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  • Social Selling

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  • For B2B Marketing Professionals


    Report New Tech: B2B Social Selling Tools, Q1 2018

    Forrester's Landscape Overview Of 18 B2B Social Selling Providers
    February 6, 2018 | Mary Shea, Jacob Milender, Carlton A. Doty

    With traditional sales channels fatigued, B2B marketing and sales leaders are getting serious about rolling out social selling programs. This report presents a review of 18 vendors in the B2B...

  • For B2B Marketing Professionals


    Report Add Social Selling To Your B2B Marketing Repertoire

    It's Time For B2B Sellers To Fully Embrace The Channel
    February 7, 2017 | Mary Shea, Jacob Milender

    We are beginning to see business-to-business (B2B) social programs deliver on their early promise, with B2B marketers identifying social as a top-three demand generation tactic for building...

  • For B2B Marketing Professionals


    Report Embrace B2B Social And Meet Buyers On Their Terms

    Social Selling Helps Restore B2B Buyer And Seller Balance
    May 25, 2016 | Mary Shea

    In a digital-first environment where the salesperson is no longer the sole purveyor of information, B2B buyers have more choices around how, when, and where they engage with vendors. Tight...

  • For B2B Marketing Professionals


    Report Break Through The Hype Of Social Selling

    How To Successfully Enable Your Sales Teams To Utilize Their Social Networks
    July 28, 2015 | Peter O'Neill

    Despite the promises of social selling's profound impact on sales processes, sales and marketing professionals tell us that they don't know how to get started with a formal program that will...

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