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  • Mobile Moments

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  • For Application Development & Delivery Professionals

    Report

    Report Tools, Tips, And Techniques To Build A Better Mobile Web

    Best Practices: A Toolkit To Energize Discussion, Focus Investment, And Build Great Mobile Experiences
    March 17, 2017 | Ted Schadler, Mark Grannan

    As we described in our report "Reinvent The Web To Win The Mobile Moment," few customers and even fewer prospects will use your app — but they will visit your website on their phones. Alas, when...

  • For Security & Risk Professionals

    Report

    Report Design Mobile Security Metrics With Mobile Moments In Mind

    Performance Management: The Mobile Security Playbook
    February 13, 2017 | Jeff Pollard

    Security leaders struggling to demonstrate business value need to incorporate mobile security metrics into their reports. As companies adopt the mobile mind shift, mobile security metrics are often...

  • For Customer Insights Professionals

    Report

    Report US Consumers' Morning Mobile Moments

    The Predictive Power Of Early-Morning App Usage
    February 7, 2017 | Juan Salazar

    Our morning routines allow us to set the tone for the rest of the day. Given our proximity to our smartphones and tablets, our behavior on these devices often defines our morning routines. While we...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Reinvent The Web To Win The Mobile Moment

    Customers Suffer When They Visit Your Site On Their Phones, And Responsive Retrofits Don't Fix It: It's Time For A Fresh Start
    January 17, 2017 | Ted Schadler, Danielle Geoffroy

    Few customers and even fewer prospects will use your app — but they will visit your website on their phones. Alas, when they arrive, their experience — even on your new responsive site — is sad....

  • For B2C Marketing Professionals

    Report

    Report Vendor Landscape: Mobile Engagement Automation Solutions

    Mobile Moments Demand Speed, Speed Demands Automation
    November 22, 2016 | Jennifer Wise, Julie A. Ask

    With the ever-increasing volume of mobile moments happening each day in the US alone, marketers need automation to deliver against high customer expectations in real time. Vying to help is a new...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Brief: Hotels Differentiate With Mobile Moments

    Smart Hotels Are Crafting High-Value Mobile Moments Throughout Their Customers' Journeys To Create Competitive Advantage
    October 12, 2016 | Xiaofeng Wang

    Mobile is changing travelers' behaviors and expectations worldwide, making mobile moments the next battlefield for hotels. While Chinese travelers are rapidly embracing mobile moments delivered by...

  • For CIO Professionals

    Report

    Report Empower Your Employees In Their Mobile Moments

    CIOs Can Learn From HPE's Work In Connecting Employees And Driving Digital Transformation
    August 1, 2016 | Tim Sheedy

    To truly empower employees, successful CIOs must give them the same sorts of tools and capabilities that the marketing team provides to customers. Hewlett Packard Enterprise (HPE) recently built a...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Brief: Mobile-First Demands More Than Basic Responsive Web Design

    When Mobile Moments Are Different From Desktop Tasks, Avoid One-Size-Fits-All Responsive Web Design
    June 1, 2016 | Julie A. Ask, Ted Schadler

    Treating mobile as just another digital channel is myopic. People do different things on their smartphones than on their desktops or tablets. To delight and serve customers in their mobile moments...

  • For Application Development & Delivery Professionals

    Report

    Report Brief: Mobile-First Demands More Than Basic Responsive Web Design Techniques

    When Mobile Moments Are Different From Desktop Tasks, Adopt A Responsive+ Approach
    June 1, 2016 | Ted Schadler, Julie A. Ask

    Treating mobile as just another digital channel is myopic. People do different things on their smartphones than on their desktops or tablets. To delight and serve customers in their mobile moments,...

  • For B2C Marketing Professionals

    Report

    Report Brief: Airlines Must Embrace Mobile Moments To Differentiate

    Smart Airlines Are Building Competitive Advantage By Crafting High-Value Mobile Moments Throughout Their Customers' Journeys
    March 10, 2016 | Xiaofeng Wang

    Mobile is changing travelers' behaviors and expectations worldwide, making mobile moments the next battleground for airlines. While Chinese travelers are rapidly embracing mobile moments, most...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Predictions 2016: The Mobile Revolution Accelerates

    November 9, 2015 | Thomas Husson, Julie A. Ask

    As the mobile mind shift speeds up even more in 2016, consumers' expectations will soar, pressuring you to do better at tapping contextual data to serve them better. More companies will treat...

