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  • Mobile Engagement

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  • For Application Development & Delivery Professionals

    Report

    Report Build Mobile Experiences That Drive Engagement

    Executive Overview: The Mobile App Development Playbook

    The mobile mind shift is driving businesses' customers and stakeholders to expect (and demand) support for a wide variety of smartphones and tablets. But for application development and delivery...

  • For Infrastructure & Operations Professionals

    Report

    Report The State Of Enterprise Worker Mobility, 2017

    Use Forrester's Employee Mobile Mind Shift Index To Inform Your Mobile Strategy
    April 21, 2017 | Andrew Hewitt, Roxana Strohmenger

    Mobile isn't just a consumer phenomenon; infrastructure and operations (I&O) leaders and companies that fall short on meeting employee mobility needs miss out on a fundamental opportunity to better...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report How To Choose A Mobile Messaging Vendor

    April 10, 2017 | Julie A. Ask, Michael Facemire

    Messaging is the tip of the spear, or the first step, for most companies in developing true one-to-one user engagement. It's a critical capability for modern businesses — but choosing the right...

  • For B2C Marketing Professionals

    Report

    Report The Top Emerging Technologies For B2C Marketers

    Eleven Technologies To Future-Proof Your Customer-Obsessed Marketing Strategy
    April 6, 2017 | Joe Stanhope, Mary Pilecki

    New technologies are always emerging in response to customers' demands, marketers' needs, or just an urge to redefine experiences. To help B2C marketers focus their long-term technology investment...

  • For B2C Marketing Professionals

    Report

    Report 2017 Mobile And Technology Priorities For Marketers

    Navigate The Hype On Intelligent Agents, Bots, Virtual Reality, And Other Emerging Technologies That Connect Consumers And Brands
    March 21, 2017 | Thomas Husson, Jennifer Wise

    Hype at this year's Consumer Electronics Show (CES) in Las Vegas expanded well beyond mobile. Industry buzz is escalating around new technologies such as virtual reality, augmented reality,...

  • For Application Development & Delivery Professionals

    Report

    Report Tools, Tips, And Techniques To Build A Better Mobile Web

    Best Practices: A Toolkit To Energize Discussion, Focus Investment, And Build Great Mobile Experiences
    March 17, 2017 | Ted Schadler, Mark Grannan

    As we described in our report "Reinvent The Web To Win The Mobile Moment," few customers and even fewer prospects will use your app — but they will visit your website on their phones. Alas, when...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Vendor Landscape: Mobile Messaging Platforms

    March 16, 2017 | Julie A. Ask, Michael Facemire

    The features and functions of mobile apps are overkill for most mobile moments. By contrast, messaging rightsizes customer engagement through a combination of notifications and conversations in the...

  • For Infrastructure & Operations Professionals

    Report

    Report Networking Technologies Immerse Fans In NFL Games And The Tour De France

    RFID, Wi-Fi, Cell, And Other Wireless Technologies Create New Emotional Experiences And Connections
    February 24, 2017 | Andre Kindness, Michele Pelino

    The National Football League (NFL) and the Tour de France use networking technologies to change the way fans engage with two popular sports in Europe and North America. Dimension Data, Extreme...

  • For Security & Risk Professionals

    Report

    Report Design Mobile Security Metrics With Mobile Moments In Mind

    Performance Management: The Mobile Security Playbook
    February 13, 2017 | Jeff Pollard

    Security leaders struggling to demonstrate business value need to incorporate mobile security metrics into their reports. As companies adopt the mobile mind shift, mobile security metrics are often...

  • For B2C Marketing Professionals

    Report

    Report Vendor Landscape: Mobile Engagement Automation Solutions

    Mobile Moments Demand Speed, Speed Demands Automation
    November 22, 2016 | Jennifer Wise, Julie A. Ask

    With the ever-increasing volume of mobile moments happening each day in the US alone, marketers need automation to deliver against high customer expectations in real time. Vying to help is a new...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Predictions 2017: Mobile Is The Face Of Digital

    Landscape: The Mobile eBusiness Playbook
    November 1, 2016 | Julie A. Ask, Dan Bieler

    Mobile is the face of digital: the core of customer experience for leading firms across a breadth of industries. Consumer app fatigue is forcing digital business professionals to offer a portfolio...

