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  • Digital Intelligence

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  • For Customer Insights Professionals

    Report

    Report Organize For Digital Intelligence With These Three Models

    Organization: The Digital Intelligence Playbook
    August 16, 2017 | Cinny Little, James McCormick

    Digital analytics teams still working in channel silos will fail to help their firms win, serve, and retain customers. This report describes the success factors and ownership models that help...

  • For Customer Insights Professionals

    Report

    Report Build Digital Intelligence For Your Insights-Driven Business

    Executive Overview: The Digital Intelligence Playbook
    August 15, 2017 | James McCormick

    Insights-driven businesses have the edge on the rest of us. Their digital intelligence practices synchronize digital analytics with digital interactions to continuously deliver optimized customer...

  • For Customer Insights Professionals

    Report

    Report Personalize Customer Experience With A Digital Intelligence Business Case

    Business Case: The Digital Intelligence Playbook
    July 20, 2017 | Cinny Little, James McCormick

    Today's digital analytics practices are advancing their ability to take actions on insights about customers' digital behavior. But that's not enough: Customers' expectations continue to change...

  • For Customer Insights Professionals

    Report

    Report Optimize Customer Experience With A Digital Intelligence Road Map

    Road Map: The Digital Intelligence Playbook
    July 7, 2017 | Cinny Little, James McCormick

    Tracking and understanding the interactions with your customers as they digitally engage across channels is hard enough. Using that understanding to take actions that optimize their experiences...

  • For Customer Insights Professionals

    Report

    Report Drive Personalization With Mobile Analytics

    Continuous Improvement: The Digital Intelligence Playbook
    June 2, 2017 | Cinny Little, James McCormick

    Mobile has changed your customers' expectations. They expect access to what they want, when and where they want it. Customer insights (CI) pros must up their game in mobile engagement measurement...

  • For Customer Insights Professionals

    Report

    Report Combine Digital Measurements For Intelligent Engagement

    Performance Management: The Digital Intelligence Playbook
    May 3, 2017 | Cinny Little, James McCormick

    Customer insights (CI) professionals have a wealth of data resources and technology at their disposal to measure digital customer interactions. But many programs still fail to capture a complete...

  • For B2C Marketing Professionals

    Report

    Report The Top Emerging Technologies For B2C Marketers

    Eleven Technologies To Future-Proof Your Customer-Obsessed Marketing Strategy
    April 6, 2017 | Joe Stanhope, Mary Pilecki

    New technologies are always emerging in response to customers' demands, marketers' needs, or just an urge to redefine experiences. To help B2C marketers focus their long-term technology investment...

  • For Customer Insights Professionals

    Report

    Report The Forrester Wave™: Digital Intelligence Platforms, Q2 2017

    Tools And Technology: The Digital Intelligence Playbook
    April 4, 2017 | James McCormick

    In our 26-criteria evaluation of digital intelligence (DI) platform providers, we identified the 10 most significant ones — Adobe, Cxense, Evergage, Google, IBM, Localytics, Mixpanel, Optimizely,...

  • For B2C Marketing Professionals

    Report

    Report Breakout Vendors: Content Intelligence For Marketing

    Acrolinx, Idio, And Persado Use Content Intelligence To Raise Brands' Content Quality
    March 23, 2017 | Erna Alfred Liousas, Ryan Skinner

    Marketers understand the crucial role that content plays in their brands' growth and business development, but they lack the manpower, budget, or — sometimes — the capability to maintain and...

  • For Customer Insights Professionals

    Report

    Report Vendor Landscape: Digital Intelligence Technology Providers You Should Care About

    Landscape: The Digital Intelligence Playbook
    February 17, 2017 | James McCormick

    Digital intelligence practitioners use data and analytics to delight customers with optimal experiences wherever they digitally interact with their firms. The exploding volumes and variety of...

  • For Customer Insights Professionals

    Report

    Report Your Digital Intelligence Strategy Must Match The Speed Of Your Customers

    Strategic Plan: The Digital Intelligence Playbook
    November 30, 2016 | Cinny Little, James McCormick

    To remain competitive, customer insights pros must optimize their firm's digital intelligence — the practice of continuously optimizing customer engagement with data, analytics, and insights — to...

  • For Customer Insights Professionals

    Report

    Report Predictions 2017: Artificial Intelligence Will Drive The Insights Revolution

    Advanced Insights Will Spark Digital Transformation In The Year Ahead
    November 2, 2016 | James McCormick

    For too long, customer insights (CI) professionals have been in the shadows of functional silos, unable to scale their expertise beyond specific marketing and commerce use cases. But...

