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  • Customer Lifetime Value (CLV)

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  • For CIO Professionals

    Report

    Report Customer-Obsessed Leaders Prioritize Customer Value Leveraging A BT Strategy

    Benchmarks: The Business Technology Agenda Playbook
    March 9, 2017 | Bobby Cameron

    Tech management's prime role today: creating and executing a business technology (BT) strategy that, in combination with a customer-obsessed operating model, helps the firm deliver in the age of...

  • For Customer Insights Professionals

    Report

    Report Optimize Customer Interactions With Customer Lifetime Value Analysis

    How To Implement, Calculate, And Embrace This Elusive Metric
    June 13, 2016 | Brandon Purcell

    Customer lifetime value (CLV) is not a new metric, but until recently it has been a largely conceptual construct. The few firms that calculated CLV did so at an aggregate level and used the result...

  • For Customer Insights Professionals

    Report

    Report Navigating The Customer Lifetime Value Conundrum

    A Decision-Making Framework For Lifetime Value Analysis
    June 3, 2011 | Srividya Sridharan

    Customer lifetime value (CLV), a forward-looking indicator of customer profitability, became common parlance as relationship marketing gained momentum. However, calculating CLV remains a...

  • For Application Development & Delivery Professionals

    Report

    Report Boost Customer Lifetime Value Through Next Best Actions In Multichannel CRM

    April 13, 2011 | James G. Kobielus

    Modern business is all about honing your predictive powers to anticipate the best move at every stage of every business process — both customer-facing and back-office. Leading-edge...

  • For Customer Insights Professionals

    Report

    Report Executive Q&A: Customer Lifetime Value

    March 11, 2009 | Suresh Vittal

    Customer lifetime value is a powerful metric that rewards marketers for understanding their relationships with their customers. But while it is one of the more valuable measurements for marketers,...

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