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Technology fuels customer loyalty.

CIOs are stuck trying to serve dynamic, demanding customers while burdened with legacy IT structures. The solution: a customer-obsessed operating model.

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  • For eBusiness & Channel Strategy Professionals

    Report

    Report How To Transform Your Retail Store

    Executive Overview: The Digital Store Playbook
    August 18, 2017 | Ananda Chakravarty

    Today's customers look for and buy experiences, not simply products. Digital technology offers a toolkit for retailers to engage customers with new and enhanced experiences. At the same time,...

  • For CIO Professionals

    Report

    Report Vendor Landscape: Product Lifecycle Management Solutions

    The Internet Of Things And Product Digitization Make Product Lifecycle Management Solutions A Vital Piece Of The Digital Strategy Puzzle
    August 18, 2017 | Nate Fleming

    In today's digital business climate, companies must have the capability to view, collaborate, analyze, and act based on their product data. While this tenet sounds simple, it is, in fact, highly...

  • For Application Development & Delivery Professionals

    Report

    Report Case Study: Cisco Redefines Its Approach To Process To Drive Digital Transformation

    August 15, 2017 | Rob Koplowitz

    Companies' primary goal for process automation used to be cost reduction. That goal has shifted to driving digital transformation, creating two challenges for application development and delivery...

  • For Application Development & Delivery Professionals

    Report

    Report Mobile: The First 100 Days

    Best Practices Harvested From Industry Leaders In Support Of A Customer Experience Transformation Journey
    August 11, 2017 | Julie A. Ask, Jeffrey S. Hammond

    Just because Fortune 500 companies weren't born mobile doesn't mean they can't evolve their development and delivery operations to build the next generation of mobile and digital experiences. But...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Mobile Accelerates Business Transformations

    August 11, 2017 | Julie A. Ask, Jeffrey S. Hammond

    Mobile will simultaneously influence all future digital experiences and accelerate business process transformations. As a result, successful firms are now adopting the operational best practices...

  • For CIO Professionals

    Report

    Report Accelerate Your Business Transformation With Insights Services

    Best Practices To Ensure A Successful Insights Services Engagement

    Business and technology decision makers increasingly look for external help to become insights driven. Many can't or don't want to build an insights platform or staff a data science team — they...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Mobile: The First 100 Days

    Best Practices Harvested From Industry Leaders To Begin Your Customer Experience Transformation Journey
    August 9, 2017 | Julie A. Ask, Jeffrey S. Hammond

    Just because Fortune 500 companies were not born mobile does not mean they cannot evolve their delivery operations to build the next generation of mobile or digital experiences. Doing so demands a...

  • For CIO Professionals

    Report

    Report The Right Way To Establish A Digital Platform Business

    Lessons From GE's Journey To Establish An Industrial IoT Platform As An Extension Of Its Own Digital Transformation
    August 8, 2017 | Nigel Fenwick, Frank E. Gillett

    Much has been said about Jeff Immelt's pending departure from his position as GE's CEO. But a big part of Immelt's legacy pertains to GE's digital transformation, which began when he described his...

  • For Infrastructure & Operations Professionals

    Report

    Report Automation Technologies For Customer Engagement

    Applying Artificial Intelligence And Robotics To The Customer Journey Sets The Stage For Long-Term Digital Transformation
    July 31, 2017 | J. P. Gownder

    Infrastructure and operations (I&O) leaders have traditionally targeted and implemented automation technologies to cut costs. But the new opportunity in the age of the customer is engagement:...

  • For B2C Marketing Professionals

    Report

    Report Social Marketing Is A Vital Part Of Your Post-Digital Transformation

    Executive Overview: The Social Marketing Playbook
    July 28, 2017 | Melissa Parrish

    Social marketing is at a crossroads. B2C marketers intuitively know that it's working but can't articulate how. That's because too many of them launched social programs without a strategy. This...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Case Study: How Emirates NBD Bank Connected Execution To Strategy

    The Bank Embarked Upon Digital Transformation And Realized Early Results
    July 26, 2017 | Zhi Ying Ng

    Many banks stumble when it comes to executing their digital strategy on the global stage. In 2012, Emirates NBD Bank established a strategic vision and began to execute its digital transformation...

  • For B2B Marketing Professionals

    Report

    Report B2B Sales Force Digital Transformation: Three Global Leaders Share Best Practices

    Fuel Your Evolution With An Innovation Mindset
    July 26, 2017 | Mary Shea, Jacob Milender

    B2B marketing and sales leaders must transform their sales forces to keep pace with digitally oriented buyers. By gleaning best practices from three global digital sales leaders at Cisco Systems,...

