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  • For B2B Marketing Professionals

    Report

    Report Forrester Data Global Business Technographics® Priorities And Journey Survey, 2017: Overview

    A Business Technographics Presentation
    July 17, 2017 | Ryan Halliday, Tyler McDaniel

    This report is an overview of the Forrester Data Global Business Technographics® Priorities And Journey Survey, 2017. It covers the broad patterns seen among business and technology decision...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Win The Hearts Of Customers With Digital Money Management

    Traditional Banks In China Must Seize New Opportunities To Stave Off Digital Disruption
    July 14, 2017 | Eryan Zhou

    Digital money management in China is still in its early stages, but it will continue to develop as financial disruptors win customers and traditional banks slowly join the game. This report helps...

  • For CMO Professionals

    Report

    Report Case Study: Australia Post Embraces Digital Business Transformation

    Drive Cultural Change To Deliver Improved Customer Value
    June 2, 2017 | Michael Barnes

    Unless your company is a startup, you are very likely scrambling to reinvent your organization in the face of digital disruption while continuing to leverage your core business strengths. Australia...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Disrupt Your Business From The Outside In

    Take A Blue-Sky Approach To Digital Innovation By Asking How Technology Can Deliver What Customers Value Most
    May 9, 2017 | Ted Schadler, Nigel Fenwick

    What would it feel like to disrupt your industry? Better than being disrupted, we'd say. In this report, we lay out a simple orientation — we call it customer obsession — to help you imagine what...

  • For CIO Professionals

    Report

    Report Disrupt Your Business From The Outside In

    Take A Blue-Sky Approach To Digital Innovation By Asking How Technology Can Deliver What Customers Value Most
    May 9, 2017 | Nigel Fenwick, Ted Schadler

    What would it feel like to disrupt your industry? Better than being disrupted, we'd say. In this report, we lay out a simple orientation — we call it customer obsession — to help you imagine what...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Digital Insurance Imperative

    Vision: The Digital Insurance Strategy Playbook
    April 26, 2017 | Ellen Carney, Oliwia Berdak

    Digital technologies will change the insurance industry irrevocably over the coming decade. New entrants will disrupt the value chain. Vertically integrated firms will be too slow to adapt. Firms...

  • For CIO Professionals

    Report

    Report Case Study: BMJ Takes On Culture Change As Part Of Its Digital Journey

    Best Practices For Transforming Culture For Digital Disruption
    April 20, 2017 | Nigel Fenwick

    Transforming your company's culture for digital disruption is one of the key challenges digital leaders face today. Sharon Cooper, BMJ Publishing Group's (BMJ) chief digital officer (CDO), knew...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Disrupting Finance: Digital Financial Advice

    The Ongoing Revolution In Digital Financial Guidance
    March 21, 2017 | Davis Janowski

    Digital financial advice platforms deliver free or low-cost investment and other financial guidance to consumers who are planning for goals such as home ownership, education, and retirement....

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Disrupting Finance: Digital Consumer Lenders

    Digital Consumer Lenders Will Continue To Disintermediate Traditional Lenders
    March 13, 2017 | Alyson Clarke, August Du Pont

    Startups globally have sought to use digital technology to improve consumer lending. By using alternative sources of data, continuously honing their underwriting algorithms, and using digital...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Disrupting Finance: Digital Point-Of-Sale Lending

    Digital Point-Of-Sale Lenders Offer Alternative Credit To Consumers And Incremental Sales To Merchants
    March 13, 2017 | Alyson Clarke, August Du Pont

    Digital point-of-sale lending has emerged as a new category of lending to help consumers finance new spending and to help merchants reduce basket abandonment. By partnering with merchants and...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Realign B2B Channels For A Post-Disruption World

    Buyer Journeys Dictate Dismantling And Reconstructing B2B Channel Ecosystems
    March 7, 2017 | Andy Hoar

    As B2B customers demand frictionless buy flows, global competition erodes margins, and manufacturers crave direct customer engagement, layers of middlemen are under pressure to evolve — or die....

  • For CMO Professionals

    Report

    Report Chevrolet CMO Tim Mahoney Foretells What CMOs Will Care About In 2017

    February 16, 2017 | James L. McQuivey

    For two days in November 2016, CMOs, CIOs, and other C-level executives from around the globe converged on Dana Point, California to participate in Forrester's invitation-only Age Of The Customer...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Digital Business Imperative

    February 15, 2017 | Ted Schadler, Nigel Fenwick

    Customers' power in the marketplace continues to ramp up, so eBusiness leaders still need to transform digital customer experiences, including marketing, sales, and channels. The ability to align...

