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  • For eBusiness & Channel Strategy Professionals

    Report

    Report Disrupting Finance: Digital Financial Advice

    The Ongoing Revolution In Digital Financial Guidance
    March 21, 2017 | Davis Janowski

    Digital financial advice platforms deliver free or low-cost investment and other financial guidance to consumers who are planning for goals such as home ownership, education, and retirement....

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Disrupting Finance: Digital Consumer Lenders

    Digital Consumer Lenders Will Continue To Disintermediate Traditional Lenders
    March 13, 2017 | Alyson Clarke, August Du Pont

    Startups globally have sought to use digital technology to improve consumer lending. By using alternative sources of data, continuously honing their underwriting algorithms, and using digital...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Disrupting Finance: Digital Point-Of-Sale Lending

    Digital Point-Of-Sale Lenders Offer Alternative Credit To Consumers And Incremental Sales To Merchants
    March 13, 2017 | Alyson Clarke, August Du Pont

    Digital point-of-sale lending has emerged as a new category of lending to help consumers finance new spending and to help merchants reduce basket abandonment. By partnering with merchants and...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Realign B2B Channels For A Post-Disruption World

    Buyer Journeys Dictate Dismantling And Reconstructing B2B Channel Ecosystems
    March 7, 2017 | Andy Hoar

    As B2B customers demand frictionless buy flows, global competition erodes margins, and manufacturers crave direct customer engagement, layers of middlemen are under pressure to evolve — or die....

  • For CMO Professionals

    Report

    Report Chevrolet CMO Tim Mahoney Foretells What CMOs Will Care About In 2017

    February 16, 2017 | James L. McQuivey

    For two days in November 2016, CMOs, CIOs, and other C-level executives from around the globe converged on Dana Point, California to participate in Forrester's invitation-only Age Of The Customer...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Digital Business Imperative

    Vision: The Digital Business Transformation Playbook
    February 15, 2017 | Ted Schadler, Nigel Fenwick

    Customers' power in the marketplace continues to ramp up, so eBusiness leaders still need to transform digital customer experiences, including marketing, sales, and channels. The ability to align...

  • For B2B Marketing Professionals

    Report

    Report Digital Forces Catalyze A Tectonic Shift In B2B Channels

    Buyer Journeys Dictate Dismantling And Reconstructing B2B Channel Ecosystems
    January 13, 2017 | Tim Harmon

    In the age of the customer, customers are in charge of not only their interactions with suppliers and providers but also their sourcing choices. When designing and equipping their ecosystems,...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Reinvent Your Bank Through Digital

    Executive Overview: The Digital Banking Strategy Playbook
    January 10, 2017 | Peter Wannemacher, Aurelie L'Hostis

    Digital technologies empower customers like never before, transforming their relationships with banks and their use of financial products and services. The speed with which customers embrace new...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The State Of Digital Banking, 2016

    Landscape: The Digital Banking Strategy Playbook
    December 30, 2016 | Aurelie L'Hostis

    The financial services industry has entered a period of unprecedented innovation. While many banks have a digital strategy, few have actually embarked on a true digital business transformation....

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Become A Digital Insurer

    Executive Overview: The Digital Insurance Strategy Playbook
    December 21, 2016 | Oliwia Berdak

    Digital technologies are transforming the entire value chain of insurance, opening up new distribution opportunities, altering how insurers can assess, price, and manage risks, and creating new...

  • For B2C Marketing Professionals

    Report

    Report Predictions 2017: Media Disrupts Itself With New Business Models And Unexpected Partnerships

    Innovation Is No Longer The Sole Domain Of Digital Upstarts
    November 3, 2016 | Melissa Parrish, Sarah Sikowitz

    The media industry has had a rough couple of years: Digital disruption forced content providers to change the way they develop and deliver their products; programmatic changed the way advertisers...

  • For CMO Professionals

    Report

    Report Brief: Amazon Makes Digital Relationships Pay, And So Should You

    October 11, 2016 | James L. McQuivey

    To win in the age of the customer, companies build convenient, lifestyle-enhancing digital relationships that span multiple touchpoints, channels, and transactions. Amazon is one of the most...

  • For CMO Professionals

    Report

    Report Automakers Achieve Brand Resonance Today But Face Digital Disruption Soon

    Technographics® TRUE Brand Compass: Automaker Brands
    January 7, 2016 | James L. McQuivey

    Disrupters like Tesla and Uber are plotting against traditional automakers. To ensure that they avoid becoming commodity hardware brands, automakers must build brands that drive brand resonance....

