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  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Visionary's Guide To Digital Store Planning

    Strategic Plan: The Digital Store Playbook
    November 17, 2017 | Fiona Swerdlow

    A successful strategic plan hinges on a strong vision for the digital store. Digital business leaders driving digital store transformation initiatives need a deep-seated vision for how technology...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Rank Yourself With The Digital Maturity Model

    Assessment: The Retail eCommerce Playbook
    November 14, 2017 | Fiona Swerdlow

    To evaluate their eCommerce opportunities, digital business retail professionals must establish a level set of current strengths and weaknesses. In early 2017, Forrester updated its digital...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Predictions 2018: Financial Services Companies Get Serious About Digital Transformation

    Executives at financial services companies worldwide understand that digital transformation means business transformation. Most companies will spend 2018 working on new initiatives to better win,...

  • For CIO Professionals

    Report

    Report Predictions 2018: Digital Will Disrupt Siloed Healthcare Ecosystems

    Cloud, AI, And IoT Integrations Will Improve CX And Accelerate Digital Transformation
    November 10, 2017 | Kate McCarthy, Alex Kramer

    2018 will bring US healthcare payers, providers, and pharmaceutical and life sciences organizations continued regulatory uncertainty and increasing consumer demands — which means healthcare digital...

  • For Infrastructure & Operations Professionals

    Report

    Report Predictions 2018: Automation Alters The Global Workforce

    Ten Key Developments In Automation Reshape The Industry In 2018

    Automation has been one of the most profound and disruptive forces in human history. The market for automation in many forms will accelerate faster in 2018 as firms look to squeeze performance and...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Organize And Staff For B2B Digital Transformation

    Organization: The B2B eCommerce Playbook
    November 7, 2017 | John Bruno

    Today's B2B eCommerce organizations must balance executing on a digital strategy with transforming a business. Individually, each priority represents a difficult challenge. Combined, they represent...

  • For Infrastructure & Operations Professionals

    Report

    Report Predictions 2018: Cloud Computing Accelerates Enterprise Transformation Everywhere

    New Private Cloud Options And Even More Public Cloud And SaaS Innovations Will Power Enterprise Transformation In 2018

    After a decade of powering digital transformation in small and medium-size businesses, cloud computing has quickly become a must-have enterprise technology. Cloud's impact has been global, yet...

  • For CIO Professionals

    Report

    Report Predictions 2018: CIOs Make The Chief Digital Officer Obsolete

    November 6, 2017 | Pascal Matzke, Matthew Guarini

    Digital transformation will dominate business strategy in 2018, and CEOs will look to their CIOs to act as strategic partners in that transformation. While technology is at the core of the shift to...

  • For CIO Professionals

    Report

    Report Assess Your Innovation Capability Maturity

    November 3, 2017 | Dan Bieler

    Innovation is as much about business process design and business model adjustments as it is about product and service enhancements and efficiency improvements. In the context of digital...

  • For CIO Professionals

    Report

    Report Case Study: Giffgaff Turns Customers Into Members Of Its Community Business Model

    The Community Business Model Helps Drive Innovation And Successful Customer Engagement
    November 3, 2017 | Dan Bieler

    UK-based mobile virtual network operator (MVNO) giffgaff has found that using a community-based business model delivers business benefits. The operator actively involves customers in running the...

  • For Application Development & Delivery Professionals

    Report

    Report New Engagement Models Emerge For Custom Software Outsourcing

    Explore Your Options When It Comes To Outsourcing Custom Software Development
    November 2, 2017 | Christopher Condo

    Application development and delivery (AD&D) leaders looking to service providers for custom software development to help accelerate their digital transformation have new options for how they...

  • For Application Development & Delivery Professionals

    Report

    Report Leading Banks Embrace Digital Core Banking

    New Target Architectures Pave The Way Toward End-To-End Digital Transformation
    October 27, 2017 | Jost Hoppermann

    Traditional core banking is the natural enemy of true — end-to-end — digital banking transformation. Far too many banks are held back by their own legacy systems, and must now embrace more holistic...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Organize For Digital Banking Success

    Organization: The Digital Banking Strategy Playbook
    October 23, 2017 | Frederic Giron

    Banks need to become customer-obsessed if they want to be relevant in a digital world, but most banks' organizational structures still prioritize tactical initiatives that will fail to deliver...