  • For B2B Marketing Professionals

    Report

    Report Digital Forces Catalyze A Tectonic Shift In B2B Channels

    Buyer Journeys Dictate Dismantling And Reconstructing B2B Channel Ecosystems
    January 13, 2017 | Tim Harmon

    In the age of the customer, customers are in charge of not only their interactions with suppliers and providers but also their sourcing choices. When designing and equipping their ecosystems,...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Reinvent Your Bank Through Digital

    Executive Overview: The Digital Banking Strategy Playbook
    January 10, 2017 | Peter Wannemacher, Aurelie L'Hostis

    Digital technologies empower customers like never before, transforming their relationships with banks and their use of financial products and services. The speed with which customers embrace new...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The State Of Digital Banking, 2016

    Landscape: The Digital Banking Strategy Playbook
    December 30, 2016 | Aurelie L'Hostis

    The financial services industry has entered a period of unprecedented innovation. While many banks have a digital strategy, few have actually embarked on a true digital business transformation....

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Become A Digital Insurer

    Executive Overview: The Digital Insurance Strategy Playbook
    December 21, 2016 | Oliwia Berdak

    Digital technologies are transforming the entire value chain of insurance, opening up new distribution opportunities, altering how insurers can assess, price, and manage risks, and creating new...

  • For B2C Marketing Professionals

    Report

    Report Predictions 2017: Media Disrupts Itself With New Business Models And Unexpected Partnerships

    Innovation Is No Longer The Sole Domain Of Digital Upstarts
    November 3, 2016 | Melissa Parrish, Sarah Sikowitz

    The media industry has had a rough couple of years: Digital disruption forced content providers to change the way they develop and deliver their products; programmatic changed the way advertisers...

  • For CMO Professionals

    Report

    Report Brief: Amazon Makes Digital Relationships Pay, And So Should You

    October 11, 2016 | James L. McQuivey

    To win in the age of the customer, companies build convenient, lifestyle-enhancing digital relationships that span multiple touchpoints, channels, and transactions. Amazon is one of the most...

  • For CMO Professionals

    Report

    Report Automakers Achieve Brand Resonance Today But Face Digital Disruption Soon

    Technographics® TRUE Brand Compass: Automaker Brands
    January 7, 2016 | James L. McQuivey

    Disrupters like Tesla and Uber are plotting against traditional automakers. To ensure that they avoid becoming commodity hardware brands, automakers must build brands that drive brand resonance....

  • For Infrastructure & Operations Professionals

    Report

    Report Automate I&O To Answer Digital Disruption

    Part 1 Of The Automation Manifesto Series
    August 6, 2015 | Jean-Pierre Garbani, Amy DeMartine

    Before commercial computing became the norm in enterprises, manufacturing companies implemented industrial process control solutions based on analog and then digital computers to automate processes...

  • For Enterprise Architecture Professionals

    Report

    Report Elevate Digital Disruption Like China's Leading Innovators

    Three Lessons From Chinese Internet Companies
    June 29, 2015 | Charlie Dai

    "Internet companies" is a unique term used in China to refer to digital enterprises. These firms were born digital, and they are disrupting traditional companies in every major vertical....

  • For Application Development & Delivery Professionals

    Report

    Report The EPM Market Landscape Responds To The Growth Agenda And Digital Disruption

    SaaS, Analytics, And Customer Priorities Transform The Enterprise Performance Management Applications Market
    April 30, 2015 | Paul D. Hamerman

    With the market disruption of software-as-a-service (SaaS), advanced analytics, and the customer-centric growth agenda, the vendor landscape for enterprise performance management (EPM) is evolving....

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Digital Disruption Threatens Wealth And Asset Management

    This Time It's Real: Incumbent Investment Firms Are Vulnerable To The Once-In-A-Generation Disruption
    November 14, 2014 | Bill Doyle

    Firms in the retirement, brokerage, wealth, and asset management industries have so far been spared the kind of disruption that has ripped through industries like music and publishing. That's about...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Digital Disruption Hits Retail Financial Services

    Disruptors Deliver Superior Customer Experiences At A Lower Cost
    July 16, 2014 | Oliwia Berdak, Bill Doyle

    Digital disruption has arrived in retail financial services. Banks, insurers, and wealth management firms are besieged by a wave of disruptors that aim to use digital tools to deliver superior...