  • For CMO Professionals

    Report

    Report Leverage Mobile Platforms And Partners To Power Your Customer Engagement Strategy

    Borrow Mobile Moments From Third-Party Platforms Throughout Mobile Ecosystems In China
    August 21, 2015 | Xiaofeng Wang, Julie A. Ask

    CMOs face a major challenge: Most customers will not download your mobile app, but mobile is the most important digital touchpoint for winning, serving, and retaining those customers. As a result,...

  • For CIO Professionals

    Report

    Report The Top Technologies Driving The Mobile Mind Shift

    Great Mobile Moments Leverage New Mobile Technologies
    August 20, 2015 | Dan Bieler

    CIOs need to help design great mobile moments that drive revenue growth, improve the customer experience, or even transform their companies' business models. This report highlights the most...

  • For Enterprise Architecture Professionals

    Report

    Report Brief: Transform Business Processes For Mobile Moments

    August 7, 2015 | Pamela Heiligenthal, Clay Richardson

    Successful companies achieve a great mobile experience for customers and employees by redefining existing business processes using a mobile-first approach. Transforming traditional desktop...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Mobile Platforms, Partners, And Power

    Borrow Mobile Moments To Engage Your Customers In Context Throughout Your Ecosystem And On Third-Party Platforms
    June 29, 2015 | Julie A. Ask

    You face the following challenge: Most of your customers will not download your mobile app, but you know that mobile is the most important digital touchpoint in which to win, serve, and retain your...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Your Customers Will Not Download Your App

    Develop A Strategy To Borrow Mobile Moments And Engage Your Customers Effectively — Where They Already Are
    June 22, 2015 | Julie A. Ask

    Few eBusiness professionals will see the majority of their customers download their app, nor will they own enough mobile moments to win, serve, and retain their customers effectively. Most apps...

  • For B2C Marketing Professionals

    Report

    Report The Global Mobile Revolution Is Just Beginning

    Marketers Must Shift From Being "Mobile-First" To Mastering Mobile Moments
    April 16, 2015 | Thomas Husson

    Many B2C marketers have embraced the notion of mobile-first; they are starting to design websites and marketing campaigns with mobile in mind instead of simply retrofitting their approach to...

  • For CIO Professionals

    Report

    Report Brief: Mobile World Congress 2015 Highlights Urgency For B2B Mobile Innovation

    CIOs Must Deliver Great Mobile Moments For Business Customers
    March 13, 2015 | Dan Bieler

    This year's Mobile World Congress (MWC) showed that a mobile mind shift is finally taking place in the business-to-business (B2B) segment. Mobile is becoming a critical factor in driving product,...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Win Your Offline Mobile Moments

    Use Mobile To Break Down Channel Barriers On-Premises
    February 25, 2015 | Adam Silverman, Julie A. Ask

    Your customer is experiencing a mobile mind shift. She expects to get anything she wants, immediately and in context. Whether she's in your store making a product decision or navigating an airport,...

  • For Infrastructure & Operations Professionals

    Report

    Report Equipped To Thrive: Help Employees Turn Mobile Moments Into Customer Value

    February 4, 2015 | David K. Johnson, Martha Bennett

    Enterprise mobility isn't about bring-your-own devices or apps. It's about enabling the people in your workforce to make the most of their mobile moments — to make the most of their interactions...

  • Report

    Report 2015 Mobile App Marketing Trends

    Orchestrate Your Brand Presence, Beyond Your Own Apps, By Borrowing Mobile Moments
    January 30, 2015 | Thomas Husson

    With more than 80% of consumers spending mobile time on apps, brands will continue to place their bets on their own apps to successfully engage with consumers. It's an app world, after all! This...