segment enjoys the same positive market dynamics of advancing technologies, business...

  • For Application Development & Delivery Professionals

    Report

    Report Appliance Power: Deliver Advanced Analytics Into Customer-Facing Processes

    February 9, 2011 | James G. Kobielus

    Analytic solution appliances deliver fast business value. They eliminate some of the complexity, time, and trouble of configuring an enterprise data warehouse (EDW) appliance to your needs. These...

  • For Application Development & Delivery Professionals

    Report

    Report Market Overview: The Business Intelligence Software Market

    Advanced Analytics Will Drive Growth To $14 Billion By 2014
    October 23, 2009 | Holger Kisker, Ph.D.

    Business intelligence (BI) software is the tip of the application software pyramid. Pure functionality, no matter how sophisticated, is no longer sufficient to successfully support the changing...