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  • Millennials

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  • For eBusiness & Channel Strategy Professionals

    Report

    Report Millennials Want Financial Advice, With Or Without Humans

    Across Most Developed Markets, Millennials Crave Advice, Yet They Trust Algorithms Almost As Much As Humans
    August 30, 2017 | Peter Wannemacher, Davis Janowski

    Millennials are now the largest generation in the workforce across most developed markets. As their finances become more complex, Millennials are developing a healthy appetite for advice on money...

  • For Infrastructure & Operations Professionals

    Report

    Report The State Of Enterprise Worker Mobility, 2017

    Use Forrester's Employee Mobile Mind Shift Index To Inform Your Mobile Strategy
    April 21, 2017 | Andrew Hewitt, Roxana Strohmenger

    Mobile isn't just a consumer phenomenon; infrastructure and operations (I&O) leaders and companies that fall short on meeting employee mobility needs miss out on a fundamental opportunity to better...

  • For B2B Marketing Professionals

    Report

    Report Millennial B2B Buyers Come Of Age

    Update Your Sales Approach To Succeed With The Heads-Down Generation
    March 28, 2017 | Mary Shea, Shanta Samlal-Fadelle

    Demographics prove the heads-down generation is well on its way to becoming a dominant force within and outside their firms. While recent research indicates that 73% of Millennials are involved in...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Understanding The Chinese Luxury Shopper

    ForecastView Document
    March 20, 2017 | Michael O'Grady

    Chinese average household incomes are up to 10 times lower than those of Western Europe or North America, yet one-third of the world's luxury spend comes from China. This report explores this...

  • For B2C Marketing Professionals

    Report

    Report Quick Take: Snap Aims To Capitalize On Social Millennials With IPO

    But Marketers Must Be Strategic With Their Advertising Dollars
    March 2, 2017 | Jessica Liu

    On March 2, 2017, Snap, owner of Snapchat and hardware Spectacles, began trading publicly on the New York Stock Exchange. While the company's optimism for its potential growth makes sense given the...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Banking On Millennials: It's Not All About Mobile

    February 16, 2017 | Alyson Clarke, Gina Fleming

    To win the hearts and minds of US Millennials, banks need to gain a deeper understanding of their financial needs and behaviors. In some ways, this generation is the same as older generations were...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report (PLAY VIDEO) Product Videos Drive Conversion Without A Hollywood Budget

    October 18, 2016 | Nick Barber

    Video has evolved from being expensive and time-consuming to a viable option for retailers to drive conversions. As eBusiness and channel strategy pros allocate budgets, video must be a key...

  • For B2C Marketing Professionals

    Report

    Report What Millennials Need From Your Loyalty Program

    A Technographics® 360 Report: Using Survey And Qualitative Data
    October 17, 2016 | Anjali Lai

    Millennials are notoriously hard to retain; they tend to value intangible experiences over product acquisition more than any other generation. In a world where loyalty programs are table stakes and...

  • For Application Development & Delivery Professionals

    Report

    Report Updating Learning For The Next-Generation Workforce

    Shorten Content, Update Technology, And Explore New Vendors To Support New Learning Requirements
    May 4, 2016 | Claire Schooley

    Your workforce increasingly expects shorter learning content that they can access when they need it. They learn not just from assigned corporate courses, but also from informal activities, peer...

  • For Infrastructure & Operations Professionals

    Report

    Report Gear Up For Next-Generation Service Support: Millennials Are The New Frontier

    Prepare Your Service Desk For The Demands Of This New Workforce
    May 2, 2016 | Elinor Klavens, Christian Kane

    Millennials are becoming the largest demographic group in your workforce. Their experience with digital technology shapes their expectations of and behavior in the workplace. I&O professionals must...

  • For Application Development & Delivery Professionals

    Report

    Report Update Your Learning Strategy Using Digital Tools

    Use Technology To Engage Millennials As Well As Older Workers
    April 7, 2016 | Claire Schooley

    Learning leaders must update their learning strategy to meet the expectations of today's tech-savvy workers. This report outlines the approaches that are gaining traction. Aided by the advice of...

  • For B2B Marketing Professionals

    Report

    Report May The Force Of The Millennials Be With You!

    How To Engage, Enable, And Manage The Millennial Sales Rep
    February 24, 2016 | Mary Shea, Shanta Samlal-Fadelle

    In December of 2015, Millennials surpassed Baby Boomers as the nation's largest living generation. As the job market becomes filled with employees born from the 1980s and onward, go-to-market...

  • For Infrastructure & Operations Professionals

    Report

    Report Millennials Will Revolutionize Technology Management

    Organization: The I&O Transformation Playbook
    February 4, 2016 | Sophia I. Vargas

    As the workforce ages, organizations should be prepared to adjust recruitment strategies and established technology practices. As the portion of younger employees in your organization becomes more...

  • For Infrastructure & Operations Professionals

    Report

    Report Harness The Potential Of Millennials With Your Workforce Technology Strategy

    Millennial Workers Are Now The Largest Generation In The Workforce And Require A Different Approach
    February 2, 2016 | J. P. Gownder

    The composition of the workforce is changing, as Millennials have recently become the largest generation in the workforce. Alongside that shift comes a change in work styles, a greater level of...

  • For B2C Marketing Professionals

    Report

    Report Brief: Facebook (Still) Dominates Teens' Social Usage

    Kids May Not Think It's Cool, But They're Using It As Much As Ever Before
    December 1, 2015 | Gina Fleming, Nate Elliott

    Marketers seem to think teens are fleeing Facebook. The reality is that this couldn't be further from the truth. Sure, young people don't think Facebook is very cool — but that doesn't mean they've...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Haven Life Rethinks Life Insurance Distribution For A Millennial World

    MassMutual Pilots A New Digital Insurance Agency To Meet The Needs Of Younger Customers
    November 12, 2015 | Ellen Carney

    Life insurance gets a bad rap among Millennials. The purchase process is arduous, usually requiring a face-to-face meeting. That puts a lot of younger life insurance prospects on edge. Why? Because...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Kids Are Overrated: Don't Worry About The Millennials

    Why eBusiness Pros Risk Missing A Bigger Prize
    June 1, 2015 | Sucharita Mulpuru

    It is human nature to be fascinated by youth. History has the exploits of Ponce de Leon and his search for the fountain of youth dating back to the 16th century. Even today, retailers are obsessed...

  • For B2C Marketing Professionals

    Report

    Report Millennials: A Demographic Overview

    North American Consumer Technographics®
    February 25, 2015 | Gina Fleming

    In this demographic overview, we analyze Millennials, those consumers born in the 1980s and mid-1990s who are ages 18 to 34 — a group that has grown up with online shopping, smartphones, and social...