  • For Infrastructure & Operations Professionals

    Report

    Report Inquiry Spotlight: Infrastructure And Operations, Q1 2016 To Q1 2017

    I&O Pros Focus On DevOps, Cloud, And Infrastructure Transformation
    July 14, 2017 | Eveline Oehrlich

    Forrester's infrastructure and operations (I&O) research team fields hundreds of inquiries from clients every month. These inquiries help us understand the challenges that I&O professionals face...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Shift Your Obsession From Technology To The Customer

    Thai Banks' Digital Initiatives Must Start With Customers, Not Technology
    July 11, 2017 | Frederic Giron

    In the wake of government plans to create a digital economy, Thai banks have swiftly pushed digital initiatives. But Thai customers are largely absent from these plans — which will inevitably put...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Learn To Innovate From Digital Transformation Leaders

    Digital Innovators At Forrester's Digital Transformation Forum 2017 Apply The New Rules Of Digital Business

    Digital transformation means business transformation. Forrester's Digital Transformation Forum 2017 brought digital business leaders to the main stage to share their unique journeys to and through...

  • For Application Development & Delivery Professionals

    Report

    Report Aligning Financial Services Innovation With Investment

    Our Financial Services Survey Highlights A Concerning Gap Between Change Drivers, Innovation Priorities, And Investment Plans
    June 22, 2017 | Jost Hoppermann

    Application development & delivery (AD&D) teams in financial services need to know about investment priorities and expected innovation areas of their peers as they approach a new era of digital...

  • For CIO Professionals

    Report

    Report Vertical Needs Set The Course For Digital Product Transformations And Strategies

    A Vertical-By-Vertical Look At How Product Organizations Are Pivoting To Digital
    June 7, 2017 | Nate Fleming

    Digital transformation initiatives are unfolding differently across verticals and organizations based on specific business needs. When organizations undergo digital transformations, they often...

  • For CIO Professionals

    Report

    Report Case Study: Telefónica Digitizes Its Operations In Service Of The Customer

    Simplified And Automated Operations Drive Employee Engagement And Better Customer Experience
    June 7, 2017 | Dan Bieler, Frederic Giron

    This case study covers the transformation of Telefónica's operations as a driver of improved customer experiences. It shows how the CIO's focus on simplification and automation, including a "zero...

  • For Customer Insights Professionals

    Report

    Report Adopt Insights Services To Accelerate Your Business Transformation

    Best Practices To Ensure A Successful Insights Services Engagement

    Business and technology decision makers increasingly look for external help to become insights driven. Many can't or don't want to build an insights platform or staff a data science team — they...

  • For CMO Professionals

    Report

    Report Case Study: Australia Post Embraces Digital Business Transformation

    Drive Cultural Change To Deliver Improved Customer Value
    June 2, 2017 | Michael Barnes

    Unless your company is a startup, you are very likely scrambling to reinvent your organization in the face of digital disruption while continuing to leverage your core business strengths. Australia...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Case Study: How Kohl's Operationalizes Its Digital Strategy

    May 31, 2017 | Brendan Miller

    Expanding digital shopping channels, downward pricing pressures, and heightened consumer and investor expectations are disrupting traditional brick-and-mortar retailers. This case study provides...

  • For Customer Experience Professionals

    Report

    Report Case Study: Lloyds Banking Group's Journey-Focused Digital Transformation

    How A Journey-Led Approach Led To Delivering Higher Customer Value

    In 2014, Lloyds Banking Group (LBG), one of the UK's leading financial services firms, embarked on a three-year digital business transformation to go beyond digital experience enhancements and...

  • For Application Development & Delivery Professionals

    Report

    Report Your Digital Transformation Is Not Bold Enough — Five Signs Of Trouble And Key Fixes

    Technology Leaders Must Adopt New Approaches And Processes In The Digital Era
    May 9, 2017 | Liz Herbert

    Many application development and delivery (AD&D) leaders acknowledge that digital business cannot exist on top of old, monolithic legacy applications, but most technology executives have been too...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Four Facets Of Adaptable Digital Commerce Teams

    Organization: The Retail eCommerce Playbook
    May 9, 2017 | Ananda Chakravarty

    Rapidly changing market conditions are forcing retailers to balance a growing eCommerce business with an often-challenging store business and customers with high expectations and many choices. How...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Disrupt Your Business From The Outside In

    Take A Blue-Sky Approach To Digital Innovation By Asking How Technology Can Deliver What Customers Value Most
    May 9, 2017 | Ted Schadler, Nigel Fenwick

    What would it feel like to disrupt your industry? Better than being disrupted, we'd say. In this report, we lay out a simple orientation — we call it customer obsession — to help you imagine what...

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