Search Results

• For B2C Marketing Professionals

  Report

  Report Use Personal Identity And Data Management To Future-Proof Your Privacy Practices

  Continuous Improvement: The Customer Trust And Privacy Playbook

  May 23, 2017 | Fatemeh Khatibloo

  Consumers are leaving a growing digital footprint across channels and media, and they are aware that marketers use this data for financial gain. With growing concerns about data security and...

• For CIO Professionals

  Report

  Report The Top Emerging Technologies For Digital Predators

  Tools And Technology: The CIO Digital Business Transformation Playbook

  March 1, 2017 | Nigel Fenwick, Ted Schadler

  CIOs must constantly evaluate an array of emerging technologies and determine where to incubate and where to increase investment. While the choices are as individual as the companies, the...

• For B2C Marketing Professionals

  Report

  Report The Strategic Role Of Identity Resolution

  Identity Is Context In The Age Of The Customer

  October 17, 2016 | Joe Stanhope

  The ability to accurately identify customers is the most basic prerequisite for marketing analytics, orchestration, and execution. And it's becoming more critical than ever for firms planning to...

• For Customer Insights Professionals

  Report

  Report Personal Identity And Data Management Success Starts With Customer Understanding

  March 17, 2015 | Fatemeh Khatibloo

  With the increase in high-profile data breaches and the recent Federal Trade Commission (FTC) settlements that hold Facebook, Google, and Twitter accountable to strict privacy audit guidelines,...

• For Customer Insights Professionals

  Report

  Report Personal Identity And Data Management

  November 13, 2014 | Fatemeh Khatibloo

  Consumers are leaving a growing digital footprint across channels and media, and they are mindful of the fact that marketers use this data for financial gain. Combined with growing concerns about...

• For Customer Insights Professionals

  Report

  Report Assess Your Customers' Personal Identity And Data Management Attributes

  April 29, 2014 | Fatemeh Khatibloo

  Personal identity and data management (PIDM) changes the way marketers will communicate with their customers. But to understand how, customer insights (CI) professionals need to first understand...

• For Customer Insights Professionals

  Report

  Report Five Ways That Personal Identity Management Changes Customer Analytics

  February 6, 2012 | Srividya Sridharan

  In the future, consumers will manage their data through a concept that Forrester calls personal identity management (PIDM). Customers' control over their data affects the analytics performed on...

• For Security & Risk Professionals

  Report

  Report Apply Identity And Access Management Techniques To Consumer Data

  Personal Identity Management

  January 23, 2012 | Eve Maler

  Customer intelligence (CI) professionals face increasing pressure to give consumers greater control over the data that organizations collect about them. Forrester has published a report predicting...

• For Customer Insights Professionals

  Report

  Report How Personal Identity Management Will Change Social Marketing Relationships

  Marketers Must Exchange Value For Customers' Social Data

  November 1, 2011 | Zach Hofer-Shall

  Through social interactions on channels such as Facebook, Twitter, and blogs, consumers are creating a massive amount of data. Customer Intelligence (CI) professionals want this data and are now...