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  • Systems Of Insight

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  • For CIO Professionals

    Report

    Report Top Five Imperatives To Win In The Age Of The Customer

    May 23, 2017 | Sharyn Leaver

    Customer-obsessed companies have the highest median three-year growth in sales. But only 13% of firms have achieved this level of customer obsession. Why? Because it's hard. It requires remaking...

  • For Application Development & Delivery Professionals

    Report

    Report The New Generation Of Embedded BI Will Close The Insights-To-Action Gap

    Practical Steps To Embed Business Intelligence In Enterprise Applications
    April 11, 2017 | Boris Evelson, John R. Rymer

    AD&D leaders have always recognized that business intelligence (BI) is most valuable when it is pervasive, contextual, and actionable. A new generation of embedded BI technologies gives AD&D pros...

  • For B2C Marketing Professionals

    Report

    Report The Top Emerging Technologies For B2C Marketers

    Eleven Technologies To Future-Proof Your Customer-Obsessed Marketing Strategy
    April 6, 2017 | Joe Stanhope, Mary Pilecki

    New technologies are always emerging in response to customers' demands, marketers' needs, or just an urge to redefine experiences. To help B2C marketers focus their long-term technology investment...

  • For B2B Marketing Professionals

    Report

    Report The Top Emerging Technologies For B2B Marketers

    Eleven Technologies To Future-Proof Your Customer-Obsessed Marketing Strategy
    April 6, 2017 | Steven Casey, Mary Pilecki

    A new crop of emerging technologies and the solutions that they power stand poised to unleash a new cycle of rising expectations from buyers, changing behaviors, and disruption. Stakes are high....

  • For Customer Insights Professionals

    Report

    Report The Top Emerging Technologies In Artificial Intelligence

    Four Technologies That Will Help Customer Insights Pros Sense, Think, And Act
    April 6, 2017 | Brandon Purcell

    AI is poised to completely reframe how businesses operate and consumers interact. For CI pros, AI will soon share both the computational and sensory workload required for customer understanding....

  • For Enterprise Architecture Professionals

    Report

    Report The Anatomy Of A System Of Insight

    Understand How Systems Of Insight Turn Data Into Action
    March 22, 2017 | Brian Hopkins, Michele Goetz

    Your big data strategy is likely too little, too late. Customers are changing their expectations too quickly, and data lakes are becoming swamps. Insights-driven disruptors are using systems of...

  • For Customer Insights Professionals

    Report

    Report Top Performers Commercialize Data Through Insights Services

    March 6, 2017 | Jennifer Belissent, Ph.D.

    The data economy is exploding. Many companies have put their data to work internally to improve operational efficiency, service delivery, and ultimately customer experience. But now many customer...

  • For CIO Professionals

    Report

    Report The Top Emerging Technologies For Digital Predators

    Tools And Technology: The CIO Digital Business Transformation Playbook
    March 1, 2017 | Nigel Fenwick, Ted Schadler

    CIOs must constantly evaluate an array of emerging technologies and determine where to incubate and where to increase investment. While the choices are as individual as the companies, the...

  • For Customer Insights Professionals

    Report

    Report Vendor Landscape: Digital Intelligence Technology Providers You Should Care About

    Landscape: The Digital Intelligence Playbook
    February 17, 2017 | James McCormick

    Digital intelligence practitioners use data and analytics to delight customers with optimal experiences wherever they digitally interact with their firms. The exploding volumes and variety of...

  • For Customer Insights Professionals

    Report

    Report The Forrester Wave™: Insights Service Providers, Q1 2017

    Leaders Emerge In A Nascent Insights Services Market

    In our 20-criteria evaluation of insights services, we identified 10 providers offering a broad range of services across vertical industries and specific domains — Accenture Digital, Atos,...

  • For Customer Insights Professionals

    Report

    Report Case Study: How Buenos Aires Became Insights Driven

    Systems Of Insight Shed Light On Solutions To Citizen Complaints
    January 31, 2017 | Jennifer Belissent, Ph.D.

    Buenos Aires found itself in desperate need of change. Public works projects crippled the city. Citizen frustration reached new heights. And city budgets shrunk with the elimination of electricity...

  • For B2C Marketing Professionals

    Report

    Report Complement Your EMSS With Best-Of-Breed Point Solutions

    Landscape: The Enterprise Marketing Technology Playbook
    January 25, 2017 | Rusty Warner

    B2C marketers must integrate enterprise marketing technology (EMT) components from multiple vendors to assemble their own unique EMT ecosystems. Working with enterprise marketing software suite...

  • For Application Development & Delivery Professionals

    Report

    Report Breakout Vendors: Domain-Specific Insights Service Providers

    From CX To Risk Mitigation To Supply Chain: Context Matters

    Despite the growing interest in all things data and analytics, many firms struggle to benefit from the insights revolution. Frustrated by the challenges of providing functional teams across the...

  • For Application Development & Delivery Professionals

    Report

    Report It's Time To Upgrade Business Intelligence To Systems Of Insight

    Road Map: The Business Intelligence Playbook
    January 3, 2017 | Boris Evelson

    Business intelligence (BI) technologies have been faithfully serving enterprises for more than two decades for their information needs. The world, however, doesn't stand still. BI must keep...

  • For Customer Insights Professionals

    Report

    Report All Show, Little Go: Cities Must Link Insights To Action

    True Systems Of Insight Help Transform Insights Into Actions
    December 13, 2016 | Jennifer Belissent, Ph.D.

    Last week in Barcelona, Smart City Expo and World Congress (SCEWC) showcased the latest in technology-based management of dynamic urban environments and their populations. In its sixth year, 568...

  • For Enterprise Architecture Professionals

    Report

    Report Vendor Landscape: Data Governance Stewardship And Discovery Solutions

    Data Governance Stewardship And Discovery Solutions To Govern Systems Of Insight
    November 30, 2016 | Henry Peyret

    In 2015, Forrester identified a new market category: data governance stewardship. These offerings help companies navigate their journey toward data citizenship. The market is continuing to develop...

  • For B2C Marketing Professionals

    Report

    Report Predictions 2017: The Dawn Of ‘Less Is More' In Marketing

    In A Post-Digital World, Marketers Will Prioritize Quality Experiences Over Quantity Of Advertising
    November 3, 2016 | Brigitte Majewski

    "Less" is not in the modern B2C marketer's lexicon. The easiest way to reach fragmented audiences has long been "more": more ads in more places with more frequency — until now. With frustrated...

  • For Customer Insights Professionals

    Report

    Report Breakout Vendors: Industry-Specific Insights Service Providers

    Despite the growing interest in all things data and analytics, many firms struggle to reap the benefits of the insights revolution. Frustrated by the challenges associated with becoming...

  • For Customer Insights Professionals

    Report

    Report Accelerate Your Digital Transformation With A Digital Insights Partner

    Understanding The Digital Analytics Service Provider Landscape
    October 12, 2016 | James McCormick

    Digital intelligence, which continually analyzes and optimizes digital customer interactions, is essential in the age of the customer. Firms that attain high levels of digital intelligence...