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• For CIO Professionals

  Report

  Report Customer-Obsessed Leaders Prioritize Customer Value Leveraging A BT Strategy

  Benchmarks: The Business Technology Agenda Playbook

  March 9, 2017 | Bobby Cameron

  Tech management's prime role today: creating and executing a business technology (BT) strategy that, in combination with a customer-obsessed operating model, helps the firm deliver in the age of...

• For Customer Insights Professionals

  Report

  Report Optimize Customer Interactions With Customer Lifetime Value Analysis

  How To Implement, Calculate, And Embrace This Elusive Metric

  June 13, 2016 | Brandon Purcell

  Customer lifetime value (CLV) is not a new metric, but until recently it has been a largely conceptual construct. The few firms that calculated CLV did so at an aggregate level and used the result...

• For Customer Insights Professionals

  Report

  Report Navigating The Customer Lifetime Value Conundrum

  A Decision-Making Framework For Lifetime Value Analysis

  June 3, 2011 | Srividya Sridharan

  Customer lifetime value (CLV), a forward-looking indicator of customer profitability, became common parlance as relationship marketing gained momentum. However, calculating CLV remains a...

• For Application Development & Delivery Professionals

  Report

  Report Boost Customer Lifetime Value Through Next Best Actions In Multichannel CRM

  April 13, 2011 | James G. Kobielus

  Modern business is all about honing your predictive powers to anticipate the best move at every stage of every business process — both customer-facing and back-office. Leading-edge...

• For Customer Insights Professionals

  Report

  Report Executive Q&A: Customer Lifetime Value

  March 11, 2009 | Suresh Vittal

  Customer lifetime value is a powerful metric that rewards marketers for understanding their relationships with their customers. But while it is one of the more valuable measurements for marketers,...