  • For Infrastructure & Operations Professionals

    Report

    Report Top 10 Decision Factors That Must Influence Your Cloud Strategy

    Create A Cloud Strategy Based On Your Circumstances — Not On The Easy Momentum Wins
    October 17, 2017 | Lauren E. Nelson

    Building a cloud strategy is not for the novice. When fresh, powerful strategies make headlines and keynote influential conferences, the hype can be alluring. I&O professionals must look to these...

  • For Application Development & Delivery Professionals

    Report

    Report Microservices And External APIs Underpin Digital Business

    Firms With Digital Business Priorities Invest In Architecture For Agility
    October 17, 2017 | Randy Heffner

    Digital transformation, APIs, and microservices all make headlines these days, and our data shows the relationship between them: Enterprises with top priorities like changing their business models...

  • For B2C Marketing Professionals

    Report

    Report Mobile-First Is Not Enough

    Benchmark Your Mobile Marketing Approach
    October 10, 2017 | Thomas Husson

    Over the past few years, "mobile first" has become the new marketing imperative. However, few B2C marketers are good at executing this concept. More importantly, focusing solely on mobile-first...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Use Forrester's Digital Maturity Model To Evaluate Your B2B Digital Progress

    Assessment: The B2B eCommerce Playbook
    September 26, 2017 | Andy Hoar

    With the B2B C-suite increasingly demanding that companies make more informed digital investment decisions, B2B digital professionals are now closely measuring their progress and benchmarking their...

  • For CIO Professionals

    Report

    Report Gauge Your Digital Business Maturity

    The Assessment Report In The Digital Business Playbook
    September 25, 2017 | Pascal Matzke, Martin Gill

    Digital business transformation is a journey, not a destination. And every journey has a starting point. This report guides you through Forrester's digital business maturity assessment so you can...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Predictions 2018: The Crisis Of Trust And How Smart Brands Will Shape CX In Response

    Innovative Interfaces And Engagement Technologies Usher In A New Era In B2B Sales
    September 12, 2017 | John Bruno

    CX quality has largely stalled. Why? Survey data shows that people interact with brands more, which means they have more experiences and form more perceptions. But the data also shows that trust in...

  • For Application Development & Delivery Professionals

    Report

    Report Plan For Digital Banking Engagement Platforms, Not Mobile Banking Solutions

    Within Banks, Isolated Channel Deployments Are No Longer In Favor
    August 30, 2017 | Jost Hoppermann

    Forrester's survey data highlights how banks' focus is shifting away from mobile-only, and even more online-only, solutions toward omnichannel banking solutions. This report explains why this is...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report How To Transform Your Retail Store

    Executive Overview: The Digital Store Playbook
    August 18, 2017 | Ananda Chakravarty

    Today's customers look for and buy experiences, not simply products. Digital technology offers a toolkit for retailers to engage customers with new and enhanced experiences. At the same time,...

  • For CIO Professionals

    Report

    Report Vendor Landscape: Product Lifecycle Management Solutions

    The Internet Of Things And Product Digitization Make Product Lifecycle Management Solutions A Vital Piece Of The Digital Strategy Puzzle
    August 18, 2017 | Nate Fleming

    In today's digital business climate, companies must have the capability to view, collaborate, analyze, and act based on their product data. While this tenet sounds simple, it is, in fact, highly...

  • For Application Development & Delivery Professionals

    Report

    Report Case Study: Cisco Redefines Its Approach To Process To Drive Digital Transformation

    August 15, 2017 | Rob Koplowitz

    Companies' primary goal for process automation used to be cost reduction. That goal has shifted to driving digital transformation, creating two challenges for application development and delivery...

  • For Application Development & Delivery Professionals

    Report

    Report Mobile: The First 100 Days

    Best Practices Harvested From Industry Leaders In Support Of A Customer Experience Transformation Journey
    August 11, 2017 | Julie A. Ask, Jeffrey S. Hammond

    Just because Fortune 500 companies weren't born mobile doesn't mean they can't evolve their development and delivery operations to build the next generation of mobile and digital experiences. But...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Mobile Accelerates Business Transformations

    August 11, 2017 | Julie A. Ask, Jeffrey S. Hammond

    Mobile will simultaneously influence all future digital experiences and accelerate business process transformations. As a result, successful firms are now adopting the operational best practices...

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