  • For B2C Marketing Professionals

    Report

    Report Brief: Mobile Messaging Apps' Usage And Engagement

    A Forrester Data Snapshot
    August 9, 2016 | Kyle Steinhouse, Gina Fleming

    Smartphone owners continue to use messaging apps in growing numbers. Here, we use Forrester's Mobile Audience Data, Q4 2015 (US) to explore the reach and engagement of the most common messaging...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report What Drives Mobile Banking Usage

    Alerts And Apps That Help Customers Feel Accomplished Boost Mobile Engagement Among US Bank Customers
    June 27, 2016 | Peter Wannemacher, Nicole Dvorak

    Digital banking teams are tasked with many jobs, but one of the most important is the mandate to engage mobile banking customers and increase usage. To help digital teams better understand and...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Feelings Of Accomplishment Increase Mobile Banking Engagement

    A Forrester Data Snapshot
    June 16, 2016 | Nicole Dvorak

    Our behavioral tracking data shows that over half of US smartphone owners now access finance/banking apps on their phones monthly. Checking account information is most common, but more...

  • For Customer Insights Professionals

    Report

    Report The Uptake And Engagement Of Social Mobile Apps In The US And The UK

    A Technographics® 360 Report: Comparing Social Networking, Messaging, Email, And Digital Video/Voice Apps
    May 13, 2016 | Nicole Dvorak

    Even though smartphone owners spend more and more time using their devices, smartphones remain primarily networking and communication tools. We used Forrester's Mobile Audience Data to review the...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Predictions 2016: The Mobile Revolution Accelerates

    November 9, 2015 | Thomas Husson, Julie A. Ask

    As the mobile mind shift speeds up even more in 2016, consumers' expectations will soar, pressuring you to do better at tapping contextual data to serve them better. More companies will treat...

  • For B2C Marketing Professionals

    Report

    Report Toolkit: Mobile Engagement Automation Vendors

    November 5, 2015 | Jennifer Wise, Julie A. Ask

    This toolkit supplements the November 5, 2015, "Vendor Landscape: Mobile Engagement Automation Vendors" Forrester report.

  • For CMO Professionals

    Report

    Report Leverage Mobile Platforms And Partners To Power Your Customer Engagement Strategy

    Borrow Mobile Moments From Third-Party Platforms Throughout Mobile Ecosystems In China
    August 21, 2015 | Xiaofeng Wang, Julie A. Ask

    CMOs face a major challenge: Most customers will not download your mobile app, but mobile is the most important digital touchpoint for winning, serving, and retaining those customers. As a result,...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Mobile Messaging Update: Pervasive Consumer Use Offers Unique Engagement Opportunities

    Broad Reach And Usage Among Consumers Demands That Mobile Messaging Is In The Mix
    July 30, 2014 | Julie A. Ask, Douglas Roberge

    Twenty years ago, the only form of mobile messaging was SMS, and it offered the only pragmatic mobile data service: it had broad reach, standardization, and carrier interoperability. That's a far...

  • For CIO Professionals

    Report

    Report How Red Robin Gourmet Burgers Nailed Mobile Engagement: A Case Study

    June 10, 2013 | Ted Schadler

    Red Robin Gourmet Burgers is using iPads and social technology to transform the way team members serve guests and master their jobs. Technology is an essential component, but so is learning and...

  • For CIO Professionals

    Report

    Report Benchmarking Mobile Engagement: Consumers And Employees Outpace CIOs' Readiness

    May 9, 2013 | Ted Schadler, Simon Yates

    Are you ready to serve your mobile customers on the device of their choice? Have you anticipated what apps they need next? And for employees, which apps are most important on smartphones? How many...

  • For CIO Professionals

    Report

    Report Build A Mobile Engagement Dashboard

    May 9, 2013 | Simon Yates

    Mobile will touch and change everything in your business — from the way your sales reps use catalogs on iPads to engage customers at the point of sale to the way your finance team empowers your...

  • For CIO Professionals

    Report

    Report Mobile Engagement Demands Process Transformation

    February 4, 2013 | Simon Yates, Clay Richardson

    To take advantage of an app in an employee's or customer's pocket, you have to help them accomplish a task quickly and easily whenever they want to and wherever they are. That means CIOs and...

  • For CIO Professionals

    Report

    Report Seven Mobile Engagement Pitfalls To Avoid

    And Seven Mobile-First Alternatives That Are Better
    January 29, 2013 | Ted Schadler

    Great mobile experiences are built on systems of engagement, and that means spending money on new engagement technology. Mobile apps have the thorny problem of needing to work spectacularly and...

  • For CIO Professionals

    Report

    Report The Business Impact Of Mobile Engagement

    December 18, 2012 | Ted Schadler

    Smartphones and tablets are game changers for engagement because people carry them everywhere they go. Your customers and partners and employees have perpetual access to the vast resources of the...