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  • Digital Intelligence

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  • For Customer Insights Professionals

    Report

    Report Vendor Landscape: Digital Intelligence Technology Providers You Should Care About

    Landscape: The Digital Intelligence Playbook
    February 17, 2017 | James McCormick

    Digital intelligence practitioners use data and analytics to delight customers with optimal experiences wherever they digitally interact with their firms. The exploding volumes and variety of...

  • For Customer Insights Professionals

    Report

    Report Your Digital Intelligence Strategy Must Match The Speed Of Your Customers

    Strategic Plan: The Digital Intelligence Playbook
    November 30, 2016 | Cinny Little, James McCormick

    To remain competitive, customer insights pros must optimize their firm's digital intelligence — the practice of continuously optimizing customer engagement with data, analytics, and insights — to...

  • For Customer Insights Professionals

    Report

    Report Predictions 2017: Artificial Intelligence Will Drive The Insights Revolution

    Advanced Insights Will Spark Digital Transformation In The Year Ahead
    November 2, 2016 | James McCormick

    For too long, customer insights (CI) professionals have been in the shadows of functional silos, unable to scale their expertise beyond specific marketing and commerce use cases. But...

  • For Customer Insights Professionals

    Report

    Report Continually Optimize Experiences To Differentiate And Compete For Customers

    Processes: The Digital Intelligence Playbook
    October 18, 2016 | James McCormick

    Competing for empowered customers and keeping up with their shifting digital expectations means that firms must always be evolving their digital experiences. This is only achievable through a...

  • For Customer Insights Professionals

    Report

    Report Accelerate Your Digital Transformation With A Digital Insights Partner

    Understanding The Digital Analytics Service Provider Landscape
    October 12, 2016 | James McCormick

    Digital intelligence, which continually analyzes and optimizes digital customer interactions, is essential in the age of the customer. Firms that attain high levels of digital intelligence...

  • For Customer Insights Professionals

    Report

    Report Optimize Customer Experience With A Digital Intelligence Business Case

    Business Case: The Digital Intelligence Playbook
    October 11, 2016 | Cinny Little, James McCormick

    Digital analytics practices today are advancing their ability to deliver value by taking actions on insights about customers' digital behavior. But that's not enough: Customers' behavior and...

  • For Customer Insights Professionals

    Report

    Report How Smart Are You At Delivering Digital Customer Experience?

    Assessment: The Digital Intelligence Playbook
    September 16, 2016 | Cinny Little, James McCormick

    Digital intelligence is the approach today's firms must adopt to leverage the data and analytics that will help them continuously optimize digital customer experience at scale. Yet many firms are...

  • For Customer Insights Professionals

    Report

    Report Organize For Digital Intelligence With These Three Models

    Organization: The Digital Intelligence Playbook
    June 2, 2016 | Cinny Little, James McCormick

    Digital analytics teams that still work in separate channel silos will fail to help their firms win, serve, and retain customers. This report describes the success factors and ownership models that...

  • For Customer Insights Professionals

    Report

    Report Make Mobile Analytics Digitally Intelligent

    Continuous Improvement: The Digital Intelligence Playbook
    May 27, 2016 | Cinny Little, James McCormick

    Mobile has changed your customers' expectations. They expect access to anything, anywhere, anytime. Customer insights (CI) pros must up their game in mobile engagement measurement to gain insights...

  • For Enterprise Architecture Professionals

    Report

    Report Arm Your Digital Business With Competitive Intelligence

    It Means A Lot More Than Helping Your Business Execs Stalk Your Competitors
    April 26, 2016 | Nasry Angel

    What will an incomplete view of the competition cost your firm? Blockbuster, Borders, and Circuit City are all examples of companies blindsided by competitors using emerging technology to transform...

  • For Customer Insights Professionals

    Report

    Report TechRadar™: Digital Intelligence, Q2 2016

    Tools And Technology: The Digital Intelligence Playbook
    April 26, 2016 | James McCormick

    Digital intelligence technologies to track, understand, and optimize customer interactions across all digital touchpoints have evolved far beyond traditional web analytics. Vendors are constantly...