  • For Infrastructure & Operations Professionals

    Report

    Report Automate I&O To Answer Digital Disruption

    Part 1 Of The Automation Manifesto Series
    August 6, 2015 | Jean-Pierre Garbani, Amy DeMartine

    Before commercial computing became the norm in enterprises, manufacturing companies implemented industrial process control solutions based on analog and then digital computers to automate processes...

  • For Enterprise Architecture Professionals

    Report

    Report Elevate Digital Disruption Like China's Leading Innovators

    Three Lessons From Chinese Internet Companies
    June 29, 2015 | Charlie Dai

    "Internet companies" is a unique term used in China to refer to digital enterprises. These firms were born digital, and they are disrupting traditional companies in every major vertical....

  • For Application Development & Delivery Professionals

    Report

    Report The EPM Market Landscape Responds To The Growth Agenda And Digital Disruption

    SaaS, Analytics, And Customer Priorities Transform The Enterprise Performance Management Applications Market
    April 30, 2015 | Paul D. Hamerman

    With the market disruption of software-as-a-service (SaaS), advanced analytics, and the customer-centric growth agenda, the vendor landscape for enterprise performance management (EPM) is evolving....

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Digital Disruption Threatens Wealth And Asset Management

    This Time It's Real: Incumbent Investment Firms Are Vulnerable To The Once-In-A-Generation Disruption
    November 14, 2014 | Bill Doyle

    Firms in the retirement, brokerage, wealth, and asset management industries have so far been spared the kind of disruption that has ripped through industries like music and publishing. That's about...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Digital Disruption Hits Retail Financial Services

    Disruptors Deliver Superior Customer Experiences At A Lower Cost
    July 16, 2014 | Oliwia Berdak, Bill Doyle

    Digital disruption has arrived in retail financial services. Banks, insurers, and wealth management firms are besieged by a wave of disruptors that aim to use digital tools to deliver superior...

  • For Sourcing & Vendor Management Professionals

    Report

    Report Setting A Technology Sourcing Strategy For Digital Disruption

    November 19, 2013 | Liz Herbert, Christopher Andrews

    Technology-sourcing strategists face increasing pressure to support organizational goals of innovation and disruption in a digital world. Most organizations are still in the early stages of their...

  • For CMO Professionals

    Report

    Report Organizing For Digital Disruption: Where And How To Ignite The Disruption You Need

    October 31, 2013 | James L. McQuivey

    Forrester's surveys make it clear that executives believe in digital disruption; a majority of them are excited to put into practice the foundational tenets on which digital disruption must be...

  • For Application Development & Delivery Professionals

    Report

    Report Retool Your Retail Applications To Thrive On Digital Disruption

    Use Advanced Merchandising And Planning To Steer A New Course
    September 5, 2013 | George Lawrie

    Application development and delivery (AD&D) professionals in retail must contend with established categories of packaged apps for store operations, eCommerce, supply chain, and loyalty. But most...

  • For Sourcing & Vendor Management Professionals

    Report

    Report Transform Technology Sourcing Strategy To Drive Digital Disruption

    July 29, 2013 | Liz Herbert

    New business models are emerging across various industries, underpinned by cutting edge technology. Industry leaders like Toyota Motor Corp. (with its connected vehicle solutions) and WellPoint...

  • For Sourcing & Vendor Management Professionals

    Report

    Report Sourcing Digital Disruption

    May 8, 2013 | Liz Herbert

    Executives at leading-edge organizations drive growth, innovate, and disrupt industries with emerging technologies such as social, mobile, cloud, analytics, sensors, GIS, and others. Eighty-five...

  • For B2C Marketing Professionals

    Report

    Report Digital Disruption Rattles The TV Ad Market

    New Consumer Viewing Behaviors Force The Industry Into A New Future
    April 16, 2013 | Jim Nail

    Since its invention, TV has beaten back many challenges to retain its place as the king of the media plan. That won't change anytime soon, but the way advertisers plan and buy their campaigns will....

  • For CMO Professionals

    Report

    Report Assess Your Digital Disruption Readiness Now

    Just How Ready Is Your Company For Digital Disruption?
    March 5, 2013 | Cory Munchbach

    Digital disruption is enveloping businesses the world over, regardless of industry or category. Your company has two options: Disrupt yourself or be disrupted. This report introduces Forrester's...