  • For Customer Insights Professionals

    Report

    Report Continually Optimize Experiences To Differentiate And Compete For Customers

    Processes: The Digital Intelligence Playbook
    October 18, 2016 | James McCormick

    Competing for empowered customers and keeping up with their shifting digital expectations means that firms must always be evolving their digital experiences. This is only achievable through a...

  • For Customer Insights Professionals

    Report

    Report Accelerate Your Digital Transformation With A Digital Insights Partner

    Understanding The Digital Analytics Service Provider Landscape
    October 12, 2016 | James McCormick

    Digital intelligence, which continually analyzes and optimizes digital customer interactions, is essential in the age of the customer. Firms that attain high levels of digital intelligence...

  • For Customer Insights Professionals

    Report

    Report How Smart Are You At Delivering Digital Customer Experience?

    Assessment: The Digital Intelligence Playbook
    September 16, 2016 | Cinny Little, James McCormick

    Digital intelligence is the approach today's firms must adopt to leverage the data and analytics that will help them continuously optimize digital customer experience at scale. Yet many firms are...

  • For Enterprise Architecture Professionals

    Report

    Report Arm Your Digital Business With Competitive Intelligence

    It Means A Lot More Than Helping Your Business Execs Stalk Your Competitors
    April 26, 2016 | Nasry Angel

    What will an incomplete view of the competition cost your firm? Blockbuster, Borders, and Circuit City are all examples of companies blindsided by competitors using emerging technology to transform...

  • For Customer Insights Professionals

    Report

    Report TechRadar™: Digital Intelligence, Q2 2016

    April 26, 2016 | James McCormick

    Digital intelligence technologies to track, understand, and optimize customer interactions across all digital touchpoints have evolved far beyond traditional web analytics. Vendors are constantly...

  • For Customer Insights Professionals

    Report

    Report Optimize Customer Experiences With Digital Intelligence

    Vision: The Digital Intelligence Playbook
    February 23, 2016 | James McCormick, Cinny Little

    The opportunity to engage customers digitally has never been greater — but so is the threat of not meeting their expectations and losing out to competitors that do. Current digital analytics...

  • For Customer Insights Professionals

    Report

    Report Brief: Engage Chinese Consumers With Interactive Digital Content

    Use Digital Intelligence Tools To Optimize Customer Engagement
    November 11, 2015 | Gene Cao

    Rising mobile device penetration, social adoption, and online buying are changing how consumers engage with companies in China. Customer insights (CI) pros' outdated tech practices don't drive...

  • For CIO Professionals

    Report

    Report Digital Insights Are The New Currency Of Business

    Build Systems Of Insight To Consistently Turn Big Data Into Business Action
    April 27, 2015 | Brian Hopkins, Ted Schadler

    Businesses are drowning in data but starving for insights. Worse, they have no systematic way to consistently turn data into action. This can't continue. Demanding customers and competitive...

  • For CMO Professionals

    Report

    Report Build Digital Intelligence Into Your Marketing Operating System

    Compete With A Digital Intelligence Organization
    April 23, 2015 | Sheryl Pattek, James McCormick

    This report, originally written for customer insights professionals, includes content relevant to CMOs. Here's why: As customers take control of their relationship with brands across digital,...

  • For CMO Professionals

    Report

    Report Digital Command Centers Give CMOs An Intelligence Edge

    Asia Pacific CMOs Must Centralize Discrete Marketing Functions To Derive New Insights And Drive Business Success
    April 15, 2015 | Clement Teo

    A digital command center is a dedicated resource for listening to social chatter on digital channels, including online forums, and analyzing brand relevance, product discussions, and customer...

  • For Customer Insights Professionals

    Report

    Report Boost Digital Intelligence With Tag Management

    February 9, 2015 | James McCormick

    Today, tag management is much more than merely the management of tags. Tag management processes and technologies have rapidly evolved to become a key strategic tool for the adoption of digital...

  • For Customer Insights Professionals

    Report

    Report Sharpen Your Competitive Edge With A Digital Intelligence Strategic Plan

    December 5, 2014 | James McCormick

    As customers effortlessly move across digital touchpoints and as marketing campaigns span an increasing number of channels, the need for comprehensive analytics has never been greater. But...

  • For Customer Insights Professionals

    Report

    Report Decipher The Digital Intelligence Technology Code

    Understand The Digital Intelligence Stack
    April 3, 2014 | James McCormick

    Delivering on the vision of digital intelligence requires a strong technology commitment to support broad data, analysis, and action requirements. But many organizations fail to develop a...