  • For Customer Insights Professionals

    Report

    Report Instrument Your Business With Digitally Intelligent Measurement

    Performance Management: The Digital Intelligence Playbook
    April 4, 2016 | Cinny Little, James McCormick

    Customer insights (CI) professionals have a wealth of data resources and technology at their disposal to measure digital customer interactions. Yet many programs fail to capture a complete set of...

  • For Customer Insights Professionals

    Report

    Report Deliver Superior Customer Experience With Digital Intelligence

    Executive Overview: The Digital Intelligence Playbook
    March 30, 2016 | James McCormick

    The backward-looking analysis of aggregated online customer interactions is not enough for firms to maximize the opportunity of digital customer interactions and to compete in the age of the...

  • For Customer Insights Professionals

    Report

    Report Optimize Customer Experiences With Digital Intelligence

    Vision: The Digital Intelligence Playbook
    February 23, 2016 | James McCormick, Cinny Little

    The opportunity to engage customers digitally has never been greater — but so is the threat of not meeting their expectations and losing out to competitors that do. Current digital analytics...

  • For Customer Insights Professionals

    Report

    Report Brief: Engage Chinese Consumers With Interactive Digital Content

    Use Digital Intelligence Tools To Optimize Customer Engagement
    November 11, 2015 | Gene Cao

    Rising mobile device penetration, social adoption, and online buying are changing how consumers engage with companies in China. Customer insights (CI) pros' outdated tech practices don't drive...

  • For CIO Professionals

    Report

    Report Digital Insights Are The New Currency Of Business

    Build Systems Of Insight To Consistently Turn Big Data Into Business Action
    April 27, 2015 | Brian Hopkins, Ted Schadler

    Businesses are drowning in data but starving for insights. Worse, they have no systematic way to consistently turn data into action. This can't continue. Demanding customers and competitive...

  • For CMO Professionals

    Report

    Report Build Digital Intelligence Into Your Marketing Operating System

    Compete With A Digital Intelligence Organization
    April 23, 2015 | Sheryl Pattek, James McCormick

    This report, originally written for customer insights professionals, includes content relevant to CMOs. Here's why: As customers take control of their relationship with brands across digital,...

  • For CMO Professionals

    Report

    Report Digital Command Centers Give CMOs An Intelligence Edge

    Asia Pacific CMOs Must Centralize Discrete Marketing Functions To Derive New Insights And Drive Business Success
    April 15, 2015 | Clement Teo

    A digital command center is a dedicated resource for listening to social chatter on digital channels, including online forums, and analyzing brand relevance, product discussions, and customer...

  • For Customer Insights Professionals

    Report

    Report Boost Digital Intelligence With Tag Management

    February 9, 2015 | James McCormick

    Today, tag management is much more than merely the management of tags. Tag management processes and technologies have rapidly evolved to become a key strategic tool for the adoption of digital...

  • For Customer Insights Professionals

    Report

    Report Sharpen Your Competitive Edge With A Digital Intelligence Strategic Plan

    December 5, 2014 | James McCormick

    As customers effortlessly move across digital touchpoints and as marketing campaigns span an increasing number of channels, the need for comprehensive analytics has never been greater. But...

  • For Customer Insights Professionals

    Report

    Report Decipher The Digital Intelligence Technology Code

    Understand The Digital Intelligence Stack
    April 3, 2014 | James McCormick

    Delivering on the vision of digital intelligence requires a strong technology commitment to support broad data, analysis, and action requirements. But many organizations fail to develop a...

  • For Customer Insights Professionals

    Report

    Report How Real-Time Analytics Enables Digital Intelligence

    Real-Time Analysis Provides Visibility Into Critical Situations
    January 10, 2013 | Joe Stanhope

    Most organizations have invested in the tools and skills to track website activity, evaluate digital marketing campaigns, and conduct in-depth analysis of digital channels. With the increasing...

  • For Customer Insights Professionals

    Report

    Report Customer Intelligence: Embrace DMPs To Enhance Your Digital Relevance

    Why Customer Intelligence Pros Must Collaborate With Interactive Marketers
    August 23, 2011 | Srividya Sridharan

    The emergence of data management platforms (DMPs) as a technology that serves the audience segmentation and targeting needs of interactive marketers has wide implications for Customer Intelligence...